More than 96 years ago, Società Sportiva Calcio Napoli, commonly referred to as Napoli, was established. Out of these years, according to existing information, the club was unable to hold the Italian Serie A cup for 33 years. However, the match that reintegrated the club into the ‘committee of winners’ of the Italian League’s most prestigious title was played some days ago, in which Victor Oshimhen, one of Nigeria’s players, played a key role.
Apart from doing what is expected of him as a player during the game, performing individual tasks, and assisting others, Oshimhen’s goal was pivotal to ending the club’s more than three-decades-long Serie A title drought. From the club management to the local and global fans, the win was one of the greatest achievements of the club after the late Argentine legend, Diego Maradona, played key roles in the internationalisation of the club.
For sports-focused mainstream and new media organisations across the world, the win provides an opportunity to historicise the club more and place it in the minds of people using different frames and agendas. According to our analyst, the representation of the match and the roles of each player has been premised on the club’s strong commitment to winning the title since the beginning of the league. To advance this position, our analyst further carried out an iconographic analysis of one of GOAL’s posts on Facebook about the celebration of the title.
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The post reads: Napoli’s Serie A title celebrations are what football dreams are made of ? [with a love symbol]. This post was monitored for 24 hours with the intention of revealing how digital workers reacted to it. In this regard, digital workers are the followers of the medium who used their data and intellectual resources to engage with the post. Within hours, the post attracted 542 comments and 825 shares. Comment-to-share analysis reveals that the possibility of sharing the post was 65.69%, suggesting that the four dominant pictures [see below] used by the medium really attracted the digital workers.
The post specifically pinpoints the place of hope in football and how the owners and players are not the only dreamers when it comes to winning titles. This is basically represented in the first picture, where Oshimhen was in the midst of fans and strategically guided by a security officer. The second picture shows how football serves as a unifier when a club wins an elusive title. It depicts a situation where men and women fans of the club celebrated together. The third picture, which has a fan closer to the potential viewers and another fan at the back, represents how crying of joy could occur after winning the most anticipated title of the football season. The fourth picture rekindles the spirit of Maradona by showing a fan who wears his iconic number 10 jersey.
From the emerging insights, our analyst notes that GOAL strategically represents winning by moving from the celebration without significant tears of joy to celebrating with significant tears of joy and capping it with an iconic remembrance of the club’s legend, Diego Maradona. Some of the comments also point towards these established insights. They are reproduced below.
- Big Congratulations to Napoli and our very own goals’ King Oshimhen. You guys have made my season ?
- It was indeed a spicy and memorable season for Victor Oshimhen and his Napoli side. Making such history is not just an easy feat. I pray he remains injury free, maintains a good attitude towards his job and also maintains consistency. He should also avoid getting into controversial events as we have seen great footballers lose the grip of their careers due to some events that they got themselves involved in.
- I have never seen such passion in other European leagues. It is really something and it’s a contagious emotion. I am happy for them.
- Oh Lord, I know you have done a lot for us as a country, one last time Baba please protect our HITMAN Victor Oshimhen from anything CHELSEA ?
- I am not a fan of Napoli but I am very happy for this man.
- I am really proud of being a Nigerian ??????
- If humans could love one another the way we love their sports teams, this world would be a better place.
- Football is a sport, not a passion, a culture, a way of life, bringing people and cultures together, congrats Napoli.
Picture 3 
- Picture 4