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Tech, Innovation, and Marketing: How the Online Casino Industry is Driving Growth

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The online casino industry is one sector to model when seeking to drive growth for your business. This will be especially useful if you transition from brick-and-mortar operations to online operations. The online casino industry evolved from traditional casinos and became one of the fastest-growing sectors in the world.

According to recent statistics, the global online gambling market was worth over 63 billion in 2022, and it is expected to grow at an 11.7% compound annual growth rate in the next decade. This impressive growth is driven by different factors, which we will discuss in this article.

Innovation – The Driving Force

Online casinos constantly innovate by introducing new features, experimenting with new technologies, testing new demographics, and giving players access to engaging games and rewards. Many online casinos use data to discover what resonates with their customers and then make practical efforts to introduce them to their services.

This can be seen in the game offering of many online casinos, including a tailored but diverse range of games. For example, when gambling at Paddy Power’s online casino, customers are offered games ranging from popular classics like online blackjack and roulette to new and exciting games like live casino games. Online casinos have also been able to leverage live streaming technology to create innovative games like live dealer games that are more immersive and authentic.

The willingness of businesses within the online casino industry to innovate has been instrumental in attracting and retaining customers, sponsors, and investors, which drives the sector’s rapid growth.

Technology – The Magic Wand

Analysts and researchers believe that technology plays a significant role in the growth of the online casino industry. Reference is made to the increasing penetration of the internet, the proliferation of smartphones, and the arrival of new technologies in accelerating the adoption of online casinos.

Online casinos have benefited from making their platforms responsive on multiple devices, especially mobile phones, the most popular way customers interact with their services. This lowers the barrier of entry for new users and makes it easy for new players to set up online casino accounts and start playing.

Online casinos have also prioritized using technology to make their products and services more accessible and convenient for users. For example, many online casinos are integrating digital wallets and blockchain technology to make payments faster and secure and allow cryptocurrency transactions. They’ve also increased the security of their platforms through cybersecurity technologies to protect user data and personal information, thereby increasing customers’ confidence in their offerings.

Thanks to AI, most online casinos now offer top-notch customer service through advanced chatbots. By leveraging existing technologies and experimenting with new ones, online casinos can unlock new industry revenue opportunities and offer customers the best service possible.

Marketing – The Powerhouse

Online casinos use multiple channels to achieve their aim when spreading the word about their offerings. Online casinos use affiliates, bonuses, celebrity endorsements, partnerships, paid and organic marketing strategies, and corporate sponsorships to reach their target audience in different regions. The research found that online casinos had more dominance in Europe, with 41% of the industry’s total market share coming from the continent. Analysts speculate that Asia will inspire the next big growth of the online casino industry, and stakeholders have already started marketing their services to this new market.

One marketing strategy online casinos use to drive growth and increase sign-ups in these regions is incentives. When online casinos offer incentives such as welcome bonuses or free plays to customers, they attract new users to try out their offerings. This increases registrations and gives players a feel of the games in these casinos.

Prominent players in the industry strike partnership deal with other businesses with a similar customer base to enable them to reach their audience. For example, a particular online gambling platform partnered with Amazon.com, Inc. in September 2022 to become the exclusive gambling platform for football broadcast on Prime Video. These marketing efforts yield dividends for these businesses and the industry at large.

SVB Collapse: OpenAI CEO Sam Altman, Billionaire Investor Vinod Khosla Offers to Provide Loan to Affected Startups

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Two renowned tech entrepreneurs OpenAI CEO Sam Altman and Indian American businessman and Venture capitalist Vinod Khosla have revealed plans to offer loans to startups that are impacted by Silicon Valley Bank collapse.

Altman who leads the creator of the AI-powered chatbot, ChatGPT, currently the rave of the moment, disclosed that he is using a decent amount of his capital to provide support for affected firms. He noted that money will be freed up by next week and loans will be made available to help startups that need to make payroll as soon as possible.

In his words, “Today is a good day to offer emergency cash to startups that need it for payroll or whatever. No docs, no terms, just send money. It’s hard for me to imagine depositors actually losing money here, but so stressful in the meantime.”

On the other hand, visionary entrepreneur and founder of Khosla Ventures, Khosla Vinod took to his Twitter handle to disclose that his company is currently in talks with 100+ portfolio companies to step in and offer the needed financial assistance.

He wrote,

Given a rapidly evolving situation, we are talking to 100+ portfolio companies assessing their critical needs, and plan to bridge where we are a lead or major investor at our cost of borrowing only or under special circumstances where a company’s investors are not able to respond”.

Also, Khosla Ventures CMO Shernaz Daver disclosed via an email that the firm’s perspective is that using “LP Capital” in this situation is inappropriate and that the focus for VC firms should not be on making money. He however declined to reveal details on how much capital Khosla has given due to the fact that it’s an evolving situation.

It is also interesting to note that General Catalyst founder Hemant Taneja who had earlier called on founders on the need to diversify and not panic following SVB collapse, has swung into action to assist portfolio companies to make payroll with what he describes as very low-interest loans. Reports disclose that over 400+ global VC firms have come together to show support for SVB/its new incarnation, with more Venture capitalists making plans to offer support.

Such a remarkable gesture is coming after American entrepreneur and venture capitalist Mark Suster had urged more people in the VC community on the need to speak out publicly to quell the panic about Silicon Valley Bank. He stated that he believes the biggest risk to startups AND VCs (and to SVB) would be a mass panic which would further compound more problems for the bank.

Recall that the U.S government through its treasury secretary Janet Yellen on Sunday disclosed that the government would not bail out Silicon Valley Bank, rather it is more concerned about depositors and is focused on trying to meet their needs.

The Good News As Regulators Make SVB Depositors Whole, But No Bailout for Shareholders

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Good news information alert from hand with megaphone or loudspeaker vector illustration, flat cartoon announce notification sign

I deleted a post here where I noted that the US government should not bail out the failed bank’s Wall Street investors. I had argued that we must avoid privatizing profits, and when problems arise, we socialize losses. But bailing out investors is not the same thing as making  depositors whole; investors should have full access to their funds. Apparently, the street-level usage of the word “bailout” confused our community, drawing from the comments (you can read the piece here).

Yes, giving people access to their money even when above the insured limit should not be seen as a bailout in this age; bailout is when you are protecting investors/shareholders in that bank or practically saving the bank: “Regulators need to conduct a backstop of depositors. We are not asking for a bank bailout.”

 The good news today is that the government is not going to bail out shareholders of Silicon Valley Bank but will ensure depositors have full access to their funds: “Depositors will have access to all of their money starting Monday, March 13. …Shareholders and certain unsecured debtholders will not be protected,” the US Government has noted. That was what we asked for!

What the US government did here is exactly what the Nigerian government did when Bank PHB failed in Lagos; it protected 100% of depositors’ funds but wiped out shareholders. That was a great call even though I ended up losing access to my brokerage account as Bank PHB’s brokerage unit managed it for me. (I contacted the companies I had invested and normalized all via their registrars)

Yet, the failures of SVB and Signature Bank (New York) will not be the last. The world has to solve the Russia and Ukraine war to bring inflation under control. I am hoping there is a playbook to consider peace there as they play the financial excel sheets in Washington DC and London on these banks. If inflation remains and governments continue to fight it by raising interest rates, banks will continue to have issues because their balance sheets will keep getting worse. Removing the Ukraine war equation may help.

Finally, shina ya eyes; the next bank depositors may not be lucky

Shares of regional banks continued to fall in premarket trading Monday, even after U.S. regulators set out new measures to shore up confidence in the financial system. Authorities announced Sunday that all depositors at Silicon Valley Bank will be granted access to the entirety of their funds in the failed lender from Monday, in the wake of its collapse. The Federal Reserve will also create a new lending facility, while federal authorities are “extending protection” to depositors at a second bank, the Signature Bank of New York. State regulators shuttered that financial institution on Sunday.

Investors are worried about the health of other fast-growing lenders. Shares of First Republic fell as much as 70% premarket after saying the Federal Reserve and JPMorgan Chase helped it shore up its finances.

HSBC is set to buy the bank’s U.K. subsidiary for roughly $1, securing about $8.1 billion of deposits.

SVB, a major lender to tech startups and venture capital firms, spiraled rapidly after announcing Wednesday it had sold part of its portfolio at a $1.8 billion loss and was trying to raise more capital.

Bitcoin (BTC) and Ethereum (ETH) To Gain Momentum In March, Orbeon Protocol (ORBN) Presale Almost Sold Out

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With the Orbeon Protocol (ORBN) presale close to selling out, Bitcoin (BTC) and Ethereum (ETH) are slowly gaining momentum. Since January, both projects have significantly increased in price, spiking a surge in trading volume throughout the crypto market.

Now, analysts predict that Ethereum (ETH) and Bitcoin (BTC) could hit their highest prices in 2023, while Orbeon Protocol (ORBN) continues to hit new all-time highs as phase 9 of its presale has seen a 1988% increase and the current token price stands at $0.0835.

>>BUY ORBEON TOKENS HERE<<

Can Ethereum (ETH) Reach $2,000 In March?

Ethereum (ETH) is the second largest cryptocurrency and the largest blockchain on the planet. Ethereum (ETH) has been used to develop hundreds of cryptocurrency projects, alongside 76% of the NFT market, with projects like CryptoPunks being built on the Ethereum (ETH) blockchain.

Since the start of 2023, Ethereum (ETH) has increased from $1196 to over $1,700. Following recent price declines, one Ether is now worth $1,424.32, though investors are extremely optimistic.

After huge price surges throughout February, many believe that March could be the month that Ethereum (ETH) breaks the $1800 price barrier. After which, many believe Ethereum (ETH) could hit $2k.

>>BUY ORBEON TOKENS HERE<<

Bitcoin (BTC) Price Predictions Remain Bullish Despite Price Decline

Bitcoin (BTC) is the largest cryptocurrency in the world. Widely considered “Digital Gold,” Bitcoin (BTC) isn’t used for everyday transactions like Ethereum (ETH). Many investors treat Bitcoin (BTC) like a commodity, storing it in digital or physical wallets for when the market crashes. Unfortunately, Bitcoin (BTC) has been somewhat monopolized, with many new investors being priced out from buying.

Nonetheless, Bitcoin (BTC) plays a crucial role in the cryptocurrency market. When Bitcoin (BTC) increases in price, the general cryptocurrency market will often follow, which means recent market trends are good news for the industry.

With Bitcoin (BTC) almost surpassing $25,000 on three occasions throughout February, Bitcoin (BTC) could break the price barrier over the next few weeks. This would ultimately spark an increase in trading volume for all cryptocurrencies and create excitement throughout the crypto space.

>>BUY ORBEON TOKENS HERE<<

Bitcoin (BTC) Updates Are Bullish News For Orbeon Protocol (ORBN)

Orbeon Protocol (ORBN) is a DeFi launchpad built on the Ethereum (ETH) blockchain. Using Orbeon Protocol (ORBN), startups can create and sell NFTs once they’ve passed a strict vetting process.

Each NFT they sell will represent a share in their business, working much like the traditional crowdfunding process. However, instead of relying on a single venture capitalist, startups can raise money from a wider pool of smaller DeFi investors.

Every NFT smart contract on Orbeon Protocol (ORBN) will have a “Fill or Kill” feature designed to protect investors. If an investor buys shares in a business that misses its funding targets, the NFT will be destroyed and investors will be refunded. This helps mitigate risk and maximize profits through Orbeon Protocol (ORBN).

Orbeon Protocol (ORBN) will also offer a metaverse, exchange, wallet and a swap for investors to explore. This will be powered by the Orbeon Protocol (ORBN) native ORBN token, which is currently selling for $0.0835 during stage nine of the Orbeon Protocol (ORBN) presale.

 

Find Out More About The Orbeon Protocol Presale

Website: https://orbeonprotocol.com/

Presale: https://presale.orbeonprotocol.com/register

Global Crypto Market Cap Falls Below $1 Trillion – ApeCoin & Internet Computer Trade In Red As Dogetti Races Through To Stage 2

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The global cryptocurrency market capitalization fell below the $1 trillion mark for the second time this year since the industry showed a recovery at the back of the FTX crash in November last year. The global market cap had dipped by 1.06% over the past 24 hours to remain at $997.28 billion as the industry is tackling a cloud of controversy surrounding US-based crypto-friendly bank Silvergate Capital and ongoing investigations on Binance USD (BUSD) and Kraken’s staking-as-a-service program.

The uncertainty across the industry has caused a majority of the cryptocurrencies to post a downward movement in their prices including top NFT tokens ApeCoin (APE) and Internet Computer (ICP). However, Dogetti (DETI), the latest token in the meme coin space, has been performing well in its Initial Coin Offer (ICO).

ApeCoin – Red Trading Registers New 30-Day Low

ApeCoin (APE) tumbled to $4.34 in the last 24 hours to post a new 30-day low. The 4.03% slide from the day earlier comes after a weekly high of $5.00 and a 30-day high of $6.13 as the bulls try to fight the heavy resistance by the bears.

At the time of writing, ApeCoin held a market capitalization of $1.6 billion with a circulating supply of 368 million while indicating a weekly downward movement of 11.29%.

Internet Computer – From February Peaks to March Lows

Internet Computer (ICP), ranked 37 by market capitalization, dipped overnight by 2.04% to post a 7-day low of $5.00 after trading at $5.94 earlier in the week. Internet Computer peaked in mid-February to trade at a 30-day high of $8.17 but has remained flat ever since.

At the time of writing, Internet Computer was trading at $5.12 while indicating a weekly downward trend of 13.47%.

Dogetti – Doge Loyalty Brings Stage 1 Success

Dogetti (DETI) is a revolutionary meme coin that is focused on generating long-term growth and development for its holders, rather than short-term gains or temporary trends. The project will be owned and controlled by its community, the ‘Dogetti Family” to foster Dogetti’s vision by building a stable and resilient ecosystem with real-world use cases.

Built on the Ethereum network, the doge-based meme token is currently in the presale stage and has raced past the first stage after raising its target of $500,000. Now in stage 2, Dogetti has raised $517,962 and will progress to the next stage after raising $4,000,000 worth of DETI tokens.

The price of a DETI token has risen by 300% from its presale launch price of $0.00007 to $0.00029 and will surge by 900% to $0.0007 in stage 5 when the currency goes live on the market. So, there is limited time to acquire DETI tokens at the current price for a better return as a longer wait will mean otherwise. Users can enhance their returns even further by using e the bonus code ‘WISEGUY25’ to receive an additional 25% DETI tokens when the meme token goes live on the market.

Find out more about Dogetti (DETI):

Presale: https://dogetti.io/how-to-buy

Website: https://dogetti.io/

Telegram: https://t.me/Dogetti

Twitter: https://twitter.com/_Dogetti_