MTN Nigeria had a really great 2018: everything was up, from ARPU to revenue to subscribers. In short, they made history on revenue. From the 2018 full year investor presentation, the mobile giant recorded revenue of N1.03 trillion, the first by a Nigerian company in the broad consumer sector. That revenue is a 17.1 percent year-on-year increase, from N887 billion in 2017, accounting for 28.2 percent of revenue made by MTN worldwide.
This revenue growth is owing to Data and Voice growth in the country. Data revenue went up 40.1 % from 2017 with data traffic increasing by 56.3%. Voice revenue also rose by 18.7%.
The telco also continues to show its dominance in the Nigerian telco space as it added another 5.9 million subscribers to round off 2018 with 58.1 million subscribers, indicating 11.3% increase from 52.2 million in 2017. This indicates that the telco controls 50.4% of the Nigerian telco market.
MTN Nigeria hence accounts for about 25% of the group’s 232 million subscribers. The highest of all its markets.
MTN Nigeria also recorded a total of 43.9 million data subscribers, an increase of about 4.5 million from the same time in 2017. The company also had an estimated 21.6 million smartphone users on its network.