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Open Letter To Buhari: Steps To Be Taken To Cushion The Effect Of Covid-19 Pandemic

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Due to the Covid19 pandemic and its ravaging spread like wildfire across the country, the various governments at state and federal levels have taken measures to put an end to the devastating effect, should in-case the figures soar in a geometric progression, while recovery and health cure stands at an arithmetic growth rate.

Nigerians over the following past months have resulted in disobeying the lock-down rules and orders, protests against the lock-down and massive looting and robberies across the country. Should Nigeria provide incentives and palliatives to aid the suffering of the people? YES. Can we afford it? NO. WHY? Because as a country with a single sole source of revenue coming majorly from oil exploration and exportation can’t currently afford such due to the decline in the prices of oil at the global oil prices, a fall that saw even the unique Brent crude crashing.

In this open letter to the president, I suggest he does the following to see the following positive effects on the general economy:

Distribution of facial masks and hand gloves to be produced and locally sourced thereby increasing earnings and creating a source of livelihood for the teaming populace

  • Upliftment of the total ban of movement from 24 hours in day and limit it to just 4 hours a day
  • Enact rules that enforce the mandatory use of the facial masks and hand gloves in public outings
  • Create a general rapid mobile court, and sentencing unit for those found guilty of violating the Covid-19 rules.
  • Create a special task force team that ensures the social distancing rules are strictly adhered to in public places, thereby creating more job opportunities for the teaming unemployed among the general populace
  • Distribution of free hand-sanitizers to be locally sourced and produced by the local populace
  • Make available washing and disinfection apparatus at public places in strategic locations like airports, ports and government houses.
  • Set up a special committee to look into the total overhaul and rehabilitation of the healthcare system and its practices to meetup with international standards and guidelines by at-most 2022
  • Set up another special committee to look into the post economy recovery and diversification to house and accommodate extra sources of revenue generations for the country.Agriculture, technology and logistics should be the core areas of research to further cushion the adverse effects of the lock-down.
  • Direct anti-corruption bodies and organizations to probe cases of fraud as regards the disbursement of funds meant to aid and relieve the suffering of Nigerians during the global pandemic crisis, lock-down and stay home period.

Week 12 Session

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Notes: These are contextually related articles on this week, extracted from the Written Materials. Sears’ Catalog Has Speed, Amazon’s Search Provides Velocity and Direction Into Future The Demand Pyramid – Stimulating New Markets Through Perception Demand Stimulating New Markets Through Perception Demand This week, we will examine a subset of marketing called  Perception Demand Marketing.  […]

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The Demand Pyramid – Stimulating New Markets Through Perception Demand

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I just finished the Class Note for next week’s session of Tekedia Mini-MBA (register for next edition) which goes live tomorrow on the Digital Board. We are focusing on growth through stimulation of new market nexus, using Perception Demand which I have written extensively in Harvard Business Review. Until you can reach that mountaintop of Perception Demand, your leverageable moment cannot come, at scale. I share some components to explain the N.E.P of the thesis.

Needs Customers know what they want and look for them in the market. Many companies pursue to serve those frictions which are evidently known. For example, a customer wants electricity in Enugu Nigeria and an electricity company offers that via coal.
Expectations Customers’ needs have been met but they expect a new dimension of service. Consider an environmental activist who is being served with coal power in his house in Enugu Nigeria. Yes, even though the needs have been met, the customer will still be expecting to power the house with renewable energy source like solar or wind. Any day a company offers solar solution in that locality, at competitive pricing, that customer will possibly sign-up, disconnecting from the coal solution.
Perceptions The customer has never imagined or ever thought of this demand domain. The customer never conceived of the possibility or existence of this friction. However, the day, the customers see the product, the customers move in droves because the product clearly met their needs, exceeded their expectations and took them into a new domain by fixing their frictions. Most times, focus groups and surveys cannot capture perception demand because until the users have the products in their hands, they cannot make sense of the value. See my Harvard article in next section of this class note on how Verizon missed Apple iPhone, and Steve Jobs’ lack of interests on market study. The legend had posited that even customers do not know what they want! But when you give them the “next big thing”, they come to party. So, for him, the plan was to go into that esoteric level of creativity to stimulate latent needs only few like him could decipher, and turn the consumers and customers into fans. Greatness comes via stimulating and serving Perception Demand. On the pyramid, it sits on top because only few can get there.

Videos, Written Materials, Cases, etc are in the Board – out 12 noon Lagos time tomorrow.

Have A Plan, Define That Future

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Have a plan, define that future – and execute your career playbook. Make it yours, not another’s.  Find a way to become good at something, to make people recommend you in your absence. To become a great friend to a RICH man, you must work hard to help him make more money. Then, you can make yours, from him.

After COVID-19, Innovative Financing Will Be Needed To Solve Africa’s Health Problems

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There are now over two million COVID-19 cases globally, and about 30,000 confirmed cases in Africa. The World Health Organisation (WHO) has said that at best the disease could kill over 300,000 people in Africa , while a worst-case scenario may lead to the death of as many as three million people. With this in mind, Africa could become the epicentre of deaths by the virus. Clearly, these statistics are scary, but they hint at the necessity of responsibility by African leaders. The global pandemic has set the conditions that will require Africans to look inwards if they are to proffer solutions. 

There is a silver lining to that bad news. With the right interventions, COVID-19 will not be the end of Africa – many African countries will come out shaken but intact if the right interventions are done. Presently, countries on the African continent have enforced nationwide lockdowns. This includes the restriction of movements as well as the ban on large gatherings. While these are not the only necessary solutions to curbing the pandemic, they will go a long way to help flatten the curve. 

A lot of things will change after COVID-19; economy, politics, government, religious beliefs, public health etc will change.  Many of these changes will affect Africa. The defining moment will be how African leaders address these post-COVID changes. Most importantly, adequate focus must be given to healthcare. Years of neglect and underfunding has led to a massive decay and deterioration of healthcare systems in Africa. 

      Source: WHO 

African leaders must invest in healthcare systems

Africa has suffered the effect of a crumbly health system for a long time. More so with the COVID-19 pandemic, the flaws in our health system have been further exposed. It would have been expected that a continent that has suffered the effect of many endemics such as malaria, polio, tuberculosis, HIV/AIDS and still battling with Ebola and Lassa fever would have been more prepared. As it stands, Africa is more vulnerable to the effect of the pandemic more than any continent of the world. 

Africa is home to more than 70 percent of the worlds’ poorest people with the weakest health system globally. Limited public funding and lack of political will have been the major challenge affecting healthcare in Africa. For instance, the Nigeria government only budgeted N427.30 billion for health care in the 2020 budget, which amounts to just 4.14% of the budget. A breakdown shows that only N2000 (approximately $5) is budgeted per citizen for the entire year compared to 2,200 pounds ($2,700) that the UK government has budgeted per person in its 2020 budget. This is a far cry from the $34 to $40 a year per person that the World Health Organization considers the minimum for basic health care. So far, only five countries (Botswana, Rwanda, Zambia, Madagascar and Togo) have achieved the 2001 Abuja declaration target by Africa Head of States of 15% budget allocation for health by African countries.  

After this pandemic is over, I expect African leaders to step up and invest massively in health care. I have a firm belief that with the right investments, Africa can solve its health problems. According to the Healthcare and Economic Growth in Africa report published by UNECA, Africa’s current health financing gap stands at $66bn per annum. To close this huge gap, innovative financing through Public-Private Partnerships (PPP) will be needed. Private investors need to take up impact investing if the Universal Health Coverage (UHC) target of the World Health Organisation will be met.  I would love to see a PPP arrangement where the government provides the basic healthcare infrastructure while a private entity runs the operations. PricewaterhouseCoopers’ (PWC) report on models, lessons and trends for the future of PPP in healthcare identifies leading practices and innovations in healthcare PPPs.

Also, it is time for Africa to start localising its solutions to healthcare. In the years to come, the ability to create sustainable homegrown health solutions will be very significant. There has to be adequate funding and investment in pharmaceutical research so we can employ local solutions to our health problems. The copy and paste approach of the West adopted by the political class will not be able to solve our health problems. We cannot continue to depend on foreign help forever when there are opportunities for home-grown solutions. African governments need to open up the continent for local manufacture of drugs and health products and support health innovators to invent, deploy and scale up health solutions that are useful for local African communities. Local health innovations will also provide jobs and help in driving the economy.   

It is time to support the growing startups and innovation culture that is deepening its roots in the continent so as to harness the potential of technology on the healthcare systems. 

According to Forbes, there are over 600 technology hubs and incubators across Africa. African governments need to invest in more digital initiatives to fight against recurring and emerging health diseases and infections. For instance, in Uganda, Mamaope Jacket, a biomedical “smart jacket” designed by Brian Turyabagye, can quickly and accurately diagnose pneumonia, In Cameroon, Arthur Zang invented the Cardio Pad which is a handheld medical computer tablet that allows healthcare workers in rural areas to send the results of cardiac tests to specialists via a mobile phone connection. Lifebank, established by Temmie Giwa-Tunbosun is tackling the problem of blood shortage in Nigeria and till date has helped deliver over 2000 pints of blood to patients across Nigeria.

These initiatives show the availability of interest and capacity, what is lacking is reliable funding. Donor and multilateral organisations like the African Development Bank (AFB), Bill and Melinda Gates Foundation, Dangote Foundation, World Health Organisation, the World Bank and several others have continued to donate huge sums to tackle health challenges on the continent, but more needs to be done especially by the political class. Healthcare funding should be prioritized and there is no better time than now.  

Dayo Ibitoye is a public policy analyst and International Development Practitioner. He writes from Abuja.