The Startup Incentive Construct

The Startup Incentive Construct

In this piece, I explain why startups win, despite the efforts of older companies who challenge them in new areas they are pioneering. The older companies can come with money, experience and technology, but most times, they are solving problems, with the wrong incentives. Consequently, they adjust the problems to accommodate their incentives and in the process, solve an entirely different problem, resulting to loss. You read it from me: African and specifically Nigerian startups, you can win and do not be bothered by the big companies. Your incentives are different and those are inherent advantages for you.

*the GTBank Fintech in the video is just a way to explain the fintech effort of the bank. There is nothing official there.





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