Qwen strategy signals a broader shift among Chinese AI developers as cheaper open-weight models challenge U.S. rivals and seek to turn widespread adoption into recurring revenue
Alibaba Group plans to require major commercial users of the next version of its Qwen open-source AI model to share a portion of the revenue they generate from the technology, according to two people familiar with the company’s plans, who spoke to Reuters.
marks a significant evolution in how Chinese AI developers are seeking to monetize open-weight models.
The policy, which Alibaba plans to introduce next week, marks a significant evolution in how Chinese AI developers are seeking to monetize open-weight models, and would mirror a licensing approach adopted by Chinese AI startup Moonshot for its Kimi K3 model. The move indicates that Chinese AI companies are converging on a commercial strategy that combines broad distribution of powerful models with revenue-sharing arrangements for businesses that turn those models into large-scale commercial services.
The strategy could give Alibaba a way to benefit financially from an expanding ecosystem of developers and enterprises without abandoning the low-cost model distribution that has helped Chinese AI systems gain traction against more expensive offerings from U.S. companies.
Alibaba’s Qwen3.8-Max is an open-source, open-weight model, meaning developers can download the underlying learned parameters and run or adapt the system themselves. That contrasts with leading models from OpenAI, Anthropic and Google, which are generally closed-source and accessed through controlled APIs or other commercial services.
Open-source AI is often associated with free access, but the distinction between downloading a model and commercially exploiting it is becoming increasingly important. Moonshot’s Kimi K3 license, for example, requires companies that offer the model as a service and generate more than $20 million in annual sales to enter into a commercial agreement with the Chinese AI developer.
Alibaba plans to introduce a similar requirement for its next open-source model, the two people said. The level of revenue it plans to seek from commercial users has not been determined, as discussions remain ongoing.
Chinese AI Developers Embrace The ‘Freemium’ Model
The emerging structure resembles the “freemium” model used across the software industry: make the core product widely available at little or no cost, then monetize customers that require commercial-scale deployment, specialized support or additional services.
Moonshot can seek as much as a 30% share of revenue under its Kimi K3 arrangements, according to one of the sources. Chinasoft International, a Chinese IT services provider, disclosed last month that it had signed a revenue-sharing agreement with Moonshot, although it did not disclose the percentage.
Paddy Srinivasan, CEO of cloud computing firm DigitalOcean Holdings, said the commercial relationship extends beyond simply obtaining access to the model.
“You pay for collaboration with these open-weight model labs to make sure that you’re optimizing your deployment. You pay for getting early access for the next revision of the model,” Srinivasan said.
DigitalOcean offers Kimi K3 and other Chinese AI models and has a commercial agreement with Moonshot, although Srinivasan declined to disclose its terms.
“This is a tried and tested open-source ‘freemium’ model,” he said.
The approach could prove particularly attractive to AI developers because it allows them to maximize adoption without giving up the opportunity to participate financially when third parties turn their technology into profitable products.
For Alibaba, that could be especially valuable because Qwen has become one of the company’s most important tools in the global AI race. Widespread adoption can create demand not only for the underlying model but also for Alibaba Cloud’s computing, storage and infrastructure services. The company has historically charged developers for using its models when hosted through its cloud platform, while allowing most open-source offerings to be deployed on customers’ own data centers without payment. A revenue-sharing system would extend monetization beyond Alibaba’s own cloud infrastructure.
Cheap Models Are Changing AI Economics
The shift comes as Chinese AI companies increasingly challenge U.S. developers on price as well as capability.
Moonshot’s Kimi K3 costs about one-third as much as Anthropic’s Fable model based on listed input and output token prices. Lower inference costs can be significant for companies running AI applications at scale, where token consumption and computing expenses can quickly become a major component of operating costs.
The competitive advantage of open-weight models, however, goes beyond headline pricing. Companies such as Together AI and DigitalOcean can build businesses around optimizing how models are deployed, improving inference efficiency and helping customers turn raw model capabilities into useful applications.
“At the application layer, there’s value out there for how you use it, how you actually get the models and the tokens to do something useful,” said Dan Fu, vice president of kernels at Together AI.
That creates several potential revenue pools around an open model. The model developer can monetize commercial licensing or revenue sharing, cloud providers can charge for computing, and application companies can charge customers for specialized AI products.
The growing commercial sophistication of China’s open-weight AI ecosystem could increase competitive pressure on U.S. AI companies, particularly if Chinese developers continue to release capable models at substantially lower costs.
DeepSeek’s breakthrough helped demonstrate the market impact of inexpensive Chinese AI models, while Moonshot and Alibaba have since intensified competition by releasing increasingly capable systems.
The Chinese companies are also pursuing a different route to global adoption from the closed-model strategy used by many U.S. AI labs. Instead of controlling access to their models and charging customers directly for every interaction, open-weight developers can encourage companies to download, modify, and integrate their systems into their own products.
The resulting ecosystem can become a distribution mechanism in its own right.
The model also offers Chinese companies a way to compete internationally at a time when U.S. restrictions on advanced semiconductors and other technologies are complicating China’s access to cutting-edge computing infrastructure.
The geopolitical dimension adds another layer to the competition. The White House has accused Moonshot of stealing technology from Anthropic, allegations Chinese officials have rejected as unfounded. At the same time, U.S. companies are increasingly offering Chinese open-weight models to their customers, creating commercial links even as Washington and Beijing remain locked in a broader technology rivalry.
Open-Weight AI Gains Ground in The U.S.
The open-source movement is no longer limited to China. Thinking Machines Lab, the San Francisco AI startup founded by former OpenAI Chief Technology Officer Mira Murati, released its first open-source model last month and is widely expected to introduce more powerful systems.
“I don’t see a fundamental barrier” to powerful open-source U.S. models, said Lin Qiao, CEO and co-founder of Silicon Valley-based Fireworks AI, which declined to discuss its commercial arrangements with Moonshot.
“We are really waiting for that to happen,” Qiao said.
The emergence of revenue-sharing arrangements suggests that the next phase of the AI race may be fought as much over business models and distribution as over benchmark scores.
For Alibaba and other Chinese developers, the objective is to make AI models ubiquitous first and monetize the commercial ecosystem later. If that strategy succeeds, the economic value of an AI model may no longer depend primarily on how much its creator can charge each user directly, but on how much economic activity the model generates across the broader ecosystem.
That could make open-weight AI a formidable competitive weapon: inexpensive enough to encourage mass adoption, flexible enough for businesses to customize, and commercially structured so that the model’s creator can still capture part of the value generated by its most successful users.






