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MultiChoice’s Showmax Responds to Amazon Prime Threat With MTN Deal

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A few days ago, I wrote that Amazon was partnering with Airtel to offer affordable streaming services in India: “If you look at it, the competition has shifted from pure contents to distribution. In the pure analog world, ‘content is king’, but in the digital space, besides the content, you need superb distribution as digital makes everyone local and global at the same time, shaping the order of competition. Why? In a world of unbounded supply, made possible by the web, people want the least friction for whatever you want them to use…anyone who can figure out distribution in SVOD will win a big part of the opportunity in Africa.”

Interestingly, Showmax, a business of MultiChoice, is responding immediately by blunting that potential Amazon Prime threat in the making. The company is teaming up with MTN Nigeria to “launch a special data deal for mobile subscribers. ..A Showmax Mobile subscription gives access to the full Showmax catalogue on a data-enabled mobile device” at a very competitive rate. Simply, Showmax will pay for the data costs to MTN, and with that, it is reducing the distribution frictions for users.

“Mobile streaming is an important consideration throughout Africa,” says Yolisa Phahle, CEO for General Entertainment and Connected Video at MultiChoice Group, “which is why Showmax offers mobile-only versions of Showmax subscriptions. We’re proud to have an extensive collection of the continent’s most-loved original African content to share with MTN’s customers and to introduce them to the world of streaming on Showmax.”

As I have written, to win the 21st century digital business, you must work to fix distribution costs since to a large extent, winning demand is more strategic than supply. In the SVOD (stream video on demand), a big part of the cost remains the broadband cost, and if you can reduce that for users, you will unlock more scaling. Of course, you must calibrate to ensure that you also capture value while helping the users.

The Amazon’s Playbook with Telcos; MultiChoice (DStv, Showmax) on Alert

Welcome Alpha Mead Group, The Category-King in Real Estate Business

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Welcome Alpha Mead Group to Tekedia Institute. Thank you so much. Alpha Mead Group  is a diversified real estate services company, offering property and facilities management, real estate and infrastructure development, training, security systems and more. Over the next few months, we will be co-learning and co-sharing with this category-king company in Africa’s real estate sector.

Alpha Mead Group is a Total Real Estate Solutions Company established to provide robust business support services to local and international Real Estate investors or owners with interests in Facilities Management, Real Estate Development and Advisory, Security Systems and Technologies, Training, Healthcare Management and Real Estate Financing Services.

Working with local and international technical partners, our operational approach is to help our customers achieve business process efficiency, people productivity, environmental responsibilities, and better bottom line performance by blending our technical competence with the local capacities in the markets where we operate.

From Nigeria to Ghana, Cameroon to Senegal, South Africa to the UAE, and more than 10 other African countries; we combine the ease of technology, our knowledge of the local environments, and understanding of global best practices to deliver total real estate solutions that help you make real difference in the things that matter to you.

(picture: Chairman  Mutiu Sunmonu (CON) raises Alpha Mead plaque)

Learn Project Management In Tekedia Mini-MBA

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One of the worst aspects of Covid-19 was freezing the academic festivals of travelling the world and giving speeches. For 2019, Delta Airlines wrote to me that I made the top 5% of its global flyers. As the paralysis was emerging last year, I cancelled a speech in Tokyo and quickly froze a really amazing one in Canada. Project Management Institute (PMI) has become a global institution, and they wanted me to give a keynote in their global conference.

It was supposed to be a moment. But it did not happen! Since then, I have been paying more attention to PMI.

When it announced its FUTURE 50, I saw a name there: Taiwo Abraham. PMP .  The PMI Future 50 recognizes young project management professionals who are changing the future of work,  and transforming the workplace through collaboration, inclusion, and purpose.

But you know what? Taiwo teaches project management in Tekedia Institute https://school.tekedia.com/structure/. He provides the template on how to lead, execute and deliver great projects.

Project Managers, I invite you to come and learn from one of the leaders shaping the growth of project management in the world. Learn from the best. Study at Tekedia Mini-MBA.

From Studying English Language in Nigeria to Teaching Yoruba in America: A Chat with Fabiyi Oluwasegun

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Fabiyi Olwasegun is a young man from Nigeria. He read English Language at Obafemi Awolowo University, Nigeria. But his interest in teaching has taken him to America where he currently teaches Yoruba as a Fulbright Fellow. Here is his chat with Rasheed Adebiyi.

Tekedia: Could you tell us about yourself?

Fabiyi Oluwasegun: First and foremost, let me thank you for the privilege to be on this interview. My name is Fabiyi Oluwasegun Michael. I am from Kwara State, Nigeria. I studied English language at the prestigious Obafemi Awolowo University in 2018. I love three things mostly: the word of God, playing soccer and teaching. I am a product of the renowned Pepsi football academy in Nigeria. When I am not playing football, I teach Cambridge A. Levels examination for English and Literature or TOEFL, TEFL, PTE, IELTS and GRE (Verbal section). Recently, Yoruba language joined the list of courses I teach. I am currently a Fulbright fellow at the University of North Carolina, Chapel Hill, where I teach Yoruba Language and Culture to the American community.

Tekedia: Tell us about your Fulbright Fellowship story

Fabiyi Oluwasegun: The first time I heard of Fulbright scholarship was in 2015 at the University. About three of my lecturers were Fulbright fellows. I never thought of applying for it in the future because those lecturers were brilliant so I believed Fulbright was indeed for the bright people and I was not in their category. However, I got close to one of them who really loved me so much to advise me to apply to scholarships including Fulbright. I was not interested in Fulbright but applied for a PhD program at a university in Texas in 2018 which was not successful. I went for my National Youth Corps Service in 2018 in Katsina state and it was there I got the inspiration to apply for Fulbright having failed in my “Texas” application. I called my lecturer back who mentored and introduced me to other recent Fulbrighters. They guided me through the whole process from the essays to the interview in Lagos even to the TOEFL preparation. The rest is history. My Fulbright scholarship entails being a Nigerian cultural ambassador teaching Yoruba language. There is also the opportunity to teach Hausa language.

Tekedia: You studied English Language in Nigeria and you are teaching Yoruba in America. How did this happen? How easy has it been to switch or combine the two languages especially for teaching?

Fabiyi Oluwasegun: The Fulbright scholarship is called Fulbright Foreign Language Teaching Assistantship (FLTA). I studied English at the university but I am a Yoruba Nigerian. I am a native of Kwara State in Nigeria and I have lived in Ibadan, Ilorin and Lagos states among others. I love Yoruba language so much. I did a Yoruba course as one of my electives in OAU, Ile-Ife. Above all, my undergraduate university is situated in Ile-Ife, Osun state which is the source of humanity and a peculiar headquarters of the Yoruba land. It has been very easy to code switch and code mix because Yoruba is also a versatile and dynamic language like English. It usually sounds sweet when a bit of English is mixed with Yoruba. This is also a key teaching methodology in the US because I encourage the students to mix the English language with Yoruba. Most times, they produce a kind of “Americanized Yoruba”

Tekedia: Since you have been on the fellowship, what have you missed about Nigeria?

Fabiyi Oluwasegun: I have missed the food. Since I have gotten here, I have only been eating American food. It is a pity that some of my food items were not allowed in Atlanta when I came here. I miss the sight of Lagos too. I miss the brown roofs of Ibadan and the fights of drivers in traffic. I miss the Lagos conductors shouting at passengers for “change”. I miss the shouts of neighbours shouting “Up Nepa” and I miss the arguments of Nigerians at Newspaper spots.

Tekedia: What is your advice for youths looking for opportunities to travel abroad?

Fabiyi Oluwasegun: First and foremost, put God at the forefront of your travel dreams. Never give up on your valid dreams. Try to get information about what you want and go for it. Getting out of Nigeria is not just about you going anywhere; be conversant about things you need to do to get them materialised. If you are interested in getting scholarships and you are still in school, work hard on your grades. Forget whether you are in a Nigerian federal school and it is hard to get good grades. Please, get it. Most importantly, never underestimate what people can do for you. Try to be good to everyone you meet on the path of life. Everyone needs help!

Tekedia : Thank you for your time

Fabiyi Oluwasegun: You are welcome.

Join Me At Tekedia 1st Webinar of 2021 – The 2021 Winning Playbooks

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In our 2021 Outlook – Growth After a Redesign webinar (video below), we shared some anchors and pointers. A new Tekedia Live is planned to discuss the Winning Playbooks we need to pay attention to, as we formulate business strategies in the new year. The virtual event, comprising presentation and Q/As, is scheduled as follows:

  • Topic: The 2021 Winning Playbooks
  • Presenter: Prof Ndubuisi Ekekwe, Lead Faculty, Tekedia Institute
  •  Date: Saturday, Jan 23, 2021
  • Time: 4pm – 5.30pm WAT
  • Zoom Link:  click here for Zoom link

Join us and let us co-share and co-learn to make 2021 an amazing year.

Tekedia Live