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Tank Farm Menace: Lagos Town Residents Stage Protest

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By Oko Ebuka

In continuous agitation to direct the attention of the Federal, State and Local Governments towards their suffering, the residents of satellite town and Ijegun Egba took to the streets in a peaceful protest against the citing of over 50 tank farms in the area by 12 companies.

The community is appealing to the appropriate government authorities to come to their rescue by relocating the tank farms which started operating in the community since 2012, to another place as well as revoking the licenses fraudulently procured by some of the marketing companies operating in the said area.

In an exclusive interview with Sunday Vanguard, the chairman of satellite town forum, Governor Michael Imitini, said that the protest is the only avenue in which they can express their awful feelings towards the hardship they are facing as all the tiers of government have totally abandoned them.

According to him, “the essence of this peaceful march is to call the attention of the federal government, state government, all relevant agencies that have given approval for tank farms to be cited in a residential area to come and listen to our demands which are as follows: that satellite town is a residential area which is not meant to be defaced by any kind of investment whatsoever.

“What we need is that there should be no tank farm, we ha have 12 companies operating over 50 tank farms, and there are incidents of fire outbreak in this community severally which obstructs the normal daily activities.

“We have written position papers and letters to various tiers of government and its agencies; Federal, State and Local governments. But it has appeared that the more we suffer and complain, the more our hardship increases.

“Our people are losing patience, the youths of the community are asking serious questions and we the elders are moping back at them because we are dumbfounded beyond expression”, he said

Also in her own expression, a septuagenarian, who has lived in the community for more than 35 years, Mabel Ehirim, stressed that the community has completely deteriorated and have changed from the serene environment it used to be to a dangerous contraption waiting for explosion.

“In 1980 when we moved in here, it was a serene area where people look forward to live in. in fact, the big me doesn’t want to live in this area at all because they thought it was bush but the vegetation made us to live around here.

“Suddenly, the tank farms started coming from one to two, and when it came, there was a move initially to stage this type of protest but they went and told former governor of Lagos State, Babatunde Fashola, and he kicked against it, so within this period it has escalated because the number has so much increased and is now threatening our lives.

“At every point, you find out these boys who are siphoning naked fuels all over the place in NNPC headquarters where I am currently residing. It is very unhealthy because the gutters have been flooded by fuels, making it greenish in color therefore blocking the free flow of water.

“We have been crying, I personally went to the police station to cry out for help but they didn’t do anything, I went to Festac police, they also didn’t do anything. We have also written to Department of Petroleum Resources, DPR many times, even when we had fire incidence on the high tension pole they didn’t respond to us.

“Many people have lost their precious lives on this road. The records are there. There was an incident of a boy who was crushed to death by a tanker while returning from school, and also a woman who was knocked down too”, she said.

Another prominent member and also the media committee chairman, satellite forum, Mr. Ndubisi Okafor, said that the situation has caused unimaginable environmental hazards by bringing total psychological, material, emotional and social loss in the entire community.

“The environmental loss has been very impactful and unquantifiable because whenever there is a gridlock there will be no movement. People are trapped. To go out is a problem to come in is also a problem. Some people usually sleep there on the street because of the gridlock. We cannot quantify the material loss because the situation is affecting the life expectancy of everybody residing in this community. The pressure is much. There is a total collapse in the system and as well as infrastructural decay.

“The environmental impact is equally much because a lot of houses are going down due to stagnation of waters in the environment, pollution and all kinds of diseases are affecting the community which is very unfortunate that you will start imagining who gave these people licenses to come and even operate such hazardous business in a residential area”, he concluded.

Furthermore, Rev. Nwakaego Jessica also told Sunday Vanguard that the situation has caused unnecessary accidents which have led to the death of many people including children, as well as affecting their various businesses within the area. She also hopes that the new Lagos State governor, His Excellency, Babajide Sanwo-Olu, will come to their rescue.

Another concerned member of the forum, Omoh Gabriel, disclosed that the influx of tankers in the area is hugely caused by the bribery and corruptible practices exchanging hands from the Nigerian Union of Petroleum and Natural Gas Workers, NUPENG, and the truck drivers because of lack of call-up system.

According to him, “Over the last 10 years we have up to 50 tank farms coming up here now. The NUPENG there collects about N1, 000 naira per truck, so the more truck they allow in, the more money they get. This place supposed to be a complete residential area but along the line, these people came and bought these lands. They bought it from individuals; it wasn’t allocated to them by any government or agency and they claimed to build housing estate but all of a sudden they started building tank farms”, he affirmed.

Open Letter to Prof Babagana Umara Zulum, Executive Governor of Borno State

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By Usman Emmanuel Bassi, PhD


Dear Professor Babagana Umara Zulum,

Let me start this epistle by congratulating you on your win and the opportunity to lead the great state of Borno. I am sure it is not too late to felicitate with you.

To be candid, I did not support you during your campaign, nor did I cast my vote for you during the governorship election. Nevertheless, please permit me to make this an open letter. My decision to write you this open letter is predicated on the belief that it will increase my chances of reaching you.

I have to state, clearly that my reason for not choosing you during the 9th March 2019 governorship election is not only because I am a member of an opposition party, nor because I totally do not believe in your government’s ability to bring about the needed change to Borno State.  My reason, just like those of other people, is that I did not want the previous administration to remain in power by proxy. Till this day, it is a decision I do not regret, especially because the administration was brimming with non-performance and insensitivity to the plight of its citizenry.

Your Excellency Sir, I wish to state, in all sincerity, that this letter is not in support of any of your opposition, nor is it a slight on you or your administration. Its intent is solely to support and promote what is good for our dear state Borno. Therefore, I am writing as an indigene and stakeholder of the state, and as a member of one of the constituencies under your governance. Whatever you say or do will undoubtedly affect me, my people, my community and our state as well.

www.thenigerianvoice.com presents your biography mentioning your humble beginning and rise from grass to grace. However, humility is never enough for effective leadership. According to John C. Maxwell, ‘’A leader is one who knows the way, goes the way, and shows the way” Leadership is about servant–hood. It becomes imperative to hearken to the good advices of wise people, and not just those that benefit from you or have other agendas other than the unity and progress of the State.

Let me assure you, your first 100 days will count a lot: they will blazon decibels concerning your effectiveness or mediocrity. As Governor, you have the opportunity to write your name in the chapters of history. Choices you make now will have a huge impact on where the story goes next.

Campbell Brown said “Bipartisanship is really tough to achieve when everyone on both sides is left with bad, bad taste in their mouths’’. I hope we can make our politics reflect what is best in and for us, and not what is worst? Our efforts to forge a country that works, a Borno State that is true to its socioeconomic potentials, ensuring peace and security, should not start and end in campaign rhetoric. This holds true especially for those of us in the opposition in the state.  I have decided to offer my little contribution of ideas that might help make your government successful. My advice has to do with important drivers of growth, equity, justice, and fairness void of sentiments. With enormous respect for you and the office you occupy, I offer the following pieces of advice as you lead Borno State into leading the nation:

  1. Formation of your new cabinet and politics of inclusiveness

Identify a few trusted advisors who will tell you what you need to hear; not what you want to hear. Develop an overall strategy for building the team. As the player-coach-owner, you will be held responsible for the actions of your entire team and responsible for developing the entire team in a manner that reflects the values and style of your governance. You will have to maintain a healthy balance between professionalism and political considerations. This would allow you to reward loyalists and party people, while making sure that professionals, good ones, are in place to handle the nitty-gritty of governance.

I have no doubt in my mind that, as a professor, you are smart and technocratic and not just a career politician. Get some smart brains around your circles, and let them do the job.

Policy formulation is the mainstay of a nation and it must be left at the hands of technocrats and discipline minded individuals. Strategic recruitment also involves balancing political and professional considerations when reviewing potential candidates for high positions. Building an administration based solely on the groups or people who were instrumental in the campaign can be a dangerous approach to appointments. ‘You need to look for personalities that will fit. You do not want to have micromanagers and people who cannot see the big picture.

You need to also be on the look-out for people with softer skills. Can they get along with people and build a team. The days of compensation and appointments on the basis of political expediency have since gone. I urged you to observe the best standards in picking those that would constitute your cabinet to enable you achieve your vision and mission for the state rather than recycling old foes. Look out for competent, credible and dedicated people, who can generate ideas that would propel the speedy growth of the state, and ignite the fire of confidence in their ability to deliver the dividends of democracy to the citizenry.

  1. Focusing on your 10-point agenda

In your acceptance/inaugural speech, you itemized a ten-point agenda with restoration of peace, education and job creation at the top of the ‘pyramid’. This is commendable, because if you have no policy agenda, one will be found for you by the predictable horde of praise singers and political contractors that strut around the corridors of power.

This suggests that, having set a policy agenda, you will need to secure the ‘buy in’ of the electorate, because in a democracy, leaders do not get results by fiat, but by consultation, consensus, and by bringing along stakeholders. This, of course, means that you will have to communicate clearly to the people that you lead, instead of exhibiting the arrogance of power that says, ‘I know it all.’

Our politics is littered with the carcasses of policies that were grandly articulated and imaginatively crafted, which never came to light, because they never prospered at the implementation stage. We need a new vision, a fresh mind-set for the state. We need to move beyond material progress to a society which places people at its very centre. A state where people will see a difference, make a difference; where each citizen and resident is valued; and where people will feel a positive impact of governance. We want you to work, day and night, to ensure our children have access to great and better education, affordable college, and good paying jobs after graduation; to work day and night to see that farmers have enough fertilizers, seedlings, tractors, pesticides and insecticides to boost their agricultural activities; to work day and night to see that our hospitals are renovated and equipped so that they do not continue to wear the look of abattoirs; to work day and night to see that our schools do not look like abandoned farm houses; to see that our roads are repaired and in a good shape to enable free movement within the state and to neighboring states and countries; to work day and night to see that masses have potable drinking water; to work day and night to see that more communities are connected to electricity; and to work day and night to embark on policies and programmes that have direct and positive impact on the masses, instead of pursuing white elephant projects.

Your true victory will be when the state is back on its track. Do not forget that you are surrounded by hawks, professional politicians (looters), cabals and Godfathers that contributed to the downfall of previous administrations, and who are on standby to worm their way into your administration in order to maintain the status quo of having their personal and domestic bills oiled by the state’s treasury.

  1. Education as a priority

Education is the fulcrum for social development, mental and creative productivity, as well as individual self-reliance and progress. The importance of knowledge and learning has been recognized since the beginning of time. Plato wrote: “If a man neglects education, he walks lame to the end of his life.” We have a large population of people who don’t have basic education. Looking at the statistics of enrolment for SSCE, NECO and JAMB, the number is very low relative to our population. Giving education a top priority, as stated in your inaugural speech, will lay the foundation for a more peaceful and sustainable future for our state.

Investment in education requires a holistic approach. It needs to include investment in physical infrastructures, massive recruitment of teaching staff in our primary and secondary schools, training and certification of teaching staff, employing technology and internet connectivity. To make teachers more efficient, active and productive, training programmes and seminars should be compulsorily and periodically organized for them, while stringent rules that will guide the activities of the pupils and students should be reviewed.

Borno State needs to invest in providing quality primary and secondary school education for its citizenry. It needs to upgrade the new Borno State University to a world-class institution; and your government needs to invest heavily in the civic education of adult residents, especially among the increasing number of Internally Displaced Persons. The contents of the civic education programme should teach the good use of public spaces and promotion of peace, tolerance and cultural diversity. I believe a thriving educational system is the lifeblood of our economy, and can increase social inclusion.

  1. Security of Life and Properties

In the last ten years, our state has lived through a time of torment, fear, insecurity and blocked opportunities. The menace of insecurity no doubt calls for a new approach that will be founded on credible intelligence gathering. I hope and pray that your leadership will be that ‘golden opportunity’ for healing, reconstruction, rehabilitation, reconciliation, and true democracy.

We don’t need to sympathize with Boko Haram. Looking at their activities, we just need to call them what they are — killers and fanatics who have to be rooted out, hunted down, and destroyed.

Remember, while the votes electing you as governor of Borno were still being counted, our state was struck again by raging fires and yet another episode of mass bombings and shootings. This is a grim reminder of how events, outside of the governor’s office, will make it hard for you and your advisers to focus on proactive and creative initiatives that should embody our state.

Proven good governance is the panacea for insecurity challenges in the state. The war against insecurity would be won only by raising standards of governance. It is necessary to cultivate the culture of good governance, where the government is responsible and accountable to the people. There is no doubt that Security engagement cannot be separated from good governance.

However, as good governance is a function of effective, visionary, transparent, trustworthy and credible political leadership whose driving force is an improvement in the collective wellbeing of the citizens through well-conceived and effectively implemented economic policies, as well as human development programmes. The underlying principle of good governance is the focus on people as the ultimate objective of governance.

It is also worthy to note that provision of security goes beyond ending Boko Haram insurgency in the state. Security includes stability and continuity of livelihood (stable and steady income), predictability of daily life (knowing what to expect), protection from crime (feeling safe), and freedom from psychological harm (safety or protection from emotional stress, which results from the assurance or knowing that one is wanted, accepted, loved and protected in one’s community or neighborhood and by people around. It focuses on the emotional and psychological sense of belonging to a social group, which can offer one protection). It is generally argued, however, that security is not the absence of threats or security issues, but the ability to rise to the challenges posed by these threats with expediency and expertise.

  1. Economy/ empowerment

Your Excellency Sir, you are quite aware that economic activities have always been an integral part of every human existence. Economic activities play vital roles in providing revenue for the government and sources of livelihood to millions of citizens. There is no need to preserve some money in the banks when various sectors of the state economy need attention. Announcing untouched funds after governance is not an achievement.

Borno State, which has long struggled with insurgency, governance issues and poverty, is in need of profound economic transformation. Now is the time for you to make some tough, big decisions that can change the narratives. Economic transformation and the boosting of developmental governance must go hand-in-hand with the transformation of day-to-day institutional practices.

Borno State at the moment is facing low productivity growth, weak trade and investment. It is therefore crucial that your administration pursues policies that promote innovation and entrepreneurship among the youths and women. Small and Medium Scale Enterprises (SMEs) are key to strengthening productivity, delivering more inclusive growth and adapting to megatrends. SMEs that grow have considerable positive impact on employment creation, innovation, productivity growth and competitiveness.

A cross-cutting approach to SME policy can enhance the contributions of SME to inclusive growth, and strengthen the monitoring and evaluation of programmes. Creating and putting SME’s policies in place will provide a conducive business environment, including institutional and regulatory settings, which essentially will incentivize risk-taking and experimentation by entrepreneurs, and foster business growth potential. Access to entrepreneurship competencies, management and workforce skills, technology, innovation and networks, is also critical to enable SME growth.

Also, the government can focus on infrastructure spending to spur economic growth. Infrastructure spending occurs when government spends money to build or repair the physical structures and facilities needed for commerce and society as a whole to thrive. Economists who favor infrastructure spending as an economic catalyst argue that having top-notch infrastructure increases productivity by enabling businesses to operate as efficiently as possible.

Additionally, infrastructure spending creates jobs as workers must be hired to complete the green-lighted projects. It is also capable of spawning new economic growth. For example, the construction of a new highway might lead to other investments such as gas stations and retail stores opening to cater to motorists.

  1. Other general issues

On a general note, before I conclude, avoid the Jack-of-all-trade principle. Instead of giving all sectors substandard attention at the same time, focus on some sectors and improve them excellently.

Having said this, it is important to draw the attention of the governor to the plight of the silent minority of his people, who feel they have been neglected and treated unfairly. Since 1999, the award and execution of road constructions have never been in their favour. Therefore the roads leading to their communities are in deplorable conditions. They have continued to wonder what offences they have committed to warrant being neglected and treated as though their villages and towns are not on the map of Borno State. A few of the roads needing intervention are the Biu–Garkida; Damboa–Chibok–Uba; and Biu–Shani Roads. Give the citizens standard road networks sir. There is no longer any use for emergency road patching during the last days of tenure.

As good and commendable as the on-going development in the state capital is, permit me to urge the state government to also look at communities in the three Senatorial zones of the state. This is very important because Maiduguri cannot be the only major town in Borno State. For instance, in Adamawa State, besides Jimeta-Yola (the state capital), there are other towns like Mubi, Numan, Hong and Gombi where you would find banks and other commercial ventures, like engineering and law firms, private and public health institutions. The developmental drive of Borno State at the rural areas should spread; it should not be lopsided to favour one senatorial zone alone. Yes, the entire state is your constituency.

Professor Sir, to truly fight corruption and ensure transparency, I want your administration to “domesticate” the Freedom of Information (FOI) Act. This will make your administration to be transparent, accountable and have respect for the rule of law. Sir, I challenge your administration to work with the House of Assembly to ensure this Act is domesticated (without watering it down) in Borno State. This will definitely distinguish your administration from previous administrations in terms of curbing corruption.

We want to have faith in the state again; we want to be proud again; we want the truth again. It is time for the people to run their government, and it is time for us to take a new look at our own way of governance to strip away the secrecy of governance.

  1. Borno Politics

Your Excellency, in the interest of the Borno people, actions should be taken on local government leaderships; an appointed caretaker chairman is only responsible and answerable to the appointer and not the people. Don’t be afraid to organize a local government election in your first year in office. I assure you, as the culture is everywhere, your party will still carry the day, with the exception of one or two LGAs.

Governance is about opening it up and letting the people see that it is a collective process. I do not expect you to change the state overnight, but you can make your impact felt that others would be inspired to emulate. Also, future generations will read about you with pride and respect. That is why you need to reject any form of politics that targets people because of their tribe or religion.

The future we want is that future that provides us with opportunity and security for our families; a rising standard of living; and a sustainable, peaceful Borno for our kids and sundry. But it will only happen if we work together. It will only happen if we can have rational, constructive debates. It will only happen if we fix our politics.

A better politic does not mean we have to agree on everything. Democracy does require basic bonds of trust between its citizens, but it does not work if we think the people who disagree with us are all motivated by malice. It does not work if we think that our political opponents are unpatriotic or trying to weaken you. Democracy grinds to a halt without a willingness to compromise, or when even basic facts are contested, or when we listen only to those who agree with us. Our public life withers when only the most extreme voices get all the attention. And most of all, democracy breaks down when the average person feels his voice does not matter; that the system is rigged in favor of the rich or the powerful or some special interest. We want a government that is based on ethical personal values; understands the true meaning of democracy; and has the political will to pursue and bring about the desired change.

In conclusion, some of the questions that will be going through Your Excellency’s mind is why did I write this? And what do I want? I personally believe we have to grow beyond sentiments about those that govern us if we really want to move in the right direction. Getting past these barriers will require a strong willed, well-liked and trusted leader with the courage to make the tough decisions to clean up the government and begin the reconstruction process.

Stand firm on your agenda to transform the state, and do not compromise. Remember, first impressions matter. Establish credibility and develop a reputation for getting things done. Know your job and take time to understand the mission, roles and work of the people who surround you. I believe a good leader is the one that looks beyond the present to the future. We need a leader that thinks beyond the next term in office and how to build a legacy that the next generation will be proud of.

Enjoy the job; it should be fun. But keep this in mind: four years goes by awfully fast, and soon you would have to get out there again. Have a sense of humor on the job. It is important.

I wish you and your administration success and lots of luck. People who become good governors get lucky, and I hope you are in that category.

God bless you, God bless Borno State, and God bless the Federal Republic of Nigeria.

Thank you.

Emmanuel Usman Bassi, PhD

emmanuelbassi@gmail.com

Armored Truck Rains Cash on U.S. Expressway [Video]

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Armored truck’s door flies open pouring plenty of cash onto an Atlanta (USA) highway. People went and picked $100 bills. Police say approximately $100,000 spilled on Tuesday evening. Now, it wants the people to return the money. This is my attempt to help the police!

The Starting-Up Process – from Idea to Revenue

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By Ajayi Joel

This concludes this piece.

I feel these few points, discussed, are germane enough to help you understand if your business will scale or not. However, the process is where the practical really lies. Building a business or going into business has been over-hyped and I feel it is quite dangerous to upcoming entrepreneurs to feel it is quite easy. They feel they will become millionaires in just a few years. The dark sides of building businesses are hardly spoken about. The process is quite critical in knowing if you will break even or not, if you will be able to make 1 million dollars in seven years. The first thing to look at is your current position. So let’s go back to Ajayi Joel (myself).

I have freelanced for some time and saved some money. What are the things needed to start a laundry service. There are different ways to look at this stand point but the wrong approach is trying to borrow money to start a business. While I may not recommend it, some have proven that it works for them. Table the cost that you will incur to start: office space, equipment and all. Now, there’s such a thing as growing lean and I will link it with branding. Remember, we are assuming the person in consideration is not rich. He doesn’t have hundreds of thousands of Naira to rent an exquisite location. So, possibly it is convert your own room in your dads house to the location to store the clothes and your backyard to wash and dry those clothes.

You have a good iron, well fine. Now, this has two implications. If your competitor brands well to be more standard, then you might lose if you appear local. If your customers are business people, they wouldn’t want to come over to enter your house to get their clothes. It makes them look less of a business person; this is where branding comes in. It’s either you negotiate to deliver in three days to their houses yourself or get a decent office space.

Getting a decent office space also costs money, now there are some calculations you need to make. Mind you, at this stage, you have not even begun the business, you are planning and I feel lots of people just jump immediately they have an idea. I wish I held a masterclass for entrepreneurs across Africa on how to build great businesses.

Getting a decent office space will require painting, rent, electricity bills and other expenses that come with it. I recommend you start with this only if your location is a classy one where your competitors might seem to win you with better branding. Count the cost in a year. Let’s say everything will cost N150,000 in a year, and you are going to make N440,000 from the  200 customers. This means you will have N290,000 as profit. You spent 150,000 Naira on rent, electricity, soap etc. Your profit in a year is 290,000 Naira. That seems to be a good business ideally. I am assuming that your competitors do not exist and you worked thirty days a month and your customers deliver a cloth a day which is practically impossible.

But it’s fine; I can give you a go-ahead to start this business because I know you are set. However, that’s not just the intent of this post. The intent of this post is to help you scale. Making 290,000 Naira as profit is nit pretty impressive and cannot achieve a million dollars in 7 years in revenue for you. What do you do?

This is what a lot of people do not know so they just stop at this point and keep running and probably employ some people in the next few years and drive good cars. Well, that sounds nice. But maybe you can move to the next level. What do you do?

Let’s talk about growing!!!

First year gone already and “ideally” you made some good profits, we should be impressed. However, there’s more to business than making some small profits. How do you expand?

Now here’s my issue with our mindset in business, and I give the Igbos respect for always thinking about expansion. This year, one shop, and the next three shops; then the next shops for their wives and like that. How do you reach 1 million dollar in revenue in the next 6 years?

This requires more than just common thinking; it requires sitting back again to consider a lot of things. This is where the role of technology comes in. As a business person, you should be able to look for ways to integrate technology to every part of your business to help you scale. How do you get more customers? How do you wash more clothes? Where do you get more customers? What will it cost you? What else can you leverage this business on?

Now let’s progress again as Ajayi Joel decides to get a washing machine. Purchasing a washing machine can be useless if it doesn’t drive in more profits on the long run. Here’s what I mean: I wash 200 clothes daily, how many clothes can a washing machine wash daily and what does it cost to run a washing machine in a year. Giving another analysis, a washing machine washes 500 clothes daily. That’s brilliant, isn’t it? But that means the electricity bill will increase. Now calculate the cost that you will incur to run a washing machine and subtract from the extra clothes that it washes asides the two hundred clothes you wash normally. Does it equal the profit made on the three hundred clothes or is there an extra profit? If there is; very cool. Now you have time to do some other things while the washing machine is running. However, remember that you can only get two hundred clothes to wash from your street. This means that if you want to get extra three hundred clothes, you will need to go beyond your street which will be another cost.

I’m quite aware I didn’t consider that at first because I needed to establish a point. So where will you get the extra three hundred clothes? Four streets away, right? How will they get to know you? Do they have other competitors in the street? Now the problem begins to get complex but it can be simplified. How do you apply technology to get more reach? I wrote an article on that as well and you can learn some things from it. However, I will give a better approach. There is such a thing as collaboration and leveraging and I discover that a lot of business folks do not really understand this, and its power of which I will explain fully in the future in another article.

You cannot be in ten streets or in hundred streets at the same time if you want to. It’s your choice. It’s simple; look for someone whose core skill or profession is social media management or who is a good sales person. Can you afford to pay such person to bring three hundred new persons to you? Well, not likely. Paying salary might really be a torn in your flesh. If you can, then it’s fine but your profit needs to still be constant.

However, if it’s not, then you can leverage on negotiations. What if you partnered with some company who can help in marketing or someone who can help with that and offer equity? That’s the problem, a lot of business owners or entrepreneurs want to take all the glory to themselves. At the growth stage, you cannot run every aspect yourself. You need people in your team and people to leverage on. Meet with friends; tell them they will get percentage commissions if they refer people to you. You need to learn to collaborate at this stage to get more visibility and reach.

Let us also say this part gets successful, the next phase is quite interesting and it is the expansion stage. By this stage, your brand value must have increased and you charged higher. But let’s assume you didn’t increase your charge rate, it is still almost impossible to attain the 1 million dollars revenue after seven years of running. So what do you do? Look for more problems!!!

You must be very observant as an entrepreneur or business person. If you do the laundry and you already know your customers, you are aware of the types of clothes they wear and the quality. You need to expand to clothe sales. The type of clothes they wear should be your prototype and believe you me, that’s another place to begin to expand into. You only need to follow this same process for this new market but it is an open market for you already. Then, the next stage is to focus on branding the cloth sales line. Build a clothing brand because you already have over one thousand customers that patronize your laundry service and like that.

While this sounds pretty easy, it is more technical in its application. However, this is how to build a business that will expand into an industry and drive the economic growth as well as bring you huge fortune. We need lots of businesses to follow this model and reduce the list of non-growing businesses in Nigeria. I have simply given you the practical approach on how to build and scale a business.

Practical Approach To Starting A Business

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By Ajayi Joel

If you are actually starting a business, then this article is a good piece for you and trust me, I will break it down step by step for you to understand. Most times, when we talk about business in Africa, the United States, or in the world generally, motivation is what is dished out and not the process, leaving people out there to figure it out and eventually give up or go bankrupt. This will be along read and I will want you to get your note, and pen to write down a lot of points. The approach can be applied in any business across Africa and the world only that you need to understand the context of location and all, and know how to be smart about the process.

Firstly, I will be debunking some myths of businesses and also give you a mind shift about running a business in Africa. The average approach to business in Africa is to have some substance to flip, to make some profit to feed the family, and send the kids to school. It’s high time you understand that as a business person, your business matters a lot to Africa and its development. There are so many un-scalable businesses around Africa and it is corrupting the business space. What you should know as a business person or someone who wants to start one is that you should have an industry mentality, an expansion mentality, and an empire mentality.

This article will point out the fact that it is not okay just to remain a small business, the fact that we need to change the conversation around the narrative of African businesses and also the step by step process. I will start a business from scratch with my analysis; break it down from idea stage to growth stage, then expansion stage. And I will recommend that you share with your friends and business partners. The example I want to use is starting a laundry in a small location.

Now, when the word laundry is mentioned, the picture that comes to mind is a wooden store with a faulty banner or an “okay” banner and a young man washing clothes with his hands, and then spends five years washing till he buys a washing machine. He then employs some folks and then maybe seven years later, he expands to a bigger location and continues like that. While that might sound really impressive, I want to change your mind about business and how you can think big even while being very small or even broke.

My name is Ajayi Joel, I want to start a laundry service business in a small location and I hope to have this business worth a million dollars in 7 years. Now, that definitely sounds stupid or crazy. Who makes 1 million dollars from a laundry business in Africa? How possible is it? Well, I want to paint the picture further to myself being a 23 year old young man who just graduated from the university, freelances, and makes fifty thousand Naira monthly.

I have loved laundry since when I was young, and I can do it all day without having to complain and even claim being tired. The first mistake young entrepreneurs or lots of people who want to start businesses make is the belief that they need huge amount of money to start. While it is good to have huge amount of money, it’s not always readily available at the point of starting and no investor will want to throw out funds into a business that isn’t running. It’s too risky as an investor to throw funds into a business that hasn’t even started yet. So quit thinking that your uncle needs to give you a million Naira to start.

Now, I must establish that nobody puts his hands into something without counting the cost. So the first recommendation is to sit down and draw out a business plan. Mind you, your business plan doesn’t need to be perfect but it is needed to help you navigate from where you are starting to where you want to get to. So what are the things to consider before you venture into this?

Do they need a laundry service in this location?

This is the first thing that should cross your mind. A lot of times, people build businesses as solutions to problems they feel exist. They develop the solution, then begin to look for where the problem is. That’s a quick way to fail in business and it is by building a business that has no customers. What you should rather do is to look for a need, a problem, a loophole, a fault, then work on creating a solution for it and building a business on it. So do they need a laundry service in this location of mine? If they don’t need a laundry service in my location, where is a laundry service needed.

For analysis sake, I will admit that I noticed that they need a laundry service in my location. So, I will mark it down that this needs to go to the next stage.

Are they ready to pay for this service?

Now, this is very crucial and as a business strategist, I have seen a lot of start-ups scattered across Africa make this mistake. That I need a medicine for my headache doesn’t mean I can automatically afford it. So if you notice that I have a headache then go spend a lot of money to develop a medicine for me, you will go bankrupt because while I desperately need your medicine, I cannot afford it. At this stage, I need to ask so many questions to come up with a unique selling point to be able to get to be their client. However, before you analyze that, I want you to be very practical, go around, and make inquiries on who in the street needs such service that can pay. Ask people in the street. You are a business person,; you cannot stay in your room! Go out!!!! Are they positive? Are they much? Tick it.

Count your cost

Now here’s the point. You had thirty people who said they needed your service in the street. Now sit down and begin to draw out a cost plan. Remember you have been able to figure out that you already have a market and that it is a go ahead. While it looks like a go ahead, you can make the worst mistake not counting the cost. Besides, you can be running in deficit for the next seven years feeding hand to mouth if you do not pay attention to this. While this part seems technical, it is simple logic and people run away from this a lot. I used to, but it is an interesting part in business and if you need me for all these, you can reach me.

Back to the point. You have 200 ready customers. How much are they willing to pay? They all agreed on N200 per cloth. Now, pay attention. Every stone must not be left unturned in this phase. How many clothes per day will I receive from each of them in a day? How often do they use their clothes and what are the chances of receiving a cloth from them in a day? While this sounds ridiculous, this is the best approach towards building a business that will scale. If each of them brings a cloth a day, and I charge 200 Naira daily to 200 people, then that means I have a revenue of 40,000 Naira daily.

Revenue is actually different from cost and you can be increasing in revenue while still running at a huge loss. So in order to make profit, the cost of operation must be lesser than the revenue made.

Who are your competitors?

While it sounds interesting that you will have 200 customers daily bringing at least a cloth a day, it is business-minded to understand that there will be competitors already on ground and if there are no competitors already on ground, there will be competitors pretty soon which means that your 200 customers will no longer be 200 customers and your daily forty thousand Naira will no longer be forty thousand since they will have a share in the ready customer. So the question you need to ask yourself is how do you still keep making forty thousand Naira in spite of the competitors? How do you play the game of chess with competitors and knock out their queen with your knight?

I have written a comprehensive article on that and I will want you to go read it so as not to make this article more bogus because there are so many things to still discuss here. Follow the link below to read on that.