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44% of Informal Businesses in Nigeria Earn Less Than N20,000 Daily – Moniepoint Report

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Across Nigeria, one of the most significant yet often overlooked contributors to GDP and employment is the informal sector. Frequently described as the “shadow economy,” it has long been associated with negative perceptions of informality and lack of regulation.

However, when examined through the right lens, the informal economy represents a vast reservoir of untapped potential capable of driving sustainable growth and development across the continent.

According to Moniepoint’s 2025 Informal Economy Report, Nigeria’s informal sector continues to play a central role in economic activity and job creation. The informal economy contributes over 50% of Nigeria’s GDP and employs about 80% of the workforce. With unemployment remaining a major issue in Nigeria, the informal sector absorbs millions who can’t find formal jobs.

However, despite their vital role, Moniepoint reveals that nearly half of these businesses are struggling to make significant daily income. The report stated that 44% of informal businesses in Nigeria earn less than N20,000 ($12) per day, highlighting the persistent financial challenges facing millions of small-scale entrepreneurs who form the backbone of the nation’s commerce. While the median daily revenue falls between N20,000 and N50,000, profits remain modest, with a median profit range of N10,000 to N20,000.

The report further reveals that 70% of these businesses earn less than N50,000 per day a continuation of last year’s trend where higher revenues did not necessarily translate into higher profits.

Gender disparities also persist. Forty-one percent of women-owned businesses earn less than N10,000 in daily profit, compared to 34% of male-owned enterprises. Conversely, 16% of businesses owned by men earn above N50,000 daily, while only 10% of women-owned businesses reach that threshold.

Despite these challenges, the report notes a measure of resilience among informal businesses. About 65% of them have seen an increase in revenue over the past year. However, this growth has not been evenly reflected in profitability, with only 47% reporting a corresponding increase in profits. A significant 79% of businesses also reported rising operational costs, primarily driven by higher supplier prices, transportation expenses, and the depreciation of the Naira.

The median lifespan of informal businesses remains between two and five years. Only 27% have been in operation for longer than five years. Thirteen percent of entrepreneurs have run their businesses for less than a year, while just one in four have lasted beyond five years. Interestingly, only 24% of long-standing businesses (five years or more) are owned by women, compared to 29% owned by men.

Unemployment remains the primary motivation for starting businesses in Nigeria’s informal economy, though this has declined from 52% to 38% compared to last year. The report observed a rise in entrepreneurs driven by passion or a desire to seize emerging business opportunities, a positive indicator of shifting motivations among Nigeria’s informal business owners.

Record-keeping practices are improving, though still largely unstructured. Seventy-five percent of informal businesses claim to track income and expenses, yet 38% admit to doing so mentally without any written records. In terms of financing, most businesses that take loans do so to expand operations, purchasing equipment, renovating spaces, or opening new locations. Others use loans to replenish inventory or cover operational expenses.

Notably, there is a growing trend toward borrowing from formal sources such as digital lenders and microfinance banks. The report also highlights gender differences, showing that women are more likely to borrow from informal sources than men. Savings culture remains strong but has slightly declined. While 92.4% of businesses reported saving money in the previous year, this figure dropped to 74% in 2025.

Cooperatives and digital banks remain the preferred saving channels, though 8% still save informally by keeping cash at home or with trusted individuals. Most businesses (41%) save primarily for expansion, while 24% save to purchase goods. Weekly saving is the most common frequency, practiced by 29% of respondents, aligning with the cooperative model that typically collects funds weekly. Fourteen percent, however, save irregularly, depending on income flow.

The majority (69%) of informal businesses save less than N50,000 per month, and 42% say their savings would sustain them for less than a month if their business income stopped.

Moniepoint’s 2025 report underscores both the challenges and resilience of Nigeria’s informal economy. While rising costs, low profits, and gender disparities persist, there are also signs of gradual formalization, increased financial awareness, and growing engagement with digital financial services.

Tekedia Capital Investment Dealroom Is Open with 18 Startups – Join and Invest

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Good People, Tekedia Capital is very excited to unveil 18 global companies for our H2 2025 investment cycle. These companies cover space tech, quantum computing, finance, AI, fintech, rare earth metal processor, pharmacy tech, lending tech, robotics, trading exchange, drug manufacturing, and more, across economies and markets, from Estonia to US, Kazakhstan to UK, US/Nigeria to Germany, and beyond.

We welcome you to explore these startups here.

The dealroom is open and the companies are listed here. This cycle will close in the first week of November 2025. In the video below, I provide an overview of the startups.

The Wholesome Alternative to Hype Coins: Why Milk & Mocha ($HUGS) Is 2025’s Most Loved Meme Token

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In a crypto world where meme coins often rise and fall on the wings of hype, one project is winning hearts — not just charts. The Milk & Mocha token ($HUGS) brings sincerity, transparency, and kindness to an industry infamous for flash-in-the-pan trends.

As the year’s top meme coin presale unfolds, $HUGS is emerging as a rare gem — an audited, community-driven ecosystem built on trust, not speculation.

Beyond the Hype: A Different Kind of Meme Coin

Every market cycle spawns a new wave of meme coins — often fueled by influencer buzz and short-lived rallies. Yet, few offer lasting value or transparency. $HUGS, the official token of the globally beloved Milk & Mocha bears, is rewriting that playbook.

Instead of promising overnight riches, $HUGS builds on emotional authenticity. The project channels the positivity and warmth of the Milk & Mocha brand — which already commands a global fanbase of more than 20 million followers — into a sustainable blockchain ecosystem.

The result? A meme token that’s built to endure market cycles by combining fandom, function, and financial integrity. In an age of rug pulls and vaporware, that sincerity is exactly why many see $HUGS as the top meme coin presale of 2025.

Audited and Transparent by Design

One of the biggest differentiators between $HUGS and speculative meme tokens is its unwavering commitment to transparency. All $HUGS smart contracts — from staking to governance to burn mechanisms — have undergone comprehensive audits by leading blockchain security firms.

The team has prioritized full visibility for its community. Every token burn, leaderboard reward, and staking payout is published on-chain and easily verifiable. Holders don’t need to rely on marketing promises; they can see every transaction in real time.

This accountability has made the project stand out in the 2025 meme coin landscape, where too many tokens still operate behind closed doors. As a result, investors are gravitating toward $HUGS not just for its potential upside, but for the peace of mind that comes with verified integrity.

Sustainable Tokenomics for Real Value

The $HUGS economy isn’t designed for pump-and-dump speculation. It’s engineered for steady, deflationary growth. Weekly burn cycles permanently remove unsold or unclaimed tokens from circulation, tightening supply while preserving long-term value.

At the same time, the project rewards genuine participation. Through staking, holders can earn a fixed 50% APY — no lockups, no penalties, just transparent, flexible yield. The reward-and-burn mechanism ensures that incentives don’t lead to runaway inflation.

This balance of reward and scarcity positions $HUGS as one of the few meme coins with real economic discipline. It’s proof that feel-good branding and sound financial architecture can coexist. For many, that makes it the top meme coin presale to watch — a token where emotion and math finally align.

A Token With a Soul: The Milk & Mocha Mission

Behind the charts and contracts lies something even more powerful — heart. The Milk & Mocha bears have always symbolized kindness and connection, and $HUGS carries that spirit into Web3.

Through the HugVotes DAO, token holders decide on everything from NFT collections to which charities receive funding through the project’s Charity Pool. This isn’t philanthropy for marketing’s sake — it’s baked into the blockchain. Every donation is executed on-chain, ensuring transparency while letting the community vote on causes they care about.

It’s this emotional authenticity that’s turning $HUGS into more than a meme coin. It’s a social movement, a digital embodiment of kindness in a market too often defined by greed.

Merch, NFTs, and the Metaverse — The Ecosystem Expands

The Milk & Mocha universe extends far beyond its token. Holders can use $HUGS across a growing ecosystem that includes NFT collectibles, a metaverse of mini-games, and an official merch store.

  • NFT Collectibles: Limited-edition digital artworks that unlock perks like event access or physical merchandise discounts.
  • Metaverse Integration: Play-to-earn experiences where every in-game transaction fuels burns and rewards, ensuring continued deflation.
  • Merchandise Utility: Exclusive token-only drops and loyalty discounts for holders and stakers.

This real-world and digital integration means $HUGS isn’t just a speculative asset — it’s a currency with daily-life utility. It rewards participation, creativity, and community engagement, turning fans into stakeholders in the Milk & Mocha story.

The Future of Wholesome Crypto

In a year dominated by flashy meme tokens and speculative presales, the Milk & Mocha $HUGS token stands apart as a project with purpose. It doesn’t promise the moon; it promises meaning — and delivers it through transparent mechanics, community empowerment, and a deflationary model that rewards holders responsibly.

As investors look for projects that can weather both emotional and market volatility, $HUGS represents a refreshing kind of confidence: one rooted in authenticity.

For those tired of the noise and searching for something built to last — something joyful, ethical, and sustainable — the answer may already be here.

Because sometimes, the top meme coin presale isn’t the loudest or the flashiest. Sometimes, it’s the one that gives you a reason to smile — and a reason to believe. And that’s what $HUGS does best.

Explore Milk & Mocha Now:

 

Website: ??https://www.milkmocha.com/

X: https://x.com/Milkmochahugs

Telegram: https://t.me/MilkMochaHugs

Instagram: https://www.instagram.com/milkmochahugs/

3 Meme Coins to Stock Up on Now Before the Next Dogecoin (DOGE) Rally Starts

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Typically, when Dogecoin (DOGE) makes a move, other meme coins follow suit. To date, every time there is a Dogecoin rally, there are price surges in the meme coin ecosystem, with Shiba Inu’s rally in 2021 being a prime example. More recently, other new projects have been added in 2024 and 2025. With a more stable Bitcoin and a positive shift in liquidity, market analysts foresee DOGE commanding a new wave in the meme coin rally. In anticipation, a few wise traders are targeting three meme coins in particular that are likely to see higher profits: Little Pepe (LILPEPE), Shiba Inu (SHIB), and Fartcoin (FARTCOIN).

Little Pepe (LILPEPE): The Fast-Rising Successor to Early Dogecoin Hype

Out of the three, the most progress has been made by Little Pepe (LILPEPE) – a new entry that has been attracting attention and is expected to be among the top meme coins in 2025. Little Pepe is currently in Stage 13 of the presale, priced at $0.0022 (the next stage will be $0.0023). To date, the project has raised over $ 27.05 million in presales and sold over 16.4 billion tokens, a feat that demonstrates immense confidence from early-stage investors.

While most meme coins thrive entirely on speculation, Little Pepe strikes a balance between hype and community-driven investment in the project, with a calculated plan for expansion and investment safety. The project giveaway also went viral, with 457,000 people entering for a chance at the $777,000 prize. During this campaign, 10 winners will receive tokens valued at $77,000, and 15 ETH will be awarded to the top presale buyers in stages 12-17 for the Mega Giveaway.  Community metrics for Little Pepe are also very high, with over 44,000 token holders and more than 38,000 active members on Telegram. These patterns are reminiscent of the early growth phases in Shiba Inu and Dogecoin during their initial breakout periods and are very encouraging.

In addition, LILPEPE’s rise has been further positively impacted by its  Certik audit score of 95% which implies strong contract security. Certik is known for auditing high-profile projects, such as Sui and The Sandbox, which also helps raise LILPEPE’s reputation. LILPEPE also has a listing on CoinMarketCap, which further increases its visibility and helps to introduce its token to millions of active traders, which positively impacts its trust in LILPEPE’s market position. As investors wait for Dogecoin’s next price expansion, LILPEPE has become the next high-upside meme token, and with an active community and a price of under $0.003, Little Pepe’s potential upside is likely one of the strongest in the meme coin market.

Shiba Inu (SHIB): The Veteran with Renewed Momentum

Currently trading around $0.0000109, with a market cap of approximately $6 billion, SHIB remains the second-largest meme coin after Dogecoin. Large holders appear to have more confidence, as SHIB whales have been buying up tokens in large quantities. Optimism has also been bolstered by discussions of a potential supply redenomination, which could simply increase SHIB’s market cap, making it more appealing to prospective retail investors without altering the total supply of SHIB.  On the technical and ecosystem fronts, Shibarium, SHIB’s Layer-2 scaling solution, is a key driver.

It is designed to enhance speed and lower transaction costs, while expanding SHIB’s use cases in DeFi and gaming. Token burn rates have also increased sharply, which deflationarily impacts the price. Analyst estimates for 2025 predict SHIB to be $0.00005804. Towards 2030, the price is estimated to be around $0.000321. Considered by investors as a meme asset with superior liquidity, SHIB remains a viable option for substantial returns in the next Dogecoin rally.

Fartcoin (FARTCOIN): The Wild Card with Cult Appeal

Currently trading around $0.45 with a market capitalization near $450 million, Fartcoin has transitioned from a viral internet joke to a legitimate ecosystem token. Recent headlines have spotlighted Fartcoin’s appointment as the governance token for the Open Game Protocol Launch, tying it to real gaming infrastructure within the Solana ecosystem.

Additionally, a spike in whale accumulation and derivatives trading (Futures Open Interest) has hinted at rising institutional and retail interest alike. Fartcoin’s roadmap includes the Meme Market Launch, FartDAO Governance, and future NFT and gaming integrations — signaling plans for longevity beyond its meme origins. Bullish analysts predict FART could reach $3.20, representing a potential 6–7x surge, and even stretch toward $15 by 2030 if broader market conditions remain favorable.

Conclusion

The upcoming rally for Dogecoin is expected to lift not only DOGE but also the entire meme coin sector, resulting in remarkable percentage increases for both new and established projects. Among the new meme projects, Pepe is attached to the greatest community hype and strong fundamentals. Shiba Inu is the sector’s enduring heavyweight champion, continuing to sustain utility and liquidity. From the meme projects, Fartcoin is the unconventional choice, but for many, it represents an ultimate risk-reward and possesses extraordinary long-term value. Improving market conditions, combined with Dogecoin’s positive momentum, will make these three meme coins well-positioned for the expected market growth. For investors, now is the ideal time to buy before this growth phase begins.

 

For more information about Little Pepe (LILPEPE) visit the links below:

Website: https://littlepepe.com

Whitepaper: https://littlepepe.com/whitepaper.pdf

Telegram: https://t.me/littlepepetoken

Twitter/X: https://x.com/littlepepetoken

5 Coins in Attractive Buy Levels You Can’t Miss Now: Solana (SOL) & Others

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With the crypto market rebounding after recent downfalls, some of the leading tokens are at the correct buy levels, and analysts see more opportunities ahead of the upcoming market boom. In the rising reunited ecosystem of Solana, alongside the innovative Layer-2 launchpad Little Pepe (LILPEPE), these five cryptocurrencies are emerging as potential leaders in performance in the fourth quarter of 2025.

Solana (SOL): Strength on Fundamentals and Institutional Support.

Solana (SOL) remains one of the most powerful Layer-1 blockchains, having recently achieved the highest networks in terms of real economic value (REV), with $223 million generated in Q3 2025 by ARK Invest. It was reported that Solana had surpassed all other chains in terms of on-chain revenue, further solidifying its position as an Ethereum alternative for developers and businesses.

The institutional confidence is increasing, as ARK Invest continues to invest more in Solana and transitions the validator activity to SOL-oriented partners. With a market capitalization of over $106 billion, Solana’s scalability and real-life applications make its current price range of around $190-200 a great entry point for long-term investment.

Dogecoin (DOGE): ETF Buzz and Nasdaq Listing Spur New Energy.

Dogecoin (DOGE) is once again in the spotlight as it prepares to list on the Nasdaq for the first time in its history, following the merger of The House of Doge and Brag House Holdings. Its launch, backed by a $ 50 million investment, marks the introduction of the meme coin into the mainstream finance world, where crypto culture can be integrated into traditional events like games and college sports.

In the meantime, there is a revival of interest in ETFs, and several DOGE ETF applications are pending with the SEC. Dogecoin has become technically bullish on the charts, establishing sound reversal patterns and already targeting $0.25. DOGE is poised for its largest increase since the beginning of 2021, with institutional inflows coming into view.

Floki (FLOKI): Meme to Mainstream With the First Europe FLOKI ETP.

Floki (FLOKI) has recently achieved a significant breakthrough with the launch of its first Exchange-Traded Product (ETP) on Sweden’s Spotlight Stock Market, marking the company’s entry into regulated traditional finance. This accomplishment enables Floki to reach institutional investors, who can now gain exposure through securities markets – a crucial step in making meme coins a recognized and credible digital asset.

After the launch of the ETP, FLOKI increased its price by over 30 percent, and its market capitalization surpassed the value of a billion dollars. Having distributed over 16 billion tokens through the DAO to enhance liquidity and ensure regulatory compliance, Floki has successfully bridged the gap between crypto enthusiasts and conventional finance professionals.

Pi Network (PI): Experimenting with DeFi Tools before Mainnet Goes Live.

Pi Network (PI) is set to roll out its most radical update to date: the launch of its Decentralized Exchange (DEX) and Automated Market Maker (AMM) on testnet. Those functions will enable users to trade tokens on-chain, operate liquidity pools, and get rewards in the Pi Wallet properly, which will be the complete entrance of the network into DeFi.

Provided it goes according to plan, these products may form the heart of the Pi ecosystem, making it a community-based financial network prepared to move to the mainnet. This step offers a rare opportunity to witness Pi evolving into a genuine decentralized economy, driven by early adopters.

Little Pepe (LILPEPE): The Next Big Meme Coin With True Tech.

Little Pepe (LILPEPE) is rapidly emerging as one of the most exciting new tokens, with a market value under $0.01, and the potential to be both serious and meme-appealing, offering blockchain infrastructure. Unlike most meme coins, LILPEPE is built on a Layer-2 chain, enabling lightning-fast and low-cost transactions, ideal for DeFi, NFT trades, and micropayments. This technology foundation provides it with a practical utility foundation, rather than just community buzz.

The distinguishing feature of LILPEPE is its Pepe Pump Pad, a special launchpad that supports meme tokens and features anti-rug functions, liquidity locks, and secured contracts. This ensures all new projects released under the ecosystem are transparent and reliable. It is a powerful innovation that directly addresses one of the crypto market’s most significant issues: investor safety.

To add even more credibility, LILPEPE also has a complete Certik audit, indicating a focus on transparency and security, which is not the case with all meme tokens. As a way of pepping up its expanding community, the project will provide significant incentives, such as a $777,000 presale giveaway and a 15 ETH mega reward to the best purchasers. Its combination of real technology, investor security, and solid community support leads analysts to predict that LILPEPE may replicate the initial blistering performance of DOGE and SHIB, becoming the best purchase on this list.

Conclusion: LILPEPE Value Play 2025 Leader.

Although Solana, Dogecoin, Floki, and Pi Network all have a high potential for upside, Little Pepe (LILPEPE) has been identified as the one with the best combination of innovation, security, and meme-based growth potential. Its Layer-2 performance, Pepe Pump Pad ecosystem, and Certik-approved transparency make it a project that can be deployed in the real world and not a mere speculation. As an investment in the token that tokenizes community energy and makes practical use of it, LILPEPE is one of the strongest investments under 0.01 in the current marketplace, and may be one of the largest stories in the next five years.

 

For more information about Little Pepe (LILPEPE) visit the links below:

Website: https://littlepepe.com

Whitepaper: https://littlepepe.com/whitepaper.pdf

Telegram: https://t.me/littlepepetoken

Twitter/X: https://x.com/littlepepetoken