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Ndubuisi Ekekwe Returns to Twitter Which Now Offers The Feature He Has Asked for Years

Ndubuisi Ekekwe Returns to Twitter Which Now Offers The Feature He Has Asked for Years

Good People, I am back on Twitter, after many attempts, and this time, it is permanent. Yes, Twitter has built the product which I have been asking for: give me enough space to build my logic as the 140-character thing was restrictive. This is my Twitter handle: @ndekekwe

In the Igbo Nation, the elders will remind everyone that “uwa bu ahia” which means the world is a marketplace, literally. The implication is that Twitter with hundreds of millions of people is one of the world’s largest “markets”. And just like every great market, if you want to play as a supplier, you need tools to create products and services.

Since Musk bought Twitter, he has built the Twitter I think works for me.  I am ready to pay for tools to deliver better products. And Musk has done well there through his subscription-anchored premium services.

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Forget the noise that paying for the blue checkmark is bad. Nonsensical. I got back  to Twitter and paid about four days ago. They unlocked enough space. The checkmark is a marginal value; the real deal for me here is the extra space. My subscription – a business expense – has paid for itself;  five people joined Tekedia Capital Syndicate membership today from Twitter and that is $5,000, beating the $84 I paid for Twitter’s annual subscription. And for Tekedia Mini-MBA, registrations are up. 

I do not come here to entertain; this is a marketplace. Twitter right now may even deliver better conversion since Elon Musk has made it flat – you can compete on the strength of your ideas, not your heritage, job title, location, etc since most of those elements have been muted in the system.

Do not join the media people; they’re not an unaligned cohort. They have interests and those may not merge with yours. Focus on what works for you. I like how it works today and I hope they do not break it.

Uwa bu ahia – and Twitter like LinkedIn, Facebook, etc are some of the largest markets in the world, bigger than any “economy” in Africa. Define what works for you because like LinkedIn (the best of all), you can build a real business on them.


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