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The Future Of Monetization With Web 3.0

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The future of monetization with web 3.0 may be questionable, but the majority of web3. 0’s focus is on decentralization. User is at the core; and will be the driving force, be it content, ads, or monetization. Adaption is the need of the hour for businesses.

As of April 2021, the global gaming value exceeded $300 Billion. While a substantial chunk of it is due to the rapid adoption in the recent pandemic and the availability of a plethora of mobile games, gaming is no longer child’s play. A sustainable, long-term monetization strategy can’t just be an afterthought but an essential building block for gaming, media, and entertainment businesses.

It’s 2022, and we are entering a new dimension with bleeding-edge innovations across industry verticals. The line between gaming, the media, and entertainment is getting thinner by the day. Seamlessly integrated experiences may have sounded fancy a couple of years back, but now it’s a bare essential.

We’re about to enter the next generation of seamless connected-tech experiences, thanks to Metaverse. It’s time for content-based enterprises, from small indie studios to large AAA studios and OTT platforms, to reconsider their monetization strategy.

Changpeng Zhao (CZ), founder and CEO of Binance, the world’s largest cryptocurrency exchange, has revealed that his company’s $500 million investment in Twitter was fueled by free speech, monetization potential, and a Web 3.0 future.

While CZ expects significant changes to be undertaken, the investment was made because Binance aims to bring Twitter into Web 3.0. This will include adding cryptocurrency-based payments onto the platform.

Binance plans to create a dedicated team to work on this project with Twitter. CZ adds that the price fluctuations don’t bother his company as they are long-term investors who see things “from a 10, 20, 50, 100-year basis.”

The Current State of Monetization

Monetization in games, media, and entertainment has evolved over the decades. Games were sold as finished products in cartridges and then on physical discs. They used to be one-and-done products for which the customer got the most for their spend.

With the shift towards digital game stores like Steam, Epic, GOG, and others, the monetization landscape saw a transformational shift.

For once, studios and publishers saved a lot of money since they didn’t have to print, package, and transport physical game copies. They could also rely on fixing game bugs and patching them via Over-The-Air updates post-release, and then there’s Downloadable Content. All these had budget constraints and limited the possibilities for smaller players.

However, the paradigm shift in monetization came with mobile games. They brought in a shock and awe effect by leveraging the freemium models and using in-app purchases, in-game ads, and paid games to bypass the ads and paywalls compared to free games.

In media and entertainment, the advent of streaming platforms saw a similar dynamic, and the typical commercials saw a shift. Traditional media houses were left behind with a significant gap as OTTs ruled the roost.

But now, we are about to witness another shift that will affect the current monetization strategies of the gaming, media, and entertainment industries.

The New Era of The Internet is Changing Everything

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We have too many digital game stores and streaming platforms, and the users are starting to feel the pinch. Subscription fatigue is starting to set in, making monetization challenging for businesses.

On top of that, we’re on the verge of a new version of the internet, one where entertainment will be an intertwined concept tag-teamed with gaming. Metaverse will be at the helm, and digital transactions and monetization methods will witness a rapid transformation. Saurabh Tandon, President & Board Member at Affine, recently shared his thoughts on this.

We now have blockchains in the mix, which can change the whole economy of monetization for both creators and businesses. Like it or not, the metaverse might very well become a crucial player in the world economy.

Physical and Virtual Lives will Bridge for a Unified Experience

XR (Extended Reality), an amalgamation of Virtual Reality, Augmented Reality, and mixed reality technologies, will pave the way for our future entertainment content requirements.

So, what does this mean for businesses? Big Tech giants rule with an iron fist, and content moderation is a grey area in the current climate. “With the next generation of the internet, we are looking at decentralization and a leap of technology,” said Christopher Lafayette, Founder, and CEO at Gatherverse, when he recently spoke at a virtual summit.

Advertising has already changed since its inception, and today it’s focused on content creators and consumers. With content creators and influencers, advertising has taken center stage and helps ads find takers among the form of consumers with their large subscriber base.

Non-Fungible Tokens (NFTs) are now trending and are set to be a digital form of payment, letting users buy and trade digital assets. With users creating communities for such a “digital marketplace,” the playing field for monetization is in dire need of an update and can’t rely on traditional practices.

What is the Future of Monetization?

The future of monetization with web 3.0 may be questionable, but the majority of web3.0’s focus is on decentralization. The user is at the core; and will be the driving force, be it content, ads, or monetization. Adaption is the need of the hour for businesses.

Sure, the traditional payment methods will remain. But businesses have to acknowledge the fact that blockchain will be thrown into the mix and change the dynamic of the digital economy. Rafael Brown, CEO and Co-Founder at Symbol Zero, who was a speaker at a recent tech symposium, said, “PC and Mobile gaming have established a monetization economy. As technology changes with time, we need to revisit our assumptions. The need of the hour for blockchain technology is to create sustainable monetization.”

The tech summit brought together more than 20 world leaders from Gaming, Media and Entertainment to participate and unravel the direction we, as humans powered by tech, are headed with web 3.0. With discussions on monetization, metaverse, subscription fatigue, OTT platforms, and many more interesting topics, the virtual event was a hit around the globe.

Affine combines the hyper-convergence of AI, data engineering & cloud with deep industry knowledge in manufacturing, gaming, CPG, and technology. Affine demonstrates thought leadership in all relevant knowledge vectors by investing in research through its highly acknowledged centers of excellence and strong academic relationships with reputable institutions.

Sunflower Land developers explained in detail the new Bumpkins NFTs

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Sunflower Land, a PlayAndOwn game on the Polygon Network, is developing a new dynamic profile picture project called Bumpkins.

Sunflower Land is a MetaVerse game where you grow your farm and build your empire. Each NFT in this collection is a pass which enables players access to the game. You can mint a player pass at https://sunflower-land.com.

It is not recommended to purchase someone else’s pass, The live Sunflower Land price today is $0.116589 USD with a 24-hour trading volume of $9,481.03 USD.

The goal of this project is to create a decentralized and community driven MetaVerse style game. This repo includes the front-end game in which users can play and interact with the game on the Polygon Network and off chain data.

The team explained the concept in a Twitch stream on Sept. 2 where the developers talked about the future of Sunflower Land. The first half of the stream focused on the upcoming Goblin War within the game. The second half focused on their new project, that allows players to mint base NFTs that can evolve throughout its lifespan.

The [previous] process [of PFP minting] is pretty static. Once you mint something and its not a super rare item you’re kind of disappointed, Spencer Dezart-Smith said in Sunflower Land’s live stream. “We utilized this idea of NFTs and Semi-Fungible Tokens, and combined this idea where players can control the destiny of their NFTs.

Each item that the base Bumpkins NFT possesses is its own token which the players have ownership over. Ideally, the base NFT can be customized with other tokenized assets, changing its rarity in the process. Trading these NFTs will also move the tokens equipped to the base NFT itself, making the entire project dynamic in nature.

I, think its where the [NFT] community needs to go,” Sunflower Land’s CEO, Adam Hannigan, said on the stream. “We need to move away from projects where there’s an exclusive club. We want everyone in the world to have a Bumpkin.

FTC Orders Mastercard to Stop Debit Practices that Stifle Competition

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In a new order, the Federal Trade Commission has mandated Mastercard to end illegal business tactics it has been using to force merchants to route debit card payments through its payment network.

The order, which was announced on Wednesday, demands that Mastercard end the practice of blocking the use of competing debit payment networks. The payment giant is also required to “start providing competing networks with customer account information they need to process debit payments.”

The FTC alleged that Mastercard has been using the practice, which violates provisions of the 2010 Dodd-Frank Act known as the Durbin Amendment and its implementing rule, Regulation II, to keep other payment companies out of the ecommerce debit payment business.

“This is a victory for consumers and the merchants who rely on debit card payments to operate their businesses,” said Holly Vedova, Director of the FTC’s Bureau of Competition. “Congress directed the FTC to enforce this part of the Dodd-Frank Act and prevent precisely this kind of illegal behavior. We take this responsibility seriously, as demonstrated by our action today.”

The FTC said in a statement on Friday that Mastercard, by trying to monopolize debit payment, is trying to stifle competition in the US payment market. The regulator said the Congress enacted the Dodd-Frank Act in 2010 to stop dominant payment companies from completely ruling the $4 trillion industry.

Debit Card Payment Networks

With more than 80 percent of American adults carrying at least one debit card and over $4 trillion in debit card purchases made every year, debit cards occupy a significant place in the current payment landscape. The popularity of debit cards has been growing especially quickly for purchases consumers make using their personal devices equipped with ewallet applications such as Apple Pay, Google Pay, and Samsung Wallet.

Payment card networks play a critical role in those debit card transactions. When a customer presents their debit card to make a purchase, the network transmits the payment information to the card’s corresponding bank for approval, and then transfers the payment approval or denial back to the merchant. Payment card networks compete for the business of banks that issue cards and for the business of merchants that accept card payments.

Mastercard, along with Visa, is one of the two leading payment card networks in the United States. The processing fees charged by networks total billions of dollars every year, affecting every purchase made with a debit card, according to the FTC. Most of these fees are paid by the merchants to the card-issuing banks and the payment card networks.

To spur more competition among payment card networks, Congress enacted a provision of the 2010 Dodd-Frank Act known as the Durbin Amendment, which required banks to enable at least two unaffiliated networks on every debit card, thereby giving merchants a choice of which network to use for a given debit transaction. The Durbin Amendment—along with its implementing rule, Regulation II—also bars payment card networks from inhibiting merchants from using other networks.

The Commission also outlined “illegal tactics” that Mastercard has been using to dominate the market. The agency alleged that Mastercard uses “tokenization” to block the use of competing payment card networks. In addition, Mastercard refuses to provide conversion services to competing networks for remote ewallet debit transactions.

Mastercard’s Illegal Tactics

With the post-Durbin rise of debit ecommerce and ewallet debit transactions, Mastercard was flouting the law by setting policies to block merchants from routing ecommerce transactions using Mastercard-branded debit cards saved in ewallets to alternative payment card networks, including networks that may charge lower fees than Mastercard, the FTC alleged.

Specifically, Mastercard used its control over a process called “tokenization” to block the use of competing payment card networks, the agency alleged. Transactions commonly are “tokenized” by replacing the cardholder’s primary account number with a different number to protect the account number during some stages of a debit transaction.

Tokens are stored in ewallets such as Apple Pay, Google Pay, and Samsung Wallet and serve as a substitute credential to provide additional protection for a cardholder’s account number.

When a debit cardholder makes a debit purchase using an ewallet, the merchant receives a token from the cardholder’s device and sends it to the merchant’s bank, which in turn sends the token to a payment card network for processing. For the transaction to proceed, however, the network must be able to convert the token to its associated account number.

Mastercard’s policy requires use of a token when a cardholder loads a Mastercard-branded debit card into an ewallet, while banks issuing Mastercard-branded debit cards nearly universally use Mastercard to generate the tokens and store the corresponding primary account numbers in its Mastercard “token vault,” the FTC alleged. Since competing networks do not have access to Mastercard’s token vault, merchants are dependent on Mastercard’s converting the token to process ewallet transactions using Mastercard-branded debit cards.

According to the FTC, Mastercard refuses to provide conversion services to competing networks for remote ewallet debit transactions (i.e., online and in-app transactions, as opposed to in-person transactions made by the customer in a store), thereby making it impossible for merchants to route their ewallet transactions on a network other than Mastercard.

These practices, the FTC said, violate the law, prompting the order which will give other players a level playing ground in the market. The order prohibits Mastercard from carrying on with te practices.

Under the FTC consent order, when a competing network receives a token to process a debit card payment, Mastercard is required to provide them with the customer’s personal account number that corresponds to the token. The order also bans Mastercard from taking any action to prevent competitors from providing their own payment token service or offer tokens on Mastercard-branded debit cards and requires Mastercard to comply with provisions of Regulation II.

Will The Crypto Industry Recover From Its Hapless State?

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The crypto industry has been faced with an unfriendly period as the price of crypto assets has continued to decline massively.

With the year 2022 almost over, Crypto traders have been faced with huge losses after so many challenges that affected different crypto platforms negatively impacted their investments.

The collapse of the FTX Crypto exchange platform had a major negative impact on the crypto industry as investors pulled out huge sums over concerns of further decline in the prices of crypto.

The Impact of FTX collapse on The Crypto Industry

The World’s second-largest crypto exchange filed for chapter 11 bankruptcy on November 11, after the $32 billion company saw its revenue massively decline which forced investors to pull out their funds until the platform halted withdrawals.

This affected the crypto market which was already in an awful state as the prices of crypto assets fell further.

Ever since reaching astronomical highs in November 2022 which saw Bitcoin hit $69,000, it price has so far plummeted to around $18-20 with other altcoins following suit.

The FTX collapse further fueled volatility in the crypto market as the price of tokens continue to jump up and down throughout this period.

The impact of the FTX failure on the entire crypto industry is ongoing and challenging the measure.

The ongoing implosion of FTX will no doubt have an impact on the public perception of the industry, as well as regulatory and political consequences.

Some analysts have predicted that the impact of the FTX collapse on the crypto industry will take some time to recover, also, on the other hand, clients on the FTX platform will have to take legal action to recover their assets.

Regulatory Impact of FTX Collapse on the Crypto Industry

After the shutdown of the FTX crypto exchange platform, at least 11 major exchanges including Binance, Crypto.com, Gate.io, Kraken, KuCoin, Poloniex, Bitget, Huobi, OKX, Deribit, and Bybit have all announced plans to publish proof-of-reserve statement regularly, or have pointed out that they already do.

Crypto exchange Kraken went a bit further as it already has proof-of-reserve audits in place, which it tweeted not only a statement about its commitment to such audits but have also detailed instructions on how to ensure that individual users’ accounts have been audited.

The Securities and Exchange Commission (SEC) and state securities regulators have also been getting increasingly aggressive about their contention, which they fined BlockFi $100 million for failing to register its crypto lending operation under the securities act.

At the beginning of the year, SEC chairman Gensler warned cryptocurrency exchanges that the SEC would be targeting them for failing to register with the SEC as securities brokers.

Also, the ftx collapse has attracted political power, as the industry has been facing a fair amount of success in pushing its agenda in Washington, D.C. this year, where a duo of bipartisan bills seeking to regulate the industry has been introduced.

Many members of the house and senate in the U.S. have also put out statements calling for speedy legislation as they disclose that the latest upheaval in the industry, calls for reinforcement and the need for greater federal oversight of the digital asset industry.

What Investors And Analysts Are Saying About The Recent Crypto Industry Upheaval

Investors don’t appear to be concerned about the impact of FTX on bitcoin’s future,” said Alyse Killeen, founder and managing partner of venture firm Stillmark.

To that end, her company recently invested in bitcoin infrastructure firm Hoseki, a company that is also backed by the parent company of Fidelity.

Killeen added that the drop in bitcoin prices that was occurring even before the FTX meltdown is a sign that cryptocurrencies are not yet a true hedge against inflation and a stronger dollar.

On the other hand, CNBC’s Jim Cramer has told investors that they still have time to sell their cryptocurrency holdings.

Cramer, who has warned against staying in speculative assets while the Fed continues to tighten the economy, reiterated his argument and said that investors shouldn’t be fooled by some coins’ inflated market capitalization. 

He added that he expects more marginal names including XRP, dogecoin, Cardano, and Polygon to fall much further, possibly to zero.

Meanwhile, American Billionaire Entrepreneur Mark Cuban believes that crypto still has a lot of value.

Cuban who has endorsed crypto investments, while investing heavily in several projects and firms in the industry, disclosed that people should not be discouraged by the FTX collapse, rather they should ignore the noise and look at the big picture.

In an interview, he said “Separate the signal from the noise. “There’s been a lot of people making a lot of mistakes, but it doesn’t change the underlying value.”

He further stated that, as long as investors have viable options in the crypto world, he doesn’t foresee virtual assets going into oblivion.

The FTX upheaval has no doubt put immense pressure on exchange platforms everywhere, with users nervous about exchange holdings, as few analysts disclose that rebuilding the market confidence will likely take months or years. 

Conclusion

While some investors and analysts have predicted a possible surge in the prices of crypto assets, several others have predicted a further decline in the price of cryptocurrencies, as investors are left with no option but to do whatever they feel is the right for them.

As the dust of FTX collapse is still yet to settle, investors are skeptical if this is the end of Bitcoin or if this is just one of those occurrences in the industry. Only time will tell.