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The Bitcoin’s 16% Surge And The Age of Perception

By
Ndubuisi Ekekwe
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3
Nigeria's Central Bank boss

Three datasets: (1) Elon Musk (Tesla): Tesla will resume accepting Bitcoin after concluding its due diligence on energy usage (2) Jack Dorsey (Twitter): Bitcoin is a “big part” of Twitter’s future (3) London’s City A.M. newspaper: Amazon will begin accepting bitcoin payments in Q4 2021. These constellations despite the high voltage assault by China on the digital currency pushed BTC to  near $40,000 per unit, appreciating 16% in 24 hours. 

Bitcoin and other cryptocurrencies have leapt on rumors that Amazon is about to enter the space. Bitcoin is, at the time of writing, just north of $38,000; it was very recently below $30,000. Amazon posted a job ad for a “digital currency and blockchain product lead,” and a spokesperson reportedly said over the weekend that the company believes “the future will be built on new technologies that enable modern, fast, and inexpensive payments.” (Fortune)

The speculation began after Amazon posted a job advert for a “Digital Currency and Blockchain Product Lead” based out of its Seattle headquarters. The job posting, which was first picked up by crypto publications last week, said the role would be based within Amazon’s Payment Acceptance & Experience Team, suggesting the company could be looking to accept cryptocurrencies in the near future.

Amazon’s job posting said the role would involve “innovat[ing] on behalf of customers within the payments and financial systems of one of the largest e-commerce companies in the world”.

Now, if BTC can move this way, I am hoping that e-Naira when it finally launches in Oct (as rumoured), will help the Naira appreciate by 16% against US dollars. Would that not be awesome? Surely indeed. We need to get three datasets to proclaim the ascension of Naira! Lol.

Seriously, if your business has not invested to deepen market perception, you may not have any future.   Toyota’s revenue is $247 billion, selling close to 10 million cars; Tesla revenue is $31 billion, selling about 500k cars. Yet, Toyota market cap is below $300 billion  while Tesla is above $600 billion. As I wrote in Harvard, perception is the king of modern business; improve your playbook on it. BTC is running on it.

Yet as that happens, we need to remember that  things are falling in China. This is how Fortune summarizes it in a newsletter: “Chinese crackdowns on various sectors continue, knocking a wider array of stocks. Education technology has been whacked by a new ruled banning companies that teach school curriculums from making profits, raising capital or going public. Tencent’s shares fell around 6% after the firm was told to end its exclusive licensing agreements with labels around the world. New regulations on the food-delivery sector have removed 15% from Meituan’s share price, and Didi’s descent continues, pushing SoftBank’s bet on the ride-hailing firm $4 billion into the red”.

Tekedia Live: Consumer Marketing in FMCGs Sector – Emmanuel Agu, Aug 5

By
Ndubuisi Ekekwe
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0

He elevates brands, turning them into outperformers. And we enjoyed one of the finest traditions in Federal University of Technology Owerri (FUTO) together: the Vice Chancellor University Scholar Award. On the matriculation day, before the new students, parents and the world, the Vice Chancellor would call all the current best graduating students by department and year to the podium, and then announce to the world: “For the last academic session, these are the best students in FUTO. New students, if you have academic questions, these are the ones to contact.”

Magically, the VC has created a problem: you cannot hide. That was how I met Emmanuel – and to his tenacity, he kept coming back and back to the podium. And we continue post graduation. He took that FUTO excellence to the markets and he is winning awards for Jotna (The La Casera Company Plc) as the Group Marketing Director.

On Aug 5, he will be at Tekedia Live to share how we can build brands and drive #marketing, focusing on the FMCGs sector. We think his course on FMCGs marketing is peerless.

Emmanuel Agu. Msc, MBA, Fnimn, Fimc, Ashridge Alumnus , welcome back to Tekedia Institute.

Mercedes-Benz Joins Others, to Go All Electric in A Decade, Reshaping Africa Auto Markets

By
Samuel Nwite
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0

The pressure to meet the 2050 net-zero carbon emission goal is pushing vehicle manufacturers to set short-term goals to shift to electric vehicles.

Germany’s Daimler said Thursday that its Mercedes-Benz brand would “be ready to go all electric at the end of the decade, where market conditions allow.” CNBC reported.

Mercedes-Benz is just one among many major automakers embracing the EVs, and setting a decade-long target to make a complete shift. But it does spell doom for Africa’s auto markets as most countries in the continent have shown no political will to get ready for the future of electric automobiles.

According to Daimler, from 2025 all of Mercedes-Benz’ “newly launched vehicle architectures will be electric-only.”

Breaking things down, CNBC’s report details how Mercedes plans to achieve its 2030 goal. Daimler explained how it planned to launch three pure-electric architectures that year: MB.EA, which will relate to medium and large passenger cars; AMG.EA, which will focus on performance vehicles; and VAN.EA, for light commercial vehicles and vans. Models based on these platforms will be electric only.

From 2025 onward, consumers will also have the option of purchasing an “all-electric alternative for every model the company makes.”

“The EV shift is picking up speed — especially in the luxury segment, where Mercedes-Benz belongs,” Ola Källenius, who heads up both Daimler and Mercedes-Benz, said in a statement.

“The tipping point is getting closer and we will be ready as markets switch to electric-only by the end of this decade,” he added. “This step marks a profound reallocation of capital.”

In light of its plans, Daimler stated that Mercedes-Benz would ramp-up its research and development. “In total, investments into battery electric vehicles between 2022 and 2030 will amount to over 40 billion euros.”

Alongside global partners, Mercedes will also look to establish eight gigafactories to manufacture the cells it needs for its vehicles. This would supplement plans to develop nine plants focused on the development of battery systems.

Daimler added that Mercedes-Benz intended to, “team up with new European partners to develop and efficiently produce future cells and modules, a step which ensures that Europe remains at the heart of the auto industry even in an electric era.”

Low and zero-emission transportation is seen as being a crucial tool for major economies attempting to reduce their environmental footprint and cut air pollution.

The U.K. government, for example, plans to stop the sale of new diesel and gasoline cars and vans by 2030 and require, from 2035, all new cars and vans to have zero tailpipe emissions.

Elsewhere, the European Commission, the EU’s executive arm, is targeting a 100% reduction in CO2 emissions from cars and vans by 2035.

Against this backdrop, a host of companies involved in the auto industry have announced plans to expand their offering of low and zero-emission vehicles.

Earlier this month, for example, the Volkswagen Group said half of its sales were expected to be battery-electric vehicles by 2030. By 2040, the company said almost 100% of its new vehicles in major markets should be zero-emission.

However, the African Union (AU) is dragging its feet as the rest of the continents’ authorities put pressure on manufacturers to take steps in reducing carbon, and to switch totally to environmentally friendly engines in the shortest time possible.

One of the reasons for Africa’s lax attitude toward achieving the 2050 net-zero emission goal could be traced to one factor; Africa is the least industrialized continent in the world, contributing less than 4% of the global carbon emission. But therein lies the challenge that African leaders should be working hard to fix in line with the global push for environmentally friendly vehicles.

Only a few African countries have indigenous vehicle manufacturing firms. With vehicle production far less than enough to serve the continent’s automobile needs, and many of its countries depending on carmakers shifting to EVs, the need for a sustainable zero emission infrastructure begs for attention.

Stable electricity and charging stations are the basic infrastructure needed to boost electric auto markets, and Africa still lags behind in these areas. With Mercedes-Benz, a darling brand in Africa, joining other major carmakers in the decade-zero-emission target, the continent’s auto markets’ fate hangs on what its governments do now in preparation for the zero emission future.

Nathan Beckord, CFA , Welcome to Tekedia Institute

By
Ndubuisi Ekekwe
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0

Good People,  this is to happily share  that Nathan Beckord, CFA will be coming to Tekedia Live, the live session of Tekedia Mini-MBA on Aug 10. He will be speaking on funding, financial modelling and tools to make raising capital less challenging. A Chartered Financial Analyst (CFA), Nathan’s Foundersuite has facilitated and enabled innovators and startups to raise excess of $700 million since 2016. He will show us how because we want capital!

As we move from the Innovation Phase of this Tekedia Institute Mini-MBA edition to the Growth Phase, we will be spending more time on the critical infrastructures for business growth. Capital is there. As we get closer to the date, the Zoom link will be in the Board.

Nathan Beckord, CFA , welcome to Tekedia Institute. Registration continues for the next edition of Tekedia Mini-MBA here.

Facyber Cybersecurity Courses – Bonus For Early Registration for Tekedia Mini-MBA

By
Ndubuisi Ekekwe
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0

If you have paid for Tekedia Mini-MBA, ask Admin to give you access to a Certificate module at First Atlantic Cybersecurity Institute. You can start taking that course while we wait for the Tekedia Mini-MBA edition to begin.

There are four tracks in Facyber  for you to select, and each module takes 12 weeks. All programs are self-paced with a brilliant portal designed for geeks.  The course syllabus and Table of Contents are provided in Facyber.com. Here are the tracks:

  • Certificate in Cybersecurity Policy (CCYP)
  • Certificate in Cybersecurity Technology (CCYT)
  • Certificate in Cybersecurity Management (CCYM)
  • Certificate in Cybersecurity Intelligence & Digital Forensics (CCDF)

Follow these steps to get access.

https://www.tekedia.com/remember-tekedia-mini-mba-registration-gives-a-free-course-at-facyber-cybersecurity/

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