Accelerating its efforts to increase access to high-quality entertainment for every Indian, Amazon on Wednesday introduced Prime Video Mobile Edition – a mobile-only plan at an amazing introductory price of 89 rupees. India becomes the first Amazon Prime country in the world to offer customers a mobile-only Prime Video plan.

Powered by affordable data, the ubiquitous smartphone has become the country’s preferred screen for entertainment. Prime Video Mobile Edition is a single-user mobile-only plan, providing SD quality streaming to customers which is created especially for a mobile-first country like India. Prime Video is collaborating with Bharti Airtel (“Airtel”), India’s premier communications solutions provider, for the first roll-out of Prime Video Mobile Edition.

As part of the Prime Video Mobile Edition launch in India, all Airtel customers on bundled prepaid packs can avail a 30-day free trial by simply signing up to Amazon from the Airtel Thanks app using their mobile number. After the 30 day-free trial, Airtel customers can continue to enjoy Prime Video Mobile Edition through prepaid recharges starting at an introductory offer of 89 rupees, to get 28-days of Prime Video Mobile Edition along with 6GB data or choose a 299 rupees pack of 28-day validity that includes Prime Video Mobile Edition along with unlimited calls, data access of 1.5 GB per day.

Customers who want to get the complete Prime Video experience including multi-user access, streaming across devices including Smart TV and the ability to enjoy content in HD/UHD in addition to having access to all Prime benefits including ad-free music with Prime Music and free fast delivery on Amazon.in, Prime Reading and other Prime benefits, will have the option of recharging with a 30-day Amazon Prime membership at ,131 or recharge with a 349 rupees pack of 28-day validity that includes Amazon Prime membership along unlimited calling, data access of 2 GB per day.

The recharges will be available on the Airtel Thanks app or at over a million recharge points across the country. These offerings provide unlimited access to Prime Video’s entire entertainment content library and empowers the customer with even more choices and options to access Prime Video.

Jay Marine, Vice President, Amazon Prime Video Worldwide, said Indian fast-growing market is presenting the need for the company to double-down.

“India is one of our fastest growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition we look forward to entertaining every Indian with our Exclusive and Original content,” he said.

Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India said the mobile edition will help India’s booming population to adopt Prime Video.

“Over the last 4 years, Prime Video has become the country’s most loved premium streaming service with viewership coming from over 4,300 towns and cities.

“We believe that the Mobile Edition plan will further accelerate Prime Video’s adoption in India and allow an even larger number of customers to access our popular entertainment content.

“This initiative for Amazon, is designed not just to give customers more choice (of plans) but also easy access to subscribe to Prime Video along with mobile data plans. We are happy to collaborate with Airtel as our first partner in India for Prime Video Mobile Edition,” he said.

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said the partnership will yield deep distribution and quality digital entertainment.

“At Airtel, we are deeply passionate about delivering a differentiated experience to our customers through our Airtel Thanks program. We are happy to partner with Amazon to democratize quality digital entertainment in India by leveraging Airtel’s core strengths of quality customers, deep distribution and best-in-class network for video,” he said.

Smartphones powered by prepaid connections and affordable data are ubiquitous to a large base of Indian customers – Mobile Edition will make Prime Video synonymous to quality entertainment for this large customer group.

Following the controversy emanating from Twitter’s decision to permanently ban outgoing US president, Donald Trump, the social media founder and CEO Jack Dorsey made a thread on Wednesday, defending the decision.

Jack said the ban was the right decision as it points to the failure of Twitter to promote healthy conversation.

Social media platforms have been at the receiving end of criticism over their failure to curb hate and misinformation. Other social media platforms like have followed the step of Twitter by removing Trump and his supporters’ accounts as they promote views capable of stirring violence just as it was witnessed last week in the US Capitol.

Twitter stock took a dive following the decision to ban Trump, but Jack said allowing Trump-like actions set a dangerous precedent, and it’s time “to reflect on our operations and the environment around us.”

Admitting the enormous power social media platforms wield, he touted bitcoin as a model for free internet that everyone deserves.

“I do not celebrate or feel pride in our having to ban @realDonaldTrump from Twitter, or how we got here. After a clear warning we’d take this action, we made a decision with the best information we had based on threats to physical safety both on and off Twitter. Was this correct?

“I believe this was the right decision for Twitter. We faced an extraordinary and untenable circumstance, forcing us to focus all of our actions on public safety. Offline harm as a result of online speech is demonstrably real, and what drives our policy and enforcement above all.

“That said, having to ban an account has real and significant ramifications. While there are clear and obvious exceptions, I feel a ban is a failure of ours ultimately to promote healthy conversation. And a time for us to reflect on our operations and the environment around us.

“Having to take these actions fragment the public conversation. They divide us. They limit the potential for clarification, redemption, and learning. And sets a precedent I feel is dangerous: the power an individual or corporation has over a part of the global public conversation.

“The check and accountability on this power has always been the fact that a service like Twitter is one small part of the larger public conversation happening across the internet. If folks do not agree with our rules and enforcement, they can simply go to another internet service.

“This concept was challenged last week when a number of foundational internet tool providers also decided not to host what they found dangerous. I do not believe this was coordinated. More likely: companies came to their own conclusions or were emboldened by the actions of others.

“This moment in time might call for this dynamic, but over the long term it will be destructive to the noble purpose and ideals of the open internet. A company making a business decision to moderate itself is different from a government removing access, yet can feel much the same.

“Yes, we all need to look critically at inconsistencies of our policy and enforcement. Yes, we need to look at how our service might incentivize distraction and harm. Yes, we need more transparency in our moderation operations. All this can’t erode a free and open global internet.

“The reason I have so much passion for #Bitcoin is largely because of the model it demonstrates: a foundational internet technology that is not controlled or influenced by any single individual or entity. This is what the internet wants to be, and over time, more of it will be.

“We are trying to do our part by funding an initiative around an open decentralized standard for social media. Our goal is to be a client of that standard for the public conversation layer of the internet. We call it @bluesky.

“This will take time to build. We are in the process of interviewing and hiring folks, looking at both starting a standard from scratch or contributing to something that already exists. No matter the ultimate direction, we will do this work completely through public transparency.

“It’s important that we acknowledge this is a time of great uncertainty and struggle for so many around the world. Our goal in this moment is to disarm as much as we can, and ensure we are all building towards a greater common understanding, and a more peaceful existence on earth.

“I believe the internet and global public conversation is our best and most relevant method of achieving this. I also recognize it does not feel that way today. Everything we learn in this moment will better our effort, and push us to be what we are: one humanity working together.”