Mocality is a mobile-based business directory.
It enables users to search for businesses via their mobile phones – either via the mobile site or by using SMS commands. Features include geo-mapping, business profiles and contact details. Businesses are able to sign-up and maintain their own profiles and contact information to ensure their details always remain accurate. Business owners are also offered a range of tools (such as SMS services, free mobile sites, free vCards and ability to maintain contact lists) to promote their businesses.
Users can use Mocality by accessing the site from either their desktop or mobile internet browsers. They can also use SMS to query the application. Businesses can sign-up by following the instructions on the website.