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From My Mailbox: Yahoo Proposes Settlement Over Security Breach

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CHINA - DECEMBER 01: Different Yahoo! services including Yahoo! Messenger are pictured on a computer, in Hong Kong, China, on Thursday, December 1, 2005. Almost 80 percent of trading in South Korea's 218 trillion won ($210 billion) government market is executed over the counter on Yahoo! Inc.'s instant messaging service, traders say. (Photo by Lucas Schifres/Bloomberg via Getty Images)

If you had a Yahoo account anytime in 2012 through 2016, a pending class action settlement may affect you.

A Class Action Settlement has been proposed in litigation against Yahoo! Inc. (“Yahoo”) and Aabaco Small Business, LLC (together called “Defendants” in this notice), relating to data breaches (malicious actors got into system and personal data was taken) occurring in 2013 through 2016, as well as to data security intrusions (malicious actors got into system but no data appears to have been taken) occurring in early 2012 (collectively, the “Data Breaches”).

2012 Data Security Intrusions: From at least January through April 2012, at least two different malicious actors accessed Yahoo’s internal systems. The available evidence, however, does not reveal that user credentials, email accounts, or the contents of emails were taken out of Yahoo’s systems.

2013 Data Breach: In August 2013, malicious actors were able to gain access to Yahoo’s user database and took records for all existing Yahoo accounts—approximately three billion accounts worldwide. The records taken included the names, email addresses, telephone numbers, birth dates, passwords, and security questions and answers of Yahoo account holders. As a result, the actors may have also gained access to the contents of the breached Yahoo accounts and, thus, any private information contained within users’ emails, calendars, and contacts.

2014 Data Breach: In November 2014, malicious actors were able to gain access to Yahoo’s user database and take records of approximately 500 million user accounts worldwide. The records taken included the names, email addresses, telephone numbers, birth dates, passwords, and security questions and answers of Yahoo account holders, and, as a result, the actors may have also gained access to the contents of breached Yahoo accounts, and thus, any private information contained within users’ emails, calendars, and contacts.

2015 and 2016 Data Breach: From 2015 to September 2016, malicious actors were able to use cookies instead of a password to gain access into approximately 32 million Yahoo email accounts.

Plaintiffs claim that Defendants failed to adequately protect their Personal Information and that they were injured as a result. Defendants deny any wrongdoing, and no court has made any ruling in these matters.

Who’s Included? If you received a Notice about the Data Breaches, or if you had a Yahoo account at any time between January 1, 2012 and December 31, 2016, and are a resident of the United States or Israel, you are a “Settlement Class Member.”

What does the Settlement provide? Yahoo has enhanced, or, through its successor in interest, Oath Holdings Inc. (“Oath”), continues to enhance the security of its customers’ Personal Information stored on its databases. Defendants will also pay for a Settlement Fund of $117,500,000. The Settlement Fund will provide: a minimum of two years of Credit Monitoring Services to protect Settlement Class Members from future harm, or Alternative Compensation instead of credit monitoring for Class Members who already have Credit Monitoring Services (subject to verification and documentation); Out-of-Pocket Costs for losses related to the Data Breaches; and reimbursement of some costs for those who paid for Yahoo premium or small business services. The Settlement Fund will also be used to pay for attorneys’ fees, costs, and expenses, and Service Awards for the Settlement Class Representatives. These are only a summary of the benefits. For complete information, dates, and details on the benefits, visit the Settlement Website www.YahooDataBreachSettlement.com.

What are my options? In order to receive any benefits, you must file a claim online or by mail by July 20, 2020. If you want to keep your right to sue the Defendants yourself, you must exclude yourself from the Settlement Class by March 6, 2020. If you exclude yourself you will not receive any credit monitoring or monetary relief from the Settlement. If you stay in the Settlement Class, you may object to the Settlement, and/or the amount of attorneys’ fees, costs, and expenses, and/or the amount of Class Representative Service Awards by March 6, 2020. If you do nothing, you will not receive any credit monitoring or monetary benefits but you will still be bound by the Court’s decisions. Complete information and instructions on Filing a Claim, excluding oneself from the Settlement, or Objecting are available on the Settlement Website at www.YahooDataBreachSettlement.com.

The Court has scheduled a hearing in this case at 1:30 pm on April 2, 2020, in Courtroom 8 of the U.S Courthouse, 280 South 1st Street, 4th Floor, San Jose, CA 95113, to consider: whether to approve the Settlement; any objections; a request for Class Representatives’ Service Awards; and attorneys’ fees, costs, and expenses for investigating the facts, litigating the case, and negotiating a settlement. The motion for attorney fees, costs, and expenses will be posted on the date it is filed or as quickly thereafter as practicable. You may ask to appear at the hearing but you do not have to.

This is only a summary. For complete information and to file a claim for benefits, visit the Settlement Website, www.YahooDataBreachSettlement.com, email info@YahooDataBreachSettlement.com or call 844-702-2788 (1-80-9344112 for residents of Israel).

5 Rules of Effective UX Writing

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Recently, I was chatting with a customer that I was copywriting for and he told me that it would be nice if I learn about UX Writing (User Experience Writing). Before that time, I knew absolutely nothing about it. So, I started learning anything about it. I studied everything I could find on it.

I discovered that UX writing is the process of creating UI Copy that guides users within a product and aids them to interact with it. For instance; error message, privacy policy, terms, and condition, as well as any instructions on product usage.

The main objective of UX Writing is to settle communication between users and a digital product. It is, however, important to note that Professional UX Writers should work together with software developers and designers on creating UI text.

I feel obligated to share the following 5 rules of effective UX Writing with those that want to venture into it too.

  • Always be concise

Being concise doesn’t mean being limited, it implies something nearer to effective. You need to make use of as few words as possible without losing the meaning. While following this rule, you need to ensure every word on the screen has a function. For instance; “You can drive forward your company” should be rephrased as “Drive forward your company”.

  • Shun lengthy blocks of text

Users of the product are not only interested in the user interface but also in their work. More often than not, users don’t read UI text rather they scan it. It’s your job to help them scan the text by writing it in short block. Create your text in shorter sentences and paragraphs. Finally, keep the most essential text upfront.

  • Shun double negatives

By shunning double negatives, it will result in decreasing cognitive load. This will make users spend less time decoding the message. For instance, I do not want to uninstall.

  • Always start with the objective

Starting a sentence with the objective is necessary when a sentence describes an objective and the actions needed to achieve it. Instead of writing; “Tap on the item to see its features”, it’s preferable to write “To see item’s features, tap on it”.

  • Make the copy consistent

Inconsistency breeds confusion. It is essential to be consistent with your wordings throughout the UI. If you make use of a word in one part, you don’t need to replace it with a synonym in a different part of UI. A typical example is using a word like “Scheduling” in one part and “Booking” in another.

Final Word…

From the aforementioned rules, you may be wondering at the time and effort it takes to write effective UI text. But trust me, it is worth every hype it gets. Its is your aim as a designer to design conversation in apps to be effective.

Ndubuisi Ekekwe To Keynote the Africa Fintech Festival, Nov 2019 in Kampala, Uganda

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I have accepted the invitation of the Africa Fintech Festival to deliver the Keynote during its event scheduled Nov 5-6 2019 in Kampala, Uganda. The theme of the event is the Role of Fintechs in Africa’s Digital Economy. 

The Africa Fintech Festival: The annual Africa Fintech Festival – is an annual point of convergence of ideas, trends, innovations, key debates on wide ranging issues ranging from reg-tech , consumer protection, disruption of savings, credit, insurance and pension value chains, to borderless operations, non-traditional partnerships, and game-changing business models.

This year, Uganda hosts the Africa Fintech Festival. Representatives from over 25 African nations – from regulators, policy makers, Fintechs, investors, banks (traditional, digital and neo ) and more, will examine “the role of Fintech’s in Africa’s digital economy.”

The Africa Fintech Festival 2019 is being brought together by the Financial Technology Service Providers Association of Uganda (FITSPA) and Financial Sector Deepening Uganda (FSDU)

I will be speaking on a topic I have titled “Fintech – Africa’s New Growth Operating System”. This keynote will examine the evolution of financial services and how financial services have reshaped kingdoms and empires, from the barter system through cowry to paper, and now the digitals! Yes, if supply chain powers commerce and industry, financial services drive supply chain because in the central nervous system of any economy, financial services are components of the bloodstream.

Africa is emerging with evolutionary redesigns which will become evident by 2022 when immersive connectivity and smartphone penetration will drive a new level of abundance in our continent. Financial services are already transformed as technology layers are anchoring new redesigns, enabling better efficiencies in the utilization of factors of production, across regions and markets. The end result is a new species of entities called fintech.

Fintech is a new operating system for Africa’s growth. Since the Tang Dynasty (A.D. 618-907) when the Chinese invented paper money, nothing has promised more opportunities and disruptions in finance than fintech. Technology RUNning financial services provided huge productivity gains for decades, but fintech living on a big network called the internet, will unlock new domains of value. That fintech will TRANSFORM financial services, fixing frictions in African trade and commerce, especially in this age of AfCFTA where borderless unification will engineer new shared prosperity and wellbeing.

Fintech is the operating system of the mechanics of African growth, but it has to evolve.  My talk will examine the constructs and more; I hope you will join us.

5 SEO Tactics That Will Get You In Trouble

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In your bid to put your work on the first page of Google, you need to avoid some scenario that could put your site in trouble.

One of the scenarios to avoid is outdated SEO techniques because it can hurt your site rather than helping it. Outdated SEO techniques can cause search engines to punish you.

Here are 5 SEO tactics that will get you in trouble:

  • Concentrating on Keywords over User Engagement

One of the most essential parts of SEO is Keywords. Its function is to show search engines what your content is about so they can rank you for the right search terms. Recently, the way users interact with your site is getting more important in SEO. This is the reason why you need to make out time towards catering for your users. To do this, you need to concentrate on attracting clicks by people and not pleasing search spiders.

  • Making use of Exact-Match Domains (EMD)

EMD is a process where you include an exact key phrase you are aiming to target within your domain name e.g. poolsforsmalldogs.net. Before now, it is used as a famous technique to grow quickly in the SERPS as it permits you to rank more easily than with a normal, branded domain. Additionally, it is an awesome way to produce a network of microsites targeting exact phrases. However, presently, it can be considered to be spam or untrustworthy and which is the reason why you have to go into a single domain.

  • Putting Meta Keywords in your content

Meta Keywords are pieces of information you can attach to web content just like title tags and Meta descriptions. Due to how people are abusing Meta Keywords in the hopes of ranking for more search phrases, it is now a problem. Thus, it does not affect your standings in the search results. Instead of investing in it, you can invest in title tag and Meta description.

  • Engaging in comment spamming

Spam comments are comments that are devoid of valuable information. Aside from that, it contributes nothing to the discussion. Before now, it was a legitimate way to create a backlink to a site but presently, it can get you in trouble. Professional websites are now using WordPress plugins to eliminate spam comments. Instead of spam comments, you can produce high quality and special content that people can link to.

  • Making use of link and article directories

Sometimes ago, link directories are used to function as a way to uncover content. You could find stuff you are interested in because of the way they categorize websites. Likewise, article directories permit you to share valuable information with an audience and earn links and traffic in the process. Nevertheless, they rapidly turned into repositories for spun articles that didn’t provide a lot of value. This is wrong. The solution to this is to produce and publish content that others want to link.

Final Word…

Even though it is not easy to follow up the latest development in Search Engine Optimization (SEO), you need to constantly check for tactics that can get you in trouble. However, the most important thing to do is to produce a user-friendly website with content that is valuable.

5 Killer Marketing And Branding Tips To Scale Your Online Business

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The aim of every business owner whether online or offline is to make profits every time. And for them to do that, they need to sell more. Naturally, online business has its own issues due to the fact that business owners are dealing with virtual people. Irrespective of the challenges, it also allows for instant and overnight success.

If you are a business owner and want to make profits or build a strong business presence online, make use of the following marketing and branding tips given below:

  • Tweet To Your Audience

In today’s world, Twitter is one of the important platforms any business owner can use. It is easier to follow your clients through hashtags. Additionally, engage with your customers whenever they make use of the hashtags. Finally, you don’t have to sell or pitch your product directly since you can become a subject matter expert or authority on your niche.

  • Start Blogging

You need to start blogging because it is the best online marketing tool. You can either optimize your site for SEO or link your blog directly to your website. The benefit of creating a platform is that – your clients can come to seek real information about your industry or niche. Professionals all over the globe agreed that creating free e-books or documents that your clients can download will create huge value in the long run. Additionally, you can accommodate guest blog on other website related to your product.

  • Start a Giveaway

You need to start a giveaway on your social media channels especially Instagram. You will involve your customers in the giveaway just by requesting them to tag their few other friends on your business profile. By doing so, it will motivate other prospective clients to view your online business page. Additionally, make use of partner with large influence and give out prizes or giveaways through them. However, the best gifts are your own products. Be careful when executing your plans so that you won’t invest in other rivals product.

  • Pull In Influencers

When you pull in influencers, they will help you to showcase your product. First and foremost, you need to send in your product samples and request an honest review from them. However, most of those influencers do paid promotions for a small amount. That way, you can reach out to your target audience.

  • Begin An Affiliate Marketing Channel

One of the great ways to increase sales is Affiliate Marketing. This is effective for high-value products and high involvement products. You can make use of influencers such as bloggers to plug your product in their content. Special discount codes which can be used by their followers can be used to track their sales. Aside from that, special hyperlinks can also be used.

Final Word…

Your online business can scale up through the above 5 killer Marketing and Branding tips. Carefully study it and make use of it.