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Cerebras Raises $1.1bn to Delay IPO, Doubling Valuation as AI Chip Race Intensifies

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Cerebras is buying itself more time before an IPO by locking in $1.1 billion in new private funding, a move that doubles its valuation to $8.1 billion and positions the startup as one of the few challengers to Nvidia in the red-hot market for AI chips.

The company filed to go public exactly a year ago, but ran into headwinds after U.S. regulators raised concerns about its reliance on a single Middle Eastern customer, G42. The Treasury Department’s Committee on Foreign Investment in the United States (CFIUS) reviewed Cerebras’ plan to give G42 a bigger stake, slowing down its path to market. That dependence had also drawn scrutiny from analysts who flagged it as a potential vulnerability.

Despite those setbacks, investor enthusiasm has only grown. Co-founder and CEO Andrew Feldman confirmed that Cerebras still intends to go public, but that raising fresh funds was necessary to seize opportunities in the fast-changing AI landscape.

“I don’t think this is an indication of a preference for one or the other,” Feldman said in an interview. “I think we have tremendous opportunities in front of us, and I think it’s good practice, when you have enormous opportunities, not to let them fall by the wayside for lack of capital.”

Feldman has previously said the company aspires to list in 2025.

The funding round included heavyweight investors such as 1789 Capital, Alpha Wave, Altimeter Capital, Atreides Management, Benchmark, Fidelity, Tiger Global, and Valor Equity Partners. Feldman described the lineup as one that could easily “cornerstone your IPO,” underscoring the caliber of backing the company now enjoys.

Much of the new money will go toward expanding U.S. manufacturing capacity. Cerebras’ chips are produced as wafers by Taiwan Semiconductor Manufacturing Co. (TSMC) and then packaged in the United States.

“We increased manufacturing capacity in the last 18 months 8x, and we are going to go another 4x in the next six or eight months,” Feldman said, adding that the company will also hire aggressively to meet demand.

Financially, Cerebras is beginning to show traction. The company generated about $70 million in revenue in the second quarter of 2024, a leap from less than $6 million in the same period a year earlier. It has recently won business from Hugging Face, Meta, Notion, and Perplexity—clients that signal growing trust in its technology.

Cerebras’ rise comes as private capital continues to flow into AI. Databricks, which sells data analytics software, raised $1 billion at a valuation above $100 billion. OpenAI recently disclosed that Nvidia plans to invest up to $100 billion to support its buildout of data centers. Anthropic, another AI startup, secured $13 billion at a valuation of $183 billion. Against those eye-popping numbers, Cerebras looks modest, but its focus on AI hardware—rather than software or platforms—places it in direct competition with Nvidia, a $3 trillion company whose chips dominate training and inference workloads.

The contrast highlights the different paths emerging in the AI arms race. While OpenAI and Anthropic are soaking up billions to expand data center capacity and scale software models, Cerebras is betting on specialized chips that can serve as alternatives to Nvidia’s GPUs. That strategy is capital-intensive but also positions the startup at the very heart of AI infrastructure, where demand for compute power is exploding.

Nvidia’s dominance is believed to have wetted investors’ appetite for a challenger. Feldman, for his part, framed Cerebras’ funding not as a retreat from public markets but as a bridge to ensure it has the capital needed to compete.

“When you have enormous opportunities,” he said, “it’s good practice not to let them fall by the wayside for lack of capital.”

Although Cerebras remains private for now, with revenues surging, investors circling, and competition intensifying, its eventual IPO is likely to test just how much appetite remains for high-risk, high-reward bets in the AI hardware space.

Google Adds Visual Results to AI Mode, Expanding Its Generative Search Capabilities

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Google is expanding its artificial intelligence-powered search experience, AI Mode, by adding visual results, the company announced on Tuesday.

The feature, launched in the U.S. in May as a text-first tool that answered queries in natural language, will now generate images for users seeking inspiration or shopping help — a shift that underscores how search is evolving in the age of generative AI.

Robby Stein, vice president of product management at Google Search, said the update unlocks new possibilities for how users engage with AI Mode.

“Sometimes what you’re looking for really just can’t be articulated with text,” Stein told reporters during a briefing. “If you ask about shopping for shoes, it’ll describe shoes when really people want visual inspiration, they want the ability to see what the model might be seeing.”

For instance, a user searching “Show me a maximalist inspo for my bedroom” will now receive a series of AI-generated images. These results can then be refined with follow-ups such as “Show me more with bolder prints and dark tones.”

The same logic applies to shopping. A query like “Barrel jeans that aren’t too baggy” would produce shoppable images, each linked directly to retailer websites.

The new feature draws on multiple Google technologies, including the Gemini 2.5 AI model, Google Search, Lens, and Image Search. Google aims to create a multimodal experience that goes beyond the limitations of text by combining these.

“This is really, we think, a breakthrough in what’s possible,” Stein said.

Market Context and Investors Sentiment

The rollout comes as Google faces growing competitive pressure from Microsoft’s Bing, which is infused with OpenAI’s technology, and AI-native startups that are reimagining online discovery. Google is attempting to lock in users who might otherwise turn to rivals by making search more visual, interactive, and transactional.

For investors, the financial-market angle has an underpin. Visual shopping features not only deepen user engagement but also pave the way for new monetization channels, particularly through advertising and retail partnerships. Analysts say the move could shift consumer behavior from traditional search queries toward direct commerce funnels, potentially increasing Google’s share of e-commerce-driven ad spending — an area where Amazon and TikTok have been eating into Google’s dominance.

But Google’s AI strategy has drawn criticism from many quarters. The company’s AI Overview, which automatically generates summaries at the top of search results, has drawn backlash from publishers and content creators who argue that it undercuts traffic to their sites. Critics say this risks alienating an ecosystem that has long relied on Google referrals for visibility and revenue.

That criticism creates a behavioral challenge in the market. Advertisers may welcome AI Mode’s direct purchase links, but publishers and online businesses share a concern that traffic may continue to erode, broadening questions about the sustainability of Google’s AI-driven search strategy.

However, many believe that Google’s visual expansion highlights how users are being trained to expect multimodal, curated answers instead of static blue links. This means faster discovery and more immersive shopping for consumers, and a balancing act for Google. The company is seen as tapping into new revenue streams and protecting market share, while navigating the backlash that comes with altering the fundamental economics of the web.

As the rollout unfolds, the key question will be whether these AI-driven innovations can strengthen Google’s financial moat without deepening conflicts with publishers and content creators.

Best First-Person Shooters of All Time 

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Over the nearly 50 years of the gaming industry’s existence, thousands of first-person shooters have been released. Some, like Doom, Call of Duty, and Battlefield, have become successful worldwide, others even inspired game providers to release their less versatile but still unique titles at Spinando. Yet, there are many games that are not as popular. Let’s see which of these are worth paying attention to and what makes them engaging even decades after their release.

Nitro Family

Nitro Family is a game by the small Korean studio Delphieye Entertainment. It was released on the wave of popularity of early Serious Sam games, the original Painkiller, and Will Rock, cementing itself in the public consciousness as “just another Serious Sam clone.” Besides the similar gameplay of destroying enemies on arena-like levels, the games looked alike visually and used the same engine — the Serious Engine.

The main difference between Nitro Family and Serious Sam (and other similar games) is its heightened level of absurdity. The local analogue of Serious Sam is not a lone wolf lost in dimensions but a married man. The family theme is tightly woven into the gameplay. The main character carries his wife on his shoulders so she can help during battles with hordes of enemies. This lady, who resembles Julie from the action game Heavy Metal: F.A.K.K.², handles melee combat and special abilities. Charged with nitrogen, she can leave her perch, dash to an enemy, and deal massive damage. 

The couple’s goal is to rescue their beloved son, who has been kidnapped by an evil corporation. The heroes must battle hordes of pigs and chickens, ride through wastelands in a Mad Max style, defeat a clown from the Spawn comics, Muhammad Ali, and Bruce Lee, visit Vladivostok, and see a statue of Vladimir Ilyich Ulyanbi. If this cavalcade of scenes ever gets boring, you can take pills that turn enemies into dancing half-naked women.

Despite being a PC exclusive, the combat in Nitro Family only resembles Serious Sam at first glance. The aim-assist system, with its tight lock-on to a selected enemy, is more reminiscent of GoldenEye 007 for Nintendo 64 and other console shooters of that era. The scaled-down battles worked in Delphieye’s favor. For the most part, the firefights focus on insane humor and the ridiculous appearance of the enemies, as well as mocking stereotypes from different cultures.

The Betrayer

The developers from Monolith Studios were known for their unusual first-person shooters and action games until the 2010s. Their “old” portfolio includes cult classics like No One Lives Forever, TRON 2.0, F.E.A.R., and Condemned. After the 2010s, publisher Warner Bros. decided to repurpose the veteran team into a conveyor belt for producing games in the “Lord of the Rings” universe. Not all studio employees agreed with this sharp transition. Some developers left and founded a new studio — Blackpowder Games.

Freedom from publisher pressure allowed the creators to focus on developing games in genres they loved. The Betrayer combines Monolith’s strengths with an unusual visual style reminiscent of Robert Rodriguez’s film adaptation of “Sin City.” The game’s grim, gray imagery is occasionally broken by contrasting red elements. These could be items of clothing, ammunition, effect markers, or the blood of enemies.

The monochromatic color scheme and contrasting red not only play an important role in the game’s story about the colonization of America but also create a sense of mystery, paranoia, and tension even when nothing threatens the hero. By the way, for those who don’t like this palette, the authors included an option to make the game “normal.”

Despite having combat mechanics similar to F.E.A.R. and No One Lives Forever, The Betrayer is entirely dedicated to the process of non-linear exploration of large locations. Making the player constantly shoot bows and single-shot muskets would get boring quickly. Therefore, The Betrayer is in no hurry, offering moments to stand still, soak in the atmosphere, and “listen to the spirits.” The game itself will let you know which way to go. All important items in the shooter emit unique sounds that you must learn to hear.

Breakdown

In one interview, Hideo Kojima stated that Japanese game studios don’t develop first-person shooters due to perceptual peculiarities. Such games often require quickly controlling the camera and reacting to various stimuli in a 3D space. Because of this, the genius claimed, Japanese players get motion sickness and stop playing.

This physiological reaction is one factor behind the genre’s low demand in the Land of the Rising Sun. Many, to avoid discomfort, prefer on-rails light gun shooters where you don’t control the character (The House of the Dead, CarnEvil) or slower third-person shooters (Gears of War, Binary Domain).

But Japanese first-person shooters do exist. One of them is Breakdown, an exclusive for the original Xbox. Taking the aiming system from GoldenEye 007 as a basis, the creators made a game where you control the hero with one thumbstick and the camera with the other. Contextual actions with long animations and story cutscenes in Breakdown are also entirely done from a first-person perspective. And the seamless transitions from non-interactive scenes to interactive ones provide a high level of cinematography — all this long before The Last of Us and Death Stranding.

Gunfights compete with the melee system for the title of Breakdown’s central mechanic. The hero can fight with fists and feet, block, chain attacks, and perform finishing moves. Because of this feature, critics in their reviews called Breakdown “first-person Tekken.” Don’t expect a seamless blend of fists and firearms in the style of the combat ballet from the John Wick films. The authors designed the game with a focus on switching styles throughout the playthrough, rather than combining them.

Coded Arms

The action of Coded Arms takes place in a future where people have learned to connect their consciousness to computer networks. One such network is a military training simulation called A.I.D.A., which is frequently attacked by hackers. The main character is connected to it. His goal is to penetrate the very heart of the digital labyrinth and retrieve some crucial information. The problem is, the longer he explores the simulation, the higher the chance he will never return to his body. His consciousness will become part of A.I.D.A.’s code.

Coded Arms is another Japanese shooter. Unlike Breakdown, Konami’s game does not focus on cinematography and alternating combat styles. Instead, it offers “pure shooting” with roguelike elements. Small levels made of iron and concrete are procedurally generated. Upgrades and items are placed randomly, and the difficulty increases gradually. Perfect design for those who play on their commute to work.

Coded Arms’ story ends after the introductory cutscene and doesn’t remind you of itself until the final credits. The only cutscenes in the game are short intros announcing bosses. The rest is combat and a leisurely exploration process. The hero goes deeper and deeper into a digital labyrinth full of cybernetic monsters and dangerous robots. The atmosphere of loneliness, sadness, and anxiety makes Coded Arms akin to King’s Field, Dark Souls, and Shadow of the Colossus.

Darkwatch

Before becoming part of the massive Call of Duty production conveyor, High Moon Studios created decent games based on Marvel and Hasbro licenses. But in its impressive portfolio, there is one game that stands out from its usual directions. This is the studio’s debut, the console shooter Darkwatch — a completely original game not based on others’ ideas or franchises.

The authors play with different settings, combining elements of western, horror, sci-fi, and steampunk in Darkwatch. Vampires and zombies roam the night prairies, trains resemble the works of H.R. Giger, and the main antagonist is the son of the devil himself. 

Blood, stifling air, sand, and death rhyme in the most straightforward way. A cavalcade of borrowed images alternately references Painkiller, Marc Silvestri’s comics, Stephen Sommers’ “Van Helsing,” the “Underworld” franchise, and the film “From Dusk Till Dawn.”

A skillful balance between action, horror, and black comedy is Darkwatch’s main asset. In this, the High Moon game is similar to the recent Witchfire. The shooter is at its best in the first two hours. The authors maintain a high pace of events, irony over their own conventions, and develop the plot quickly. Later, the game slows down, the shooting becomes tedious, and the plot starts to induce yawns. But don’t give up. The middle is just a test on the way to a grand finale.

Urban Chaos: Riot Response

Before releasing the hit Batman: Arkham trilogy, the small British studio Rocksteady developed a little-known shooter called Urban Chaos: Riot Response. As in the games about the Dark Knight, the main setting is the grim streets filled with various kinds of criminals: robbers, vandals, arsonists, and terrorists. But fighting them wasn’t a pumped-up billionaire in a super-suit, but an ordinary riot squad officer.

This non-superhero Batman, on the one hand, operates within the law and takes orders from the command center, but on the other, uses much harsher methods to eliminate crime. Nick Mason has firearms, a license to kill, and orders to open fire on anyone dressed like a punk from “RoboCop” or a cosplayer as Jason Voorhees. For particularly accurate headshots and non-lethal arrests with a taser, Mason earns hero medals and improves his abilities.

Bullets and Molotov cocktails fly from all sides, and Nick’s health depletes quickly and doesn’t regenerate on its own. There are no familiar medkits on the levels either. The hero can defend against mortal danger using an armored police shield, and only medics can restore his health. However, there are few of them in Urban Chaos, and the healing process is hard because you first need to save the character or help them complete a task set by their superiors.

Despite the authors’ meticulous approach, it’s important to remember that this isn’t a tactical simulator but an entertainment shooter with arcade elements. Sometimes you’ll have to liberate streets under the pressure of a ticking timer. And particularly dangerous areas with respawning enemies are best showered with lead from a minigun on a helicopter.

Uptober’s Best Meme Coin Trio: Turbo’s Run, Dogecoin’s Staying Power, and BullZilla’s Presale Frenzy

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The hunt for the best meme coin presale to join in October 2025 has reached a fever pitch. Investors are searching for projects that combine community hype, unique mechanics, and explosive ROI potential. This Uptober is no exception, with the spotlight falling on Top meme presales October contenders such as BullZilla ($BZIL), Turbo, and Dogecoin. These three tokens embody the spectrum of meme coin investing, from presale innovation to legacy dominance.

The rise of BullZilla with its Roar Burn, the recent surge in Turbo, and the enduring legacy of Dogecoin position them as central players in this cycle. As Meme coin Uptober rally picks, they highlight the momentum sweeping across the crypto market. For traders, these coins aren’t just speculative; they represent pathways into the best October meme tokens, with potential to shape portfolios for years to come. In a market buzzing with Presale coins trending 2025, these standouts also embody the Best new meme launches and fuel the growing wave of Meme crypto presale hype.

BullZilla: The Presale That Redefines Scarcity and Growth

BullZilla stands tall as the project many are calling the best meme coin presale to join in October 2025. This presale has captured attention by blending cinematic branding, scarcity-driven mechanics, and one of the strongest communities forming in Uptober.

Current Stage Snapshot

  • Stage: 5 (Roar Drop Incoming)
  • Phase: 5A
  • Current Price: $0.00011241
  • Presale Raised: $750,000+
  • Holders: 2,400+ and growing

The presale operates on a mutation model where the price rises every 48 hours or once $100k is raised. This progressive climb injects urgency, reinforcing why analysts continually describe BullZilla as the best meme coin presale to join in October 2025.

Roar Burn Mechanism: A Deflationary Edge

BullZilla’s most disruptive feature is the Roar Burn. Each new chapter triggers a live token burn, decreasing supply while fueling a Roar Surge across the community. With every milestone achieved, scarcity intensifies and remaining tokens grow more valuable. This deflationary approach is one of the primary reasons why many consider BullZilla unmatched among Top meme presales October.

The Roarblood Vault: Loyalty Anchored in Rewards

BullZilla isn’t only about scarcity. Its Roarblood Vault powers community expansion and long-term rewards. Referral systems grant bonuses to both referrers and new buyers, while staking through the HODL Furnace offers a jaw-dropping 70% APY. This system locks holders into loyalty, making it one of the Presale coins trending 2025 to watch closely.

How to Buy BullZilla Coins

  1. Set Up a Wallet: Install MetaMask or Trust Wallet.
  2. Buy ETH: Purchase Ethereum and transfer it to your Web3 wallet.
  3. Visit the Presale Portal: Connect your wallet on BullZilla’s official presale site.
  4. Swap ETH for $BZIL: Confirm your transaction and secure your allocation.

Investment Scenario: $4,000 in BullZilla

Investment Tokens Purchased Potential Value (10x) Potential Value (100x) Potential Value (1000x)
$4,000 at $0.00011241 35,587,934 $BZIL $39,999 $399,990 $3,999,900

This table illustrates the ROI potential if BullZilla follows through on its roadmap. The numbers reveal why many investors regard it as the best meme coin presale to join in October 2025.

Turbo: Uptober’s Momentum Play

Turbo, trading at $0.003588 after a 5.38% surge in the past 24 hours, exemplifies the fast-moving excitement of Meme coin Uptober rally picks. Its appeal lies in sheer momentum, as traders position themselves ahead of sharp breakouts.

While it lacks BullZilla’s scarcity model, Turbo has carved its place among the best October meme tokens by leveraging community enthusiasm. Its resilience through market corrections and ability to rebound quickly position it firmly within the category of Best new meme launches to track this season.

Turbo thrives on speculative cycles. In a month known for meme volatility, its low cap and strong community engagement make it one of the Top meme presales October observers can’t ignore.

Dogecoin: The Evergreen Meme Giant

Dogecoin continues to hold sway, trading at $0.2397 with a 3.56% daily increase. Despite being older than many of its competitors, Dogecoin remains the original meme king and a critical part of Meme crypto presale hype conversations.

Its liquidity, institutional adoption, and mainstream name recognition ensure its survival. As Presale coins trending 2025 bring innovation, Dogecoin proves that legacy still commands value. With every Uptober rally, it reasserts itself as one of the best October meme tokens, bridging the gap between past and present.

For traders balancing risk, Dogecoin’s combination of recognition and consistent performance keeps it relevant. It’s no wonder that analysts still position it alongside BullZilla and Turbo as part of the best meme coin presale to join in October 2025 ecosystem.

Conclusion: Why BullZilla Leads the Charge

As Uptober unfolds, the spotlight shines brightest on the best meme coin presale to join in October 2025. Bull Zilla dominates with its Roar Burn scarcity engine, Roarblood Vault loyalty rewards, and cinematic narrative. Turbo rides the waves of the meme coin Uptober rally picks, and Dogecoin secures its role as the evergreen powerhouse of Meme crypto presale hype.

These three tokens embody the narrative of October: Top meme presales October for traders chasing growth, Best October meme tokens for those seeking stability, and Presale coins trending 2025 for investors aiming at the future. Together, they form the foundation of the Best new meme launches, proving that Uptober is alive and well.

In a month filled with choices, one truth stands clear: BullZilla isn’t just participating, it’s roaring as the best meme coin presale to join in October 2025.

For More Information:

BZIL Official Website

Join BZIL Telegram Channel

Follow BZIL on X  (Formerly Twitter)

Frequently Asked Questions for BullZilla Presale

Why is BullZilla considered the best meme coin presale to join in October 2025?

Because it blends scarcity-driven burns, loyalty incentives, and staking rewards that position it for exponential growth.

Is Turbo’s price rise sustainable?

Its low market cap and active trading suggest strong potential, but volatility remains a risk.

Can Dogecoin still compete with new meme launches?

Yes. Its liquidity, recognition, and integration ensure it remains one of the Best October meme tokens.

What are the risks of meme coin presales?

Smart contract vulnerabilities, liquidity issues, and regulatory challenges always apply.

How can investors buy BullZilla safely?

By using a Web3 wallet, buying ETH, and connecting to the official presale portal.

Glossary

  • Roar Burn Mechanism: BullZilla’s deflationary supply model tied to milestone burns.
  • Roarblood Vault: A rewards treasury for loyalty and referrals.
  • HODL Furnace: BullZilla’s staking hub with 70% APY.
  • Uptober: The recurring October rally phenomenon in crypto markets.
  • Liquidity: The ease with which a coin can be traded.

ALT TEXT

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Disclaimer

This article examines BullZilla, Turbo, and Dogecoin as the best meme coin presale to join in October 2025. BullZilla leads with its Roar Burn, Roarblood Vault, and HODL Furnace, showing explosive ROI potential. Turbo thrives as one of the Meme coin Uptober rally picks, while Dogecoin remains a liquidity-rich legacy coin. Together, they capture Uptober’s essence: innovation, momentum, and legacy. SEO keywords include Top meme presales October, Best October meme tokens, and Meme crypto presale hype.

Doordash Expands Beyond Delivery, Rolls Out Creator Program For Short Videos, AI Features, Dine-In Rewards

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DoorDash is moving to reshape its role in the food and retail ecosystem, unveiling on Tuesday a series of features that borrow directly from the worlds of social media, loyalty programs, and artificial intelligence.

The company announced a creator program to pay users for producing short-form videos of their meals, rolled out “Going Out” dining rewards, and introduced AI-powered personalization tools.

The creator program, open initially in 20 U.S. cities such as Atlanta, Austin, Miami, and San Francisco, will compensate participants who record videos of local dishes. The goal is to bring discovery into the app, letting users preview meals before they order. Uber Eats piloted a similar TikTok-style feed last year, underscoring how delivery apps are racing to embed content into their platforms as a way of keeping users engaged. DoorDash has not yet detailed its monetization structure for creators, but said the initiative will expand nationwide through the end of the year.

Another step is Going Out, a feature that rewards customers for dining in restaurants. DashPass members can earn exclusive benefits and redeem offers when eating out, with early testers receiving an average of $9 in value per order. Rewards are now live at thousands of restaurants across the U.S. and Australia, and for a limited period, even non-members will gain access.

“With Going Out, you can find and redeem exclusive in-app offers when you dine in and earn rewards just for coming back,” said Parisa Sadrzadeh, vice president of strategy and operations, at a press event on Monday. “This year, Going Out customers received an average of $9 in value per order when using offers.”

The feature positions DoorDash in direct competition with companies like OpenTable and Resy, especially as it integrates with SevenRooms, the hospitality platform it acquired earlier this year, to allow in-app reservations.

Artificial intelligence is also playing a bigger role. The DoorDash app now generates personalized recommendations based on user history, budget, dietary needs, location, and even time of day. At checkout, a “Complement your Cart” section proposes add-ons to simplify grocery shopping.

Meanwhile, new smart tags help users filter restaurant menus by identifying dishes as vegetarian, gluten-free, high-protein, or spicy, drawing from reviews, text, and photos. These tags are already live in the U.S., Canada, Australia, and New Zealand.

“We’re looking at an individual restaurant item, and we use every piece of information we have. The customer reviews, the text from the merchant, the photo of the item, to start to infer things about those items,” Austin Haugen, DoorDash’s VP of product, said at the event. “So we can learn this item is vegetarian, this one is gluten free, spicy, high in protein, etc. Once we infer this about the items, you’ll start to see these tags around the app.”

Beyond food, the company has expanded its comparison shopping tools to cover categories like beauty, electronics, and pet supplies, building on a feature previously limited to alcohol.

The strategy reflects an intensifying battle among delivery giants to capture not just orders but consumer attention and loyalty. Uber Eats has leaned on cross-platform perks with Uber’s rides and has been experimenting with its own video-driven discovery features. Grubhub, meanwhile, has turned to partnerships, such as its tie-up with Amazon Prime, to expand its equivalent of DashPass.

Each company is trying to redefine itself as more than a logistics network: Uber Eats as an integrated lifestyle platform, Grubhub as a membership-driven service, and DoorDash as a hybrid of marketplace, media hub, and AI-powered shopping assistant.