The Chinese EV company in question is Jiuzi Holdings Inc. (NASDAQ: JZXN), a Hangzhou-based firm involved in new energy vehicle (NEV) retail, franchising, and charging infrastructure in lower-tier Chinese cities.
Recent developments show two key phases to their Bitcoin strategy: In September 2025, Jiuzi’s board approved a “Crypto Asset Investment Policy” authorizing up to $1 billion in deployments into digital assets. This initially focused on Bitcoin (BTC), Ethereum (ETH), and BNB, with plans for a dedicated risk committee and professional custody (no self-custody).
The move was positioned as a hedge against macroeconomic uncertainties and to preserve long-term shareholder value, following the appointment of crypto-savvy COO Dr. Doug Buerger. Jiuzi announced a groundbreaking strategic transaction: a proposed equity-for-Bitcoin swap to acquire 10,000 BTC valued at approximately $1 billion at the time from a global digital asset investor.
In exchange, the investor receives equity in Jiuzi worth about $1 billion. This deal aims to establish a long-term partnership in the cryptocurrency ecosystem. The transaction remains subject to final agreements and approvals.
This positions Jiuzi among companies following a corporate Bitcoin treasury strategy similar to MicroStrategy, with the latest move drawing significant attention in crypto circles for signaling growing institutional and corporate adoption—especially from a China-linked though U.S.-listed EV player amid global economic pressures.
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Note that Jiuzi is not a major EV giant like BYD, NIO, or XPeng—it’s a smaller, Nasdaq-listed operator in the NEV space. No evidence points to those larger firms making similar Bitcoin moves. Corporate crypto treasuries remain volatile and subject to regulatory and market risks.
Strategy views Bitcoin as “digital gold” or the ultimate store of value—superior to cash, which loses purchasing power due to inflation. Saylor has repeatedly emphasized that Bitcoin is “hard money” and a hedge against fiat debasement. The strategy shifted the company from a traditional business intelligence software firm to the world’s largest publicly traded Bitcoin treasury company.
Buy and hold BTC indefinitely, with no exit strategy or profit-taking. Saylor has stated the plan is to continue adding Bitcoin every quarter, framing it as long-term conviction rather than speculation. The goal is to increase BTC exposure per outstanding share, turning the company into a leveraged Bitcoin proxy.
Prediction markets and Saylor’s statements show near-zero probability of selling holdings through 2026; only ~16% odds by year-end in some trackers. The company treats BTC as a permanent, non-negotiable reserve. This has inspired other corporates like the recent Jiuzi Holdings announcement to explore similar treasury allocations.
Strategy funds purchases through creative capital raises, avoiding direct operational cash depletion:Issuing Class A common stock (MSTR). Selling perpetual preferred equity like STRC, which offers high dividends recently raised to 11.5% and ties trading volume directly to BTC buys. Convertible debt and other instruments in the past.
This creates a “flywheel”: Raise capital at a premium ? Buy BTC ? Boost perceived value ? Attract more investment. Recent examples include using STRC proceeds for large single-day buys (e.g., ~1,000 BTC implied on March 4, 2026). Added 3,015 BTC for ~$204 million (average ~$67,700) between late February and early March 2026.
Unrealized P/L: Slightly underwater at times due to volatility, but the strategy focuses on long-term appreciation. The company tracks purchases transparently on its site, with 101 reported buys to date. Strategy’s accumulation has driven institutional adoption, signaling corporate conviction.
Saylor’s mantra (“There isn’t enough Bitcoin for everyone”) highlights scarcity, with locked and lost coins reducing effective supply. MSTR stock acts as a high-beta Bitcoin play, amplifying gains and losses; massive rallies in bull markets, drawdowns in bears.
Heavy reliance on equity dilution, debt and leverage, and BTC volatility. Critics call it speculative or a “leveraged bet,” with share dilution pressuring the stock at times. Regulatory and market shifts could impact.
Strategy’s approach is a bold, conviction-driven experiment in corporate finance—treating Bitcoin as the apex asset for treasury management. It has redefined how companies view balance sheets and continues aggressive buying amid 2026’s market dynamics.