According to the SDG Action Campaign, Our world and our future are under threat from persistent poverty, growing inequality, and the climate crisis. We’ve made some progress but nowhere near enough to deliver on the promises made by all nations in 2015 to achieve the 2030 Agenda for Sustainable Development and the 17 Sustainable Development Goals (SDGs), and create a future of peace and prosperity on a thriving planet, with no-one left behind. We have to accelerate and rejuvenate efforts if we are to achieve these Goals.

The Global Week to Act for SDGs is an annual call to action for individuals and organisations across the world to accelerate action for the Sustainable Development Goals (SDGs – also known as Global Goals).

The Global Week to Act for SDGs rallies public support for the Sustainable Development Goals throughout the world while world leaders are meeting at the UN Headquarters for five milestone UN Summits: the Climate Action Summit, the UN High-Level Meeting on Universal Health Coverage, the first-ever SDG Summit after the adoption of the 2030 Agenda for Sustainable Development, the High-Level Dialogue on Financing for Development and the SAMOA Path-way Midterm Review.

The Global Week to #Act4SDGs will connect activations taking place in thousands of cities and communities across the globe with world-leaders gathered in New York, calling for acceleration on the implementation of the 2030 Agenda.

A pharmacist by training, Adaku who has a strong passion for Campaign /Advocacy, was appointed ONE Youth Ambassador for UK in 2019. ONE is a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone everywhere can lead a life of dignity and opportunity. ONE’s proudest accomplishment includes – Helping secure at least $37.5 billion in funding for historic health initiatives, including the Global Fund to Fight AIDS, TB and Malaria, and Gavi, the Vaccine Alliance. Her role as ONE Youth Ambassador sees her campaigning for world leaders to replenish the global fund and help fight extreme poverty and preventable diseases like AID’s, Malaria and TB especially in Sub-Saharan Africa. 

Focusing on goal 3- (Ensure healthy lives and promote well-being for all at all ages), Adaku advocates for Universal Health Coverage and better healthcare systems, calling Governments to action towards health promotion.

Through her health promotion initiative-Ask Your Pharmacist with Adaku (AYPWA), she would be providing public health education and support to the community, encouraging people to engage in healthy lifestyles and self-care during the Global ACT4SDGs week (September 20th-30th).

Adaku is a self-care champion for the UK Self-Care forum; she is also a guest/regular contributor to many international tabloids -Thisday News Nigeria, Vanguard News, Author at Tekedia, Author at business Africa News online; her articles are centered on good health and well-being, health promotion, disease prevention and good governance 

TAKE ACTION. JOIN THE MOVEMENT.GLOBAL WEEK TO #ACT4SDGS 

20-30 SEPTEMBER

https://act4sdgs.org/

One of the earliest awakenings I had was when I learnt about the concept of “work”. I mean work in scientific terms; when a force moves through a distance.

By definition, that’s the only condition for work to be said to be done. If a force F for instance moves a block from point A to point B, only then can work be said to be done. I didn’t understand why it had to be so as someone being introduced to elementary physics back then. I recall there have been instances where I tried to push heavy objects, expending a lot of energy but still not being able to move it. On one occasion as a boy a man gathered about 6 of us to help him push his vehicle out of a ditch, we tried as hard as we could then, but still the car didn’t move.

In the world around us that definition comes in handy as people measure work or success by visible  results and tangibilities. So for instance, the success of a coach is measured by the number of trophies won. Also football players are rated based on how many trophies they have won with their team. I was in a conversation with someone on one particular occasion and he said that the fact that Jay Jay never won the African Player of the year award, his achievements as a footballer was limited. We argued about that for a while and my argument was based on what I will try to explain in the paragraphs following.

Threshold

I actually believe that work should be measurable, but how this measurement should be done is where I disagree with many.

Not minding the fact that the earliest definition of work I learnt of was based on a measurable physical distance, I eventually over time came to find out that work could be actually done internally in a system. Yes this too is scientific .

 In the real sense of it, the effort that leads to work(results) is more cumulative than instantaneous. In the same way the number 10 could be arrived at by say hitting 10 once or by hitting 5 twice or even by hitting one 10 times, results get visible when our cumulative efforts hit that threshold.

Speaking of threshold, an electron will remain in stable state until it hits the threshold frequency. It implies that frequencies below the threshold will not do any visible work until it adds up to the right numbers.

A similar  analogy that may help is when you consider what happens to water before it boils. As more energy is added to it in the form of heat, it doesn’t boil until the heat raises the temperature installmentally to 100degrees Celsius, only then will it boil. So at 99°, 98°, 97° nothing(visible) happens.  So what happens is that the energies are being accumulated so as to attain the needed temperature where it can now boil.

A binding wire is a thin, long, wire used in binding pieces of reinforcement together.  I’ve never seen any one break a binding wire with his hands in his first twisting attempt. It usually breaks after twisting so many times. You notice that it begins to heat up the moment you start twisting . The heat increases gradually as the force is applied .This force continues to do cumulative damage until it becomes large enough that the bonds holding the metal particles together is broken. The effect is incremental. Of Course there are simple machines that can cut it in an instant. 

Here are a few real life examples.

Real Life Examples

I know a particular Nigerian politician who lost in 3 consecutive elections until he won the fourth in 2015. I think this is what happened in that scenario. His popularity was increasing installmentally in previous years that he lost. For every election he lost, he accumulated popularity which was greater than what he had in the past. It continued until he reached that threshold politically where he won by a wide margin. Another example in politics is Abraham Lincoln. He was never the favorite in so many of the elections he lost, until his popularity built to the point where he ran and won. Today many consider him to be the greatest U.S President of all time.

• 1832 – Defeated in run for Illinois State Legislature
• 1834 – Elected to the Illinois State Legislature (success)
• 1838 – Defeated in run for Illinois House Speaker
• 1843 – Defeated in run for nomination for U.S. Congress
• 1846 – Elected to Congress (success)
• 1848 – Lost re-nomination
• 1854 – Defeated in run for U.S. Senate
• 1856 – Defeated in run for nomination for Vice President
• 1858 – Again defeated in run for U.S. Senate
• 1860 – Elected President (success)

In sports, a typical example is Jose Mourinho. In his three years at Real Madrid he did a lot of invisible underground  work that his successors eventually benefited from. Though many consider his spell there to be unsuccessful, it is important to note that for the first time in a long while someone took Real Madrid to 3 consecutive semi finals. After his departure his first two successors won a combination of 4 champions league trophies in 5 years using most of what he had left including his players and strategy .In other words,  Jose Mourinho had done some internal work that many didn’t seem to recognize. 

So I would love to say that every effort has an effect whether it is visible to the eyes or not. In building very large structures, you notice that a huge part of the building is buried underground. This serves as the base. They are invisible, below the surface, but yet they still exist. They don’t just exist but they also play very important roles. Cumulative effects of any work done will be made visible to the eyes when they hit the required threshold.

If you do not know that the Nigerian market is totally different from the western market, then you might be building a business that will fail on day one. While it is good to watch videos from successful business owners around the world, prominent marketers around the globe, it is also very wise to learn from locals. I was a victim of this for a very long time and I learnt from painful experiences. I alienated myself from the African professionals that I took everything that has been taught by westerners hook line and sinker.

This post is to help you as a Wantpreneur and even for entrepreneurs reading this as well. You might have been having setback on sales, progress and growth and you know for sure that your strategies are right. Well, it might be but maybe not for this market. Few things to note;

1. Freemium Model doesn’t work effectively here: In Nigeria, we’re very used to anything that is free. If your business model is built just like that of Netflix where you put a free package and you expect that with time they’d see a need to upgrade to premium packages, I’m sorry to let you know that you may fizzle out waiting. A typical example is Medium Blogsite. It started out as free then placed a three-free-articles-monthly offer then you need to subscribe to get exclusive contents, a lot of Nigerians with time will abandon your products. I once had a friend complain about why Medium will have to use such strategy and had to quit reading on Medium.

Another good example are apps that give us free features then tell us to upgrade to enjoy better features. Most times, we get comfortable with the archaic features because we don’t want to upgrade. A good example is the jotterpad app I’m using, I can type and edit but to upgrade to more features for a certain amount looks stressful to me.

2. Aggressive system of marketing works here: If you’ve read Seth Godin, on marketing, you’d want to totally buy the idea of FREE which I did. The FREE strategy works well in the western world where value is appreciated but you will have issues here because Nigerians will want to take you for granted if you’re not smart about it. You will end up being used and not valued in the long run. There’s a way to strike a balance between offering services for free and letting people know your worth, the earlier you figure this out, the safer it is for you.
3. Services works better than products: The only products that work without having glitches are products that we all cannot survive without. Aside from that, we take products as second option. Service company’s seem to have an upper edge because people are quite aware that they cannot get some tasks done without paying for services. If you can strategize on how you can convert your product offering into a service offering without altering any other profession, the better it will be for you.

With these few tips, I expect that you stay safe in the Nigerian market and not get consumed by the anomalies in the behaviour of the market, understanding that buying behavior here is unpredictable and varies.