TStv is going to do that thing many Nigerians have been asking for: pay per view in the satellite TV space. For years, the industry leader, DStv, has refused to listen and make it happen. So, the news that the National Broadcasting Commission (NBC) has promised to support TStv as it launches a par per view service on October 1 will make many people happy.

The Acting Director-General of NBC, Armstrong Idachaba, made the promise on Monday in Abuja when the management team of TStv paid him an official visit to inform him of the company‘s readiness to commence full operation across the country on October 1.

Mr Idachaba said: “We promise on our side that we will continue to support you.

“At this time, I think that the major issue confronting the PayTv sector is the area of giving Nigerians option of deregulating purchasing capacity in terms of pay as you go concept.

“We welcome that option and wish that it serves as stimulant and as progressive index for other PayTv operators to adopt.

“Some of them have come up with a lot of excuses why pay per view is difficult and why it is not doable.

“We want you to be the galvaniser to prove the naysayers wrong that this is doable in the interest of Nigerians.

“Once you begin and you make a success of it through increased subscription base, we are sure that others will be drawn into it as it happened in the telecommunication sector.”

Yet, pay per view will not fix the lack of the religion of European football on any operator. Yes, pay per view is one thing but having the right content is another thing. Glo was a great threat to MTN when it launched per second billing because it matched MTN’s offering very well. 

Without European football, the true value of this pay per view may be limited. But before I forget, one company has been giving sub-licenses to some operators in Nigeria; Integral is making it possible for Silverbird to broadcast one Premiership game every week. So, if TStv can get some of those rights, its playbook might open for a flank attack on the MultiChoice empire.

It came from nowhere: market forces are working, not sub-par regulations. Yes, Silverbird Television has signed on to broadcast selected live English Premier League matches over the course of the 2020 – 2021 season. This deal was agreed with Integral, the current free-to-air rights holder for the Premier League matches in Nigeria. Sure, it is just one match per week. But that is an innovator dilemma’s moment for DStv and GOtv. If Integral drops one more for NTA, then you have two matches per week. Then, give AIT one, you have three matches, and just like that, equilibrium is attained and katakata will bust for DStv.

Expect a redesign in the sector: once TStv does it and shows traction, DStv will go all out. The problem is if people will even notice that TStv is offering that value when we are not sure it has paid Ronaldo and Messi enough money, for Nigerians to see them kick round leathers around.

Nigeria Dribbles MultiChoice (DStv, GOtv) As SilverbirdTV Picks To Broadcast English Premiership

Bolt has launched a tricycle (Keke) operation in Enugu, Samuel Nwite reports. Generally, the unit economics of keke service is challenging in Nigeria. And expecting people to use an app to summon keke when many are passing them every 60 seconds calls for a total shift in consumer behavior. Why do I need an app to call a product whose supply is largely above optimum level, when benchmarked with demand, at the equilibrium point? I have always reasoned that the keke service is not premium enough for the utility element of the app economy to power it in Nigeria. Yes, many who ride keke do not use apps that much.

Bolt has launched tricycle (Keke) operation in Enugu, months after it launched its first in Uyo, Akwa Ibom State. Bolt’s introduction of keke to its operation is part of its expansion strategy to other cities in Nigeria apart from Lagos, Benin and Abuja.

Keke is a popular means of transportation in Enugu, and Bolt, having learned the tricks with its pilot operation in Uyo, walked into the market with cheap ride offers that will endear riders.

[…]

The welfare of drivers has always been a bone of contention, especially their earnings, but the ride-hailing company told Tekedia that the drivers have bonus packages designed to increase their earnings.

“Drivers also stand a chance to take advantage of the estimated earnings of N18,000 per week. In addition, a bonus of N1,000 for the first five trips and 15% bonus per trip until a communicated time,” Bolt said.

Yet, Bolt could do something which makes sense: buy many kekes and give them via a hire purchase model to drivers. The drivers will return a certain amount of money daily, weekly or monthly, and the use of apps should not be a requirement in the ecosystem.

We will be watching how Bolt will capture value in the market by collecting N150, N200, etc transport fares. I had expected a double play here which can be used to capture value in the keke business. (OPay used the paytech unit to capture value on the keke business before it gave up).

Across many developing parts of the world, development experts like to push numbers on how these regions are more ‘entrepreneurial” than the advanced parts of the world. Of course, I do not see a roadside corn seller as an entrepreneur; you can go with a small business owner, as the distinction between the two is evident.

When everyone is a small business owner, it means a system is not working as productivity, and the capacity to utilize, and organize, the factors of production at scale are not optimized. Yes, you have many small business owners because no company is expanding to provide jobs for people. So, everyone goes into the game, for survival!

Nigeria has more than 60% of its working population employed in agriculture, producing mass hunger across the nation; the U.S. uses less than 5% and can technically feed the world. In the U.S., economies of scale work and productivity in agriculture is higher. But when that process begins to struggle, Americans do what Nigerians do: many join the small business owner wagon.

Yes, during this pandemic when many Americans lost their jobs, the number of new formed companies has risen. Not many of those firms were formed on the positions of strengths; many came largely for survival, just as many do in Nigeria. This shows us one thing: humans are the same.

The combination of necessity and opportunity during the pandemic has ignited a rush of new small businesses. The Wall Street Journal, citing U.S. Census Bureau data, reports that more than 3.2 million employer ID applications have been submitted so far this year, compared with 2.7 million a year ago, which includes gig-economy workers and other independent contractors taking the plunge after being laid off. An economist points out that more than half of these startups close within five years, but the crisis may speed up “creative destruction,” where new, innovative businesses displace older, less-efficient ones.

Nigeria needs ways to build large companies, and having many small business owners should not be seen as a good thing. Indeed, Nigeria needs to find a way to avoid celebrating what should not be celebrated – when you have many small business owners, your economy is not firing at all cylinders.

Why Nigeria Must Not Be Celebrating Having Millions of Business Owners