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How to Prevent Misinterpretation of your Writings

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It is quite disconcerting when you’re misunderstood by your readers. Anytime this happens, you find yourself going through your works over and over again, trying to figure out what could have distorted the meaning you embedded in your message. Maybe you will wonder whether the idioms, sarcasms, ironies and other terms and expressions used figuratively were the culprits. But what if you were still misunderstood despite using simple clear language? Does it mean it is your fault that you were misinterpreted or the fault if from your reader?

Well, that is the challenge faced by every writer. By “writer” here, I mean people that put down their thoughts, opinions, instructions, commands, and ideas in written form. This could be done through SMS, email, social media chats, articles, books, and so on. That is to say that almost everyone must have been misunderstood at a particular point in time. However it is becoming worrisome that lack of comprehension causes people to miss lifetime opportunities, make mistakes or display ignorance. It is also devastating that people are attacked and harmed by their readers, who misinterpreted their message(s). This is why you, as a writer, should always remember that everybody does not have the ability to read and comprehend messages.

Causes of Comprehension Disability

Sometimes writers are the cause of comprehension barriers faced by their readers. This could be as a result of the way they put words together or the type of words they chose. Some writers deliberately create ambiguity in their writings because they wanted to achieve some effects through that. Some erroneously use idioms that mean something different to their readers. But in most cases, lack of textual comprehension is the fault of readers.

  • Poor Vocabulary

This is one of the major causes of poor comprehension in many adults. It is made more difficult by the daily invention of new words and giving new meanings to old ones. For instance, as more discoveries and technological inventions are made, more words are released into a language. Hence, the presence of unfamiliar words in writings may prove challenging to some people. This is not to say that a person must be a walking dictionary before he can assimilate meanings from texts. However, knowledge of the basic words used in daily communication can go a long way in making comprehension easier. Hence, writers may need to normalize using simple terms used for daily communication.

  • Poor Logical Thinking

People that belong to this group find it difficult to obtain information from texts even though their vocabulary level is high. Those that don’t understand instructions belong to this group. But the major problem with this type of readers surfaces when the need to analyse information from a piece of writing comes up. They usually find it challenging to pick up clues from messages and solve problems with them. Hence, if they constitute a major percentage of your readers, write clearly and extensively to explain your message/instructions. Do not assume they can read in-between the lines.

  • Impulsivity

This is the bane of many people, both the old and the young. People in this group are too impatient to read. They scan through messages, pick up a few words, guess the intentions of the writer, and then arrive at a conclusion. Most times, their conclusions are wrong. It is because of people like this that writers have devised skimmer-mode, where they highlight the sections of their works that bore the key messages. Hence, if you need to capture people with this problem, write in short paragraphs and include headings and subheadings.

  • Lack of Interest

Many people do not want to read, especially if the topic/theme does not capture their interests. People like this only want to read summaries. If they are forced to read, they will scan through the introduction and conclusion and interpret the writing based on their own conception. To capture these people, make your writings short, say 500 words max. You can also use pictures/images to engage their interest.

  • Poor Emotional Intelligence

These are the people that easily flare up for any available reasons. They are easily offended. They don’t differentiate between jokes and serious talks. They also can’t decode figurative languages such as idioms, sarcasm, connotations, and proverbs. These people see things literally and hence misinterpret anything said otherwise. If you want to impress them or avoid their melodrama, avoid any form of embellishment in your writings because they will definitely misinterpret you.

Understanding the type of readers your text might attract gives you a clue on how to write. But if you intentionally twist your works to cause ambiguity, you need to develop tough skin to withstand negative reactions that will come from their misinterpretations. However, it will be good if you can make your writing as clear as possible and still maintain its creativity.

The Transcorp’s Aura and The Quest for Airbnb of Nigeria

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As technology provides deeper insights to make it possible for demand and supply to attain a more optimal equilibrium, reducing  information asymmetry, business models are evolving. From brokerage firms to commodities middlemen, we are seeing huge disintermediation in markets. While serving the rich still has a promise, the biggest opportunity now is for those who figure out how to serve a huge number of people at the lowest marginal cost.

That is why with $1,000, you can have an EFT account with Goldman Sachs because the bank is adjusting to a  new world, by going retail, with credit cards and mainstreet checking accounts . Indeed, that playbook is working as since it opened it, it has added billions of dollars in its valuation.

That takes me to Nigeria where Transcorp Hotels Plc, Nigeria’s most elite hotel chain, is going for the people. Yes,  Transcorp Hotels Plc has announced the launch of Aura, a new digital platform through which people can book accommodation, restaurants, and experiences”. Read carefully – “The new brand, Transcorp’s first in the alternative accommodation segment, is part of the company’s asset-light model, leveraging technology to deliver true hospitality, exciting experiences, and drive shareholder value.” Yes, alternative accommodation, check; asset-light, check;  leveraging technology, check. That is a new redesign.

Aura is Africa’s best platform for connecting travellers with great accommodation, good food, and memorable experiences. The platform is also an avenue for people with unoccupied homes, hotels, restaurants, or different skill sets that may interest others can earn an income by becoming hosts.

Simply, Transcorp is executing an Airbnb playbook. That playbook is called aggregation construct. And it is the most potent business model of the 21st century. More than 80% of the top 20 technology companies have an element of it. Yes, from Facebook to Google, Apple to Alibaba, Tencent to Microsoft, aggregation construct powers a critical element of their business systems.

Under the aggregation construct, the companies that control the value are not usually the ones that created them. Google News and Facebook control news distribution in Nigeria than Guardian, ThisDay and others. Because the MNCs tech firms “own” the audience and the customers, the advertisers focus on them, hoping to reach the readers through them. Just like that, the news creators have been systematically sidelined as they earn lesser and lesser from their works. But the aggregators like Facebook and Google smile to the bank. The reason why this happens is because of the abundance which Internet makes possible. Everyone has access to more users but that does not correlate to more revenue because the money goes to people that can help simplify the experiences to the users who will not prefer to be visiting all the news site to get any information they want. They go to Google and search and then Google takes them to the website in Nigeria with the information. Advertisers understand the value created is now with Google which simplifies that process.

Transcorp wants to join that party. But it might have scored an own-goal by putting Aura inside transcorphotels.com for aura.transcorphotels.com. Whenever that happens, incentives change – and that is not always a winning formula.

 

Tekedia Live Schedules for Week 5 – Dr. Henry Chan, Dr Ekekwe, Mr. Agu

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Greetings. Tekedia Live Zoom Schedules for the week are as follows:

  • Tue, March 9 | 12noon – 1pm WAT | Ecommerce in China – Dr. Henry Chan, CICP Asia

  • Thur, March 11 | 7pm – 8.30pm WAT | General Topic, Your Edge Over Bigger Companies – Ndubuisi Ekekwe

  • Sat, March 13 | 7pm – 8.30pm WAT | Consumer Marketing in FMCG – Emmanuel Agu. FNIMN, FIMC, FIPMA, MSC, MBA, Ashridge Alumnus, Group Marketing Director, Jotna (the LaCasera Company).

All links in the Board.

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The CBN’s New Playbook – And Why Tax Holidays On Investment Will Be Better

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Naira

As the Central Bank of Nigeria (CBN) policy of Naira 4 Dollar Scheme kicks off tomorrow, we would be looking at how the policymakers  respond when live data begins to arrive. I have called it a “quasi-devaluation” of the Naira, but with the understanding that it is a short-term experiment, we should wait for the data to hit the CBN headquarters. But before that happens, this is what I expect to happen across most countries: remittance  inflow will improve but most may not be real! 

The Central Bank of Nigeria (CBN) needs US dollars desperately to help cushion the nation’s balance of payment, and fight deterioration of the Naira, and is going to Nigeria’s best export: the diaspora community. Yes, the apex bank has unveiled a really ingenious scheme called “Naira 4 Dollar Scheme”. Largely, if you wire US dollars to Nigeria via the approved IMTO (international money transfer operators) like Western Union, the payout bank will pay your recipient N5 per $I besides the recipient receiving the full amount you wired in US dollars. The CBN Governor mentioned in a Diaspora Series organized by Fidelity Bank Plc.

Yes, expect someone to wire $10,000 from New York, gets paid $10,000 in Lagos, and then the N50k bonus. The cost of wiring that money is never going to be more than N50k ($120); the cost to wire $10k from US to Nigeria is $17 via Western Union. Some do think they can use peer-to-peer platforms to move that $10k back to New York, and send it back again for another N50k in Nigeria. This loop can continue, and they will rip big bonuses from the Nigeria treasury!

But note one thing: CBN is aware of this potential risk and that is why it has this requirement that people use the approved IMTOs like Western Union and MoneyGram. Those entities most times will not allow anyone to wire more than $10,000 in a month. And by the time you start shopping for who to help you make extra N50k on your $10k, you can lose that $10k entirely! Yes, a snake can swallow that money, big time, even in New York.

It costs $17 to wire $10k from US to Nigeria

I do think  that this policy is designed to incentivize Nigerian diasporas to send money home. It is too early to know if that will improve remittance over long-term; I mean after the program ends later in the year.  Personally, my choice,  as I noted in my Fidelity Bank presentation, would be to offer a seamless tax holiday on all profits through a special fund vehicle I called Diaspora Growth Nation Fund. 

Yes, if you invest in SMEs, startups, real estate or other productive areas, via official channels like banks, all taxes on profits over 5-10 years would be waived! That is a better way to get people to unload US dollars and hard currency on Nigeria. I am not sure people with many benjamins will care that $1 will add extra N5! That is a distraction! 

And if CBN is not careful, it could have a ponzi scheme on its hands with USD for Naira, being round-tripped, outside international money movement ordinance. Yet, the good news is that the bad guy will have to beat the US, UK in addition to Nigeria. And that is why I think abuse will be limited. But it is good to experiment and CBN is doing that which I think is good. It will see data and over time decide on what works.