Later today at 7:00 PM WAT in Tekedia Mini-MBA, I will teach on “Innovation Transduction: From Ideas to Revenue.” Using the natural philosophy construct of energy transduction, I will explain how market systems transform ideas into products, services, and ultimately revenue by solving customer frictions.
I identify two fundamental states in business: the Idea State and the Revenue State. These states are analogous to the energy states we study in physics. As we learned in junior secondary school, moving from one energy state to another requires a process, a catalyst, and the right conditions. The same principle applies in business. For a company to move from the Idea State to the Revenue State, specific activities, capabilities, and market interactions must occur.
I describe this movement as Innovation Transduction, the process through which ideas are converted into economic value. It is not enough to have a brilliant concept; the concept must pass through a sequence of transformations involving people, processes, tools, customers, and markets before it can become revenue. Understanding this transduction process is one of the most important responsibilities of managers, entrepreneurs, and innovators.
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In today’s session, I will explain the components of Innovation Transduction, the forces that accelerate or impede it, and what firms must do to successfully navigate the journey from invention to commercialization. Zoom link
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