Let’s talk about the top skills that are needed for the future of work. By the way, have you read the future of work Nigeria? Usually, when we mention the future of work, people usually think it’s all about automation and loss of jobs. But it’s more than that.

One of the many things that will happen in the future is that employers will hire more people with skills and capabilities that are relevant to the dynamics of the time.

So, what will be relevant in the future? I can tell you for free that the way business leaders will make decisions will change.

It’s going to be data-driven. Less personal sentiments and opinions.

Data Data Data!

So if you want to be super relevant in the future, get in the space of data analytics. Be a data scientist.

You can join Utiva in a 3-hour data analytics introductory session.

This session will show you three things:

1. The models of data analytics
2. 2 hours on what Power BI can do
3. The power of SQL for data analytics.

It’s strictly by invitation for those who register. Only 70 slots are available.

Register here: https://forms.gle/vFrkZ3GHVn88nCd18

Date: June 22, Lagos.

Cash App, the digital wallet owned by financial services technology provider Square, utilizes a viral marketing approach such as Twitter, podcasts and e-Sport teams to acquire users at a very low cost. Its recent partnership with Burger King on Twitter saw the fast food giant pay for a random user’s student debt through its platform. The Burger King tweet went viral and attracted nearly 100,000 responses from users.

Square’s (NYSE:SQ) Cash App has grown to become a meaningful contributor to the company’s top-line growth. The peer-to-peer payments app turned financial multitool is the No. 1 driver of its subscription and services segment, management said at the J.P. Morgan Global Technology, Media and Communications Conference.

During that conference, CFO Amrita Ahuja noted the company’s per-customer acquisition cost for Cash App is about $20. That’s actually quite low relative to other financial services, and even compared to other apps. Banks give out bonuses worth hundreds of dollars for customers willing to open a new checking account or credit card. Uber Technologies (NYSE:UBER) spent $3.2 billion on sales and marketing last year to grow active consumers by 23 million — $137 each — although some of that marketing spend goes toward attracting drivers, too.

Not only is Square attracting consumers at a relatively low price, but Cash is also growing quickly. The number of monthly active users doubled in 2018, reaching 15 million by December. If Square can continue attracting users at this rate — in terms of both growth and acquisition cost — it should be able to make a strong profit off the app’s users in the long run.

Cash App also sponsors series of podcasts. A strategic partnership it irked with 100 Thieves, the E-Sport Team, saw its founder distribute money on Twitter through Cash App. Hip-Hop artistes Lil B and Travis Scott also followed suit in 2017, and 2018, as over 120,000 followers commented on a tweet by Travis Scott.

Cash App’s Twitter marketing Cash Fridays is another successful strategy by the brand. It’s official handle sends out a tweet for followers to comment on with their tag and allows them win money through Cash App. On May 24, over 80,000 people commented when $10,000 was distributed.

Its recent engagement on Twitter indicates that it should be able to retain its 2018 115% year on year Monthly Active User growth.

Cash App’s marketing strategy makes the cost of acquisition of new users to be about $20 against the $350-$1500 conventional banks spend per new retail checking account.

Nigerian brands can learn from this unique marketing approach in acquiring customers for cheap.

By Nnamdi Odumody

Tachyus creates smart technology to optimize energy production for the oil and gas industry across the most challenging production environment, including secondary and tertiary oil recovery in complex reservoirs. Its platform utilizes analytics and sensors that measure real time data to increase production, decrease lease operating expenditure and maximize profits.

Industry operators of various sizes across have leveraged Tachyus solutions across 25,000 wells to achieve up to 20 percent increase in production and up to 40 percent decrease in injection costs. Petroleum engineers across the globe use the platform to integrate all relevant data sources in real time, explore millions of scenarios and identify optimal operational and development plans resulting in 10 percent + increase in net present value of assets.

Solution Portfolios

Thermion: empowers operators to prioritize the best cyclic steam candidates by ranking all opportunities in the field and solving for the optimal stimulation volume on a per job basis. It helps to cut OPEX by focusing only on the best cyclic opportunities, predict production response and prioritize accordingly, identifying the optimal injection volume well by well, empowering engineers to do more in less time, visualize job by job and field wide financial performance. Also, its smart algorithms drives candidate selection and decision making.

Atmion: producers to cut costs and increase production in steam flood operations. It cuts OPEX by reducing injection while maintaining production. It predicts production response and redistributes steam accordingly.

Aqueon: helps to maximize production by discovering the optimal configuration of producers and injectors. It reduces costs by reducing water injection while maintaining production.

Baryon: helps to identify optimal injection rates throughout the lifecycle of a SAGD project to minimize steam oil ratios and reduce costs by reducing steam injection while maintaining production.

Dioxeon: predicts production response and redistributes CO2 accordingly, reducing costs by reducing CO2 injection while maintaining production.

Fraceon: optimizes completion design to minimize fracking costs and maximize initial production rates in shale production.