DD
MM
YYYY

PAGES

DD
MM
YYYY

spot_img

PAGES

Home Blog Page 6597

Importance of Motivational Speakers

0

I watched a video that showed a dog ‘attacking’ a tiger. The tiger ignored the dog for sometime and then fought back. As expected, the tiger went for the kill. The caption on that video read, “This dog must have listened to a motivational speaker”.

A lot of posts and comments are coming up daily on why people shouldn’t listen to motivational speakers or read motivational books. The first time I saw a post like this, I was appalled because I know the importance of motivation in people’s daily lives. Even learning can’t take place if the learner is not motivated. So, why do people all of a sudden turn against motivational speakers?

I don’t really know the answer, but I think I can make some guesses from my observations. From what I gathered, most people believe that motivational speakers misguide people. I won’t debate on this because it is a matter of personal experience. However, it will be worthy to note here that most motivational speakers aren’t experts in what they ‘teach’. They only talk based on their own experience. And by experience, I mean what they have encountered or have seen others encounter, or even feel that others encountered, within their locality. In other words, they only express what they know, and not what is obtainable everywhere. So, it will be wrong for a Nigerian to apply what is ‘taught’ by an American motivator because they operate in different environments with different cultures and values.

Another argument against motivational speakers is that they don’t walk their talk. This argument is as old as man (remember the case of the Pharisees in the Bible). A good example given by most people here is that most motivational speakers advise people to walk away from job interviews because the interviewers were wasting their time. Another matter like this I came across is where a man complained that his wife always talks to women on how to manage their homes while she couldn’t handle hers. Anyway, like we were told in the Bible, listen to their words but don’t do what they do (lol). And like Igbo’s saying goes, “use your tongue to count your teeth” (meaning that you should act according to your discretion).

The last pointer against motivational speakers is that they are sometimes pushy. Most of them give out the air of ‘experts’ and tell their listeners and readers to do things exactly the way they (the speakers) prescribed if they want to succeed. These speakers fail to give their listeners and readers the room to do things differently. This approach of theirs can cause frustration and depression for a lot of their followers because the prescribed methods may just not work for them. By the end of the day, the negatively affected followers will either find out that there are better options or will wallow in their despair. Either way, the motivational speakers lose their fans.

Despite all these things, motivational speakers are still needed. For starters they are the tonics of the mind. Listening to motivational speakers is like taking daily dose of blood tonic and multivitamins so that you will stay healthy. This doesn’t mean that you don’t have blood and energy to move you into action; it only means that you will hardly get fatigued as you carry out your works. Motivational speakers are there to ensure that you don’t lose hope and focus in your endeavours.

Motivational speakers are morale boosters. I have personally experienced this part of them. Anytime you feel down and you listen to good a motivational speaker, you will be surprised at how he will lift up your spirit. Their talks can supply people with the zeal to carry out difficult tasks. They always seem to reach down deep into that part of people that inspires them. They can make their audience see opportunities in their challenges. They make their audience want to act and achieve positive results.

Good motivational speakers heal their listeners and readers. They usually do this by using their stories to make their audience feel that they are not alone in their struggles. They make their audience see that whatever they are passing through is not peculiar to them. Most people who are facing emotional, mental and psychological trauma usually get some relief after listening to speakers that addressed their problems. They inspire people to make changes that will help them in their personal and professional lives. They help people to look deep into their lives and see themselves in a positive light.

Finally, motivational speakers give their audience the feeling of companionship. Every motivational speaker is seen as a ‘friend’ by his audience. They always give people the feeling that they (the speakers) care about them. Being a motivational speaker means one has to open one’s door for constant communication from one’s audience. This duty of motivational speakers has saved a lot of people from harming themselves.

In all, motivational speakers encourage people to act – both positively and negatively. The world needs them. We all need them. But then, we have to sieve through to make sure we are listening to good ones.

Fixing The Root Cause of Nigeria’s Corrupt Society

0

When I talk about corruption and its banes in Nigeria, I think I hold a different view and that has sometimes been met with contempt by people. My response, whenever I’m asked about corruption and its solution in Nigeria, is simple and straightforward: ‘The problem of corruption in Nigeria is foundational. To just be throwing a tantrum at corrupt politicians, leaders, companies, youths et al., is like taking the problem from the head. We need to check and correct our fundamental values and ideals as a people because it is by them we do everything we do.’

The majority of people blame the corrupt system; I blame the wacky values that birthed the corrupt system. Some others blame the corrupt leaders; I blame the parents, guardians and decayed society that groomed the corrupt politicians!

What are our governing ideals or precepts as people? I ask.

To rid Nigeria of corruption, we need to start instilling good ideals and God-fearing attitude in our people from the tender age. As a matter of urgency and importance, we must begin to teach people (while they are yet teachable — most especially when they are kids) to stand and live by good precepts, regardless of the decay or anomalies they find in the society. Let’s inform them that they will consistently (yes, they always will) be faced with moral threats but they should always stand their ground, no matter what.

Thus, as these kids mature and grow into adults, our current crop of corrupt adults would be phasing out, and gradually, we would be building society and systems where sanctity is extolled and strength, effort, and intelligence channeled into right ventures.

I recall when I went for a job interview in one of the Asian countries’ High Commission at Victoria Island, Lagos. After scaling their computer-based tests, I was invited for an interview. I had answered a number of questions when one of the interviewers asked me what I could say about the corruption in the country. I just simply gave them the response above. I told them further that it’s not just about leaders; even most of the young lads they see on the street believe that they have to be corrupt before they can survive or achieve anything.

I thought I was speaking sense to my potential employers until I was told that I was yet to answer their questions! No doubt, they wanted me to start shouting and calling names of politicians: the popular thing people do. And this might not be unconnected with my not getting the job later on!

Now, this is not to say that our politicians are not corrupt or that we wouldn’t have fared better if we had had accountable leaders with high integrity in positions of authority, but the issue here is that we are not facing the right direction as far as eradicating corruption in Nigeria is concerned. We can’t only be condemning our leaders when our younger ones — our foundation for tomorrow — are gravely rotting away — value-wise.

Throughout my three decades on the surface of this earth, I have always seen people condemn the government. As one government left and another assumed position, people continued the same lamentation! Can’t we see that this whole thing is not working? Only people of folly would be doing the same thing in the same way, and without desired result, but continue to do it that way!

This piece is a call for us to critically look at the situation of corruption in Nigeria and start tackling it the right way. Posterity will not smile on us if we do not go back to building our moral system and set people’s idea about the way of life, work and wealth accumulation aright.

God bless Nigeria!

The OPay’s Massive 1% “Tax” on Nigerians

5

OPay has hit Nigeria’s legendary “long” gestation period before a business can turn a profit. Because you are your own electricity board (via your generator), your own waterboard (via your borehole), your own police (via your guards), etc, you have many inefficiencies in the utilization of your factors of production. Unlike in the U.S. or Europe, where your real challenge is growing the business, in Nigeria, you have to deal with orthogonal matters that may trip you the whole day. Yes, the generator man forgot to buy diesel and now there is no light to power the laptops!

So, for OPay, a platform fintech, which began life with the American startup playbook with the typical unlimited ocean of capital, it is looking like things are not working out. That explains why the company has become another “tax agency” in Nigeria by taxing its customers. But unlike the government tax agency where Senators can easily approve bills they have not seen, OPay does not even need Senate: it wakes up in the morning and changes its fees. 

People, we have an OPay double clip (hello Ireland and Amsterdam double dips, sure for tax reduction techniques). It involves wasting N45 for first transfer of your money from OPay wallet to your bank, and then 1% flat fee subsequently. The  1% was after a revolt by the believers; the company had set it at 2%. At 1%, every bank in Nigeria at our regular N52 flat fee offers better value.

OPay is facing perhaps its first-ever backlash from customers. On Tuesday, users found out they had to pay a 2% charge for transferring money to other banks, at a minimum rate of N15 per transaction. OPay apologised for not communicating the increased fees to its customers. The company then revised the fee to N45 for the first transaction a user makes in a day, while subsequent transactions will incur a flat 1% processing fee. (TC Daily)

Let me say it here: if OPay’s playbook is to “tax” Nigerians this way, it has no future. It has been proven that Nigerians like FREE things. If you try to ask them to pay, they move in exodus. Yes, provided it is free, you are the best service provider. Any playbook that depends on attracting users with freebies and expecting a paid conversion without a new level of product evolution will fail in Nigeria. So, OPay, you can burn your $50 million war chest, and the day that money runs out, all the users will look for the next deal in town. There is nothing like lock-in in Nigeria because the hardest thing is to get a Nigerian to spend money!

Sure, OPay may be using these fees to deepen intra-Wallet transactions where everything stays in its ecosystems. In other words, provided no one is transferring outside the Wallet, no fees will be incurred by the users.

But this redesign is actually good news in the ecosystem: it validates one thing – OPay is not doing magic by making costs to disappear. With the subsidized rides on ORide, OBus and OTrike, one could have imagined that this company was not under the gravity of high cost of doing business in Nigeria. But hello – OPay is just typical. It is being normalized in the beautiful nation. If you think you can achieve what took Paga about ten years in 18 months, Lagos Lagoons will welcome your ideas and OLX, Efritin, etc may be like peers in the swimming rivers.

Uber Follows Amazon, Unveils Ad Business

0

Uber needs profitability because its public share price has become an international yoyo, about 50% less than its last rumoured private valuation. One new plan in the playbook is to run adverts in its UberEats. If that becomes successful, Uber could make a strong case that its future is assured before those concerned investors.  Interestingly, selling ads in UberEats is a great vision because it is likely going to be far more effective to tell someone who is looking to eat, a place to eat, than showing ads to someone, as Google does, who may just be researching “eating”. My point is this: merchants and owners of restaurants may get better value on UberEats that whatever they get on Google.

Uber will become an ad platform, selling space inside its Eats app to restaurants hoping to lure in more food delivery orders. A recent Uber job listing spotted by TechCrunch seeks an Uber  Eats Ads Lead “to lead the team and efforts responsible for creating a new ads business that enables eaters to discover new foods and restaurants to grow their customer base.”

An Uber spokesperson confirmed the company would be entering the ads business, telling TechCrunch, “We are exploring relevant ads in Eats.” Selling ads could help it improve margins on Eats, where it only takes 10.7% of gross bookings as adjusted net revenue because it pays out so much to restaurants and drivers.

This mirrors the Amazon playbook where the ecommerce giant sells ads in its ecosystem. The Amazon ad business remains a very big growth area in Amazon, and is systematically picking some market share from Google. Yes, over time, merchants have realized that Amazon ads business has a better conversation ratio than Google’s. It does make sense because the Amazon visitor has come to spend money unlike Google which shows ads to visitors who may be visiting for something unrelated to shopping, relying erroneously on search keywords.

As Uber moves deeper into adverts – “The effort is separate from Uber’s own marketing efforts that see it spend more than $1 billion per year to recruit riders, drivers and Eats customers. Uber will start selling the ads, not just buying them” – Yelp, a restaurant discovering ecosystem, may have new challenges as most merchants may decide to spend money on Uber ads over Yelp. Focusing on UberEats is strategic as the unit is growing very well within the ride-hailing pioneer. You can add this as part of Uber double play.

Uber could use any revenue it can get. This quarter the company lost $1 billion, with $316 million of that loss coming from Eats. But Eats’ revenue grew 64% year-over-year, showing it’s increasingly popular, and could command enough user attention to make advertising lucrative.

As Uber looks for new markets, Google continues to advance its search. The ad leader just unveiled a new feature which makes shopping ads to appear on YouTube’s home feed and search results.

There’s a new kind of ad coming to YouTube . Google  announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. For example, if a user searches for “Puma shoes review,” a Shopping ad may offer a row of suggested products at the top of the page before the video results..

Ads on Google ecosystem

The Double Play Strategy

Getting Your Business Ready for 2020

0

We are in the last quarter of the year.

November is the most important month for any business looking to hit the next year on the front foot.

As a business, how are you planning out your 2020 in advance?

This is that time of the year when forward and smart thinking businesses  roll up their sleeves and map out the entire 2020 campaign.

Implementation of your #Vision2020 should start January 1st 2020.

If you are still trying to figure it out, These should be your focus points;

  • Sales Target
  • Partnerships and Alliances
  • Finance and Budgeting
  • Marketing
  • Social media
  • Content plan
  • Events and conferences

Sales – Setting your sales goals/target early is very important to the survival of your business in 2020. If you have a goal and know where you’re trying to reach in 2020, you can focus all your efforts on finding the best and most efficient route to get there. Without a clear destination, you risk rambling along, wasting time and missing opportunities. Sales goals can be; Bring in 9% more revenue each month, Reduce customer acquisition costs by 15% in Q1 etc.

Partnerships – Businesses decide to form strategic business alliances for many reasons. One of the most important benefits includes developing more effective and efficient business processes in the company, expansion into the new markets, and gaining a competitive advantage in the market.

Partnerships can be horizontal or vertical. Have you drawn out a plan on the types of businesses to partner with for the new year?

Finance and Budgeting – Budgeting plays an important role to achieve the objectives of business by utilizing available resources efficiently. Revenue forecast is the first step in a firm’s budget process, then you have manpower, material, monthly cash requirements, fixed cost and the pro forma financial statements. Ultimately, the closer you stick to your budget, the more progress you will make on your financial plan.

Marketing – Do you take a good and honest look at your team’s marketing strategy every year? … A marketing plan clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them.

Your annual marketing plan is the all-important benchmark for your marketing goals for 2020.

Social Media – Social media is like a garden: If you start out with a plan, tend to it, use the right tools, and periodically clear out the junk, your business will have a thriving social media presence; if you don’t, your social media efforts will wither and die—just like an untended garden. ·

Succeeding on social media is hard these days. But with a well researched social media plan, you can build a real following and possibly covert leads to clients.

Create a social media strategy plan for 2020 now.

Philanthropy – To some business leaders, philanthropy may seem like an “extra” or something you engage in only if there is sufficient time, money, and interest to do so. But, When a company builds itself around a greater mission of doing good, It infuses that passion into their products, services, employees, customers, and shareholders.

Content – Drawing up an annual schedule might seem time-consuming, but there are a number of simple, effective ways to bulk-out a marketing strategy while ensuring that it caters to the specific needs of your business. Use seasonality to your advantage, Dig deeper into your industry, Try and find buried topics of conversation, get your content out there through the various channels.

It is very important to create a content plan that reflects the patterns and behaviours of your target industry.

Events and conferences – These are really valuable ways to expand your knowledge, learn from the success of others, get new clients and tell others about your business.

Plan ahead of time on the type of conferences and networking events your team will like to participate.

2020 won’t work out too well for you if you haven’t fixed the issues that held your team back in 2019.

Have you done yours? What focus area do you need help with?