You just graduated and want to find a job. Maybe you are looking for a part-time job or just exploring your side-hustle options.
Where will you go? LinkedIn obviously.
Do you think you are the only one? Hell, no.
The number one social media platform for the recruiters and job hunters is LinkedIn. According to stats, LinkedIn has more than 1 billion active users currently and with GenZ entering the job market, it is expected to blow up more.
I mean, who would have the time to manually drop CVs or look for jobs the old-fashioned way? That too, in the era of the internet, when companies like Xfinity are making fast internet accessible and affordable for all. To ensure that every user feels valued, they also have dedicated 24/7 Xfinity customer service where you can easily report technical issues or seek guidance.
LinkedIn Updates That Will Enhance User Experience
Just last year when remote jobs were all the hype, many people were abandoning LinkedIn and shifting to other professional working sites. However, having a LinkedIn account makes it official because that is where most companies will look for verification. Now that world is back on its feet and job market is becoming more competitive due to recession, LinkedIn is back in action.
Moreover, they are now going above and beyond with all the features and policy updates to ensure that the users get a much better user experience. In the first few months of 2024, LinkedIn announced multiple new features and launched an aggressive marketing campaign for its users.
Here is everything that is happening at LinkedIn that every user must know about.
Ad Campaign for Premium Subscription
Have you ever seen Facebook or Instagram launching an ad campaign? Me neither but LinkedIn has done it already.
There is no doubt that LinkedIn has more than 1 billion active users but only 175.5 million LinkedIn users are on their premium subscription. This means that company is missing a large chunk of paid users and they are now trying to encourage more people to upgrade.
This might seem weird but so far, most of the social media companies are trying to maximize their revenue by encouraging their users to upgrade or buy features. From the subscription fee charged by LinkedIn to the verification fee charged by X and Facebook, almost every free platform is trying hard and LinkedIn is no exception.
According to experts, unless the platform offers something extra, there is no way they can justify premium membership fee.
AI-Powered Options
AI is everywhere, from easy prompts to refining filters, you will notice AI features in nearly every app and every business. To follow the chain, LinkedIn has finally decided to jump on the AI bandwagon as well. Now, with LinkedIn, you will be able to easily improve and narrow down your searches.
Now when you search a job, service or a designation on LinkedIn, you will get a lot of recommendations and you can easily select the one you like. Moreover, recruiters can also instantly pre populate the projects filter out the searches and eventually speed up the hiring process.
Moreover, once you have shortlisted the candidates you can easily tag them based on where they stand in the recruitment process. This feature is very important for companies that have lengthy interview process and require more time. Now candidates can keep tabs on where they stand and if they will be continuing with the company.
Data Privacy Approaches In Marketing
Talking about privacy and prioritizing the data safety is one of the very few decision making factors for users right now. companies that were once tangled in data breach scandals or have been part of some kind of data issue have not just lost face in front of users but have seen a major decline in overall active user numbers.
To ensure that users feel at ease while using LinkedIn, privacy feature guide has bene released by the company. According to the guide, the company will be addressing five main privacy features. The guide was released in the form of 36 36-page detailed ledger. The guide contains details about data strategy that will ensure users more control along with AI and machine learning for filtering out better searches. Moreover, it also has detailed about the measurement foundations, hyper personalization based on brand and finally to improve the marketing efforts by partnering directly with the LinkedIn.
Wrap Up
Simply put, LinkedIn is trying hard to engage more users’ everyday with all the essentials features that they see other job portals using. From using refined filters, and AI and improving data, the company is trying hard to offer good value for money for its premium users. However, only time will tell if LinkedIn will stand the test of time and meet the changing expectations of the new generation.
