Inspired Media Advertising Model

Inspired Media Advertising Model

Here, I explain why your business must adopt the inspired media advertising model, over the paid/earned advertising model. The former is discovery-driven, bringing emotions and passions with propensity of virality, while the latter is distribution-driven, lacking any meaningfully customer engagement. I provide a case study.

 

 

 

---

1. Advance your career with Tekedia Mini-MBA (Sept 13 – Dec 6, 2021): 140 global faculty, online, self-paced, $140 (or N50,000 naira). Click and register here.

2. Click to join Tekedia Capital Syndicate and own a piece of Africa’s finest startups with a minimum of $10,000 investment.

Share this post

One thought on “Inspired Media Advertising Model

Post Comment