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Digital Commerce Startup Tappi Raises $1.5 Million in A Pre-Seed Round to Help SMEs Scale in Africa

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Tappi, a Kenyan full-stack SaaS business built for small businesses in Africa to help them find customers online, has announced the raise of $1.5 million seed to help small and medium-sized businesses (SMEs) scale in Africa.

The pre-seed round was led by Mercy Corps Ventures and Chui Ventures, with participation from several other investors, such as Digital Currency Group, SOSV, Resilience17, growX ventures, Orbit Startups, Reflect Ventures, and angel investors/advisors from global tech giants like Google, Salesforce, and Zendesk.

Tappi disclosed that the new funding will go towards building a solid direct sales force, as well as forging strategic partnerships with leading fintechs and mobile network operators such as MTN Nigeria.

Speaking on the seed raised, the company’s CEO Kenfield Griffith said,

“We are grateful to be supported by great investors who share our vision and the mission to address the untapped potential within Africa’s informal SME markets, particularly in overlooked service industries such as food services, fashion, agriculture, and health and beauty. We are eager to empower SMEs across Africa by providing them with a trusted identity online to find customers.”

He emphasized Tappi’s commitment to helping businesses achieve visibility, adding that the company’s AI feature aids businesses in crafting effective ad copies, an important aspect often overlooked by resource-constrained SMEs.

Founded in 2022, Tappi is a Kenyan end-to-end digital commerce SaaS solution designed for small and medium-sized businesses.

With Tappi, users can:

  • Get a free website and SEO marketing to make their business visible online.
  • Create ads (advertisements) in three quick steps and post them to Facebook & Instagram.
  • Get SMS and online reviews from customers.

The company automates tasks like gathering and compiling client evaluations for online testimonials and grants them access to advertising resources to streamline SMEs’ interactions with technology. 

In Nigeria, Tappi has addressed advertising challenges by allowing businesses to use their MTN mobile airtime credit, making it easier for small businesses to advertise online. 

Since its inception, the startup has captured verified reviews on $3M consumer transactions and engaged with over 150 consumers. It has also been able to satisfy over 10M consumers, power over 100k businesses, and have captured 4M reviews from customers.

Tappi is trusted by giant companies such as Meta, Flutterwave, M-PESA, Next Play ventures, Google, TLCOMCAPITAL, and MTN.

The digital commerce startup is constantly working on enhancing its technology to take SMEs into the future, ensuring that small businesses using Tappi always have a competitive advantage.

Music Money Sharing Formula!

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music streaming

Yesterday I had in my office a famous Nigerian musician who came to brief me on how a song he made with another popular artiste has been generating revenues amounting to hundreds of thousands of dollars for five years now and the other artiste is yet to give him a dime for the song. He (my client) is the original owner of the song and he featured the other artiste who happened to be bigger at that time. Because he needed to ride on the structure the other artiste already had in place he agreed for the song and the music video to be published on the channels of the featured artiste instead of being published under his own channel. 

The song was a big hit and is still a hit up to this day and the song has generated hundreds of thousands of dollars as revenue from audio and the visual platforms it was published on but since it was published under the featured artiste the original owner has no access to the streaming revenues. 

I queried this client if there was any negotiation or contract between them before the song was made but the usual answer I got from him which is a very similar response I do get when I’m handling a brief of this nature is that there was no prior conversation as to ownership or contract or negotiations as to the ownership or as to the generated revenue on the song. I remember one artiste with a similar case telling me that they were just making music based on friendship and vibes and they had no idea that the song will blow or generate much money; one other person told me that although he was given a contract but due to excitement, he signed it there without appreciating the contents of the contract document or seeking legal counsel only to later find out that what he did sign was relinquishing ownership of the song to the other person. 

The issue of having a contract in place before making music and getting features or getting featured cannot be over-emphasized. The issue of having a contract document that outlines the ownership and the sharing (percentage) formula of the revenue streams of the song and the artiste appreciating the contents of the contract documents before signing them cannot be said enough. 

Nigerian artistes need to start treating music as a business which is what it is and has always been. The music industry is a billion-dollar industry and even if you are doing it as a hobby or just for the vibes of it, keep in mind that it is the means of livelihood of numerous other folks hence why you need to approach the making of it as a business and put every necessary legal framework in place for such business and when going into business, even if you are going into a business deal with your wife or twin brother let there be a contract; as far as there is money involved, draft a contract. 

As to the ownership and the sharing formula in music, the internationally recognized best practice which is backed by music laws and intellectual property laws is of the opinion that every person who contributed to the making of the music is deemed to be a co owner of the music unless it is otherwise agreed by the parties. The beat maker, the composer, the producer, the mix and master engineer, the sound engineer, the lyricist, the vocalist etc are all presumed to be equal owners of the music unless one of the parties who is usually the vocalist or the producer decides to pay off the rest persons and there is an agreement as to that effect, there and then the vocalist or the producer can become the legal sole owner of that music. 

Music laws are to the effect that anyone featured or that partook in the making of the song is a co-owner. Even if a person said just one word or made an intro or just coughed in the making of the song and the sound of the cough or the one-word intro was featured in the music, the person will be deemed to be a contributor or a co-owner of the song. 

To this effect, anyone who is deemed to have been a co owner or a contributor to the song is entitled to the royalties and the streams of revenues that will be generated by the music. The co owners can decide on the sharing formula which could be decided by who contributed the most gets the lion share and who contributed the least gets the rat share. 

Even music streaming platforms in line with music laws, international best practices and intellectual property rights are always interested in knowing who are the contributors and co-owners of the song so that the sue credits will be given to them. Music streaming platforms made available when registering a song that you register all the names of the people who are co-owners of the song even when registering for the copyright of the song you are asked and expected to write down all the names of the co-owners or co-contributors of the song. 

I am looking forward to when the Nigeria music industry is legally advanced like our counterparts in the West when artistes, producers, composers, lyricists etc will all be knowledgeable as to their rights and royalties in the music they have created or they are about to create and they will ask for contracts itemizing their rights and royalties to the song before they can go ahead with the project as this will be the antidote to all this regular outbursts and name calling of one artiste ripping off or cheating the other artiste.

Notable Provisions of the Upstream Licensing Round Regulations of Nigeria

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The Nigerian Upstream Petroleum Regulatory Commission (NUPRC) released a new set of regulations on licensing rounds in the Nigerian Upstream Oil and Gas sector. This article will be looking at the provisions of the regulations regarding :

– Their objectives

– Their application scope

– Grants of licenses or leases to winning bidders

– Licensing rounds

– Publication of licensing rounds.

What are the objectives of these regulations?

– The objective of these regulations is to provide a seamless procedure and regulatory framework for conducting a fair, transparent and competitive bidding process for the grant of petroleum prospecting license and petroleum mining lease.

What is the application scope of these regulations?

– These regulations shall apply to bid rounds for the grant of petroleum prospecting license and petroleum mining lease pursuant to the Petroleum Industry Act.

What do the regulations say on the grant of licenses or leases to winning bidders?

– Except as provided under Sections 71(5) & 74(3) of the Petroleum Industry Act, a petroleum prospecting license or a petroleum mining lease shall only be granted to the winning bidder based on a bidding process which shall –

a). be fair, transparent and competitive, and

b). comply with the provisions of the Petroleum Industry Act, these regulations and other regulations or guidelines issued by NUPRC.

What are the provisions of the regulations regarding the development and publication of a licensing round plan?

– Prior to the commencement of any bid exercise, the NUPRC shall establish and publish the licensing round plan on its website.

What do the regulations say regarding licensing rounds?

– The licensing round shall be fair, open, competitive and based on criteria in conformity with the provisions of Section 73(1) of the Petroleum Industry Act.

What are the provisions of the regulations on the publication of licensing rounds?

– The NUPRC shall, before the commencement of a licensing round –

a). Issue a press statement and publish the commencement of the proposed licensing round on its website, 2 national newspapers and 2 international financial newspapers as may be determined by the NUPRC.

b). Issue and publish licensing round guidelines.

c). Open a data room, which shall be accessible by the NUPRC.

What are the notable licensing round guidelines contained in the regulations? 

– In addition to the provisions of Section 75 of the Petroleum Industry Act, the licensing round guidelines shall contain –

a). The authorized calendar of events.

b). The procedure for engagement with bid participants and stakeholders.

c). The provisions relating to pre-qualification of participants.

d). The provisions relating to participation by consortia.

e). The nature of companies that cannot participate in the bidding process.

f). The procedure for submitting and opening bid proposals.

g). The nature and amount of the work commitment guaranteed by the participant.

h). The confidentiality agreement to be signed for access to the data room.

i). The procedure for modification of the licensing round guidelines.

j). Any other information required by the NUPRC.

Section II

This article talks about provisions of the NUPRC licensing round regulations on topics such as :

– The procedure for engagement with bid participants and stakeholders

– Pre-qualification of participants

– Companies that cannot participate in a bidding process

– The opening of bid proposals.

What is the procedure for the engagement with bid participants and stakeholders as contained in the regulations?

– The licensing round guidelines shall provide for the engagement with participants and the general public throughout the licensing round process.

– The process of engagement shall be through notifications published by the NUPRC on its website stating the place and date of such engagements.

– The NUPRC shall entertain questions and provide clarifications in such engagement sessions.

– The NUPRC shall publish the clarifications referred to in the first paragraph above to provide further guidance to participants in the licensing round process.

What do the regulations say about the pre-qualification of participants?

– An applicant shall satisfy the legal, financial and technical to qualify for participation in the licensing round process.

– Where an applicant is a consortium –

a). all members of the consortium shall satisfy the legal and financial requirements, and

b). at least one member of the consortium designated as the operator, shall satisfy the 3 categories of criteria specified in paragraph 1 above.

– An application for pre-qualification shall be accompanied by the payment of a few as prescribed in the licensing round guidelines issued by NUPRC.

– A company or consortium of companies shall not participate in a licensing round unless it has been first been pre-qualified.

– The financial criteria required to pre-qualify shall include such financial information as may be prescribed in the licensing round guidelines issued by the NUPRC.

– Where the license or lease includes the obligation to drill one or more exploration wells drilled previously as an operator which shall as a minimum be the number established in the licensing round guidelines for a pre-qualified operator.

Which companies cannot participate in a bidding process under the regulations?

– The NUPRC may excluded a pre-qualified applicant from participation in the bid process, where the applicant –

a). is prohibited or banned from participation in the licensing round or any bidding process by the Federal Government or any of its agencies.

b). has previously presented false information or forged document.

c). has the same shareholders or are formed by the same persons as another company participating in the bid process for the same license or lease.

d). has obtained information relating to the bid process through unauthorized means.

e). fails to comply with applicable laws.

f). is indebted to government.

g). has an oil and gas asset not operated continuously and in a business-like manner. 

What is the procedure for submitting and opening bid proposals under the regulations?

– A bid process shall be –

a). Conducted on a date and in a place and at a time determined by NUPRC.

b). Published on the website of NUPRC not later than 30 days before the bid date.

– All bids shall be submitted both physically and electronically.

– Where submitted physically, it shall be a duly authorised representative of the bidder it by registered courier on or before the date and time, at a place specified by the NUPRC.

– The procedure for electronic submission of bids shall be as specified by NUPRC in the licensing round guidelines.

– A bid shall consist of a proposal in a sealed envelope and bid guarantee in another sealed envelope.

Section III

This article instalment deals with the provisions of the Nigerian Upstream Petroleum Regulatory Commission (NUPRC) Licensing Round Regulations on :

– Grounds for rejection of bids

– Confidentiality agreements for access to data rooms

– Licensing round guidelines amendment

– Participation in the bid process

– Signature bonuses.

What are the grounds for the rejection of bids?

– The NUPRC may reject a bud proposal during the opening of proposals or subsequently –

a). where the – 

i). commission determines the process that the companies should not have been permitted to participate in the bid process.

ii). bidder did not commit to the minimum work programme or minimum level of investment or both.

iii). bidder does not commit to the additional exploration well as required pursuant to the regulations.

iv). bidder presents incomplete or illegible information. 

v). bid proposal is conditional on being granted, or not beIN granted another block or any other condition.

vi). bid proposal is referential or related to other bid proposals that may be presented.

vii). bid proposal includes corrections or changes.

viii). bidder has presented false information during the licensing round.

What do the regulations say regarding confidentiality agreements for data room access?

– Prior to accessing the data room , all bidders shall execute a confidentiality agreement.

What are the provisions of the regulations on the amendment of the licensing round guidelines?

– The NUPRC may amend the licensing round guidelines at any time not later than 30 days before the due date of submission if bid, and such amendment shall be updated on the commission’s website.

– The bidder shall comply with amendment to the licensing round guidelines.

– Where an applicant is a qualified company or bidder, a subsequent change in qualification criteria shall not affect such qualification.

What are the provisions of the regulations on participation in the bid process?

– An applicant who has been pre-qualified to participate in the bid, shall pay a bid administration fee as may be prescribed in the licensing round guidelines.

– A bidder may participate in the bidding process either as an individual company or as a consortium.

– A pre-qualified bidder shall not participate in more than 1 consortium bidding for the same license or lease.

– A pre-qualified bidder shall not bid on the same license or lease as an individual pre-qualified bidder and as a member of a consortium.

What do the regulations say on applications for bid parameters?

– Pursuant to Section 74(2) of the Petroleum Industry Act, the application of the parameters for the determination of a winning bidder shall be prescribed in the regulations. 

– The bid parameter sha be any of the parameters specified in Section 74(2) of the Petroleum Industry Act.

What do the regulations say on signature bonuses?

– A signature bonus pursuant to S.74(2)(a)(I) of the Act shall be an amount offered upon the granting of the petroleum prospecting license or petroleum mining lease and the amount shall be quoted in US Dollars.

– The NUPRC may determine the minimum signature bonus to be paud into the Federation Account in line with the Petroleum Industry Act.

– Where 2 or more bidders offer the same signature bonus, the bidders shall be invited on the day following the bid date to offer an increase in the signature bonus in paragraph 1 above and the bidder offering the highest increase shall be the winning bidder. 

Section IV

This article focuses on the upstream Oil and Gas regulations on licensing rounds concerning :-

– Royalties

– Profit splits/profit oil splits

– Work Programme Commitment

– Combination of bid parameters.

What do the regulations say regarding royalties?

– A royalty pursuant to Section 74(2)(a)(ii) of the Petroleum Industry Act – 

a). shall be an additional royalty to the royalties contained in paragraph (2) of the seventh schedule to the Petroleum Industry Act and the additional royalty per centium shall apply to any volume of production,

b). may be a royalty per centum with up to 3 decimals.

– The NUPRC may determine the :-

a). minimum additional royalty acceptable under a bid proposal, and

b). maximum additional royalty under the bid proposal.

– Where 2 or more bidders offer the same additional royalty, such bidders shall be invited on the day following the bid date to offer a signature bonus in addition to the additional royalty mentioned in paragraph 1 & the bidder offering the highest signature bonus shall be the winning bidder.

What are the provisions of the regulations regarding profit split or profit oil splits?

– A profit split or profit oil split pursuant to Section 74(2) (a)(iii)  of the Petroleum Industry Act shall be an additional percentage profit oil  or profit oil split applicable to the entire sliding scale in the respective model contract and the additional profit split or profit oil split to government may be a per centum with up to 3 decimals.

– The NUPRC may determine the – 

a). minimum additional per centum acceptable under a bid proposal, and

b). maximum additional royalty under the bid proposal which maybr expressed as a function of the sliding scale under the model contract.

– Where 2 or more bidders offer the same additional royalty, such bidders shall be invited on the day following the bid date to offer a signature bonus in addition to the profit split or profit oil split I paragraph 1 of this provision, and the bidder offering the highest signature bonus shall be the winning bidder.

What is the work programme commitment provision stipulated by the regulations?

– Work programme parameter pursuant to Section 74(2)(a)(iv) of the Petroleum Industry Act sgall be an additional exploration well commitment except in the case of frontier basin where it may be additional geophysical work pursuant to Section 78(2) of the Petroleum Industry Act.

– The NUPRC may determinethe minimum number of additional exploration well acceptable under a bid proposal, which may be zero, one or any number of additional exploration wells to be executed to a minimum depth specified in the licensing round guidelines, and in the case of block, other than frontier acreages, it shall be in addition to the minimum exploration well commitment for the initial exploration period.

What do the guidelines say regarding the combination of bid parameters? 

– Where a combination of bid parameters applies pursuant to Section 74(2)(b) of the Act, the bid proposal shall contain the  :-

a). amounts for each of the parameters.

b). total points determined by the bidder pursuant to the methodology prescribed  in the guidelines issued by the NUPRC.

Section V

This final article instalment on the NUPRC licensing round regulations focus on its provisions concerning:

– The procedure prior to the granting of licenses and leases

– Grants of petroleum exploration license

– Situations of “No award” or cancellations of licensing rounds.

What is the procedure prior to the granting of a license or lease?

– The winning bidder shall, prior to the granting of the licence or lease, furnish the NUPRC with the offer letter issued pursuant to the regulations within the 90days from the issuance date, including:

a). The parent company guarantee

b). The work commitment guarantee

c). The applicable fee

d). Evidence of rent payment for the first year

e). The payment for the signature bonus, where applicable

f). The duly executed model contract pursuant to Section 85(3) of the Petroleum Industry Act

g). Such other matters or payments as maybe prescribed in the licensing round guidelines.

– Where the winning bidder is unable to unable to fulfill the conditions above 90 days, the bid shall be declared unsuccessful and NUPRC shall invite the reserve bidder to fulfill the conditions above with respect to the bid.

What is the provision of the regulations regarding the grant of a petroleum exploration license?

– The NUPRC may grant a petroleum exploration license to a qualified person with respect to the operations to be carried out under the license on such terms and conditions as it may determine in accordance with the Petroleum Industry Act.

What are the enabling factors for a decision of “No award” or the cancellation of a licensing round under the regulations?

– NUPRC may declare that there is no winning bidder where – 

a). No bid proposals have been presented.

b). None of the interested parties qualifies, or

c). All bid proposals have been rejected.

– NUPRC may cancel the licensing round for one, several or all blocks for any reason tje commission may determine and such reason shall be disclosed to the public.

What are the post-award requirements of the regulations?

– The licensee or lessee shall upon the award of the license or lease comply with the provisions of the Petroleum Industry Act, regulations or guidelines issued by the commission and Terms and Conditions in the license or lease.

Goldman Sachs-Backed BNPL Startup ZestMoney Shuts Down Operations

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The logo for Goldman Sachs is seen on the trading floor at the New York Stock Exchange (NYSE) in New York City, New York, U.S., November 17, 2021. REUTERS/Andrew Kelly/Files

Goldman Sachs-backed Indian Buy Now Pay Later (BNPL) startup ZestMoney, has shut down operations following failure to find a buyer.

The move to shut down the Bengaluru-headquartered startup which was last valued at $450 million, comes after it failed to raise fresh capital from Quona Capital, Omidyar Network India, Flourish Ventures, Zip and Scarlet Capital.

Management at the company in a town hall meeting on December 5, informed employees that it would be shutting down this month, which would see about 150 employees laid off.

Speaking concerning the shutdown of the company, ZestMoney Co-founder Lizzie Chapman said,

“Over the last few weeks, we have done a lot of thinking and it has been hard for us to arrive at this conclusion. We have immense belief and faith in the potential that ZestMoney has. We will also ensure to provide full support to the incoming management team and do everything we can to support them for the next four months to ensure smooth transition”.

The company will retain a legal and finance team to oversee the closure. The decision to shut down operations comes months after the startup founders resigned from their positions, leaving ZestMoney in the hands of a new management, as well as few investors.

Recall that in March this year, Walmart-backed PhonePe, called off its deal to buy ZestMoneg over due diligence concerns. After the deal fell through, ZestMoney laid off 100 employees.

Before it’s shutdown, ZestMoney facilitated Buy Now Pay Later (BNPL) loans by disbursing the purchase amount from lending partner directly to the merchant, allowing the customer to repay the lender in instalments.

Also, it accepted 10,000 online stores and 75,000 physical retail stores, with 17+ million registered users. The platform enabled easy, cardless checkouts with partner merchants, EMIs at 0% interest, no hidden charges, no joining fees, quick paperless approvals, amongst others.

ZestMoney was among a handful of Indian startups that used alternative data points to help build credit profiles on consumers, making them eligible to make their first online purchases. It partnered with registered banks and NBCs to facilitate consumer and personal loans.

India’s low credit card penetration left a majority of the population without traditional credit scores, which banks rely on to evaluate creditworthiness before issuing loans. Furthermore, small loans do not yield significant returns for banks, disincentivizing them from issuing such financial products.

In response, ZestMoney, alongside other emerging startups like Axio and LazyPay, attempted to carve out a niche in a market traditionally dominated by financial giant Bajaj Finance.

The startup’s innovative technology and work to make affordable digital finance accessible led to their selection as a 2020 technology pioneer by the World Economic Forum.

The Evolving Experience of Foreign Students in Russia

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In recent years, the Russian Federation has pursued the internationalisation of its education sector with the goal of improving its global status and leveraging education as a tool for a sustainable multipolar world. This initiative has not only improved educational quality, but it has also served as a catalyst for altering preconceptions connected with Russia on the international stage.

This is hardly surprising given the country’s rich cultural and historical past, as well as scientific achievements, which place it as a global educational hub. As previously said, Russia’s commitment to education is one of its key foreign policy solutions to a multipolar world in which each participating country gains mutual benefits without jeopardizing its sovereignty.

According to a 2017 study by a team of Russian academics, education is a potent tool for promoting Russian realities, values, and culture among international students. This proactive engagement with the host society promotes a more nuanced perception of Russia, challenging old stereotypes that are spread by the media.

Values and Distinctions

The survey also provides insight into how international students view Russia’s cultural identity. While 27.4% of respondents attributed Russia to the European family of peoples, nearly 59% saw it as a distinct civilization that connected Europe and Asia. This complex understanding adds to a more comprehensive picture of Russia by challenging monolithic perceptions.

What’s interesting is that 72.6% of students who responded to the study acknowledged that Russian society had unique values. Still, more than half of them (54.8%) think these disparities are not that significant. According to this nuanced viewpoint, education in Russia acts as a bridge that enables international students to understand and negotiate local quirks, strengthening their bonds with the host community.

Stereotypes and Global Interest

The data (of 5, 668 searches) from January 5, 2020, to November 26, 2023, which represents the global public’s search interest, indicates that people were more interested in stereotypes than in learning about Russian culture (19.54%) when they were trying to figure out how to study abroad and where to study specifically. Analyses show that a significant portion of people are interested in Russian education (24.80%) and Russian universities (26.12%).

Exhibit 1: Countries where searches came from mostly

Source: Google Trends, 2023

There was a favourable relationship between stereotypes and Russian culture at the time. However, preconceptions and Russian education, as well as Russian universities, have a negative relationship. While prejudices may remain, they are actively contested and countered by actual experiences of people involved in Russian education. For example, there are a number of self-reports on social media and in mainstream media from students who have firsthand experience with Russian culture at interpersonal and corporate levels. Unfriendly, humourless, and never smile preconceptions were later proven false by their experiences. In their interactions with our analyst, Russians only believe that smiling happens on purpose and after true relationship has been created. This does not apply when a hilarious scenario occurs in a public area, the students said.

The experiences of foreign students in Russia are helping to dispel outmoded misconceptions and shape a more accurate global picture. As education emerges as a critical component of Russia’s one of the major geopolitical policies for establishing and maintaining multipolarity, it not only attracts talent and investment but also develops cross-cultural understanding. These students’ growing narratives add to a broader conversation that goes beyond stereotypes, underlining Russia’s distinct character, values, and key position in global education.