It came from nowhere: market forces are working, not sub-par regulations. Yes, Silverbird Television has signed on to broadcast selected live English Premier League matches over the course of the 2020 – 2021 season. This deal was agreed with Integral, the current free-to-air rights holder for the Premier League matches in Nigeria. Sure, it is just one match per week. But that is an innovator dilemma’s moment for DStv and GOtv. If Integral drops one more for NTA, then you have two matches per week. Then, give AIT one, you have three matches, and just like that, equilibrium is attained and katakata will bust for DStv.
I have also been informed that TStv is coming back as it would key into this Integral license. It looks like a good playbook but we will see how it would all play out. My call is that MutiChoice has a really big problem on its hands. I expect pay per view to be available in the next coming months because its moat has been cracked and Integral is going for the castle. Game on, lovers of sports.
One of Nigeria’s most entertaining TV stations, Silverbird Television has signed on to broadcast one live English Premier League match per week over the course of the 2020 – 2021 season. This deal was agreed with Integral, the current free-to-air rights holder for the Premier League matches in Nigeria.
Integral secured its rights in a sub-license deal from the Infront Sports & Media agency, the substantive rights holder for free-to-air distribution rights in Sub-Saharan Africa.
Integral currently has a similar deal with national broadcaster, NTA and will now be adding Silverbird TV as an additional broadcaster partner. Silverbird will air one of the 3pm fixtures each Saturday on its free-to-air channel while it will also show a handful of Premier League produced magazine programmes weekly. STV can be viewed terrestrially on StarTimes Channel 109 and UHF 23.
Abimbola Ilo, the managing director of Integral said “We are once again pleased to be bringing the excitement of the English Premier League closer to its fans in Nigeria. Silverbird is an entertaining television station watched by millions of Nigerians and it’s only right that the most entertaining football league in the world is added to its roster. With the Premier League’s popularity in Nigeria, this is yet another opportunity for its passionate fans to get exciting up to date content on free-to-air TV”
Bola Salako, the Chief Operating Officer of Silverbird Communications added: “We at Silverbird are excited at the opportunity to avail our numerous viewers across Nigeria with select premium football matches from the most exciting league in the world – The English Premier League. Silverbird Television is primarily a family entertainment-oriented channel, and it is quintessential for us to ensure that our viewers get the best of every appropriate programming genre. Sports is a major part of our content offering and football in particular as the acclaimed ‘king of sports’ holds particular appeal to a large section of our target demographic. And with the new Premier League season on the horizon we are looking forward to team up with Integral on this exciting new project of bringing premium sporting content to mass numbers of Nigerian viewers.”
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