The best feature of an online platform is Demand (yes, many users). As you develop your playbook, do not forget that irrespective of all the styling and coding, if you do not have users, the utility of the products will drop. Perfect the Inversibility Construct.

For the Inversibility Construct, you need to turn a typical frustration in the meatspace into strength in the digital space. That means, you need to INVERSE the experiences of people, so that what annoys them in the physical becomes strength in the digital space. I provide some examples:

• People hate crowded shopping malls; make people to like crowded shopping malls via your products (Amazon, Konga)
• People hate crowded classrooms; make a classroom where everyone is happy when it is crowded (Udacity, Facyber)
• People hate crowded bank halls; make products where everyone enjoys the service when the bank hall is crowded (Paypal, Paystack)
• People hate crowded motor parks with passenger hailers; make a hailer which people like because it is crowding many people together (Uber. Little Cab)

Improve demand acquisition playbook!

Good People, join me to welcome Mecho Autotech to Tekedia Capital. Mecho is a robust and fully interactive technology platform that delivers seamless vehicle maintenance, inspection, and repair services via a robust network of certified mechanics and automobile technicians. It has the largest database of mechanics and was just accepted into the prestigious Y Combinator.

As a category king, Mecho can help you maintain a fleet of vehicles, help insurers manage claim/repair processes, and do many amazing things for corporates and individuals. It has the best technology in its domain and it is super-amazing!

Tekedia Capital expects to invest at least $10 million by December 2021 in startups for NEXT Africa. We are excited to join hands with Mecho Autotech and will be here to celebrate this innovator.

It was just 3 weeks old when we got in. And I am happy we’re extending that party. Mecho has resources to support any scale of business in Nigeria. Vetted mechanics – checked. Original spare parts…loading.

CEO Olusegun Owoade and COO Ayoola Akinkunmi, let us go all the way: welcome to Tekedia Capital.

To learn more about Tekedia Capital, visit here . We strike smartly!

At Tekedia Institute, it is promising to be an amazing week of academic excursion. On Saturday, my Tekedia Live session is titled  “How To Discover Opportunities”:

Sat, Jul 10 | 7pm-8.30pm WAT | How To Discover Opportunities – Ndubuisi Ekekwe.

Other Live sessions for the week are:

Tue, July 6 | 7pm-8pm WAT | The Art of Sales Excellence – Ferdinand Ibezim, CEO, Selling Skills Support Services

Thur, July 8 | 7pm-8pm WAT | Fundraising – Grants, DFIs, Govts, etc- Victoria Madedor, Bank of Industry

Join us at the best school and master the mechanics of business systems.

Welcome to Tekedia Institute. We run an amazing business school which has attracted professionals and students from 38 countries. Our Faculty members come from Microsoft, Shell, Flutterwave, Nigerian Breweries, Jobberman, Mastercard, Coca Cola, and other great organizations. Thrice weekly, I personally coordinate live Zoom sessions on the mechanics of business systems. We bring our Faculty and Guests to the sessions, covering industries and business domains.

REGISTER today to beat the early bird and get many extra goodies.

Registration for Tekedia Mini-MBA

Good People, join me to welcome the team from Clean Tech Hub Nigeria under the leadership of Ifeoma Malo  to Tekedia Mini-MBA edition 6 which begins Sept 13. Clean TechHub is a distributed renewable energy services firm and an energy incubator platform. The company works to drive energy access through research, development, demonstration and incubation of clean energy technologies.

Companies like Clean TechHub provide the promise for the rise of Nigeria and Africa by scaling energy which remains very critical for us to have the capacity to combine factors of production to create products and services to fix market frictions.

We welcome the Clean TechHub team to Africa’s largest business institution. And we look forward to co-learn and co-advance together.

Tekedia Institute >> learn from the best.