LinkedIn is a social networking site designed specifically for the business and professional community.

It is a business-oriented social networking site which is primarily used for professional linkages and its network members are called “connections” (which other social network sites and apps refer to as “friends” or “followers”). Just like each other social network has its main purpose for creation, LinkedIn as a social network, is created for professional networking and it is mainly used for that.

This American business and employment-oriented service functions through websites and mobile apps; it was founded on December 28, 2002 and was launched on May 5, 2003. Since then, it has been the dominant social network for the business and the professional community

As of June 2019, LinkedIn is estimated to have over 630 million registered members in 200 countries which are professionals in different fields of human endeavors. Also, they include business tycoons, captains of industries and government parastatals.

As a job seeker, LinkedIn is the best social network you should get addicted to, as it would interest you to know that (according to LinkedIn), there are more than 20 million jobs in this social network. You could be qualified or interested in any of them.

Employers and recruiters post job updates and vacancies and job seekers find job opportunities that interest them, and get updates about job vacancies to apply for.

There have been so many occasions where individuals get jobs on LinkedIn they didn’t apply for, through recommendations from there connection(s).

As a student, graduate or young professional, LinkedIn is your friend and you should make it your favorite social network so to build and expand your connections, meet new professionals in your field and from other fields of human endeavors.

It is estimated that more than one million companies have LinkedIn Company Pages , formerly known as company profiles.

LinkedIn is one of the best social networks you can market yourself, your company and your brands or products, and get recognition from local and international companies.

Your CV can be reviewed on LinkedIn, your experiences can be reviewed on LinkedIn and you can get things done hitch free, more easier than as it is in the real world. LinkedIn establishes the perfect environment for building and expanding your network.

You can increase your company’s exposure, and sell your brand or products through LinkedIn.

LinkedIn Company Pages increases your company credibility and attract business partners and investors to your business.

By receiving recommendations and having more connections on LinkedIn, it is a great opportunity for individuals to get offers and opportunities.

Most companies and employers of labour demand LinkedIn profile of the job seekers and the most job interview outcome is determined by the job applicant’s LinkedIn profile.

There is constant improvement in the internet space by network providers and developers, for the pleasure of the internet users. These improvements are designed to increase efficiency and productivity of the customers.

The importance of internet speed cannot be overemphasized as internet speed promotes productivity and saves a lot of human time.

It is a great achievement on how the internet speed has developed from good to better (although we are still hoping for the best, especially in this part of the world called Nigeria) as there has been constant improvement in the internet speed right from the time 2G network experience was introduced.

Nigeria wasn’t left behind in this internet technological improvements as it joined, trying to catch up with the rest of the world countries, on internet speed improvements.

Internet speed improvement became noticeable from the year 1990 when the first 2G was introduced in the United States of America and was launched in the year 1992.

The 2G networks were the first network technology to offer cellular data services and Short Message Service (SMS messaging) but since it’s the first cellular data technological invention, the network data transfer rate was slow – very slow – and it could be said that snail was faster in terms of speed compared to the 2G network of the early 90s, although this was expected as it was the first leap into cellular data networks.

3G came into place to replace 2G in order to improve speed and the throughput of the data transmission. It achieved this cause to some extent as the internet speed of the 3G is better, and faster than that of 2G, but there is always a room for constant improvement.

Due to the fact that there are some apps and sites that require high internet speed for accessing, 4G came into play to improve speed and increase the rate of data transmission.

Nigeria has been trying to catch up in this internet speed technological advancements but we are yet to get there when it comes to internet speed and throughput of data transmission when compared to what is enjoyed in other countries like China, Japan, Netherlands, South Korea, Switzerland,  and Finland.

While Nigeria is still struggling with a (scam of network) called 4G, some countries like the United States of America, China, Japan etc. are already planning of launching 5G networks.

The so called 4G we use in Nigeria is the best way the network providers charge us more for less value, by consuming our data at a higher rate, with the excuse that if you use 4G the rate of data consumption will be higher due to the throughput of the internet, causing a higher rate of data transmission. The 4G of some network providers here in Nigeria is little or no improvement for the 3G that we had as the speed can be said to be the same.

The global average for fast internet speed is about 5.5mbs/s, countries with average internet speed below 4mb/s are considered to have slow internet speed, and Nigeria falls into the group of countries with slow internet speed.

The bulk of the blame will fall on the network providers; they are the conduit pipe for the provision of internet speed. If your phone is made to be compatible with the 4G network and the data transmission rate is not equal to what 4G network should provide, then the network providers owe you some explanations.

While network providers do not make adequate provision to accommodate internet users in some areas, especially rural areas or semi-urban areas, internet users struggle to use network even with a phone compatible for 4G.

There are lesser bandwidths that could be streamed at a given time; they do this to accommodate the traffic hence slowing down the network speed.

Lastly, your tools and your device settings could also increase your internet speed or reduce the throughput of the internet.

NB: You can check the speed of your internet on Fast.com

If you are reading this post, chances are you might be on the wrong platform. Perhaps this content isn’t really for you. Most of us opened accounts on almost all social media platforms during the rave of social media, and a lot of us are still very active on all platforms. Before I teach you exactly on the right way to use social media, I will first inform you that time is actually money or most times proportional to money. So if you spend 5 minutes reading this article and it doesn’t in any way add value to you now or in the future, chances are, you have wasted five minutes of your time.

Here’s the point, social media platform were built with different goals in mind, different target audiences and even have different algorithms. This post concerns you because it can help either you as a personal brand or your business. I have had to give free advice to people on the right way to use social media and either get value from it, or make money from it. One of the persons whom I gave tips on how to benefit from social media was a photographer; he had very few clients and also had less engagements. These were the tips I gave him: –

What Exactly is Your Goal for Using Social Media?

I bet a lot of young folks just open a social media account with no specific goal. If you find yourself in such shoes, then you need to have it thought out and here’s a simple way to easily know why you should be on a social media platform: Two different people can strive to become world class engineers for different reasons. One can choose to be a world class engineer with the intention of making millions of dollars while the second wants to be a world class engineer with the intention of saving the world through engineering. 

Now, while each individually aims to be a world class engineer, they will have different approaches to achieve those. To help you know exactly what to do on social media, I will list out some of the benefits of social media:

• To build connection
• To create a niche and build influence
• To make money
• To spread ideas
• To stay happy
• To be updated
• To get a job

There are lots of other benefits of social media; however, most of these few points have covered a wide range of what we have in our subconscious when creating social media account even though some folks cannot really pinpoint what exactly is their goal for using social media. Now that you have identified what exactly you want to do on social media, the next thing is to know the approach to take in achieving these.

Know Which Social Media Platform Works for Your Skill and Type

Pay attention! there’s this feeling that we all can build influence on Facebook as well as Instagram almost immediately. While it’s true that you can build influence on Facebook, you need to know if Facebook is the best platform to build on. If you are a photographer, your contents are mostly photos and videos, then Instagram should be where you build your personality or brand. 

I will like to point it out to you that having lots of engagement on your contents will not translate to conversion if you are not on the right platform.

I used to write some very good contents on business strategy and all on Facebook. However, I discovered that I got no clients despite the fact that lots of people liked my posts. Two things were wrong. The first was that I did not pay attention to the platform I used. Was Facebook the right platform to use? Well, yes! Although I didn’t consider that. The second mistake I made was that I thought my content was for everyone because they liked my posts. Not until I decided to seek for communities that were related to what I was into.

Be Consistent 

All social media platforms have their different algorithms. However, there’s a similar algorithm which is that the more you have your contents out, the more visibility you get. It might not be about posting to your wall, it might be about commenting strategically on some specific posts to get attention. A lot of people do not know the trick of strategic commenting and it is a very good way to get more visibility, connections and attention. 

Here’s how it works. If you have figured out which platform works best for you; LinkedIn for professionals, Instagram for photos and video contents, Twitter for trends and updates, etc, you can execute your plan.. If you are just starting, then you need to be active on niches you belong to give reasonable comments to posts on handles or pages that have lots of followers or audience. This works best if you are very vast in insights in such a niche.

If you can put all these into consideration, you will be able to achieve a lot on social media as opposed to wasting time on social media.