Here, I explain why your business must adopt the inspired media advertising model, over the paid/earned advertising model. The former is discovery-driven, bringing emotions and passions with propensity of virality, while the latter is distribution-driven, lacking any meaningfully customer engagement. I provide a case study.
---Visit our Store for my books, cases, etc. Now, enjoy our consolidated subscription for all contents (past, present and future).
-- We offer Advisory Services (tech, strategy & Africa).
---Sign-up to my Founders Mentoring (click here).