This one thing will happen when you get these insights. It is the fact that your mindset will be improved and your thoughts changed.

Now, imagine the early days when Google was programmed. I believe you could still remember vividly. Yes, it was Sergie Brian and Larry Page that did the foundational development, they became the founders.

Fact, one of the most important websites in the world today is Google search. This is because it is valuable(providing what people need daily).

Onward…

Their vision to make information useful and accessible universally is being realized. Imagine, nobody used that service in the beginning of the company?

I want you to answer this. What would have become the future of Google had it been that they had no users in the early days? I know your answer will be that they would have existed for just a year and folded.

But, that did not happen because they took their product(search) to the market. Marketing or commercialization completes their innovation, that was why  the product became part of our daily utilities today.

That is why we want to know through this analysis why a good product will not sell itself .We shall get started right away. Are you following?  Yes you are.

 Reasons why Good product Doesn’t Sell Itself.

Well, I saw a survey on Linkedin and Watsapp a couple of days ago. Guess, what the survey was about? It was obviously the subject  we are currently discussing.

The poll questionnaire was “a good product sells itself, Yes or no.” According to the poll, the yes had 60% while the no had 35% votes.  But, what I will tell you from experience and learning that it is one of the misleading polls out there.

Here are the reasons why a good product doesn’t sell itself.  

• Who determines if it is a good product?

The first misleading information is the concept of a good product that sells itself. Who really determines whether a product is good or not?

Is it the entrepreneur that produced it or the user that uses it? As the Tekedia platform and community explains that a product is what the user says it is, the quality of a product is determined by the consumers.

A good example is Took Pick. In Nigeria, it is used as a fork to eat another food (Suya). Yes, the user sees it as both a toothpick and a fork (a type of spoon).

It is the consumer that ultimately determines if your product is good or not.

Until, that is determined, your product remains neither bad nor good. The users determine this through your sales efforts- when they get to use this product.

As they use it, they provide you with feedback about the product. The feedback is part of the process of making a product good.

• The Market Factor:

A product has two parts which are the production part and the marketing part. A product that is produced without marketing remains incomplete.

As Peter Drucker puts it “Innovation and marketing makes money, others are cost”. That is one of the ways to make money from your product is to market it in order to sell it to the target market. Without this then, your product remains as a part and not as a whole.

• The Demand Side Needs to be Created.

There are two components of a business that entrepreneurs create. They need to create the supply of a product and the demand for the product. These components don’t just happen, they are the result of cause and effects.

Even the famous first law of motion says every body remains in a fixed state of rest unless an external body acts on it.

While the supply side of your product is the making and production of the product, the demand side is the marketing that sells the product.

These two variables have to be created.

• The Third law of Value.

One of the profound laws of business and value is the third laws of value stated in 3S Rules. It stated that the value of a product is only determined by the marketing test. The market test is when the product gets to the users and in exchange the users pay the business. The only way to do this is to find the potential users of the product and take the product to them where they are. Without this, the value of your product is still $0.

Armed with these insights, you should pay special attention to your sales and marketing. What matters most to every business is that the product should get to them so as to solve their problems. As such, it has to be taken to them. Therefore, a good product does not sell itself until it is sold

Uber and Lyft got a lifeline that saved them from shutting down in California on Thursday. The two companies have been in a legal battle with the state of California over their business model, and threatened to shut down operation in the state if last week’s ruling comes into effect.

The state of California had in May filed a lawsuit challenging the classification of Uber and Lyft drivers as non-employees. The lawsuit argued that it goes against the state’s new labor law (AB5), enacted in January. The law weighed in on a three-part standard to determine the status of an independent contractor. 1 They are free from company’s control; 2 they are doing work that isn’t central to the company’s business; and 3, they have an independent business in that industry.

The three-part standard stands in contrast with the gig economy and e-hailing companies are at the helm of it.

A San Francisco court last Monday ordered Uber and Lyft to reclassify their drivers as employees in 10 days, or by this Friday.

But in a ruling on Thursday, the court gave the companies a lifeline though their travails continue. Uber and Lyft have been pushing for a referendum in November that will exempt them from the AB-5 law. In October last year, the companies, including DoorDash, launched a $100 million campaign to fight the legislation.

With the court’s order delaying the enforcement of the previous ruling, the companies have more time to operate in California under the gig economy.

“we are glad that the Court of Appeals recognized the important questions raised in this case, and that access to these critical services won’t be cut off while we continue to advocate for drivers’ ability to work with the freedom they want,” Uber’s spokesman Noah Edwardsen said in a statement.

The companies said earlier before their request for delay was granted, that they would shut down operation on Thursday night.

“As of 11:59 pm today, the travel operation through our rideshare platform in California will be suspended,” Lyft said in a statement before the ruling. But the company made an update following the ruling. “Rideshare is ON. The California court has granted our request for a further stay, so our rideshare operations can continue uninterrupted, for now.”

In the new deadline issued to the companies by the court, the CEOs of the ridesharing companies are required to submit by September 4, sworn statements with “implementation plans” for complying with the law within 30 days if the court upholds the earlier injunction order and if the referendum fails.

Oral arguments are to begin October 13, and Lyft’s spokesperson Julie Wood said they will keep fighting.

“While we won’t have to suspend operations tonight, we do need to continue fighting for independence plus benefits for drivers,” Wood said in a statement.

Uber and Lyft are counting on their drivers and the public to win the referendum. The companies have been known for inciting public’s empathy just to have their way with the government. They have made it clear that they can’t afford a business model that will require them to pay the minimum wage and other workers benefits, as it will mean less drivers and expensive rides.

But unlike other times when Uber had used public empathy to get away from regulators, coronavirus appears to have worked in favor of the government. Industry watchers said that suspending their services will have little impact on the government’s stand as lockdowns in many US states including California have restricted people’s movement for months, warning riders zeal to fight for cheaper transport.

Uber has been caught up in a very difficult situation in its parent state California, as it is its largest market in the US. The ridesharing company has been weighing its options ever since the AB-5 came into force in May, which includes using a franchise-like model to license its name to fleet operators in the state and avoid employing drivers directly.

The company has argued that drivers are not the core of its business; therefore, the AB-5 law doesn’t apply to them. But the court had dismissed the claim and had ruled against its gig economy that the state said it’s oppressive to drivers and goes against the law.