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SouthSweep, South Africa’s Home Service Startup, Raises $11m in Funding

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The African tech economy is gradually expanding, shifting focus from fintech to non-financial services sectors, with edtech, logistics etc. gaining prominence recently.

The expansion has propelled an uptick in fundraising among non-financial services startups. From mobility to digital bookkeeping to agriculture to home services, investors are finding new markets through startup ideas.

Thus, SweepSouth, South Africa’s online home services platform, has secured $11 million in a funding round led by Alitheia IDF with participation from current investors like Naspers Foundry, The Michael and Susan Dell Foundation, and Futuregrowth Asset Management. New investors like Endeavor Catalyst, Endeavor’s Harvest Fund II, Caruso Ventures and E4E Africa also participated in the round.

The eight-year old startup, which provides on-demand home services, said it will use the new funding to drive its expansion and grow its infrastructure.

SweepSouth was co-founded in 2014 by Aisha Pandor and Alen Ribic, and has since then found footing in cities across South Africa, Nigeria, Kenya and Egypt.

“This new funding round is an important one for our team as we continue to scale in South Africa, and further grow our operations in Kenya, Nigeria, and Egypt. We’re excited to continue SweepSouth’s work in connecting customers with home service providers across the continent, building a platform that empowers domestic workers and local tradespeople,” Pandor said.

Alitheia IDF is a pioneering private equity fund that identifies, invests in and grows SMEs led by gender-diverse teams to achieve high financial returns and social impact for communities in Africa. Alitheia IDF was driven to invest in SweepSouth by its growth potential.

“We are proud to support SweepSouth’s growth as it expands its platform that substantially improves the financial and social outcomes for domestic workers across Africa, most of which are women,” Polo Leteka, principal partner at Alitheia IDF said.

Home service, with this inflow of funds into SweepSouth, is tipped to become another sector to watch as the African tech economy burgeons.

Alen Ribic, the co-founder of SweepSouth, said investing in SweepSouth is a way of boosting tech-based home service delivery that offers convenience.

“We’re excited about bringing new shareholders on board in our mission to build technology that aids in providing meaningful connections – giving customers access to safe, convenient services, and home service providers access to decent work opportunities under dignified conditions,” he said.

Agritech Startup Farmerline Secures $1.5 Million Equity Funding From Social Impact Investor Oikocredit

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Farmerline, a Ghanaian agritech startup, has announced an additional $1.5 million in funding to bring its total pre-Series A round to $14.4 million.

The new fund raised comes at a time when Farmerline, which has operations across Ghana, is setting up facilities in Ivory Coast as it continues its expansion across West Africa.

According to the startup, the new round of funds raised will be used to strengthen its supply chain in agribusiness and further develop the startup’s infrastructure.

Farmerline witnessed the real-time impacts of the hike in fertilizer prices resulting from the Russia and Ukraine war. Last month, it launched the Support a Farmer initiative, a public crowdfunding campaign to raise GH¢1 million ($ 100,000) with the aim of providing 250,000 bags of discounted fertilizer to 25,000 farmers across Ghana.

Co-founder and CEO of Farmerline Alloysius Attah said, “Because of the Russia-Ukraine war fertilizer prices have skyrocketed almost three times what it was last year. We realized as a company we needed to reason with the agribusinesses and the farmers that we work with and do something that will help them acquire the fertilizers.

“In a recent Farmerline survey, we found that more than half of the Ghanaian farmers we spoke to hadn’t applied any fertilizer to their crops just weeks before the end of planting season. An additional 33% said they’ve only partially applied the fertilizer they need.

“It’s simply too expensive, and therefore imperative for us to not only do something to soften that burden but also provide an opportunity for everyday Ghanaians to stand in solidarity with the farming community during this turbulent time”.

Founded in 2013, Farmerline has been aiding and transforming rural smallholder farmers into successful entrepreneurs by delivering data and services that improve productivity, decisions, practices, crop outputs, income, and livelihoods, leading to employment opportunities and increased income.

The startup was reported to have started with an $800 grant by the founder Alloysius Attah and Emmanuel and co-founder Owusu Addai in 2013. At that time, Farmerline was delivering timely agronomic voice messages to 800 farmers across Ghana through its technology platform Mergdata. 

Mergdata, the startup’s own globally-licensed platform, was on Time’s list of the top 100 innovations of 2019. Farmerline has leased Mergdata to over 60 partners mainly in Africa and others in Asia and Latin America, which facilitates farmer profiling, traceability, messaging and digital payments.

It now seeks to evolve the Mergdata platform, making it more AI-powered to deliver intelligence such as crop yield prediction, fertilizer demand forecasting and product traceability needed in the industry. It claims to have reached over 1.5 million farmers in 35 countries via the platform.

The agritech startup also offers input financing to farmers through organized groups, climate-smart farming education, logistics services, access to high-quality fertilizer and seeds, and other digital tools while connecting them to agribusinesses in international markets.

It claims to have financed around $18 million worth of inputs and crops through franchise shop alliances with agribusinesses and input dealers.  In Ghana, Farmerline engaged with over 77,000 farmers last year, directly selling products to them and buying their crops. The team at the startup has projected that this number could go up to 140,000.

Tope Awotona’s Calendly Expands to Hiring; Expect Fintechnolization in 2023

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It is just about time: “Calendly, a scheduling automation platform that eliminates the hassle of back-and-forth emails for finding the perfect time, has recently acquired Prelude, a technology company that offers a better hiring process.” There is a reason for that: Calendly is on the path to IPO and needs to ramp up revenue from other verticals besides scheduling. Founded by Nigeria-born Tope Awotona, Calendly is the world’s largest scheduling ecosystem with a market cap of at least $3 billion. 

Speaking on the company’s latest acquisition which happens to be the first acquisition ever, CEO of calendly Tope Awotona said “As the market leader in scheduling automation, Calendly already sees millions of interviews and recruiting-related meetings scheduled via Calendly every month. Together, Calendly and Prelude will enable organizations of all sizes to streamline the coordination of every interview scenario.

More comprehensive recruiting scheduling is just one piece of the puzzle that Calendly solves. We’ll commonly see a few individuals in an organization begin to use Calendly for specific and sometimes more complex use cases (such as shortening time to hire), then much more usage of the product begins to spread throughout the organization as various teams recognize the value of automated scheduling.

Organizations that implement Calendly throughout multiple departments within the organization — e.g., sales, customer success, marketing, and recruiting — realize the greatest value, since they can scale quicker by benefitting from a single scheduling platform with the ability to standardize it across teams,”

Watch out – there is a major disintermediation here: why use Calendly to schedule a meeting for Indeed, Zoom, etc when those things can happen in Calendly? By next year, I expect Calendly to add a fintech solution. Why? “Fintechnolization which I posited that “every digital platform must have a maturity state of offering a fintech solution”. Yes, it is a prediction and it will happen. Congrats to Tope.

Looking at Chinese digital platforms (Tencent, Alibaba) and US counterparts (Google, Facebook), my conclusion is this: every platform will become a fintech company at the end. So, I do want to see how Tekedia would become an investment club, a lending ecosystem, etc, at the lowest marginal cost, to members and readers in the ecosystem.  This construct tracks the recent trajectories of Facebook and Google. Alibaba and Tencent have validated my thesis as I have studied their evolutions and revolutions in the markets.

Scheduling Startup Calendly Acquires Prelude To Drive Into The Recruitment Sector

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Calendly, a scheduling automation platform that eliminates the hassle of back-and-forth emails for finding the perfect time, has recently acquired Prelude, a technology company that offers a better hiring process.

According to Calendly, the acquisition of the tech company will accelerate its vision to holistically solve external scheduling challenges for individuals and teams in companies of all sizes, from SMBs to enterprises.

It is also a sign of how the firm is focusing its sights and strategy as a business, by building out more specialized products for verticals, starting here with HR.

Speaking on the company’s latest acquisition which happens to be the first acquisition ever, CEO of calendly Tope Awotona said “As the market leader in scheduling automation, Calendly already sees millions of interviews and recruiting-related meetings scheduled via Calendly every month. Together, Calendly and Prelude will enable organizations of all sizes to streamline the coordination of every interview scenario.

More comprehensive recruiting scheduling is just one piece of the puzzle that Calendly solves. We’ll commonly see a few individuals in an organization begin to use Calendly for specific and sometimes more complex use cases (such as shortening time to hire), then much more usage of the product begins to spread throughout the organization as various teams recognize the value of automated scheduling.

Organizations that implement Calendly throughout multiple departments within the organization — e.g., sales, customer success, marketing, and recruiting — realize the greatest value, since they can scale quicker by benefitting from a single scheduling platform with the ability to standardize it across teams,”

Also speaking on what makes the acquisition of Prelude special, Awotona said: “Pursuing this acquisition was an easy decision. Prelude has demonstrated a unique understanding of the talent acquisition industry and the needs of today’s hiring teams. Prelude’s panel scheduling solution helps recruiting teams instantly find and schedule the best options, even for highly complex, multi-part interviews.

Prelude and Calendly’s shared vision for the future is to provide one integrated solution for recruiting teams. In the near term, the Prelude name and products will continue as they are. Any future changes will be communicated to customers in advance. In the long term, we’ll merge Prelude into Calendly to provide a unified experience for our customers — a single scheduling platform for multiple departments within the organization.”

Calendly has been focused on companies, not just individual users, for the past few years now. It released a group meeting feature to help teams schedule across time zones back in December 2021.

The recent acquisition of Prelude, reveals Calendly’s interest in the HR software space and hints at its desire to build out other specific use cases. Recruitment, specifically in some areas like technology, has been in a nearly permanent state of under-supply for years.

Calendly, which has now raised around $350 million mostly from a single round in 2021, is not in the market to raise more money at the moment, Awotona said, but this Prelude deal is likely a good template for how the startup will be looking to expand its product in the months and years ahead.

Nigeria’s Opportunity To Discuss Fixing the Healthcare System In This Election

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Let me wish Senator Tinubu a quick recovery if indeed he is sick and flown to London. As he recovers, I want to use this moment to challenge the presidential candidates to commit to upgrade at least six teaching hospitals (one per geopolitical zone) to the standards they have seen in London and Baltimore. 

Many years ago, I met a Nigerian president in the hallways of an American hospital in Baltimore.  I was spending time in the medical school as part of a course titled “Surgery for Engineers”’ where they were teaching us what doctors do in operating rooms, and how we could learn from those experiences, to design future medical devices. We did thoracic, abdominal, etc surgeries on pigs – and tried some devices on them.

People, a huge president was normalized. He was just like everyone! And that was the intriguing part. What could have prevented him from upgrading the Aso Rock clinic or the general hospital in Abuja? 

President Buhari missed the opportunity to use his London hospital journeys to do something in the broad healthcare sector by uplifting at least one clinic to serve his immediate needs, even if the common man and woman may not register in the policy document.

Our journalists must draw attention to Nigeria’s healthcare system and make it part of the core pillars of this election season; health is wealth.  Many Nigerians in the diaspora want to return home but the fear of living in a country with a sub-par healthcare system scares! To Senator Tinubu, wishing you a quick recovery.

Comment on Social Media Feed

Comment: I think the wish isn’t well-meant but rather a mockery. I thought professors believed in evidence. Tinubu never told you he is sick; his doctors never said the same. So why the pettiness and mischievousness. Focus on issues Prof.

My ResponseIf we wait for everything written on the pages of newspapers to be certified by doctors, engineers, presidents, etc, we will not have any press. When the news broke, I did not write it hoping that his men will fight the news. But since they did not, it is fair game to give credence to the news. 

If you travel to London, no one cares.  If I travel to Turkey, no one cares. But if you want to run over 210 million, you expose yourself to this scrutiny. Politics is a contact force; do not join if you do not want to be hit. Tinubu is a citizen and we want him to recover if he is sick. But Tinubu the politician has zero right to control what people write about him as he seeks high office. I have never written about his health. But I will continue to write about going to London, New York, etc by politicians for medical.

When VP Osinbajo went for surgery in Lagos, I did not write because it was not news. He is a human. But if he had gone to New York, you would have read a piece on it. I have no time for Tinubu’s health but I have an issue on this London thing politicians do.

If he goes to National Stadium right now to hold an impromptu rally, the news will move. There is no sentiment on this.