The Elon Musk’s grand unification has started: “X, formerly known as Twitter, is making a leap into hiring – following the release of the XHiring Beta that allows verified companies to advertise vacancies on the microblogging platform.  The move, which underscores X’s expansion as everything app, is expected to present competition to LinkedIn.”

Good People, I dropped one postulation which I have called Fintechnolization, a construct that every digital platform must have a stable maturity state which includes offering financial services. Twitter (not interested in using X) could become an operating system when it unifies everything around a payment tool.

Fintechnolization is a term that refers to the idea that every digital platform should offer a fintech solution. Fintech, or financial technology, is the use of technology to deliver financial services. Fintech companies use technology to change how consumers interact with the financial industry. They often expand access to financial products, lower fees, and provide faster, more personalized service.

Fintech companies use innovative technologies to offer new and improved financial products and services. They often use AI, big data, and encrypted blockchain technology to facilitate highly secure transactions. Fintech has opened new avenues in crucial sectors such as cross-border transfers and government-to-individual payments. Fintech is having a major impact on the banking sector. Traditional banks are being challenged to adapt or risk being left behind. Fintech companies offer data analytics and insights that allow banks to gain valuable customer insights and increase efficiency in their operations.

Remember, the Igbo Nation summarized everything in the world as a market [“uwa bu ahia”], and if the world is a market, you already know what is needed: payment. Over the next few quarters, Musk and team will add the accelerants before that payment arrives. Yes, a massive disintermediation is coming in the digital universe, and Twitter has a future, as I have noted many times.

In his explanation of the feature’s mechanism, Adrian Carbone, the Product Manager at X, said that candidates will interact directly with the company’s applicant tracking system. There are strategies in motion to delve into the possibility of directly managing applicants on X’s platform, a prospect that could be particularly advantageous for smaller companies that might not have a fully developed ATS in place. 

Currently, under the XHiring feature, your X profile is not automatically linked to job applications. X’s objective is to create an option for users to integrate their profiles into their applications, should they wish to do so. This allows a user, for instance, to utilize their X profile to exhibit work samples, such as a designer’s portfolio or engineering projects. 

Comment on Feed

Comment 1: The success of this venture hinges on several factors, such as the adoption rate among companies and job seekers, the effectiveness of the platform’s job matching and application management tools, and the seamless integration with Twitter’s user experience. However, competing with specialized platforms like LinkedIn for professional networking and job search poses a challenge. Despite LinkedIn’s established reputation in these areas, Twitter’s approach must differentiate itself and overcome any potential limitations to attract job advertisers and seekers. It’s important to note that the success of this venture is not solely dependent on the concept. Execution, user feedback, market trends, and the overall business strategy of the company also play a critical role.

Comment 2: User experience will determine how far the hiring feature goes, people would like to see what it does better than LinkedIn and others. When all the cooking is done, perhaps X will become the most important platform out there, for now it’s still a bunch of probabilities.

X, formerly known as Twitter, is making a leap into hiring – following the release of the XHiring Beta that allows verified companies to advertise vacancies on the microblogging platform. 

The move, which underscores X’s expansion as everything app, is expected to present competition to LinkedIn, the professional network that offers both recruiters and job seekers the opportunity to post job openings and to apply.

X hinted at the hiring feature and its potential to offer users an alternative to LinkedIn early this month when Daniel O’Shea posted: “LinkedIn has reached peak cringe. Help us build something better @X.” he further announced that X is looking for engineers with experience building for iOS or Android. 

LinkedIn has reached peak cringe. Help us build something better @X.

DM me if you:

– Have experience building for iOS or Android
– Care about design and the little details that make a product great
– Want to work at a startup within @X https://t.co/dg7oKaGUcv

— Daniel O'Shea (@oshea) August 10, 2023

The new hiring functionality enables verified organizations to utilize the Beta version by highlighting crucial positions on their profiles and organically connecting with a vast pool of potential candidates. Within this novel feature, user profiles are presently separate from job applications, and X is dedicated to guaranteeing that profiles don’t impede job opportunities.

job listings on twitter pages… i love this idea pic.twitter.com/hh52lLvoNK

— ThePrimeagen (@ThePrimeagen) August 8, 2023

In his explanation of the feature’s mechanism, Adrian Carbone, the Product Manager at X, said that candidates will interact directly with the company’s applicant tracking system. There are strategies in motion to delve into the possibility of directly managing applicants on X’s platform, a prospect that could be particularly advantageous for smaller companies that might not have a fully developed ATS in place. 

Currently, under the XHiring feature, your X profile is not automatically linked to job applications. X’s objective is to create an option for users to integrate their profiles into their applications, should they wish to do so. This allows a user, for instance, to utilize their X profile to exhibit work samples, such as a designer’s portfolio or engineering projects. 

X said it’s open to suggestions to make the feature better. 

The platform is developing the idea after acquiring Laskie in May. Laskie, which was initially designed as a platform to match tech jobs with candidates, has been smoothly incorporated into X’s system.

Several X users look forward to the full functionality of the hiring feature, as many professionals seem tired of LinkedIn’s pattern. 

“LinkedIn is so cluttered and clunky. I hope X Hiring will be way more intuitive and beautifully designed! X is just taking on all the various existing social media giants,” an X user posted.

The company said the Free Hiring features are available for 100% of Verified organizations, and jobs are visible for all web and iOS users in the US. It added that Android and non-US rollout coming very soon!

If you’re hiring, sign up for Verified Organizations and list your open roles. https://t.co/6rHULnRDg4

— Patrick Traughber (@ptraughber) August 20, 2023

The new feature is expected to boost revenue from the blue subscription for X. Since he acquired Twitter in October last year; Elon Musk has introduced several controversial changes – including paid verification. 

The idea has faced apathy, with several organizations that are required to pay $1,000/month and $50/month for each additional affiliate, refusing to subscribe. 

But recently, X has introduced ad revenue sharing with verified accounts that meet the requirement of five million impressions on posts per month. The idea is to encourage more users, organizations and individuals, to subscribe to paid verification. 

The venue is largely set for the 11th Graduation Ceremony of Tekedia Mini-MBA. Our Graduation Lecture will be delivered by one of the nation’s finest in the world of finance, Azeez Lawal, a Tekedia Institute’s Finance Faculty and Managing Director of TrustBanc Capital.

Thank you Emmanuel Olusola, the Program Director of the Graduation Committee; members of the Committee; and all Graduating Co-learners.

Tekedia Mini-MBA is a world-class innovation management program which is attended by professionals, students and organizations from more than 41 countries. It has a total faculty strength of close to 350, including executives from Google, Flutterwave,  Access Bank, KPMG, Microsoft, Shell, First Bank, Bitmama, and many great local and international firms you admire.

More students attend Tekedia Institute business education programs than any university in Africa. The Institute has won Mhagic Velocity $60,000 Prize for innovation on entreprenurial business education.