In South Africa right now, people cannot have enough of Red Bull. That great energy drink.
Although MXit is regarded as a social network, the platform is primarily used for one-on-one communication between peers and doesn’t allow for much group interaction. All that has changed now, thanks to Trigger, with the introduction of two new features on the Red Bull MXit bot.
LIVE CHAT lets fans talk directly to a Red Bull athlete or artist in a moderated chat room, and TOPIC OF THE WEEK gives users the chance to air their views on a pressing issue. It’s one of the few truly interactive, truly social experiences available on MXit, and the users are eager to take advantage. In the first day the page racked up 5000 impressions alone.