India’s leading companies Tata Steel, Tata Motors, Aditya Birla Nuvo, Wipro and Bharti Airtel have been rated as the top five firms, respectively in terms of corporate reputation as per a latest survey by the Nielsen Company. According to Nielsen’s corporate image monitor that measures people’s perception of the image of the country’s leading firms, largest consumer goods firm by sales.
“Wipro, Bharti Airtel and TCS lead the ‘innovators’ in the service sector, while Aditya Birla Nuvo, Tata Motors and RIL, constituted the top three most innovative companies in the product category,” the survey said.
The survey is based on key parameters of corporate reputation including customer service, product quality, financial performance, workplace environment, corporate ethics, vision & leadership, and social responsibility.
The study point out that innovation is an increasingly important element in shaping a company’s reputation.
Bharti Airtel ranked second on the innovation parameter amongst all companies. In 2010, the Wall Street Journal had ranked Bharti Airtel amongst India’s most innovative companies in the Asia 200 Survey.
Bharti Airtel is a leading global telecommunications company with operations in 19 countries across Asia and Africa, including Nigeria.