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The Unfettered Response: The Political Risks of a Globalized Supply Chain

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I want to change it up today. Unlike the majority of leaders, I want to speak to you and not at you. So, I’m going to start by posing a question… ‘What’s the issue with transpacific business agreements?’ It’s a question that the majority won’t even consider, let alone ask; it’ll be deemed ‘racially stimulated’ by the Democrats, incomprehensible by the traditionalist Republicans and Conservatives. But that’s okay because they don’t need to ? COVID-19 has already provided the answer. The world’s most recent pandemic, for all its sins, has done one great thing: it has exposed a crucial flaw in our current obsession with globalization and international product acquisition. And, nowhere has shown that better than the transpacific, Chinese to United States supply-chain.

Another Day, Another Dollar

In recent decades, the trade game has changed drastically. With trade barriers falling and international logistics improving, the production of products from measly metal hinges to the all-important pharmaceuticals needed in the day-to-day, American life, has been shifted to lower-wage countries. These countries, primarily located in Asia and Southeast Asia, offer lower sourcing costs than domestic suppliers. And even when the higher costs of obsolescence, storage, and transportation are taken into account, Asian trade partnerships are still preferential for the good ol’ capitalist business-owners of the West.

Preventative Politics

It’s all well and good, having a national anthem that exposes our love of free products, but unfortunately, there is one catch when it comes to globalization and international supply-chains. Politics and the policies and regulations that come with it. They control the trade in-and-out of national ports, and they inject a degree of competition into the global playing field, preventing one or two parties from birthing a behemoth of wealth production. The condom of the trade game, one might say. But just how big has it got to be, to successfully control a supply chain of a previously unseen magnitude, between the two most powerful nations of the day?

The truth is, I’m not sure it matters all that much because, with the spread of COVID-19 and the subsequent disruption of trade, February marked a shift in the outlook of American businesses. What matters most is that we look at both the past, in the form of the trade war between the United States and China, and how it paved the way for businesses facing the all-encompassing present, COVID-19 pandemic. Both instances have almost destroyed the existing supply-chain relationship between the two nations and, for the most part, shows the downfall of a fairly tumultuous transpacific pairing.

The Trade War Foundation For COVID-19:

‘If U.S. supply chains continue to be heavily reliant on China, we could have issues further down the line.’ Have you heard those sentiments before? Most likely. It isn’t a new train of thought. For years now, U.S. importers and regulatory bodies around international trade have had a myriad of concerns, including but not limited to human rights violations and intellectual property theft. For examples of both, you should check out the suicides committed in China-based Apple factories, run by Foxconn, as well as the mass availability of ‘cheap’ alternatives to flagship tech products produced by Chinese companies that copy the iconic designs and specs, while drastically undercutting the extortionate price tags. That very theft of intellectual property is just one of the many reasons why the U.S. has imposed tariffs on China, under Section 301 ? a cornerstone of phase one of the trade deals between these transpacific powerhouses.

It isn’t just the United States, though. The world at large, nudged by U.S.-imposed sanctions on China, have started to question the profitability of Chinese suppliers, in general. With a growing spotlight on the Chinese manufacturing industry, the government has been forced, courtesy of Western-regulated authorities, to raise the minimum wage of the Chinese workforce. The changes saw wages rise from a yearly average of 30,700 to 72,088 Chinese yuan between 2010 and 2018, which is great for the employees, but not so great for the budget of Western companies, whose procurement budgets fund operations for factory owners in the People’s Republic of China.

In response, we’ve seen a large number of organizations looking to diversify their manufacturing portfolio, reorganizing supply chains away from Chinese-dependency. It was always going to happen, but the ongoing trade war and U.S.-imposed tariffs worth hundreds of billions have tipped the transition over the edge, pushing companies across the spectrum to look elsewhere for their procurement needs.

Semi-prepared for The Pandemic

I’m not going to say, “yay for trade wars,” because let’s be honest… it has left the global marketplace in a state of high-volatility, and it has, in many cases, been difficult to mitigate risks. That said, the unpredictable nature of trade in recent years may well have better-prepared businesses for survival in times of pandemia. ‘Why?’ I hear you ask… Simple. American industry had already started to diversify their supply chains, meaning that, while the nation as a whole is heavily dependent on Chinese productivity, many companies can still provide products and services without China.

In essence, many companies had already started to outsource their manufacturing needs to other countries, like India, Thailand, and Vietnam, which are now competing in the low-cost manufacturing space with China. It’s only a first step, but it is one that sees a Western civilization with deep roots in Chinese industry breaking away from an overarching dependency on the East Asian nation, shielding itself from the potential ramifications of future tariff impositions, policy changes, or viral outbreaks.

The Great U.S Healthcare Squeeze

Unsurprisingly, COVID-19 has brought to light that our medical device and pharmaceutical supply chains are also heavily reliant on China. In 2019, the U.S. imported $5.2 billion worth of medical equipment alone, while an estimated 80% of active pharmaceutical ingredients used in the United States come from both China and India.

The result of these statistics? An exorbitant amount of risk. As we have seen, when times of crisis strike on a global scale, relying on foreign sources for daily medical supplies has left us in a state of panic, fearing that our current stocks may well run out, leaving the population without its pharmaceutical needs. That’s a huge problem, and its repercussions are gripping the U.S. ever-tighter as the weeks pass by.

But another issue that is hindering the U.S. healthcare system in its fight against COVID-19 is, unfortunately, internal. I want to say that, if this state of pandemic hadn’t hit, this issue would be null and void, but as it has, I’m going to have to call out the actions of the Trump administration. In the past two years, increased tariffs on Chinese medical equipment have forced Chinese manufacturers to sell their products to other global markets, withdrawing them from the United States. The United States now finds itself struggling to meet the demand of its medical staff, with a severe lack of the personal protective equipment needed to protect its doctors and nurses from the virus that they are desperately trying to treat and eradicate.

To mitigate the shortage, the U.S. has granted temporary exemptions on a myriad of medical imports from China, which will last until the first day of September 2020. Unfortunately, the Trump administration won’t wipe the slate clean, though, with the concept of waiving the tariffs on medical goods altogether being seen as a potential show of weakness. At the peril of many States-based businesses, the government will resume its position, disciplining China through tariff-imposition, regardless of the economic downturn that this pandemic will inevitably bring.

The Dependency vs. Discipline Debate

Which brings us to another problem that we face, in the shadow of COVID-19. The authority of those who previously led the world as thought-leaders, upholders of democracy, and providers of stability; the bastions of free-speech and power ? the West. It is widely recognized that China has either misled the world with its portrayal of COVID-19’s effects on its population or is telling the truth but withholding vital information on how they managed to get the virus under control to limit the loss of life.

As a collective, European nations, the United Kingdom, and the United States want to hold China accountable for its actions. Self-elected or not, it has been our responsibility to police the world for several decades now. And, that was sort of okay with the Middle-East, or in our wars against narcotic distribution or global terrorism. The problem now, though, is that despite the recent shifts away from China, we all continue to be heavily dependent on China for our manufacturing needs, and we can’t truly discipline Beijing because let’s face it, you don’t bite the hand that feeds you.

A Future of Risk For Supply Chain

It’s hard to predict when our current time of crisis or the ongoing trade wars between China and the United States will end, but with experience of both under its belt, industry leaders in supply chain management and procurement are planning ahead and attempting to find ways to mitigate any future disruption to our trade-partners. Whether the solution is still a transpacific partnership, nobody knows, but the parameters for the offshore sourcing of products and materials have now changed. And, while tariffs rise, supply chains collapse, and political tensions grow, one thing is for sure: political risks aren’t going anywhere. Understanding the increasing dangers of a multifaceted political landscape and establishing risk-mitigating courses of action is imperative for ensuring business continuity and safeguarding your profits. Trip to Mexico, anyone?

Tekedia Live Tomorrow Will Focus on Facebook Shop, Fintech and Ecommerce

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On Tekedia Live tomorrow, 11-11.30am Lagos time, connecting via Week 15 of Tekedia Mini-MBA digital board, I will focus on the implications of Facebook Shop on the African ecommerce and fintech ecosystems. If all business profiles on Facebook and Instagram become stores, and Facebook already a “continent” of itself, I expect a major dislocation in the world of digital ecommerce.

Facebook is expanding into the world of e-commerce, announcing a new service that puts it in competition with Amazon and eBay. Facebook Shops will allow businesses to set up free “storefronts” on Facebook and Instagram…

Facebook is a website where most people spend a significant amount of their online time, and if they can buy most of the things they need therein, the value propositions for other ecommerce platforms will diminish. 

As that happens, I see a disintermediation for the world of fintech. If Facebook can help me process that payment, why do I need a fintech to waste 1.99% since Facebook direct fees will naturally be lower? We will examine the implications and two articles I have in Harvard Business Review on this redesign.

The biggest risk to Amazon, from Facebook Shop, is that the commission it takes on sales from vendors is the business. Commission on sales is not Facebook’s business and Facebook plans to waive that commission for businesses that sell on its platform. If you sell books on Amazon, you will pay Amazon say 10% as commission on gross. But on Facebook, that is your money to be kept. Facebook does not need the commissions as its core business is advertising but Amazon needs that money as that is the business of the merchant aggregator. Facebook Corp is a “continent” with an excess of 3 billion people, well ahead of Amazon’s forest. On logistics, provided you are not promising same day delivery, most economies with functioning postal services will serve these Facebook vendors.

To join Tekedia Live, click the Week 15 session here. As always, everything will be recorded and available in the Board for those who cannot make it. This is part of our Revision Week of Tekedia Mini-MBA.

Tekedia Mini-MBA: Next Week Revision Sessions To Be LIVE

Tomato Jos Raises €3.9 Million Series A Round

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Tomato Jos, an agro-processing company focused on the local production of high-quality tomato paste for the African market, has completed a EUR 3.9 million Series A round. Goodwell Investments, via its West Africa partner Alitheia Capital, led the round with participation from Acumen Capital Partners and VestedWorld

Tomato Jos was founded by Mira Mehta in 2014 with the vision to create and retain local value-add to the tomato value chain, reduce post-harvest losses, and improve the lives of smallholder farmers. Since its inception, Tomato Jos has focused on securing its supply chain through primary production. The combined €3.9 million Series A funding boosts the transition to its next stage of growth — the processing and distribution of tomato products. Growth plans include the installation of a drip irrigation system and a processing plant that can produce 24 tons of finished product per day. At scale, Tomato Jos will work with thousands of smallholder farmers on over 2,600 hectares of land, putting more than $1M of direct income into the local economy each year.

“Processing has always been the plan for Tomato Jos, but to get there, we spent a long five years working only on farming and primary production to make sure that we had a really solid foundation in place”, commented Mira Mehta, founder and CEO of Tomato Jos, on the investment. “Everyone at the company is extremely excited to take this big step forward into the world of food processing and value-add production!”

While Nigeria is the second-largest producer of tomatoes on the continent, farming inefficiencies create a demand-supply gap resulting in Nigeria also being one of the biggest importers of tomato paste in the world. Tomato Jos works to increase yields and incomes of the local smallholder tomato farmers it works with, boosting the sector with an improved capacity of farmers, reduced post-harvest losses, and a high-quality product.

“With a rapidly growing population driving demand and an increasing focus on improving the sufficiency of the agriculture sector, there is a big opportunity for domestic tomato paste production,” said Mobola da-Silva, Partner at Alitheia, Goodwell’s investment partner in West Africa.

“Tomato Jos has chosen the right market, business model and management to succeed as a truly inclusive business within this environment. As an agro-processing company that sources from local smallholder farmers and provides affordable access to finance in the form of farming inputs to farmers, Tomato Jos is a good fit for uMunthu’s inclusive strategy of investing in agribusiness.”

By connecting local farmers to domestic consumers, Tomato Jos helps to improve the lives and incomes of smallholder farmers and increase the sustainability and stability of food supply in Nigeria. Tomato Jos directly supports over 70 smallholder farmers across three growing cycles. During this time, smallholder farmers’ average yield has grown by over 340% from 5 to 22 metric tons per hectare, while their average income increased by 455%.

CrossBoundary provided advisory support to this transaction through USAID’s INVEST program, funded by the USAID Southern and East Africa Regional Missions in support of the US Government’s Prosper Africa initiative. The advisory support helped Tomato Jos respond to critical investor questions as part of the due diligence process; and enabled Goodwell Investments, Acumen and other investors to gain further insight into the size of the opportunity and the value that Tomato Jos has created up to this point.

“Acumen Capital Partners is thrilled to join Tomato Jos’ investors to help the company continue to develop a world-class vertically integrated tomato processing operation in Nigeria,” said Tamer El-Raghy, Managing Director of Acumen Capital Partners. “Tomato Jos is positioned not only to locally produce tomato paste, which is mainly imported into Nigeria but to help Nigerian smallholder farmers increase their income by increasing their yield by 3-4x.”

“As investors in the Tomato Jos business since 2017, we are incredibly proud of this dedicated, resilient team and recognize the many obstacles overcome to get us to this point. The addition of Goodwell Investments, Alitheia, and Acumen Capital Partners will be a great resource for this highly impactful company, and we look forward to working with them,” remarked Jeffrey Stine, Managing Director of VestedWorld and Tomato Jos Board Member.

“I am really excited to partner with investors who understand and care about who Tomato Jos is, what we are trying to accomplish, and why this work matters so much,” noted Mehta.

Tomato Jos is an African agricultural production company that believes in the power of farming and processing local food products for local consumption. Established in 2014, Tomato Jos has focused solely on primary production of tomatoes, soya, and maize to demonstrate that global excellence in agriculture is achievable in Nigeria, to train a large network of smallholder farmers to grow high-quality produce for the company under mutually beneficial systems; and to guarantee enough raw material (tomatoes) to support an investment in a tomato processing facility. Growing from 2Ha to the current 500Ha, the company has made tremendous leaps towards higher yields at lower production costs. Tomato Jos relocated to Kaduna in 2017 and the State Government has provided consistent invaluable support with the result that Tomato Jos now operates the largest active tomato farm in Nigeria and supports 2,500 Nigerians through direct and indirect employment.

Facebook Shop, Instagram Shop, Google My Business Shake African Tech – To Affect Ecommerce, Fintech, etc

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Two things: Facebook unveiled Facebook Shop, and Google partnered with Ecobank to “offer timely and relevant solutions, including Google My Business and Google Ad products” to the bank’s customers. Both solutions from the ICT utilities go back to my warning call in a Harvard Business Review article where I examined the future of African tech in a world dominated by Google and Facebook. The Google product will abstract what many African tech firms offer for largely free and Facebook Shop will become a mortal threat to many ecommerce companies. By the time Facebook adds Libra and an evolved payment system, turning Facebook, Messenger and Instagram into a global market platform, African fintechs may struggle. Practically, if you can buy from a Facebook Shop and pay therein, you will not see any incentive of clicking out or launching another app.

Starting today, you’ll be able to browse and buy products directly from a business’ Facebook  Page or Instagram profile.

Both Facebook and Instagram already supported a degree of e-commerce — for example, Facebook has its Marketplace and will likely make a bigger push through its Libra cryptocurrency initiative, while Instagram allows users to buy products featured in posts and ads. But the company’s new tools go further, enabling businesses to create a full-fledged Facebook Shop.

Creating a Shop is free. Businesses just upload their catalog, choose the products they want to feature, then customize it with a cover image and accent colors. Visitors can then browse, save and order products.

Yet, this can also be good for small companies especially those with solid digital game plans. Simply, all you need is to have a Facebook Shop or Instagram Shop, and by doing that Facebook helps you run a digital platform. Yes, there is no need to hire a web developer and maintain a website since you can sell right on Facebook. This service will knock out many tech services and make some fintech solutions irrelevant especially not selected as integration partners. People may even send you to Facebook to process their payments form their websites.

Those businesses will be able to create a Facebook Shop for free — they just upload their catalog, choose the products they want to feature, then customize it with a cover image and accent colors. Visitors can then browse, save and order products.

Facebook’s vice president of ads Dan Levy said that while the company will charge “small fees” on each purchase, the real monetization will come from driving more advertising. (Shops can also be featured in ads and stories.)

Yet, there is nothing new here. Facebook has been the #1 ecommerce operator in Africa. In January 2018, I wrote on what was to come: “This has been expected. I have predicted that by 2022, the ecommerce platforms we may have are really Facebook, Instagram and WhatsApp in Africa.  I expect these ICT utilities to add store features in their platforms to make it easier for people to list and sell things. That also means that people can get paid easily”. According to Mark Zuckerberg, Facebook CEO, Covid-19 pandemic accelerated the evolution of the Shop product in a video stream to Facebook users.

According to Geopoll, a polling company, Facebook group is growing massively, threatening companies like Jumia and Konga on ecommerce. The informal groups in Facebook are now ecosystems of digital commerce as users use them to shop without going to the traditional ecommerce companies.

.. Yet, this goes beyond Facebook; Instagram would be the best show room most businesses would have in Africa. That is already happening in the continent as photographers, designers, and artists are abandoning traditional websites to focus on their Instagram engagements. As ICT utilities like Instagram put store features, in their platforms, many things would happen: they will disrupt the traditional nexus of ecommerce.

What To Expect

The dominance of Facebook group as an ecommerce ecosystem, especially for marketplaces, would be driven by the following as noted in that Jan 2018 piece:

Free Internet: When you shop on Facebook, under the Internet Free Basics, you do not waste mobile credit. This means that more people will increasingly adopt it. It puts the traditional ecommerce players on clear disadvantage.

Trust: Facebook deals with the issue of trust in African ecommerce. Both the buyer and seller have clear linkages with others as the accounts do not just appear. So, it makes the bonding better. You would see a seller account with 2000 likes and that boosts your confidence level that the seller is genuine. Traditional ecommerce companies do not enjoy that since accounts are not socially associated in their platforms.

Commission: We expect Facebook commission to be lower compared with traditional ecommerce. The implication is that more people will flock to Facebook group. The Facebook group has an element of entrepreneurial freedom since the sellers can “build” the stores themselves.

Network effect: While a company like Konga is hosting about sub-500k active users in its platforms, Facebook has largely everyone that is online in Nigeria. That is a huge advantage. That can move sellers to operate accounts there.

Facebook vs. Amazon

Interestingly, Facebook may offer a real challenge to Amazon in ways Walmart’s Jet was unable to do. Walmart is shutting down Jet and repositioning its Walmart.com. So, this evolution of Facebook, of turning business profiles into shops, should worry Amazon.com because if people feel very comfortable buying things while on Facebook, the incentive to open the Amazon website will diminish. Yes, if people do not visit Amazon, that will do it for Amazon. A high degree of abstraction and disintermediation would be expected with this industry-shaping move by Facebook. For eBay, it may be the end.

Facebook is expanding into the world of e-commerce, announcing a new service that puts it in competition with Amazon and eBay. Facebook Shops will allow businesses to set up free “storefronts” on Facebook and Instagram, working with third-party services including Shopify. CEO Mark Zuckerberg says the move will help rebuild the economy and support small businesses, which have been suffering in recent weeks as physical shops are shuttered. Online shopping has seen a bump during the pandemic and e-commerce companies have drawn record sales.

Facebook Groups To Become Africa’s #1 Ecommerce Platform

People, African ecommerce and fintech in a world of Facebook Shop and Instagram Shop will be different.

Bloggers and Media Platform Owners – Let’s Work Together

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