Recent reports indicate that Samsung plans to halt production of SATA-interface SSDs— the older, slower 2.5-inch drives like the 870 EVO series starting in January 2026, after fulfilling existing contracts.
Western Digital is not discontinuing production of consumer SSDs entirely. The rumors stem from a major corporate restructuring completed in early 2025 around March, where Western Digital fully spun off its NAND flash and SSD business to SanDisk, a brand it has owned since 2016.
Western Digital now focuses exclusively on hard disk drives (HDDs), driven by surging demand for high-capacity storage in AI data centers and cloud infrastructure. SanDisk has taken over all SSD operations, including design, production, sales, and support for both consumer and enterprise flash products.
This is primarily a branding change: Popular lines like WD Black (e.g., SN850X, SN8100 series) and WD Blue NVMe SSDs are transitioning to SanDisk branding, but the underlying technology, manufacturing often in partnership with Kioxia, and product lineup continue without major disruption.
New consumer SSDs have launched or appeared under mixed/transition branding in 2025, including high-performance PCIe 5.0 models like the WD_Black/SanDisk SN8100 up to 8TB, speeds exceeding 14 GB/s and budget options like the Blue SN5100.
The split was announced years in advance plans dated back to 2023 to create two focused companies: one for HDDs (Western Digital) and one for flash/SSDs (SanDisk). Production of consumer NVMe SSDs remains active, with recent releases and previews confirming ongoing development.
Unlike Samsung’s rumored SATA-specific cutback, this affects all WD-branded SSDs, but SSDs themselves are not being discontinued—expect rebranded equivalents from SanDisk. Existing WD SSDs continue to receive support, and stock/warranties are handled through SanDisk channels.
If you’re shopping for SSDs, high-end options like the SN8100 series are still among the fastest available, now often listed under SanDisk. Prices and availability should remain competitive, with alternatives from Samsung, Crucial, and others if branding is a concern.
This move shifts focus to higher-margin products amid rising NAND prices and AI-driven demand. Samsung will continue producing and developing consumer NVMe SSDs (M.2 PCIe drives, like the 990/9100 PRO series).
The company has announced new consumer-oriented NVMe products, including: A compact PCIe 5.0 M.2 2242 SSD. Plans for even higher-capacity and faster drives in 2026 and beyond. SATA SSDs represent a shrinking portion of the market around 20%, as most modern consumer PCs and laptops use faster NVMe/M.2 slots.
Discontinuing SATA models aligns with industry trends but does not mean an exit from the consumer SSD market entirely. The rumor stems from leaks by hardware commentator Moore’s Law Is Dead and has been widely discussed on sites like NotebookCheck, TweakTown, and Reddit.
Samsung has not officially confirmed it yet, but multiple sources from distributors support the SATA-specific claim. If you’re concerned about buying SSDs, stock up on SATA models soon if you need them for older systems, as prices may rise due to reduced supply.
NVMe consumer SSDs should remain widely available from Samsung. NAND flash prices have already doubled in recent months, and Samsung’s potential exit from SATA which accounts for ~20% of the market but is dominated by Samsung could reduce overall supply.
Analysts forecast 20-50% hikes for budget/SATA SSDs by mid-2026, with spillover effects on NVMe drives as demand shifts. Some warn of 12-18 months of pressure, potentially lasting into 2027. AI data centers are absorbing most NAND production, leaving consumer channels underserved.
This mirrors recent DRAM/RAM shortages and could make high-capacity drives scarcer or pricier. If Samsung proceeds, affordable 2.5-inch SATA SSDs for older PCs, laptops, or external enclosures will become harder to find and more expensive. Stock up soon if you rely on them—prices may rise quickly due to panic buying.
Modern systems overwhelmingly use M.2 NVMe slots for faster performance up to 14GB/s vs. SATA’s ~550MB/s cap. Samsung’s move accelerates the death of SATA for new builds, pushing consumers to NVMe—even for budget upgrades.
NVMe SSDs from Samsung e.g., 990/9100 Pro series remain in active development, with new high-capacity models planned for 2026+. Popular lines like WD Black (SN850X, SN8100) are rebranding to SanDisk but use the same tech/partnerships.
Production, warranties, and support continue seamlessly—no discontinuation of the drives themselves. Minimal disruption beyond seeing “SanDisk” labels. Existing WD SSDs retain support via SanDisk channels.






