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The Nike’s Just Do It Strategy of Controlling and Influencing Demand

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Nike experienced a massive increase, and that is a huge lesson for everyone. The athletics wear leader grew its online sales by 83%, adding $900 million to the company’s top line last quarter. Simply, e-commerce is now 30% of Nike’s sales. It got there three years faster. Two things drove this redesign:

  • Nike developed athletic training apps. This is a consolidation – bring the training inhouse, and make sure your users do not need to go out looking for training apps.
  • Puts its destiny in its own hand by opening Nike stores, shifting away from wholesalers like Macy’s.

While most brands have simply made their apps and e-commerce sites shopping tools, Nike has long understood that digital tools must do more than just support sales and have to insinuate themselves into customers’ lifestyles to really pay off. Otherwise, e-commerce growth often just means business going from one avenue to another, rather than growing the overall pie.

A few years ago, the sneaker maker launched its online NikePlus program, a membership program with tens of millions of members that has helped the company better understand each customer’s interests and shopping patterns, and ultimately sell them more of its products.

Nike is also benefiting wildly from tools like its Nike Training Club App and a running app that offers self-guided runs. Donahoe said more than half of the training club app members had done a workout using the app last quarter. That fosters loyalty with customers and keeps Nike top of mind—as well as filtering users to its commerce site.

If you check what is happening here, Nike is doing more by itself. Sometimes, in this age where supply is not the core issue (controlling demand matters more), finding a way to build your own consumer tribe could be rewarding. Invest not just on your supply part, but also on your demand part, because if you can influence DEMAND, you can sell more. Yes, as those using Nike’s apps for training congregate daily, the Nike’s logo is seen by them, even though the next shoe purchase may be coming in the next 12 months.

For decades, Nike focused on supply, using department stores to sell its products. Today, while that supply element remains, Nike 2.0 is also about controlling the demand experience. And that is why this firm is elevating the game. Across sectors and industries, a strategy to find a way to stay closer to demand is now critical for survival.

 

Isa Pantami, other Development Advocates to Speak at NASFAT Maiden Youth SDG Summit

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The Nigerian Minister for Communication and Digital Economy, Dr. Isa Ali Pantami is set to keynote the maiden edition of the Sustainable Development Goal Summit of the youth wing of the Nasrul-Lahi-L-Fatih Society, NASFAT, an Islamic organization with membership spread worldwide. Dr. Pantami would be speaking on Young People’s Role in Driving Digital Trends towards Achieving the SDGs. This was made known in a press release signed by the Youth Secretary, Kabir Raji in Abuja on Wednesday.

According to the release, the Summit, which draws its theme from the United Nations’ chosen theme of Factivism, is put together to mark the 5 years of the introduction of the Global Goals, highlight the roles of youths across different  faiths in the successful implementation of the global goals and provide an opportunity to get youths informed about the SDGs and their roles in the achievement of the goals. Raji said “In playing our role in the successful journey of the SDGs to 2030, the youth of Nasrul-Lahi-L-Fatih society came together to organize the maiden summit. Going with the pledge to “Leave No One Behind” we have decided to take a leading role in the awareness and involvement of young people in achieving the SDGs and the summit which is tagged “FACTIVISM” gives us an opportunity to be well informed about the Sustainable development goals and our roles in achieving these goals.”

The release stated that the UN theme was keyed into as it helps the people to know how not to just be champions of the SDGs but champions that are armed with true facts and that would keep people well informed and prepared for the journey ahead. The release highlighted how NASFAT has been on the forefront of playing her role in achieving the SDGs  focusing on 6 of the 17 goals through the H.E.L.D (Health, Education, Livelihood and Dawah)  programme. Thus, the summit is another way of promoting youth involvement in creating awareness, driving implementation and accelerating the achievement of the goals through the youth power.

The summit, which is meant to serve as a clarion call to everyone who wishes to play a role in accelerating the achievement of the goals’ concrete targets, has a line up of speakers and insightful topics on volunteering opportunities and social entrepreneurship. Other speakers include Hammed Kayode Alabi, Sarah Anlade Dantosho, Aderinsola Adio-Adepoju and Ismail Sogbade. The programme will hold on Saturday 26 September, 2020.

Core Challenges Associated with Work-From-Home (WHF)

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Virtual event or meeting has gone mainstream, benefiting Zoom

People are advocating for work from home (WFH) policies in their offices. Some think it’s the best working condition option. If you ask them why they think so, they will tell you that if they work from home, they will have flexible working time. That means they can wake up anytime they want to and do the job when they feel like. After all, all that is needed is for the job to get done. Another thing you might hear from the advocates of WFH is that they will work from the comfort of their homes and be near their families. You might also hear that WFH saves money that would have been used on commuting to work and paying for lunch. Well, before you opt for WFH, you may need to reflect over its disadvantages, especially for Nigerians.

The first mentioned supposed advantage of WFH is flexibility. Here people believe that they are no longer restricted to a particular period of time to do their jobs. They see WFH as a situation, whereby you “go to work” whenever you want to and then “leave” when you feel like. Well, flexible working hours may be an advantage of WFH, but then, instead of having a 9-5 working period, you will get 12-12 working hours. Here, nobody checks time for you. You are given a job and a deadline. Whether you stayed awake all through the night to do it is nobody’s business. In the office, you can shut down your computer and come back the following day to finish up the job. But in this case, you must meet the deadline or you face the music. In this working condition, there is no weekend, no off-duty, no overtime, and no clock-in and clock-out; you work 24/7.

Next “lie” that WFH uses to lure people into its cage is that it tells them that they will work from the comfort of their homes and be near their families. Of course, you will be near your family, but they are the ones that will take away that “comfort”. Just close your eyes and imagine what it is like when you are cracking your brain to sort out an issue and your children are doing acrobatic displays in the background. Or your neighbours decided that loud music is the best way to enjoy songs. Or two women across the street decided to settle their fights with shouting at each other. Just imagine the distractions you will get when the environment isn’t as conducive as that of your office, that’s what WFH will give you.

So people told you it is cheaper to work from your home. Did they tell you that you have to buy extra fuel everyday to get those jobs done? Did they tell you that you have to buy working materials (printers, scanners, papers, and so on)? Did they tell you the numerous phone calls you have to make in order to do a good job? How about the data you will spend on downloads and uploads, ever thought of them? That little money you saved from lunch and transport fare will be swallowed up by miscellaneous expenses that come with remote working. You may even spend more if care isn’t taken.

I am not trying to discourage anybody from the WFH option but you need to consider a lot of things before you opt for it. You may no longer have to jump out of the bed when the alarm sounds by 4am but you may have to stay awake till 2am. Honestly, your boss/client actually owns your time when you work from home. So if you must take this option, make sure it is the best one available.

Despite Huawei Ban, China Still Leads U.S. in 5G Network

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China is making tremendous progress in its 5G roll out despite US ban on its lead telecom company, Huawei. China Daily reported that the number of 5G users in Beijing has hit 5.06 million since the network was launched in 2019.

The unprecedented growth has been powered by the proactivity of Beijing Branches of China Mobile, China Unicorn and China Telecom. These three companies with 5G licenses have applied 5G in over 1,000 projects, according to the report.

A total of 44,000 5G base stations have become operational as of August, and the number is expected to exceed 50,000 by the end of 2020, according to Beijing Municipal Communication Administration.

The Administration said the numbers are enough to meet the demand of industrial internet, internet of vehicles and telemedicine.

In the US, the cities are still struggling with 5G infrastructure that should provide the speed needed for services such as the internet of vehicles and telemedicine. While the US is recording an increase of 5G deployment in many cities, users say its speed and effectiveness are very poor compared to other countries and cities outside the United States.

Opensignal report published in August confirmed that the US is lagging behind compared to many other countries. The report was based on average 5G download speed, which saw other countries way ahead of the United States.

South Korean 5G users have the best experience with 5.3 times faster average 5G speeds than 4G – 312.7Mbps. Australia came second with 215.7Mbps, followed by Taiwan with 210.2Mbps and Canada, 178.1Mbps. Saudi Arabia has 414.2Mbps, a speed 14.3 times faster than 4G. However, the US recorded slow speed in both 4G (28.9Mbps) and 5G (50.9Mbps), making it the slowest among the countries in opensignal report.

The compared speeds show that users in several countries enjoy 4G connections faster than the average US 5G speed. Another country with a low 5G speed is the UK, due to its government’s decision to oust Huawei from 5G roll out. VentureBeat reported that there is a scanty 5G network in many UK cities, but where it can be found, the network download speed is 133.5Mbps, which is 2.6 times faster than that of the US.

Consequently, the United States 5G status places it behind several other countries in innovations and technologies expected to be powered by 5G networks. Telemedicine, car internet and industrial technologies waiting to be powered by 5G networks will have to wait longer, at least 2021 or 2022, when the US is expected to Improve the speed of its 5G network.

Meanwhile, Huawei has continued to lobby Washington to allow US companies to supply it with chips. Though the embattled Chinese company’s Rotating Chairman Guo Ping said it has enough chipsets for its business to business operations, including 5G network enterprise, it desperately needs chips for smartphone production. Rolling out 5G networks without the devices will amount to a half-done job to Huawei.

Some US companies have applied for licenses to supply Huawei with the chips it needs to make smartphones. Early this week, the US government grants Intel license to supply Huawei with chipsets, now Qualcomm has applied for license and so does other chip-making companies including South Korea’s SK Hynix, and US’ MediaTek.

If the applications are approved, it means Huawei will have enough for its 5G smartphones. The Chinese telecom giant said it is willing to use chipsets from US companies, including Qualcomm.

“It is understood that suppliers such as Qualcomm were applying for U.S. licenses which would allow them to continue serving Huawei,” said Guo Ping, Adding that he hopes that the US government would reconsider its policy and allow Huawei to get supplies from US companies.

The Trump’s Move to Nominate a Replacement for Ginsburg Has Implications for the US Presidential Election

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The US president, Donald Trump’s determination to announce a Supreme Court Justice in replacement of late Ruth Bader Ginsburg is geared toward preparation for legal tussle that will follow the November election.

Trump, whose paranoia of losing the election has been noted in his baseless claims that the election will be rigged, appears to be counting on Supreme Court justices, in case he loses.

“You need nine justices. You need that,” he told reporters earlier in the week.

Trump has been vocal against mail-in voting, calling it fraud and a ploy to rig the election, even though there has been no basis for such claims.

“With the unsolicited millions of ballots that they’re sending, it’s a scam; it’s a hoax. Everybody knows that. And the Democrats know it better than anybody else. So you’re going to need nine justices up there. I think it’s going to be very important. Because what they’re doing is a hoax, with the ballots,” he said.

To reinforce his electoral fraud claims, Trump has said that he is not going to hand over without a fight, if he loses.

COVID-19 pandemic forced the United States’ election commission to use mail-in voting. This means that ballots will be sent to voters at home, but the majority of US states, 41 out of 50, will require voters to request an absentee ballot before one is mailed to them. For the remaining nine states, including Washington, ballots will be sent automatically to registered voters.

Trump said the unsolicited ballots will lead to widespread fraud, and consequently, the election winner will likely be determined by the Supreme Court. But contrary to his fraud claims, the nine states to receive automatic ballots had used it for voting earlier before COVID-19, and there was no report of fraud.

Following the death of Ginsburg, Trump said he won’t hesitate to announce her replacement, because it’s his constitutional duty. While democrats said such a move will throw the country into chaos, Trump brushed it off saying “I don’t think so.” He went further to explain why the appointment needs to be done now.

“So doing it before the election would be a very good thing because you’re going to probably see it, because what they’re doing is trying to sow confusion and everything else. And, you know, when they talk about Russia, China, and all these others, they will be able to do something here because paper ballots are very simple – whether they counterfeit them, forge them, do whatever you want. It’s a very serious problem,” Trump said.

Although the US intelligence has warned of potential meddling by foreign powers, including China and Russia, it didn’t say they are trying to counterfeit or forge ballots, since there is no evidence suggesting that.

It was reportedly Judge Ginsburg’s death wish that her replacement be made after the election, but that wish seems far from Trump’s consideration given that his political interest has gotten involved.

However, the move has been criticized as an attempt to compromise the neutrality of the Court. ABCNews noted that securing a nomination before Election Day will mean that the nominee will sit in judgment of a case relating to the outcome of the president’s election, and that will amount to politicization of the court.

Not minding Ginsburg’s wish or how politicized a hasty nomination would appear; Trump said he would announce a nominee on Saturday. The development has divided the US congress with the GOP in support of Trump and Democrats opposing him.

Republican senator, and a vocal critic of Trump, Mitt Romney said he will vote to endorse the nominee presented by Trump.

“The constitution gives the president the power to nominate and the Senate the authority to provide advice and consent on Supreme Court nominees. Accordingly, I intend to follow the Constitution and precedent in considering the president’s nominee. If the nominee reaches the Senate floor, I intend to vote based upon their qualifications,” Romney said.

On the other side of the Congress, a firestorm from the Democrats, led by their presidential nominee, Joe Biden is threatening to tear down the nomination. In support of Democrats, Trump’s opponent during the 2016 election, Hilary Clinton, called on voters to challenge the president’s “authoritarian” behavior by voting him out in November.

“The only remedy for this blatantly authoritarian behavior is for voters to turn out for Biden-Harris in such overwhelming numbers that Trump & the GOP can’t steal the election,” Clinton tweeted.

But Trump’s plan is to use the Supreme Court to remain in power even if he is overwhelmingly defeated.

“I think this will end up in the Supreme Court, and I think it’s very important that we have nine justices,” he said.

The current court is split evenly between the liberals and conservatives and Trump thinks a tied court could pose a problem, and adding one more judge to the eight will make the difference.

“I think it’s better if you go before the election because I think this scam that the Democrats are pulling, it’s a scam, this scam will be before the United States Supreme Court. And I think having a 4-4 situation is not a good situation. If you get that. I don’t know you’d get that. I think it should be eight-to-nothing or nine-to-nothing, but just in case it would be more political than it should be,” he said.

The 2000 Bush vs Gore Supreme Court case set a trajectory that Trump is walking on. A 5-4 voting by the Court against recounting disputed Florida votes saw Bush emerged winner. However, the ruling was considered partisan and a dent to the repute of the Supreme Court, which has Conservative justices in majority.

Trump said he is going to nominate a conservative female judge who respects the constitution. Ginsburg was a liberal, and people believe replacing her with a conservative is aimed at replicating the Bush vs Gore judgment.

With a host of Republicans rallying behind him, Trump is surely getting his nominee approved. What is not sure is if whoever replaces Ginsburg is going to recuse herself from the case or become partisan.