The 1% sees the world as a playground. Elon Musk is having his moment. He makes transactions involving billions of US dollars seem like nkwobi payments at Peoples Club of Aba. They did not want him. Then, they wanted him. He ran out and now he is back. Let me note that by the time he is done with Twitter, all the sellers will feel bad: “He told investors before he changed his mind on the deal, that by 2025, he could move the company to 500 million daily users, generating $13.2 billion in revenue.”
Yes, who remembers that he was fined for bragging about finding buyers for Tesla at a valuation of $70 billion. In just a few years, he took that business to $1 trillion. Today, those “buyers” would be wishing they actually bought Tesla at $70 billion.
But Twitter is not Tesla – and that is a big problem Mr Musk must deal with. This is a product which has many enemies and fans. When he wanted to buy, some politicians went after him. He abandoned the idea, and lawyers went after him.
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The good news is that Twitter has a strong moat and cannot easily be disintermediated. But how to make money from it will require Musk-level transformation. I have abandoned my account because Twitter is a very challenging product to use. But Musk can ELONgate that product vision and make it easier for more people to use.
Elon Musk and Twitter tussle over the acquisition of the social media platform took a new turn on Monday evening, after the Tesla CEO said he would proceed with the deal at the original price of $54.20, potentially avoiding going into a legal battle.
The new deal proposed by Musk, which was first reported by Bloomberg, would allow him to honor the original agreement it had with Twitter in April, according to people familiar with the development who spoke in anonymity. In a tweet on Tuesday evening, he said buying Twitter is an accelerant to creating X, the everything app – a hint that he is proceeding with the deal.
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We will have to do ‘wait and see’ this time, before he dribbles Twitter shareholders again. The man Musk has made enough headlines this week already, he could still wake up next week and tell you that Twitter is irredeemable.
He generates talking points with ease, and that is why he’s Elon Musk…