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Effective Go-to-Market Strategy in Business

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An effective go-to-market (GTM) strategy is more than a simple sales plan; it is a holistic blueprint for market dominance. Its core purpose is to define the intricate “how”: how a business will reach its target customers, how it will communicate its value proposition, and how it will secure a competitive edge.

This is not a static document but a dynamic and iterative process that requires deep market intelligence. Companies must first identify their ideal customer personas and understand their true pain points. This foundational insight, combined with an unflinching analysis of competitors, allows for the creation of a differentiated product or service that truly addresses a tangible market need.

The most successful GTM strategies transcend mere product distribution and become a system of value creation. Tekedia Institute underscores that the ultimate measure of success is not just revenue, but the sustainable accumulation of capabilities that compound over time, akin to a flywheel. It is about building a business model where one part of the operation reinforces another, creating a powerful, self-sustaining ecosystem.

Therefore, an effective GTM strategy is a testament to strategic foresight and operational excellence, ensuring a company can both launch with impact and build for long-term category leadership.

Join us today for a lecture on GTM by our Faculty Kunle Oshobi. He is explaining the four fundamental things that make GTM super-successful.

Tue, Aug 19 | 7pm-8pm WAT | Effective Go-to-Market Strategy in Business – Kunle Oshobi, Net Communications | Zoom link in Board

Top Crypto Forecasts 2025: XRP, Solana, and Cold Wallet’s Referral Model Driving Extra Rewards

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Crypto traders and long-term holders alike are looking for more than just price gains in today’s competitive market. While speculative growth has always been a magnet, utility and sustainable reward systems are increasingly shaping where money flows. In this environment, three names are drawing significant attention heading into 2025: XRP, Solana, and Cold Wallet.

XRP and Solana remain core plays for many portfolios, offering both technical resilience and adoption-driven potential. Yet Cold Wallet introduces something different,  a system that rewards users not only for participating but also for bringing others into the fold. With its 10% referral bonus and presale momentum building rapidly, it is positioning itself as a standout in the conversation around the best crypto opportunities for 2025.

XRP Price Prediction Points Toward Continued Growth

XRP has been consolidating in the $0.70–$0.72 range, forming what analysts describe as a strong base for a new bullish leg. This zone has been tested multiple times in recent days, and the fact that it has consistently held is giving traders confidence that XRP may soon break toward higher resistance.

From a longer-term perspective, the XRP price prediction for 2025 remains optimistic. Ripple’s global push in cross-border payments, paired with improving regulatory clarity, is reinforcing the case for steady growth. Analysts highlight that clearing the $1 barrier could serve as the next milestone, potentially opening the way for levels reminiscent of XRP’s 2018 highs.

For market participants scanning the landscape for the best crypto investments, XRP’s combination of utility, adoption, and solid technical footing makes it a reliable candidate. It is more than a short-term trade; it represents a token with real-world integration and the infrastructure to scale further in the years ahead.

Solana Price Prediction Charts a Breakout Path

Meanwhile, Solana has re-established itself as one of the most dynamic assets in the space. Analysts currently forecast a move toward $200 in the near term, while longer-term outlooks suggest Solana could reach $500 or more as ecosystem adoption continues to expand.

Solana’s success is built on its low-cost, high-speed network, which consistently supports heavy transaction volumes without buckling under demand. This makes it a favored chain for NFTs, DeFi projects, and institutional-scale applications. With major projects choosing Solana as their launchpad, developer activity is accelerating, reinforcing its growth story.

The latest Solana price prediction indicates that breaking current resistance could quickly trigger further upside. For those exploring the most promising crypto opportunities in 2025, Solana’s fundamentals,  scalability, user adoption, and institutional credibility create a powerful case for inclusion in any diversified portfolio.

Cold Wallet: Referral Rewards That Compound Your Gains

While XRP and Solana shine on technicals and adoption, Cold Wallet takes a unique approach by embedding direct rewards into its ecosystem. At its heart, Cold Wallet is a self-custody wallet, meaning users retain full control of their funds and private keys, removing the risks of centralized custody.

But beyond security, it adds an innovative referral system designed to reward community-driven growth. Currently, anyone who downloads and uses the wallet can earn USDT rewards on swaps and transactions. When you refer a new user, both you and the referee share cashback rewards, creating a natural incentive loop. Rewards are claimable in USDT once they reach 5, providing simple, transparent payouts.

The system expands further with the ongoing CWT coin presale. Referrers gain a 10% CWT bonus, while referees get 5%, both vesting in line with purchased coins. This ensures fairness while boosting early participation. With Cold Wallet now in Stage 18 of its presale, priced at $0.00998, $6.2M raised, and over 726M coins sold, momentum is undeniable.

This referral-based model is not about hype or gimmicks; it’s a sustainable reward framework. By dedicating a portion of supply specifically for referrals, Cold Wallet protects its tokenomics while simultaneously encouraging growth. For investors, it represents a way to compound returns,  not just through price appreciation but also through active participation in expanding the user base.

Final Word

The XRP price prediction suggests that the token’s strong fundamentals and market adoption could push it back above $1 and beyond, making it a clear candidate for the best crypto plays in 2025. At the same time, the Solana price prediction points to impressive upside, with projections ranging from $200 in the short term to $500 on a longer horizon. Both assets remain vital parts of the crypto growth narrative.

Yet, Cold Wallet demonstrates how innovation in rewards can reshape participation. Its referral system, paired with a crypto presale token already surpassing $6.2M in Stage 18, turns ordinary blockchain use into an income stream. By blending self-custody security with cashback and referral bonuses, it offers an edge that neither XRP nor Solana can replicate.

For anyone seeking the best crypto investment in 2025, Cold Wallet represents more than just a presale; it’s a platform designed to grow with you, rewarding every action, every referral, and every step toward broader adoption.

Explore Cold Wallet Now:

 

Presale: https://purchase.coldwallet.com/

Website: https://coldwallet.com/

X: https://x.com/coldwalletapp

Telegram: https://t.me/ColdWalletAppOfficial

BlockDAG Closes In on $1 Goal with Presale Crossing $376M While Ethereum & Aptos Make Moves

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The crypto market is once again in a race between big players and one fast-growing presale. Ethereum’s price is moving with whale trades, while Aptos is finding traction with institutional support. Yet BlockDAG (BDAG) is moving forward with clear momentum that could propel it toward the $1 mark much sooner than many predict.

With Batch 29 pricing set at $0.0276, more than $376 million raised, and over 25.2 billion coins sold, BlockDAG has already built serious traction. Analysts note that its expected launch at $0.05 points to major upside potential. The strong presale has drawn comparisons to past breakout projects, adding weight to forecasts that BDAG could be one of the best crypto picks before listing.

Aptos Market Trend Signals 2025 Growth Potential

Aptos has been slowly gaining momentum with both upgrades and growing institutional adoption. Priced near $4.73, it already records more than $538 million in total value locked. Major names like BlackRock’s BUIDL fund and Franklin Templeton’s BENJI are contributing to its asset pool, building confidence.

The real game changer could come in September 2025 with the launch of “Shardines,” a scaling system that could stabilize throughput above 500,000 transactions per second. If successful, analysts expect Aptos could reach $20.68 by 2025, with long-term models suggesting it could climb as high as $60.13 by 2030.

Still, token unlocks remain a concern. These create near-term risks and uncertainty, even if they offer trading opportunities. For those looking further out, Aptos may become one of the stronger long-term contenders in the market.

Ethereum Whale Activity Creates Mixed Forecast

Ethereum’s push past $4,300 has reignited optimism, but whale trading shows a different picture. A single whale now holds a leveraged short position with a $19.9 million unrealized loss. To prevent liquidation, they keep adding collateral, showing just how high the stakes are.

This battle between strong market momentum and aggressive shorting highlights the volatility of ETH. The whale’s actions could steer short-term market direction, but it also underlines how tough it is to predict Ethereum’s next decisive move.

Key resistance sits between $4,400 and $4,450, with possible all-time highs on the horizon. Whether ETH can break through depends heavily on whether the whale sticks with the short or exits. Either choice could ripple through the broader market, shaping ETH’s near-term performance.

BlockDAG’s $1 Target Driven by Presale, Tech, and Explorer

BlockDAG has stood out with its presale success, having already raised over $376 million and sold more than 25.2 billion coins. Now priced at $0.0276 in Batch 29, with a planned launch at $0.05, it offers a path to growth supported by strong fundamentals rather than speculation. The previous ROI from Batch 1 to 29 has already reached 2,660%, proving its traction.

At the core of its $1 projection is its hybrid blockchain–DAG structure. This system can process between 2,000 and 15,000 transactions per second and works seamlessly with the Ethereum Virtual Machine (EVM). It supports both Proof-of-Work and Proof-of-Engagement mining, giving users multiple ways to take part in the network.

A major highlight is the BlockDAG Explorer. This tool does more than show transactions. It offers insights into miner performance, validator activity, and smart contract use. It also includes on-chain learning credentials, making it both a developer’s utility and a tool for building trust with the community.

The project has already secured 20 confirmed listings, ensuring liquidity at launch. In addition, hardware sales have crossed 19,300 miners, bringing in more than $7.8 million. By combining advanced tech, a transparent platform, and clear exchange support, BlockDAG is well positioned to chase the $1 target after launch.

Final Word

The crypto market thrives when timing meets execution, and BlockDAG is in that window now. Ethereum’s near-term moves remain tied to whale trades, while Aptos awaits its 2025 upgrade to unlock growth.

BlockDAG, however, is converting presale funds into working infrastructure. With a $0.0276 entry point, a clear launch at $0.05, and proven momentum, it is making a strong case for its $1 goal. Adoption and market sentiment will shape the next steps, but its strategy already stands out.

For those tracking the Aptos trend or watching Ethereum’s whale-driven volatility, BlockDAG’s presale may be the key story to follow. Its mix of scale, speed, and transparency makes it a front-runner in the race toward becoming the best-performing crypto in 2025.

Presale: https://purchase.blockdag.network

Website: https://blockdag.network

Telegram: https://t.me/blockDAGnetworkOfficial

Discord: https://discord.gg/Q7BxghMVyu

OpenSea Announces Support Using Solana to Purchase NFTs on EVM-Compatible Blockchains

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OpenSea now supports using Solana (SOL) to purchase NFTs on EVM-compatible blockchains, simplifying cross-chain transactions. This feature allows users to buy EVM-based NFTs directly with SOL, streamlining the process.

OpenSea’s integration of Solana (SOL) for purchasing EVM-based NFTs has several implications for the NFT ecosystem and cross-chain purchases: Users holding SOL can now directly purchase NFTs on Ethereum Virtual Machine (EVM)-compatible chains (e.g., Ethereum, Polygon, Binance Smart Chain) without needing to swap SOL for another cryptocurrency like ETH. This reduces friction for Solana-based users entering EVM ecosystems.

By enabling SOL payments, OpenSea bridges the Solana and EVM communities, potentially increasing liquidity and demand for EVM-based NFTs. Solana users, who may prefer its low-cost, high-speed transactions, can now engage with EVM marketplaces more easily. Cross-chain purchases traditionally require bridging assets or using third-party exchanges, which can be complex and costly.

This integration streamlines the process, making it more user-friendly, especially for newcomers to NFTs. Allowing SOL to be used for EVM NFT purchases enhances Solana’s role in the broader blockchain ecosystem, potentially increasing SOL’s adoption and value as a cross-chain currency.

Solana’s low transaction fees could make purchasing EVM NFTs cheaper compared to using native EVM chain tokens (e.g., ETH with high gas fees), depending on how OpenSea handles transaction costs. This move signals a trend toward greater blockchain interoperability, where assets and currencies can flow more seamlessly across different networks, fostering a more unified NFT market.

Impact on NFT Cross-Chain Purchases

Previously, buying EVM NFTs with SOL required users to bridge SOL to an EVM chain or swap it for ETH (or another EVM token) via an exchange. OpenSea’s integration eliminates these steps, enabling direct purchases and reducing the risk of errors or losses during bridging.

Bridging assets across chains often incurs fees, and swapping tokens involves exchange fees or slippage. By allowing SOL to be used natively, OpenSea potentially cuts these costs, making cross-chain purchases more affordable.

Cross-chain purchases can now happen faster and with fewer intermediaries, improving market efficiency. This could lead to higher trading volumes as users from Solana and EVM ecosystems interact more seamlessly. OpenSea must ensure its infrastructure can handle cross-chain transactions reliably, especially during high-traffic periods.

It’s unclear how transaction fees are managed (e.g., whether Solana’s low fees apply or if EVM gas fees are still relevant). This could affect user experience. Cross-chain integrations can introduce vulnerabilities, such as smart contract exploits, which OpenSea must address to maintain trust.

Other NFT marketplaces may follow suit, integrating cross-chain payment options to compete with OpenSea. This could accelerate innovation in the NFT space, benefiting users with more choices and lower costs. Creators on EVM chains can now tap into Solana’s user base, potentially increasing sales. However, they may need to adapt to receiving payments in SOL or navigate currency conversion.

This integration aligns with the growing trend of blockchain interoperability, as seen with projects like LayerZero, Wormhole, or Axelar, which aim to connect disparate blockchains. OpenSea’s move could set a precedent for other marketplaces to adopt similar cross-chain payment systems, further blurring the lines between blockchain ecosystems.

OpenAI’s Altman Admits China Was A Factor in Decision to Make Models Open source

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OpenAI CEO Sam Altman has acknowledged that China’s surge in open-source artificial intelligence played a key role in the company’s decision to release its own open-weight models earlier this month.

Speaking during a media briefing, Altman said the rise of Chinese-developed models was a decisive factor.

“It was clear that if we didn’t do it, the world was gonna be mostly built on Chinese open-source models. That was a factor in our decision, for sure. Wasn’t the only one, but that loomed large,” CNBC quoted him as saying.

On August 5, OpenAI launched two open-weight models—gpt-oss-120b and gpt-oss-20b—marking its first return to publicly available model weights since GPT-2 in 2019. The larger of the two models is designed for high-performance machines, while the smaller can run on most desktops and laptops. The move enables developers to download, run, and fine-tune the models locally, a sharp contrast to the company’s closed releases of GPT-3, GPT-4, and the current GPT-5, which remain proprietary.

Altman said on X that the models were meant to align with OpenAI’s mission “to ensure AGI that benefits all of humanity.” By making the models open and free, he argued, the company was ensuring that AI development would be built on a foundation rooted in democratic values rather than dominated by Chinese alternatives.

The timing underscores intensifying U.S.–China competition in AI. Beijing-backed startup DeepSeek shook the industry in January when it unveiled R1, a high-performing open-source and open-weight model that quickly gained traction because of its affordability and efficiency. The development was seen in Washington as a strategic threat. President Donald Trump told GOP lawmakers that DeepSeek’s rise was both a “positive” demonstration of AI’s potential and a “wake-up call” for U.S. companies to accelerate innovation.

Altman himself hinted months earlier that OpenAI would eventually change course on openness. During a Reddit AMA in January, he admitted, “I personally think we have been on the wrong side of history here and need to figure out a different open source strategy.”

The release of gpt-oss also places OpenAI alongside other American companies, such as Meta, which has made its Llama models open-source. However, Meta’s CEO Mark Zuckerberg has cautioned that openness requires restraint, writing last month that the company must be “careful about what we choose to open source.”

Industry analysts say OpenAI’s move reflects both competitive pressure and strategic positioning. The company hopes to prevent Chinese models from becoming the default foundation for global AI applications by re-entering the open-weight space. At the same time, the release could help smaller developers, researchers, and startups—many of whom lack the resources to access or build massive proprietary systems.

With U.S. firms and Chinese rivals racing to shape the future of AI, Altman’s latest remarks highlight how geopolitical rivalry, corporate competition, and philosophical debates over openness are colliding in one of the most consequential technology battles of the century.