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Google Shorts TikTok with YouTube Shorts – Learn To Copy Legally!

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Google clones TikTok in India, unveiling Shorts: “Google-owned YouTube, which was working on a TikTok alternative, has now joined the party and announced its version called ‘Shorts’. … Shorts is a “new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones”. Nothing is new – you cannot expect to invent everything to be called an inventor! Yes, an Igbo axiom says, it takes the killing of one tiger to be called the killer of tigers. People, Google copies – and that is a lesson for us, as I explained in this Harvard Business Review article: “copy legally”.

Today we announced the launch of an early beta of YouTube Shorts – a new video experience that lets you create short videos right from the YouTube mobile app! With a handful of new camera tools for you to try out, you can create 15 second videos that are easily discoverable on the YouTube homepage (in the new Shorts shelf), as well as across other parts of the app.

We’re starting off by launching an early beta of YouTube Shorts in India, this includes a new camera and a handful of editing tools that will be rolling out over the course of the next few weeks.

Amazon Joins India Party with $20 Billion in Reliance Retail Ventures

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Amazon is investing $20 billion in the retail business of India’s Mukesh Ambani’s Reliance Industries Ltd. The Mumbai-based Reliance Industries is willing to sell as much as a 40% stake in the subsidiary to Amazon, Business Standard reports. People, there is a big party happening in India, and America is attending with tons of cash.

This party extends the one of a few weeks ago, “Qualcomm invests $97m in Reliance Jio, hours Google announced it would ship $10 billion. Facebook had dropped some $5.7 billion already. Amazon continues to ship cash to India. And Walmart’s pen has not dried up. Vista Equity Partners is not left out. People, #India is having a great party of a generation. America goes India!”

Indian billionaire Mukesh Ambani’s Reliance Industries Ltd. is offering to sell a roughly $20 billion stake in its retail business to Amazon.com Inc., according to a person with knowledge of the matter.
Amazon has held discussions about investing in the conglomerate’s Reliance Retail Ventures Ltd. unit and has expressed interest in negotiating a potential transaction, the person said. Mumbai-based Reliance Industries is willing to sell as much as a 40% stake in the subsidiary to Amazon, the person said, asking not to be identified because the information is private.
A deal, if successful, would not only create a retail behemoth in India but will also turn Jeff Bezos and Asia’s richest man from rivals into allies in one of the fastest-growing consumer markets in the world. At $20 billion, the deal would be the biggest ever in India as well as for Amazon, according to data compiled by Bloomberg.
If you check, Amazon has understood one thing: if we digitize retail in India, the top three will capture more than 80% of the value. If you are not in that club, you just have to buy yourself into the party. Walmart is already in through the billions it shipped to Flipkart; Amazon wants to get a seat. Hope, they can buy a ticket to Africa soon.

Lionel Messi Joins the Billionaire League

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Stars like Messi are the attraction

Lionel Messi has become the second football billionaire after Cristiano Ronaldo. The Argentine is the highest earning player in 2020 according to Forbe’s latest ranking of footballers’ earnings. He is set to earn $126 million at the end year, putting Juventus’ Ronaldo at the second place with $117 million.

Messi came first with a $92 million salary and $34 million in endorsement deals that increased his earnings to $1 billion before tax. The Barcelona captain had a lot of controversy surrounding his contract at the end of the season following his request to leave the club. His forced decision to stay at his childhood club means he will become richer at the end of the year.

The unsettling situation however casts further speculation about Messi’s future at the end of the current season. With Man City on the sideline watching, and Barcelona keen on keeping him, one can only wait and see.

Four others who made the top five ranking

Cristiano Ronaldo is trailing Messi with $117 million in total earnings; $70 million earned from salary and $47 million earned from endorsements. His physique has not only made him the most famous athlete in the world, with over 457 million followers across social media, it has also made him a top shot for brands. Nike, Herbalife and Clear Shampoo are all on his list sponsors, adding to the wealth from his CR7 clothing brands. Ronaldo was the first footballer to make a billionaire.

Neymar is in the third place with $96 million earning for the year 2020. The Paris Saint Germain playmaker is switching to Puma after his 78 million pounds with Nike came to an end. He has, however, earned $18 million from endorsements before he made the switch. The Brazilian became the most expensive transfer in the football market when he moved from Barcelona to PSG in 2017, at a record $263 million.

Kylian Mbappe sprang to the fourth place as a surprise with $42 million earning; $28 million from salary and $14 million from endorsement. At his age, the French international is setting a pace faster than those of Messi and Ronaldo. At 19, Mbappe was the second youngest player to score in a world cup, following Brazilian legend Pele who registered his first world cup goal in 1958 at the age of 17.

Forbes noted that the World Cup winner is already ahead of the game’s leaders when they were his age. With 103 goals, Mbappe has 12 more career goals than Messi and 76 more than Ronaldo had at 21. The youngster has become a darling to Hublot and Nike, and was announced by EA Sports as cover player for FIFA 21, making him the youngest player to appear solo on the game’s cover.

With this uprising record, the Paris Saint Germain wonder-kid is set to usurp the leaders of the earning table. The Parisian became the most expensive teenager when he was signed by the Paris side from Monaco at $215 million in 2017, for a contract that will fetch him $28 million this season.

Moreover, Mbappe is reportedly telling PSG he wants to leave, and rumor has it his destination will be Real Madrid, which will mean more than tripled pay for him. Though his earning is expected to double with a new contract offer from PSG, a move to the Spanish side will make him one of the highest paid athletes in the world.

Liverpool’s Mohamed Salah grabbed the 5th position on the table with $37 million in earnings; $24 million in salary and $13 million in endorsements. He has a sponsorship deal with Vodafone that extends to the UN ambassadorial program aimed at providing digital learning tools to refugees in his country home Egypt.

Salah has over time established himself in Liverpool as a force to reckon with, and thus increased his position in a table where it’s uncommon to see African players at the top.

However, Messi’s earnings have nothing to do with his desire to leave the Catalan side as the 33 years old has repeatedly said he is not playing for the money, he only wants to win games and consequently, laurels.

Barcelona has scheduled an election for March 21, in order to find a replacement for the club’s president Josep Bartomeu, whose leadership has been characterized by failures. The club is hoping that electing a new president next year will tame the dust of inconsistencies that has followed Bartomeu’s leadership, and convince Messi to stay at the club.

Soulmate Industries Ltd Company Anthem

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Good People, please watch Soulmate Industries Limited’s company anthem. Soulmate is Africa’s largest indigenous haircare company, founded by FUTO alumnus and business legend Sir Ndukwe Osogho-Ajala. He turned his FUTO chemistry class assignment into a modern engineering empire that employs thousands across West Africa.

At Fasmicro, we are truly honoured to serve Soulmate even as I continue to learn from one of the finest African entrepreneurs. I also invite those interested in exports to check Soulmate Brochure. We are looking for global partners.

The Mass Choir

Elon Musk’s Perception Demand Marketing: $0 Ad Spending Per Vehicle Sold

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Steve Jobs, an Apple founder, was legendary for stimulating demand. He worked without surveys or focus groups. He was a genius, peerless in his generation. He saw an unborn future many years ago. He was an icon, who changed his world. He developed a good design paradigm of working at the perception of customers, beyond their needs and expectations. He found glory and Apple triumphed with iPod, iPhone, iPad and more. (Read Steve Jobs perception demand in details here).

I call this Perception Demand because Mr Jobs used his vision to create new industrial sectors. He used his talent to launch the new dawns in the apps economy and the smartphone economy, at scale. Sure, Blackberry and Nokia might have been ahead, but he redesigned the sectors through his products. Blackberry pioneered the smartphone sector, but Apple is the world’s largest public company due to smartphone.

Elon Musk, looking at how he sells cars, is doing just that. He is building a tribe, taking customers to the level of fandom, and they are responding very well.

Jon Erlichman notes Ad spending per vehicle sold for various cars (sure, Tesla does spend small amount as per filing)

Lincoln:          $1,911

Jaguar:          $1,542

Cadillac:        $1,418

Alfa Romeo: $1,226

Fiat:                 $224

BMW:              $203

Honda:            $196

Dodge:              $91

Tesla:                 $0

Source: Ad Age (2019)

Steve Jobs’ Perception Demand Construct, for Africa