Omo vs Ariel detergent.
Scottrade vs Robinhood.
Peak milk vs Cowbell. |
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What happened there?
Fractionalization and tokenization: “a process of breaking down a single asset into smaller, tradable units. These units represent a portion of the original asset’s ownership and allow multiple investors to share ownership”.
And sachetization: refers to the “practice of offering products in small, affordable sachets, primarily in emerging markets where low-income consumers have limited access to goods. This approach allows companies to reach a wider customer base and increases market share by making products more accessible to price-sensitive segments”.
Today, join us at Tekedia Mini-MBA as we discuss this concept which has evolved to be used in the context of assets like real estate, artwork, and digital assets like bitcoin.
Omo went, Ariel rose. Scottrade crashed, Robinhood ascended. Peak ignored the bottom of the pyramid, Cowbell took some. Join us today.
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