The AI industry has, for the most part of its evolution, been mired in questions about profitability as concerns rise about whether companies are genuinely prepared to pay for artificial intelligence at scale.
Nearly all major AI companies are still operating at a loss, given the volume of investment going into infrastructure and the little revenue to show for it.
Now, a new survey of chief information officers by RBC Capital Markets suggests that the inflection point may now have arrived — and with it, a powerful signal for investors worried about an AI bubble.
RBC polled 117 IT leaders across companies with annual revenues ranging from under $250 million to more than $25 billion. Fully 90% of respondents said their organizations plan to increase AI spending in 2026. More importantly, the survey indicates that this spending is no longer speculative. Institutions are moving from experiments to paid, production-level deployments that carry recurring costs and measurable business expectations.
“Overall, we came away increasingly optimistic of macro and budget stabilization taking shape in 2026 and encouraged by the pace of early GenAI adoption,” RBC analysts wrote in a research note.
One of the strongest signals comes from how AI is being funded. Ninety percent of CIOs said their organizations are now creating new, dedicated budgets specifically for generative AI and large language model projects, up from 85% last year. That shift suggests AI spending is additive rather than cannibalizing other IT investments — a critical distinction for assessing whether current infrastructure buildouts will eventually pay off.
This matters because markets have spent much of 2024 and 2025 debating whether hyperscaler spending on data centers, custom chips, and networking was getting ahead of enterprise demand. The RBC data points to a lag effect now closing. As more institutions formally allocate budgets and sign contracts, heavy upfront investment by AI vendors and cloud providers is increasingly likely to translate into durable revenue streams from 2026 onward.
The pace of operational rollout reinforces that view. Sixty percent of respondents said their organizations already have AI initiatives running in production, up sharply from 39% a year earlier. Another 32% expect to reach production within six months. In effect, more than nine in ten companies surveyed are either actively paying for AI systems today or preparing to do so imminently.
This transition undercuts the core argument behind AI bubble concerns — that enterprise customers would remain stuck in pilot mode, unwilling to commit real money once experimentation gave way to cost scrutiny. Instead, CIOs now describe AI as the single largest driver of incremental software spending next year, ahead of cybersecurity and IT service management. In open-ended responses, executives repeatedly cited AI as their top investment priority for 2026, often paired with spending on infrastructure, automation, and data modernization needed to support deployment at scale.
The use cases are also maturing. Seventy-six percent of CIOs said their AI strategies are now aimed at both cost reduction and revenue generation, signaling a shift from efficiency-only narratives toward competitive and growth-oriented applications. That evolution strengthens the case that AI is becoming embedded in core business models rather than remaining a discretionary technology.
For the AI industry, this shift carries broader implications. As more institutions commit to paid AI services, the likelihood that today’s heavy spending will deliver returns improves materially. It suggests that revenue growth may lag infrastructure investment by a year or two, but not indefinitely — a dynamic consistent with previous technology cycles such as cloud computing.
The findings are particularly significant for OpenAI, which sits at the center of the generative AI ecosystem. The company carries a reported valuation of around $500 billion and has faced persistent scrutiny over its path to profitability amid enormous computing and infrastructure costs. A rising share of enterprises willing to pay for AI tools, models, and APIs strengthens the revenue side of that equation, helping to narrow the gap between growth and break-even.
While concerns around data privacy and governance remain the most cited risks among CIOs, those issues are no longer acting as adoption blockers. Instead, organizations appear to be absorbing them as part of the broader cost of doing business in an AI-driven environment.
Taken together, the RBC survey paints a picture of an industry moving past its most speculative phase. As institutional buyers open their wallets and embed AI into production systems, the narrative begins to shift from hype toward monetization. For investors, that evolution offers a clearer answer to the revenue question that has dominated the past year.






