Just when we think the year is over for tech big shows, Apples said there is “One More Thing.” That’s the title of the next Apple event scheduled for 10 am PST, Nov. 10.
The event will focus on the unveiling of Apple silicon Macs. As expected, the “One More Thing event” will be held virtually as it is a custom in the era of COVID-19.
But as noted by TechCrunch, the pandemic has afforded companies the ability to break these spotlight events up more than in pre-COVID years. After all, it is easier to organize than conventional gathering. You ask reporters to join the event online, or you ask analysts to follow the link.
The shift to virtual life has given Apple the opportunity to hold three successive events in a short period with no hitches.
The first Apple event focused on the new Apple Watch and ipads, the second was about iphones, while the third is going to be about the Mac.
The Nov. 10 event will likely be about the release date of the macOS Big Sur, along with the unveiling of Macs built around the company’s priority ARM-based processor.
Apple had announced it’s parting ways with Intel in the WWDC in late June, to develop its own ARM-based processors. It was unusual for the company to make an announcement of new technology it is working on before it arrives. But as TechCrunch reported, it was a strategy to get developers on board with the shift, prior to retail availability.
“From the beginning, the Mac has always embraced big changes to stay at the forefront of personal computing. Today we’re announcing our transition to Apple silicon, making this a historic day for the Mac,” Tim Cook said during the announcement. “With its powerful features and industry-leading performance, Apple silicon will make the Mac stronger and more capable than ever.”
Up till now, the technology Cook talked about in this announcement has been limited to the realm of development kits. However, the coming event seems to be the profound chance for its unveiling.
Anticipation-fueled rumors have it that the technology the world is about to witness is a new version of the MacBook Air set for a Q4 2020 arrival. Redesigned versions of the MacBook Pro and iMac are reportedly part of the devices in the pipeline.
TechCrunch reported that the November event is notably the last chance to get products announced ahead of the Christmas holiday season. As such, it certainly seems like an opportunity for Apple to launch the long expected products, which include its Tile-like AirTags tracking device and over-ear AirPods Studio headphones.
Apple’s delay in the launch of iphone 12 contributed to its low performance in the Q3, and North America’s low market demand. The company appears to be running to cut itself a slice with early launch in the Q4.
The iPhone 12 now will sell along the new devices that will be launched in the November event, using its 5G ability to entice consumers in the North American market.
“Marketing has ramped up significantly, products are widely available. Promotions are happening. And it’s clear that the top sales initiative in these markets is to push 5G,” said Ryan Reith, analyst with IDC.