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Kenyan B2B e-commerce Company, MarketForce, Shuts Down Operations in Some Markets

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Marketforce, a Kenyan B2B platform for retail distribution of consumer goods and digital financial services, has shut down operations in some of its African markets.

Reports reveal that MarketForce’s super-app dubbed RejaReja, which enables informal retailers to order fast-moving consumer goods (FMCGs) directly from distributors and manufacturers and access financing, will only be available in Uganda after the company discontinued the offering in Nigeria, Kenya, Tanzania, and Rwanda.

MarketForce’s current shutdown of its three African markets is coming after the company in May this year, tightened its belt when it was hit by tough times.

The company was thrown into disarray after certain VCs that had committed funds in a $40 million Series A debt-funding, backed out of the deal. This forced MarketForce to look for new investors but was faced with a fundraising challenge. This spurred the startup to slow down its growth plans and downsize.

Also, with the cash crunch and current market realities that have forced companies to abandon growth-at-all-costs, MarketForce decided to refocus its resources on building a profitable business by delivering in areas with a strong demand density and shutting down routes that are not profitable.

The company’s CEO Tesh Mbaabu speaking on MarketForce’s focus on profitability said,

“After we decided to move towards a path to profitability, Uganda has been our best-performing market. We have exclusive distributor contracts with four major manufacturers, and margins are better, enabling us to run a gross profitable operation there, that is why we will keep it active”.

Following the latest changes, the startup country manager in Uganda, Dennis Nyunyuzi has been promoted to the position of managing director and will be responsible for steering RejaReja’s operations, according to an update shared with investors.

Launched in 2020, the RejaReja retail marketplace was rolled out as a brainchild of MarketForce, and as a SaaS product for formal markets. It enables informal traders or mom-and-pop shops to order goods directly from manufacturers and distributors for next-day delivery.

It also gives them access to financing based on the history of their transactions. The company was trying to solve challenges that these retailers face like stockouts, earnings instability, and lack of financing to scale their trade.

However, while MarketForce planned to tap the informal retail sector in the continent, which accounts for about 80% of household trade in sub-Saharan Africa, Mbaabu says they have been forced to scale down as margins are low in markets like Kenya and Nigeria, which are expensive to serve, and where competition is stiffer.

Founded in 2018 by Tesh Mbaabu and Mesongo Sibuti, MarketForce launched to tap the informal retail sector in Africa, which accounts for about 80% of household trade in sub-Saharan Africa.

Informal merchants in the region are faced with myriad challenges like stock-outs, earnings instability, and lack of financing, all of which hamper the growth of their businesses

The startup launched to solve this by enabling informal traders to order goods for next-day delivery directly from its merchant’s super-app (RejaReja). Traders are also able to access goods on credit based on the history of their transactions and credit profiles.

Mobile Data Traffic Set to Quadruple in Sub-Saharan Africa in The Next Five Years

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A recent GSMA report has revealed that mobile data traffic will quadruple in Sub-Saharan Africa in the next five years, to 11 gigabytes (GB) per user.

As service providers across Sub-Saharan Africa continue to invest in 4G and users migrate from legacy networks, mobile data traffic will rise considerably.

The GSMA estimates that the growth in mobile data consumption over the next few years in the region will mainly be driven by greater coverage by broadband networks, primarily video streaming and online gaming.

In Sub-Saharan Africa’s streaming market where most customers rely on mobile broadband for connectivity, competition is already heating up among global streaming providers (e.g. Netflix and Amazon Prime Video) and local providers (e.g. Showmax and Wi-flix).

The projection that mobile data traffic in sub-Saharan Africa is set to quadruple in the next five years is a significant indication of the region’s increasing digital connectivity and the growth of mobile internet usage.

The growth in mobile data consumption will also be the main contributor to the increase in the revenues of operators active in the region, which will increase from 46.6 billion in 2021 to 57.4 billion in 2025.

The report also reveals that mobile connectivity in sub-Saharan Africa will continue to increase significantly over the next few years, which is due to the development to the development of the fourth and fifth-generation mobile networks (4G and 5G).

Revenue is expected to grow slowly but steadily in the region as operators continue to invest in 4G and 5G network deployments and diversify their services with new revenue streams.

Growing revenue from mobile money and mobile data services continues to underpin operator growth in Sub-Saharan Africa. For example, at the end of March 2023, Airtel Africa reported year-on-year increases in mobile money revenue of 29.6% and data revenue of 23.8%. MTN also saw double-digit gains across both categories by the end of 2022.

By the end of the decade, Sub-Saharan Africa and India will account for nearly half of the world’s new mobile subscribers. Several factors have reportedly contributed to the expected surge in mobile data traffic in sub-Saharan Africa, which includes population growth, increasing smartphone adoption, and expansion of mobile networks, amongst others.

The growth in mobile data traffic in sub-Saharan Africa is indeed promising as it can support economic development, enhance access to information and services, and foster innovation.

The GSMA report also disclosed that there will be around 53 million licensed cellular IoT connections in sub-Saharan Africa by 2030. The region will see growth in IoT applications as 4G and 5G networks expand. Government initiatives to use innovative solutions as part of smart city programs are also boosting IoT deployment in sub-Saharan Africa.

loT devices have reached households and businesses across the region, helping streamline processes and increase efficiency in the utility sector, including through smart sensors for waste management in Kenya.

Operators such as Safaricom continue to build loT use cases and expand their NB-loT activities. Operators are increasing loT coverage by targeting a range of vertical use cases, including digital payments, smart metering and smart utilities, digital agriculture, digital health, telematics, and fleet management.

Atiku’s Post Election Tribunal World Press Conference (full text)

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Atiku Abubakar, the former Vice President of Nigeria and 2023 Presidential Candidate of the Peoples Democratic Party held a World Press Conference on Monday to discuss the recent Supreme Court judgment on his election petition.

He expressed his concerns about the consequences of the judgment for Nigeria’s democracy and electoral integrity. Atiku highlighted allegations of illegality, including forgery, identity theft, and perjury, and questioned the court’s role in addressing these issues.

He emphasized that his pursuit of justice was not just about his personal interests but about the future of Nigeria and the example set for the next generation. Atiku accused the Independent National Electoral Commission (INEC) of violating the Electoral Act and failing to ensure transparency in the electoral process.

He criticized the politicization and nepotism in the appointment of judges and electoral officials, which he believed was detrimental to democracy. Atiku proposed several reforms to restore trust in the electoral system, including mandatory electronic voting, concluding election-related litigation before inauguration, implementing a Two-Round System for presidential elections, and introducing a single six-year term for the President.

He also called for stricter verification of candidates’ credentials by INEC and suggested amendments to the Electoral Act and regulations to reform the judiciary, including improving transparency in judicial appointments and evaluating judges’ performance based on agreed criteria.

“The submission of contradictory qualifying documents by a candidate as well as those found to be forged or falsified should disqualify a candidate even if the falsification or forgery is discovered after the person had been sworn into office,” he said.

In part of Atiku Abubakar’s speech, he highlights the evidence of gross irregularities, violence, and manipulations during the elections and accuses INEC of violating the Electoral Act and sabotaging its own processes to declare Bola Tinubu elected. He expresses his dissatisfaction with the Supreme Court’s judgment, which he believes leaves many questions unanswered.

Atiku also points out that retired Justice Musa Dattijo Muhammad’s rebuke of the Supreme Court indicates that all is not well within the apex court, and he emphasizes the importance of the judiciary remaining free from politicization.

He further argues that the appointments of judges and electoral officials are no longer based on merit but are influenced by political factors and nepotism. He said the nomination of Resident Electoral Commissioners, with affiliations to the ruling party, serves as an example.

Atiku believes that when critical institutions like the judiciary and the electoral commission are entangled in political machinations, it becomes extremely challenging for democracy to thrive in Nigeria. This, he suggests, erodes the common man’s hope in the electoral and judicial systems.

However, he pledged to continue his efforts to deepen democracy and uphold the rule of law, with a call for transparency and electoral reforms to empower voters and reduce corruption in the electoral process.

The full text:

Being text of a World Press Conference on the Presidential Election Petition Judgement by Atiku Abubakar, GCON, Waziri Adamawa, former Vice President of Nigeria (1999-2007) and Presidential Candidate of the Peoples Democratic Party in the 2023 Election, at the PDP Headquarters in Abuja on Monday, 30th October 2023.

Protocol.

Gentlemen of the Press.

Someone asked me what I would do if I lost my election petition appeal at the Supreme Court. In response, I said that as long as Nigeria wins, the struggle would have been worth the while. By that, I meant that the bigger loss would not be mine but Nigeria’s if the Supreme Court legitimizes illegality, including forgery, identity theft, and perjury.

If the Supreme Court, the highest court in the land, implies by its judgment that crime is good and should be rewarded, then Nigeria has lost and the country is doomed irrespective of who occupies the Presidential seat. If the Supreme Court decides that the Electoral umpire, INEC, can tell the public one thing and then do something else in order to reach a corruptly predetermined outcome, then there is really no hope for the country’s democracy and electoral politics.

Obviously, the consequences of those decisions for the country will not end at the expiration of the current government. They will last for decades. I am absolutely sure that history will vindicate me. We now know what the Supreme Court has decided.

At critical points in my political life, I always ignored the easy but ignoble path and chose the difficult but dignified path, the path of truth, morality, democracy, and the rule of law.

I always chose freedom over servitude, whatever the personal discomforts my choice entails. When I joined politics, the critical challenge was easing the military out of power so that civilian democratic governance could be restored in Nigeria. It later became a very defining struggle, and, as one of the leaders of that struggle, I was targeted for elimination.

In one incident, nine policemen guarding my home in Kaduna were murdered in an attempt to assassinate me. I was also forced into exile for nine (9) months. In addition, my interest in a logistics company that I co-owned was confiscated and given to friends of the military government. As Vice President of the civilian government that succeeded the military, I, again at great personal cost, chose to oppose the extension of the tenure of the government beyond the two four-year terms enshrined in our constitution.

In response to the official backlash against me, I instituted several cases in the courts, which led to seven landmark decisions that helped to deepen our democracy and the rule of law. At the current historic moment, the easier option for me would have been to fold up and retreat after the mandate banditry perpetrated by the APC and INEC.

But I went to the Nigerian courts to seek redress. I even went to an American court to help with unraveling what our state institutions charged with such responsibilities were unwilling or unable to do, including unraveling the qualifying academic records of the person sworn in as our President and by implication, hopefully who he really is.

I offered that evidence procured with the assistance of the American Court to our Supreme Court to help it to do justice in this case. I give this background to underscore that what we are currently dealing with is bigger than one or two presidential elections and is certainly bigger than Atiku Abubakar. It is not about me; it is about our country, Nigeria. It is about the kind of society we want to leave for the next generation and what kind of example we want to set for our children and their children.

It is about the reputation of Nigeria and Nigerians in the eyes of the world. We showed incontrovertible evidence that Bola A. Tinubu was not qualified to contest the Presidential Election because he forged the qualifying academic certificate, which he submitted to INEC. In fact, a simple check of Tinubu’s past records in its possession would have shown INEC that Tinubu broke the law and should not have been allowed to contest the election.

We showed irrefutable evidence of gross irregularities, violence, and manipulations during the elections. We showed incontrovertible evidence that INEC violated the Electoral Act and deliberately sabotaged its own publicly announced processes and procedures in order to illegally declare Tinubu elected. The position of the Supreme Court, even though final, leaves so much unanswered.

Even the rebuke by retired Justice Musa Dattijo Muhammad is a confirmation from within the apex court that all is not well with the Supreme Court. The court and indeed the judiciary must never lend itself to politicization as it is currently the norm with nearly every institution in Nigeria. By the way, the strong rebuke of the apex court by the revered Justice, who had meritoriously served for more than four decades, should not be swept under the carpet.

The alarm raised by Justice Muhammad and recently, former INEC Chairman, Prof Attahiru Jega, offer Nigerians an explanation into why the electoral and judicial system have become the lost hope of the common man.

Judges are no longer appointed based on merit but are products of the interplay of politics and nepotism. Worse still, the appointment of electoral officials has also been hijacked by the ruling party as seen in the latest nomination of Resident Electoral Commissioners where card-carrying members of the ruling party and aides to politicians in the APC are being appointed into INEC. When two critical institutions like the court and the electoral commission are trapped in an evil web of political machination, it becomes next to impossible for democracy to thrive.

As a stakeholder in the presidential election of February 25, I, along with other well-meaning Nigerians have done my bit in ensuring that our democratic process enjoys the privilege of full disclosure of the character deficiencies of the current political leadership. I also believe that even if the Supreme Court believes otherwise, the purpose of technology in our electoral system is to enhance transparency and not merely as a viewing center. We have to move with the world and not be stuck in time.

Implications of PEPC and Supreme Court judgments

I leave Nigerians and the world to decide what to make of the Supreme Court’s unfortunate decision. But here’s my take. The judgments of the PEPC and the Supreme Court have very far-reaching grave implications, including the following:

One is the erosion of trust in the electoral system and our democracy. Nigerians witnessed as the National Assembly changed the electoral law to improve transparency in the process. Of particular importance was the introduction of modern technology to help eliminate the recurring incidents of electoral manipulation, particularly during the collation of results. Nigerians and the world also witnessed as the leadership of the INEC, especially its Chairman and National Commissioner for Voter Education reassured Nigerians on national television multiple times that the use of that technology would be mandatory.

Yet that same INEC undermined the use of that technology during the elections and collation process and declared as a winner, someone who clearly did not win the Presidential election. They then went further to take sides in the courts in a dogfight to defend their illegality. Who would convince the millions of Nigerians to vote in future elections after they suffered endlessly in queues to register to vote, to collect PVCs, and to vote, based on INEC’s assurances only to see their votes stolen and given to someone they did not vote for?

When people lose trust and confidence in elections, democracy is practically on life support. And by affirming and legitimizing the continued lack of transparency in our electoral system the courts are continuing to usurp the rights of voters to elect their leaders. The other grave implication is that contestants in Nigeria’s elections should do whatever is necessary to be declared the winner. That includes identity theft, impersonation, forging of educational and other documents, perjury, and violence.

And, as they do so, they should ignore whatever the law says and whatever assurances from the leadership of the electoral umpire about what the law says and what they would do in compliance. And they would do so knowing that our courts would approve of their behavior or at best pretend not to take any notice of it. The third is that if you are robbed of victory, do not bother going to court for redress because your glaring evidence of the robbery will be ignored in favor of the mandate bandit.

Also, your lawyers, however distinguished and accomplished, may be ridiculed by the judges who may also go out of their way to make even a stronger case for the so-called “winner” than even their own lawyers were able to do. These are clearly self-help strategies and actions bereft of the law and constitutionalism. Only lawlessness and anarchy will result from such, with violence, destruction, implosion, and loss of our country likely to follow.

I believe that we still have a small window to prevent these from happening. I still believe that we can rescue this country from the strange imposters that have seized it illegally and are holding it by the jugular. Let me caution that the leaders of those African countries that have completely collapsed into chaos never came together one day and agreed to collapse their countries. Rather their countries collapsed because of the incremental and compounding individual and collective utterances and actions of those leaders.

Nigerians know more about the person sitting in office as their President, how he got there, and the dangers that it portends for them and the country. It is for them, especially the younger generation whose futures are to be shaped by that man, to decide what they want to do with the knowledge.

Now, let me give a historical perspective on the constitutional evolution that gave birth to the 1999 Constitution. In the build-up to the current democratic dispensation, agitation was rife amongst members of the political class and a large number of civil society bodies to envision a constitution that would operate a democracy in a functional order after the nasty military regimes. These agitations and necessities of the circumstances of that time led to the convocation of the 1995 Constitutional Conference, which I was privileged to be a part of, alongside other prominent political actors.

The Constitutional Conference was expected to create the frameworks upon which a new constitution would be built in order to make the dreams of a democratic society. A number of far-reaching reforms and recommendations were made, which drew from our past experiences and aimed at safeguarding the new constitution from the mistakes of the past.

One such headline recommendation was the concept of a rotational presidency anchored on the principle of 6 year single term among the 6 geopolitical blocks. Even the notional idea of delineating the country along geo-political blocks was a creation of the 1995 conference. Another thematic recommendation at the conference was that the Federal Capital Territory should be given the democratic opportunity to elect for itself a mayor who shall emerge from a popular franchise. These two recommendations were part of the landmark reforms that were submitted to the military government that convoked the Constitutional Conference.

However, and rather disappointingly, the government that midwifed the current democratic dispensation and enacted what is now known as the 1999 Constitution, expunged these two recommendations from what eventually became the body of legislation to govern our fledgling democracy.

As for me and my party, this phase of our work is done. However, I am not going away. For as long as I breathe I will continue to struggle, with other Nigerians, to deepen our democracy and rule of law and for the kind of political and economic restructuring the country needs to reach its true potential. That struggle should now be led by the younger generation of Nigerians who have even more at stake than my generation.

So, let me make a few proposals that I believe will help. We can urgently make constitutional amendments that will prevent any court or tribunal from hiding behind technicalities and legal sophistry to affirm electoral heists and undermine the will of the people. Our democracy must mean something; it must be substantive. Above all, it must be expressed through free, fair, and transparent elections that respect the will of the people.

Firstly, we must make electronic voting and collation of results mandatory. This is the 21st century and countries less advanced than Nigeria are doing so already. It is only bold initiatives that transform societies.

Secondly, we must provide that all litigation arising from a disputed election must be concluded before the inauguration of a winner. This was the case in 1979. The current time frame between elections and the inauguration of winners is inadequate to dispense with election litigations.

What we have currently is akin to asking thieves to keep their loot and use the same to defend themselves while the case of their robbery is being decided. It only encourages mandate banditry rather than discourages it.

Thirdly, in order to ensure popular mandate and real representation, we must move to require a candidate for President to earn 50% +1 of the valid votes cast, failing which a run-off between the top two candidates will be held. Most countries that elect their presidents use this Two-Round System (with slight variations) rather than our current First-Past-the-Post system.

Examples include France, Finland, Austria, Bulgaria, Portugal, Poland, Turkey, Russia, Argentina, Brazil, Ivory Coast, Sierra Leone, Namibia, Mozambique, Madagascar, and even Liberia where a run-off is expected to hold in the coming days.

Fourthly, in order to reduce the desperation of incumbents and distractions from governing and also to promote equity and national unity, we need to move to a single six-year term for President to be rotated among the six geo-political zones. This will prevent the ganging up of two or more geo-political zones to alternate the presidency among themselves to the exclusion of other zones.

INEC should be mandated to verify the credentials submitted to it by candidates and their parties and where it is unable to do so – perhaps because the institutions involved did not respond in time – it must publicly state so and have it on record.

A situation where a candidate submits contradictory credentials to INEC in different election cycles and the electoral umpire accepts them without question points to gross negligence, at best, or collusion to break the law by the leadership of the INEC, at worst. The submission of contradictory qualifying documents by a candidate as well as those found to be forged or falsified should disqualify a candidate even if the falsification or forgery is discovered after the person has been sworn into office.

The burden of proving that a document submitted to INEC is forged should not be on the opposing candidates in the election. It is never the responsibility of an applicant for a job to prove that the person who eventually got the job did so with forged documents.

In addition to these proposed constitutional amendments, the Electoral Act should be amended to provide that, except where they explicitly violate the Constitution and other laws, the rules and procedures laid down by the electoral umpire and made public for the benefit of the contestants and the voters will be treated as sacrosanct by the courts in deciding on election disputes.

A referee cannot be allowed to set the rules for the game only to change or ignore them when one side has scored a goal or is about to win the match. We must restore confidence in our electoral system which the current leadership of INEC has completely eroded and undermined. Also, we need well-thought-out provisions in the legislation and regulations to reform the judiciary, including the introduction of an automated case assignment system; transparency in the appointment of judges; a practice directory that stresses that the goal of judges in election cases should be to discover and affirm voters’ choice rather than disregarding voters’ choice for the sake of technicalities.

There should also be a publicly available annual evaluation of the performance of judges using agreed criteria. By improving the transparency of the electoral process and reducing the incentives to cheat, in addition to transparency in the appointment of judges and other judicial reforms, the number of election petitions as well as corruption in the judiciary will be significantly reduced. More importantly, we would have succeeded in taking away the right to elect leaders from the courts and return it to the voters to whom it truly belongs.

Gentlemen of the Press, I thank you profoundly for listening. May God bless you, and may God bless the Federal Republic of Nigeria.

Nigerian Senate And The Power of “Big Cars” for Open Gates and Doors

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In 2015, a friend drove me to a house in Maitama Abuja. When we got there, the gate man refused to open the gate. What was the problem? He responded that he could not allow the car – a fairly decent Honda Accord – to enter the compound, because it was a “small car”, based on the instructions from above. The compound was like a village square for political heavyweights, and a senator had invited me to speak on the procurement anti-corruption tool which I had suggested for the nation.

Watch this video for that tool which I had written in the past until I realized that I got it all wrong: how do you expect them to block leakages and score own-goals?

Pillar 1 – Anti-Corruption & Business Reform: We will build a corruption-free nation where it would be extremely impossible to perpetuate corruption because technology will make things obviously transparent. All government systems must be structured to be corruption-resilient so that people that want to perpetuate corruption will fail. We will publish any government expense that is more than N10 million in a web diary which all citizens will have access to. This applies to all levels in the federal government, from ministries to agencies. For national security reasons, a segment will be available to the civil society and accredited press team. Our government will improve business systems and make doing business in our nation easier.

My thesis remains that EFCC is spending so much time prosecuting corruption where it could put 25% of the efforts to prevent corruption, and still have better outcomes. You can cut public procurement corruption in Nigeria by 90% if we digitize and have more corruption-resilient workflows.

Back to the small car, we had to disembark outside the gate. Good enough, he allowed us to walk in when I authenticated the invitation. A week later, my friend – a CEO of an oil servicing company – drove me with a G Wagon and the gate opened one-time. With that experience, I got the message: cars open doors in Nigeria. And if you do not have a big one, you may not be lucky. That is why the Nigerian Senate has been upgrading since ages now. Yes, more cars for the senators!

Money voted for vehicles by the Senate: 

2011- David Mark = N3.5 billion;

2015- Bukola Saraki = N4.7 billion     

2019- Ahmad Lawal = N5.5 billion     

2023- Akpabio = N40 billion.    

With these bigs cars, all gates will open – and they can serve you well. Lol

(On the tool, many liked it but some said it was “dangerous”. Since I did not go to be awarded any contract, I did not know what happened to it. I simply offered my time to explain a new thesis of preventing corruption, over too much fixation on fighting it.)

Comment on Feed

Comment 1: Sir, this is a Nigerian mentality unfortunately, the same in business circles. Not really about the government spending. Again a people make those who govern them, the same mental thread runs through every fabric of the society. Packaging!

My Response: That is the word “Packaging” which means in physics “optical illusion”

Resume Tips for Experienced Professionals Changing Career Paths

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One of the most daunting parts of changing career paths after ten years or more experience in one career is getting the first offer. It doesn’t matter if the offer you are seeking is within the firm where you work or another firm. You must convince the employer that your decade of experience in a different career would be an added value, not an obstacle in your new career path.

And it begins with what you say in your resume and how you say it.

Start with a Strong Objective Statement

Your objective statement is the first thing potential employers will read on your resume. It should convey your intention to change careers and highlight the skills and experiences you’ve gained over the years that make you a strong candidate for the new role. Focus on how your skills can be transferable and valuable in the new career.

For example, if you are an accountant trying to make an entry into Data Analysis and Business Intelligence. You don’t want to say, “I am an accountant with over ten years of experience in this sector.” Instead, you probably want to say something else like, “I have accumulated over ten years of expertise in financial management and analysis.”

Is the second statement true? Yes, it is. Remember, it is about putting your strong foot forward. So instead of saying you are an accountant, when you know you are trying to leave that career path, you then emphasize the skillset – financial management and analysis – which you know will be relevant to a career in Data Analysis.

Emphasize Transferable Skills

Highlight transferable skills that are relevant to the new field. Even if your previous experience seems unrelated, skills like project management, communication, problem-solving, and leadership are often universally valuable. If these are skills that you have exhibited in your previous role, tailor your resume to emphasize these skills and how they apply to the new career.

Showcase Relevant Achievements

While your previous career might not align with your new goals, there are likely accomplishments that can be adapted to fit the narrative of your career change. Quantify these achievements whenever possible and emphasize how they demonstrate your ability to excel in different environments. If, in your previous role, you led a team of five to hit a significant milestone for the company, that achievement can be showcased in a way that you are a goal-getter and can lead a team to new milestones.

Address Skill Gaps

You don’t want to gloss over what the employer might consider relevant skills for the new role just because you do not have them. Instead, be transparent about any skill gaps and how you plan to fill them. Include any relevant courses, certifications, or ongoing education that shows your commitment to gaining the necessary knowledge for the new career. This can reassure employers that you are actively addressing your knowledge gaps.

Seek out introductions within your network

Consider telling people within your network about your intentions to switch career paths and how you are already upgrading your skills. They can put in a good word for you. Importantly, they also know how you have excelled in your current path and the soft skills you have honed over time. If you speak to persons already within the industry you want to enter, they can provide valuable insights and help you frame your experiences and qualifications effectively for your new direction.

Conclusion

A one-size-fits-all approach to resumes doesn’t work when changing careers. So, when changing careers, you will discover that what worked for your last role may not work for the new one. Changing career paths after a decade or more is a significant step, but it’s entirely possible with a well-crafted resume.

You may also find other resume tips online about font size, types, designs, and resume customization to fit the role.