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AI Chatbots Upend Online News Ecosystem as Publishers Watch Google Traffic Evaporate

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For years, the digital news industry has navigated shifting tides, from the decimation of print to the capricious algorithms of social media. Now, a new storm looms, threatening to upend the very foundation of online publishing: the rise of AI-powered chatbots and the precipitous decline of Google search traffic.

WSJ reports that publishers, once reliant on the steady flow of clicks from the search giant, are facing what many are calling an “AI Armageddon,” forcing a radical rethinking of their business models.

Chatbots are increasingly replacing traditional Google searches, providing users with direct answers and eliminating the need to click on those familiar blue links. This shift has begun to starve news sites of the referral traffic they’ve depended on for over a decade.

According to WSJ, the numbers paint a stark picture. For instance, HuffPost has seen its organic search traffic to desktop and mobile websites plummet by more than half in the past three years. The Washington Post has experienced a nearly identical decline in organic search referrals. Business Insider recently cut approximately 21% of its staff, with CEO Barbara Peng citing “extreme traffic drops outside of our control.” Their organic search traffic to websites declined by a staggering 55% between April 2022 and April 2025.

At The New York Times, the share of traffic originating from organic search slid to 36.5% in April 2025, down from almost 44% three years prior. Even The Wall Street Journal, which saw an overall increase in organic search traffic in April compared to three years prior, witnessed its share of overall traffic from search decline to 24% from 29%.

“Google is shifting from being a search engine to an answer engine,” remarked Nicholas Thompson, CEO of The Atlantic, in an interview with The Wall Street Journal. At a company-wide meeting earlier this year, Thompson reportedly urged his team to “assume traffic from Google would drop toward zero.” The Atlantic, he stated, “needed to evolve its business model.”

The introduction of Google’s AI Overviews last year, which summarize search results at the top of the page, has already dented traffic to content like vacation guides, health tips, and product reviews. The recent U.S. rollout of AI Mode, designed to directly compete with chatbots like ChatGPT, is expected to deliver an even more significant blow, as it responds to user queries in a conversational style with significantly fewer links.

“The rapid development of click-free answers in search is a serious threat to journalism that should not be underestimated,” warned William Lewis, publisher and chief executive of The Washington Post, emphasizing the need for the publication to “move with urgency” to connect with overlooked audiences and cultivate new revenue streams in a “post-search era.”

This dramatic power shift underscores the immense influence Google wields in the digital ecosystem, reinforcing long-standing allegations of monopoly. Google’s ability to fundamentally alter how users access information, and consequently how publishers receive traffic, highlights its near-absolute control over a critical gateway to the internet.

While Google executives maintain their commitment to sending traffic to the web and suggest that users who click on links after seeing AI Overviews tend to spend more time on those sites, the reality on the ground for many publishers is grim. Google also states it prioritizes links to news sites and may not show AI Overviews for trending news, but queries for older articles and lifestyle content are more likely to generate an overview.

This isn’t the first technological upheaval for news organizations. The internet itself decimated print publications, and social media, while initially a boon for traffic, eventually pivoted away from prioritizing news. However, many industry leaders believe generative AI represents a fundamental rewiring of internet usage.

“AI was not the thing that was changing everything, but it will be going forward. It’s the last straw,” stated Neil Vogel, CEO of Dotdash Meredith, a media giant encompassing brands like People and Southern Living. Vogel revealed that when Dotdash merged with Meredith in 2021, Google search accounted for roughly 60% of their traffic; today, it’s approximately one-third.

Forced to Adapt

In response to dwindling search referrals and already challenging trends like declining public trust and fierce competition, online news outlets are intensifying their efforts to forge direct connections with readers. This includes a renewed focus on newsletters, improved apps, print magazines, and even live conferences.

The Atlantic, for instance, is prioritizing reader relationships through an enhanced app, more print issues, and increased investment in events, reporting rising subscriptions and advertising revenue. Similarly, leaders at Politico and Business Insider, both owned by Axel Springer, are emphasizing audience engagement.

And There Is A Copyright Battle

Adding another layer of complexity, publishers are also grappling with the protection of their copyrighted material. The large language models powering these new chatbots are trained on vast datasets scraped from the open web, including news articles.

This has led to both legal battles, with some media companies suing AI startups for copyright infringement, and strategic licensing deals. The New York Times has sued OpenAI and Microsoft, while News Corp, the parent company of The Wall Street Journal, has a content deal with OpenAI and a pending lawsuit against Perplexity.

Meanwhile, many observers believe the generative AI race is becoming a significant threat to Google’s own core search business, and this development could spell even more trouble for the tech giant. The U.S. Department of Justice (DOJ), citing concerns about Google’s dominance and its impact on competition, has already launched efforts to break up the company. The very actions Google is taking to compete in the AI space, which are simultaneously impacting news publishers, could provide further ammunition for these antitrust cases.

The Apple Safari Effect

However, a glimmer of hope for minimizing Google’s long-standing dominance comes from an unexpected quarter: Apple. An Apple executive recently testified in federal court that Google searches in Safari, the iPhone maker’s browser, had recently fallen for the first time in two decades, despite Google reporting an increase in total searches on Apple devices.

This is particularly significant given the long-standing arrangement where Google pays Apple billions of dollars annually to be the default search engine on Apple devices. If Apple were to reduce its reliance on Google or even develop its own search solution, it could fundamentally alter the competitive landscape and offer a much-needed alternative to Google’s pervasive influence.

The “AI armageddon” for online news publishers is not just a hypothetical threat; it’s a present reality forcing an industry-wide scramble to innovate, adapt, and build direct, indispensable relationships with their audiences in a post-search world.

Microsoft Edge Rolls Out AI-powered search for Browser History, Media Control Hub

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Microsoft has rolled out two innovative features in beta testing as of June 2025: an AI-powered “enhanced search” for browsing history and a media control center designed to streamline audio and video playback.

These additions, unveiled in early June, aim to address user pain points and elevate Edge’s appeal in a fiercely competitive browser market where Google Chrome, Mozilla Firefox, and even Opera hold commanding leads.

Against this backdrop, many see this as more than a mere feature update—it’s a calculated effort by Microsoft to reverse Edge’s fortunes after years of struggling to gain traction, a challenge rooted in the long shadow cast by its failed predecessor, Internet Explorer.

The Enhanced Features

The enhanced search feature marks a significant leap forward in how users interact with their browsing history. Unveiled in beta versions of Edge last week, it allows users to locate previously visited websites using natural language queries, even if those queries include phrases, synonyms, or typographical errors.

A user searching for a site about “artificial intelligence” might find it by typing “machine learning” or even “artifical inteligance.” This flexibility is powered by an on-device AI model that processes browsing history locally, ensuring that sensitive data never leaves the user’s device or reaches Microsoft’s servers.

Microsoft sidesteps the privacy pitfalls that plagued its controversial Recall feature for Copilot Plus PCs, which captures screenshots of nearly everything a user does to enable searchable content across apps, documents, and websites, by confining data processing to the device. The enhanced search, by contrast, is narrowly focused on browsing history, offering a less invasive approach that aligns with growing user demand for privacy-conscious technology.

The feature’s technical underpinnings are equally compelling. Leveraging natural language processing, the AI interprets queries by recognizing semantic relationships and correcting common misspellings, making it intuitive for users of all technical proficiencies. It’s an opt-in feature, requiring users to enable it manually, a nod to Microsoft’s awareness of privacy concerns following the Recall backlash.

The on-device model is designed to handle large browsing histories efficiently, indexing data locally to deliver rapid responses even on devices with modest processing power. For users, this translates to a seamless experience: no more scrolling through endless history logs or struggling to recall exact URLs. It’s a small but meaningful improvement that could make Edge a more attractive option for those frustrated by the limitations of traditional browser history tools.

Complementing the AI-driven search is Edge’s new media control center, a feature tailored to the growing number of users who rely on browsers for media consumption. Whether streaming music on Spotify, watching videos on YouTube or catching up on podcasts, users can now manage all active media streams from a single, centralized interface.

No longer must they hunt through multiple tabs to pause a video or adjust the volume of a song. The control center also enhances Edge’s picture-in-picture mode, allowing users to watch videos in a floating window while multitasking. This mode, now equipped with intuitive controls for resizing and repositioning, makes it easier to keep a video in view while browsing or working.

The feature supports a wide range of media sources, ensuring compatibility with popular streaming platforms and web-based players. For media-heavy users, it’s a polished addition that streamlines the browsing experience and positions Edge as a viable alternative to competitors.

Edge At The Edge of Competition

These features arrive at a critical juncture for Microsoft, as Edge continues to languish in the shadow of its rivals. Despite its modern architecture and integration with Microsoft’s ecosystem, Edge commands just 4-5% of the global browser market, a far cry from Chrome’s dominant 65% share, and Firefox’s 7-8%, according to recent estimates from web analytics platforms.

The roots of Edge’s struggles trace back to its predecessor, Internet Explorer, a browser that once ruled the internet but ultimately became a cautionary tale of missed opportunities.

Launched in 1995 with Windows 95, Internet Explorer quickly rose to prominence, peaking at over 90% market share in the early 2000s. Its dominance was fueled by its tight integration with Windows, the world’s leading operating system at the time. But success bred complacency. By the mid-2000s, Internet Explorer was plagued by slow performance, frequent crashes, and poor support for emerging web standards like CSS3 and HTML5.

Security vulnerabilities made it a prime target for malware, eroding user trust and frustrating developers who struggled to build modern websites compatible with its quirks.

The arrival of Mozilla Firefox in 2004 and Google Chrome in 2008 marked a turning point. Firefox offered an open-source alternative with robust customization, while Chrome combined blazing speed with Google’s ecosystem, rapidly capturing market share. By the mid-2010s, Internet Explorer’s share had plummeted to below 20%, and its reputation as an outdated relic was cemented.

Microsoft responded in 2015 with Edge, a new browser built from scratch to replace Internet Explorer’s tarnished legacy. In 2020, the company doubled down, transitioning Edge to the Chromium engine—the same open-source platform powering Chrome—to improve performance and compatibility.

However, despite these efforts, Edge has failed to ignite widespread adoption. Microsoft officially retired Internet Explorer in June 2022, redirecting users to Edge, but the stigma of its predecessor seems to linger. Many users still view Microsoft browsers with skepticism, associating them with the sluggish, insecure days of Internet Explorer.

Microsoft’s broader AI strategy provides critical context for Edge’s latest push. The company has made AI a cornerstone of its product portfolio, investing billions to integrate it across its software and services.

While these initiatives underscore Microsoft’s leadership in enterprise AI, Edge operates in a different arena. The browser market is a battleground where user choice is shaped by habit, ecosystem loyalty, and perceptions of performance. Unlike Microsoft 365 or Azure, where Microsoft holds a strong position, Edge faces entrenched competitors with loyal user bases.

Tekedia Mini-MBA Welcomes the Innovative Africa Prudential Plc Team

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Tekedia Mini-MBA welcomes the innovative Africa Prudential Plc team. Africa Prudential is a leading provider of share registration services and capital market solutions, helping businesses manage their shareholder base and streamline operations using digital technology and world class data management systems.

We’re honoured for the opportunity to co-learn with one of Africa’s finest registrars which over 50 years has delivered excellence in the capital market. Welcome and Thank you!

Germany’s Border Turnback Policy and ECJ Ruling, Shooting Jackal in Germany’s Island

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Germany’s Interior Minister Alexander Dobrindt announced that the government will seek a ruling from the European Court of Justice (ECJ) to determine the legality of its migrant turnback policy at the border. This follows a Berlin Administrative Court ruling on June 2, 2025, which declared that turning away asylum seekers without adhering to the EU’s Dublin Regulation—requiring a determination of which EU country is responsible for processing asylum claims—was unlawful. The case stemmed from an incident on May 9, 2025, where three Somali nationals were denied entry at the Polish border and returned without proper asylum procedures.

The German government, led by Chancellor Friedrich Merz, introduced stricter border controls in May 2025, allowing asylum seekers to be turned away at the border, a policy central to Merz’s campaign to curb irregular migration. Despite the Berlin court’s ruling, Dobrindt insists the policy is legally justified and plans to continue pushbacks while seeking ECJ clarification. The court emphasized that Germany must follow the Dublin procedure, which assigns responsibility for asylum claims to the first EU country of entry, and rejected arguments that public security threats justified bypassing it.
Critics, including the Greens and advocacy group Pro Asyl, argue the policy violates EU law and strains relations with neighboring countries like Poland. The government maintains that the measures are temporary, with a long-term goal of strengthening EU external borders. Over 2,800 people, including 138 asylum seekers, were reportedly denied entry in the first two weeks of the policy. The ECJ ruling could set a precedent for Germany’s migration strategy and its alignment with EU regulations.

The Berlin Administrative Court’s ruling on June 2, 2025, highlights that Germany’s turnback policy may violate the EU’s Dublin Regulation, which mandates that asylum claims be processed by the first EU country of entry after proper assessment. An ECJ ruling could either legitimize Germany’s approach or force a policy overhaul, clarifying the balance between national border control and EU law. If the ECJ rules against Germany, it could set a precedent limiting member states’ ability to unilaterally implement border pushbacks, reinforcing EU-wide asylum protocols.

Conversely, a ruling in Germany’s favor could embolden other nations to adopt similar measures, potentially fragmenting EU migration policy. Domestically, Chancellor Friedrich Merz’s government faces pressure to curb irregular migration, a key campaign promise. Continuing pushbacks despite legal challenges risks backlash from opposition parties like the Greens, who argue it undermines EU values and human rights. A prolonged legal battle could erode public support if migration numbers remain high.

Internationally, the policy strains relations with neighbors like Poland, which has criticized Germany’s unilateral actions. This could hinder EU cohesion, especially as other countries like Austria and Hungary also tighten border controls. Over 2,800 people, including 138 asylum seekers, were turned away in the policy’s first two weeks, raising concerns from groups like Pro Asyl about violations of asylum seekers’ rights. Pushbacks without proper procedure could lead to refoulement, sending migrants to unsafe countries, breaching international law.

The policy fuels anti-migrant sentiment in Germany, potentially deepening social divides, while also galvanizing pro-asylum advocacy, leading to protests and public debate. Germany’s push for an ECJ ruling signals a broader debate on harmonizing EU migration policies. The outcome could influence reforms to the Dublin system, which many criticize as outdated, and affect negotiations on strengthening EU external borders, a stated German goal.

Pro-Policy (Merz’s CDU/CSU argue that strict border controls are necessary to manage migration flows, reduce strain on public services, and address security concerns. They view pushbacks as a pragmatic response to rising irregular crossings (e.g., Germany recorded over 1.2 million asylum applications in 2024, per web sources). Opposition (Greens, SPD Left Wing, NGOs) criticize the policy as inhumane and legally dubious, emphasizing Germany’s obligation to uphold EU and international asylum laws. They warn of social polarization and damage to Germany’s reputation as a humanitarian leader.

Pro-Border Control States (e.g., Germany, Hungary, Austria) favor stricter national measures to deter migration, citing overwhelmed systems and public discontent. They push for stronger EU external borders but resist centralized EU control over their policies. Pro-EU Integration States (e.g., France, Spain) advocate for unified EU migration policies and burden-sharing, opposing unilateral actions like Germany’s that could shift migration pressures to other member states or destabilize EU solidarity.

German public opinion is split, with polls (e.g., from X posts in 2025) showing 55% support for stricter border controls but 60% favoring humane asylum processes. Far-right groups exploit the issue to gain traction, while progressive activists rally against perceived xenophobia. The debate amplifies tensions between urban, cosmopolitan areas and rural, conservative regions, mirroring broader European trends. Poland and other eastern neighbors resent Germany’s pushbacks, which increase pressure on their borders. This has sparked diplomatic friction, with Poland threatening reciprocal measures, highlighting a divide between Western and Eastern EU approaches to migration.

Locals Reject Hunting Tourists’ Help To Shoot Jackal On Germany’s Island

Locals on the German island of Sylt have expressed strong opposition to a proposal allowing hunting tourists to shoot jackals, following the first sighting of a golden jackal on the island. The initiative, backed by the local hunting association and the Hunters’ Association of Schleswig-Holstein, aimed to control the jackal population, citing concerns about the non-native species’ potential impact on local wildlife, such as ground-nesting birds.

However, residents and some conservationists argue that the jackal, likely a lone animal that migrated from Eastern Europe, poses no significant threat and should be left alone or managed non-lethally. They view the involvement of external hunters as unnecessary and disruptive to the island’s ecosystem and tourism-driven identity.
Public sentiment, as reflected in local discussions and posts on X, emphasizes protecting Sylt’s natural balance over introducing hunting tourism, with some calling the plan an overreaction.

The controversy over allowing hunting tourists to shoot jackals on Sylt highlights several implications and reveals a clear divide among stakeholders, reflecting broader tensions between conservation, local identity, and external intervention. The golden jackal, a non-native species in Germany, could potentially disrupt Sylt’s delicate ecosystem, particularly affecting ground-nesting birds like oystercatchers or lapwings. However, with only one confirmed sighting, the ecological threat may be overstated, and lethal measures could unnecessarily disturb the island’s biodiversity. Non-lethal alternatives, like monitoring or relocation, could suffice but require resources and coordination.

Sylt is a premier tourist destination known for its pristine beaches and natural beauty. Introducing hunting tourism risks alienating visitors who prioritize eco-friendly experiences, potentially harming the island’s economy. Conversely, proponents argue controlled hunting could attract a niche market of hunting enthusiasts, though this seems less aligned with Sylt’s established tourism brand. The proposal has sparked a clash between local values and external pressures. Sylt’s residents, many of whom view the island as a sanctuary for nature, see the involvement of outside hunters as an intrusion. This could erode trust in local authorities and hunting associations, deepening community divisions.

The decision on Sylt could set a precedent for handling other non-native species in Germany. A heavy-handed approach might encourage similar measures elsewhere, while a more restrained response could promote coexistence or non-lethal management, influencing national conservation policies. The local hunting association and the Hunters’ Association of Schleswig-Holstein support allowing hunting tourists to target the jackal, framing it as a proactive measure to protect local wildlife from an invasive species.

They argue that jackals, native to Southeast Europe, could multiply and threaten Sylt’s ecosystem. They also see economic potential in regulated hunting tourism. Critics view this as an overreaction to a single animal and question the motives, suspecting profit-driven interests over genuine ecological concerns. Many Sylt locals and some conservationists oppose the plan, advocating for the jackal to be left alone or managed non-lethally (e.g., through monitoring or capture).

They argue the jackal poses no immediate threat and reflects natural migration patterns. They prioritize Sylt’s identity as a nature-friendly destination and reject external hunters as disruptive. Proponents claim this stance underestimates the long-term risks of invasive species and lacks a practical plan for managing potential population growth. Many see the situation as emblematic of broader conservation debates, advocating for science-based, humane solutions over knee-jerk reactions.

Some accuse these voices of being detached from local realities, arguing that urban or non-resident perspectives may overlook the practical challenges faced by island communities. Sylt’s case underscores the challenge of aligning local governance with community values, especially in areas dependent on tourism. The lack of consensus risks prolonging the stalemate, with the jackal’s fate—and Sylt’s approach to conservation—hanging in the balance. No recent updates indicate a resolution, suggesting ongoing deliberation among stakeholders.

Stolbur Phytoplasma Is Ravaging Crop Communities in Germany

The Stolbur phytoplasma, transmitted by the cixiid planthopper Hyalesthes obsoletus (commonly known as the Schilf-Glasflügelzikade or reed leafhopper), has caused significant crop yield losses in Germany, particularly affecting potatoes, sugar beets, and various vegetables. In Baden-Württemberg, yield losses in potato crops have reached up to 70% in some areas, with severe cases leading to total crop failure. Potatoes are a critical crop for Germany, which is largely self-sufficient in potato production, making these losses particularly concerning.

The affected area for sugar beets has nearly doubled from 40,000 hectares in 2023 to at least 75,000 hectares in 2024, representing about a quarter of Germany’s sugar beet cultivation area. Yield losses in Baden-Württemberg reached up to 25% in 2024. Crops such as red beets, celery, cabbage, onions, carrots, and even rhubarb and peppers in some regions have experienced significant yield and quality losses. Infected plants often become rubbery, wilt, or rot, rendering them unsuitable for processing or storage.

The German Farmers’ Association (Deutscher Bauernverband) and the Baden-Württemberg Ministry of Agriculture have described Stolbur as a “serious threat” to the supply of domestic potatoes, vegetables, and sugar. Farmers face financial losses due to reduced yields, increased sorting efforts, and the disposal of unmarketable crops. In some cases, entire farms’ viability is at risk. Stolbur is caused by the bacterium Candidatus Phytoplasma solani, which is transmitted through the feeding of the reed leafhopper. Infected plants exhibit symptoms such as wilting, reddening, rubbery roots or tubers, and reduced sugar content, severely impacting quality and marketability.

The reed leafhopper has spread rapidly from southern Germany (Baden-Württemberg, Rhineland-Palatinate, Bavaria, Hesse) to northern regions, including Lower Saxony and Saxony-Anhalt. Warmer and drier conditions linked to climate change have enhanced the leafhopper’s reproduction and survival, exacerbating the disease’s spread. Weeds like Convolvulus arvensis (field bindweed) and Cirsium arvense (Canada thistle) can act as reservoirs for the phytoplasma, facilitating its persistence and spread among crops.

Baden-Württemberg is the hardest hit, with significant losses in potato and sugar beet production. Other southern states like Bavaria, Rhineland-Palatinate, and Hesse are also affected. The disease has reached Lower Saxony and Saxony-Anhalt, indicating a northward expansion likely driven by climate change. There are currently no known natural enemies of the reed leafhopper in Germany, complicating biological control efforts.

Effective chemical or biological controls for the leafhopper are scarce. Research is ongoing, with trials exploring deeper tillage (20 cm or more) to reduce leafhopper nymphs, crop rotation with maize or fallow land, and the use of SBR-tolerant sugar beet varieties. Repellents and natural enemies are also being tested, but results are preliminary. Strategies like crop rotation, intercropping, and resistant cultivars are being explored to reduce disease incidence. However, these require further research to optimize for different cropping systems.

Consumer and Health Implications

Authorities and associations confirm that Stolbur poses no health risks to humans. Affected crops with rubbery textures or rot are not sold in markets. Continued spread could lead to reduced availability of domestically grown potatoes and vegetables by autumn, potentially increasing reliance on imports and affecting food prices. Warmer and drier conditions are amplifying the leafhopper’s lifecycle, increasing Stolbur’s prevalence. This aligns with broader trends where climate change exacerbates plant disease risks, particularly in temperate regions like Europe.

Stolbur is not unique to Germany. Studies from South Moravia (Czech Republic) reported yield losses of up to 60% in tomatoes, 93% in peppers, and 100% in celeriac from 2006–2008. Similar issues have been noted in maize in Bosnia and Herzegovina and potatoes in Turkey, indicating a regional challenge in Europe. Farmers are urged to adopt deeper tillage and consider crop rotations with non-host crops like maize to reduce leafhopper populations. Monitoring and removing weed reservoirs can also help.

The German Farmers’ Association President, Joachim Rukwied, has called for urgent political action to develop effective control measures, as current responses are deemed insufficient. Collaborative efforts, like Südzucker’s task force with the Julius Kühn Institute and universities, aim to accelerate research and practical solutions. Investing in resistant crop varieties, improving disease surveillance, and adopting climate-smart farming practices (e.g., ICM) are critical to mitigating future losses.

Thank Unyime Obot for Making Donation to Tekedia Institute Mini-MBA General Scholarship Fund

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Good People, join me to thank Unyime Obot for making another generous donation to Tekedia Institute Mini-MBA general scholarship fund. For this, we will give full scholarships to two proprietors of primary schools in any rural location in Africa. Our non-profit selection partner, Ideas Worth Billions IWB Africa, will do the selection.

IWB Africa will send the names latest this Friday as the live session of Tekedia Mini-MBA begins on Saturday. Connect IWB if interested.