Social media behemoth, Meta, has launched a first-of-its-kind educational in-real-life programme for creators in Nigeria called the Meta Creator Lab Live – designed to allow creators to collaborate and co-learn from experts.

The event was graced by over 40 young and aspiring creators who want to learn how to create engaging content, grow their community, and navigate the suite of products available on Instagram through the programme.

The Meta Creator Lab Live comes after the initial launch of the Creator Lab edutainment series in March 2022. This foundational program was designed to assist aspiring and emerging creators as they navigate their paths and careers.

Speaking at the Creator Lab, Moon Baz, Creator Partnerships Lead, Africa, Middle East, and Turkey, Meta, said the lab will create a community of content creators and help shape the future of digital content.

“We are excited to launch Creator Lab Live in Nigeria, a first-of-its-kind by Instagram to support emerging and aspiring creators to grow on Instagram. Nigeria already has a thriving creator ecosystem with a global cultural influence and provides an excellent opportunity for us to support them as they navigate their journeys and careers.

“We recognize the amazing content they create across our family of apps and are committed to helping creators to grow their communities and make a living across our platforms. As we work toward shaping the future of digital content and experiences, we are excited and invested in giving creators a home base to build community and create engaging content through various content formats and creative tools.” she added.

During the program, Rofhiwa Maneta, Strategic Partner Manager for Creators in Sub-Saharan Africa at Meta, delivered valuable advice and insights to creators looking to enhance their content creation skills and optimize their use of Instagram tools. He also delved into the community standards that safeguard creators and explored strategies for monetization through Meta technologies.

As part of the event, creators were encouraged to participate in the #PositiveVibesOnlyChallenge, which provided a fantastic opportunity for them to spread positivity, contribute to making the world a better place, and inspire others to produce uplifting content on Instagram.

The program also featured a fireside chat that centered around ‘How to stay relevant in the creator space.’ The panel included Amarachi Amusi (ashmusy), who emphasized the significance of authenticity, consistency, and creativity when engaging with Instagram’s platform.

“It has been an incredible experience learning, connecting, and developing content with other young talented creators in Nigeria,” she said. “Instagram has become a home and hub for creators to build a community that encourages growth. The Creator Lab has highlighted the importance of creating unique, short, and entertaining content using various features on Instagram to excite an ever-growing online community.”

The Elon Musk’s grand unification has started: “X, formerly known as Twitter, is making a leap into hiring – following the release of the XHiring Beta that allows verified companies to advertise vacancies on the microblogging platform.  The move, which underscores X’s expansion as everything app, is expected to present competition to LinkedIn.”

Good People, I dropped one postulation which I have called Fintechnolization, a construct that every digital platform must have a stable maturity state which includes offering financial services. Twitter (not interested in using X) could become an operating system when it unifies everything around a payment tool.

Fintechnolization is a term that refers to the idea that every digital platform should offer a fintech solution. Fintech, or financial technology, is the use of technology to deliver financial services. Fintech companies use technology to change how consumers interact with the financial industry. They often expand access to financial products, lower fees, and provide faster, more personalized service.

Fintech companies use innovative technologies to offer new and improved financial products and services. They often use AI, big data, and encrypted blockchain technology to facilitate highly secure transactions. Fintech has opened new avenues in crucial sectors such as cross-border transfers and government-to-individual payments. Fintech is having a major impact on the banking sector. Traditional banks are being challenged to adapt or risk being left behind. Fintech companies offer data analytics and insights that allow banks to gain valuable customer insights and increase efficiency in their operations.

Remember, the Igbo Nation summarized everything in the world as a market [“uwa bu ahia”], and if the world is a market, you already know what is needed: payment. Over the next few quarters, Musk and team will add the accelerants before that payment arrives. Yes, a massive disintermediation is coming in the digital universe, and Twitter has a future, as I have noted many times.

In his explanation of the feature’s mechanism, Adrian Carbone, the Product Manager at X, said that candidates will interact directly with the company’s applicant tracking system. There are strategies in motion to delve into the possibility of directly managing applicants on X’s platform, a prospect that could be particularly advantageous for smaller companies that might not have a fully developed ATS in place. 

Currently, under the XHiring feature, your X profile is not automatically linked to job applications. X’s objective is to create an option for users to integrate their profiles into their applications, should they wish to do so. This allows a user, for instance, to utilize their X profile to exhibit work samples, such as a designer’s portfolio or engineering projects. 

Comment on Feed

Comment 1: The success of this venture hinges on several factors, such as the adoption rate among companies and job seekers, the effectiveness of the platform’s job matching and application management tools, and the seamless integration with Twitter’s user experience. However, competing with specialized platforms like LinkedIn for professional networking and job search poses a challenge. Despite LinkedIn’s established reputation in these areas, Twitter’s approach must differentiate itself and overcome any potential limitations to attract job advertisers and seekers. It’s important to note that the success of this venture is not solely dependent on the concept. Execution, user feedback, market trends, and the overall business strategy of the company also play a critical role.

Comment 2: User experience will determine how far the hiring feature goes, people would like to see what it does better than LinkedIn and others. When all the cooking is done, perhaps X will become the most important platform out there, for now it’s still a bunch of probabilities.