Home Latest Insights | News Nollywood, Time For 3D Movies – Global 3D Box Office More Than Doubles in 2010, Says iSuppli

Nollywood, Time For 3D Movies – Global 3D Box Office More Than Doubles in 2010, Says iSuppli

According to iSuppli, the Global box-office revenue from 3-D movie screens soared to $6.1 billion in 2010, more than double the $2.5 billion generated in 2009. What this means is that 3D is a new money machine for the entertainment industry.


Of the global 3-D total last year, international territories accounted for $3.9 billion or 63.9 percent of the market, up from 53.8 percent in 2009. The rest of the 3-D movie market, or 36.1 percent, is represented by North America, including the United States and Canada. The United States was the world’s single biggest 3-D market with $2.0 billion in box-office revenue, taking in the largest share at 32.8 percent, down from 42.3 percent in 2009. Overall, global 3-D screens represented 19.3 percent of world box-office receipts in 2010, up from 8.6 percent in 2009.


For the Nigerian movie industry, 3D could offer a higher level of entertainment experience. And could actually bring a new class of customers in the industry. Nollywood needs to start making moves that are 3D ready and begin that discovery of exporting them. It is the future and not doing it means we are missing a whole lot of opportunities.


A 3-D (three-dimensional) film or S3D (stereoscopic 3D) films a motion picture that enhances the illusion of depth perception. Derived from stereoscopic photography, a regular motion picture camera system is used to record the images as seen from two perspectives (or computer-generated imagery generates the two perspectives in post-production), and special projection hardware and/or eyewear are used to provide the illusion of depth when viewing the film. 3-D films are not limited to feature film theatrical releases; television broadcasts and direct-to-video films have also incorporated similar methods, primarily for marketing purposes (wikipedia).


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