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Nigeria 2019: Hinge of a Remarkable Past and Future 20 years

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The coat of arm of Nigeria

The last 20 years have not been a great period for this country. If you disagree, take a look at what some emerging market peers have been up to in the same period; especially some of the Next Eleven (N-11) countries. In 2018 for example, GDP growth in N-eleven peers such as Indonesia was 5.1%, Pakistan, 5.8%, Egypt 5.3% but Nigeria 1.9%. Given the scale of the challenge and the collective failure of governance in Nigerian for decades; whoever emerges from the fort coming presidential election among President Buhari, Alhaji. Abubakar, Prof. Moghalu and the many other notable Presidential aspirants, will have to understand and embrace the unique and hinge nature of that year.  Standing in the 2019 spot with both hindsight and foresight, it’s exigent that this country be steered towards business and away from politics. The next 20 years could either be totally eventful from an economic and development perspective or totally unremarkable and catastrophic. Growing market integration in Africa and unrestrained population growth in Nigeria, coupled with stagnancy, if not retardation in Infrastructure, technology and human capital can permanently rewrite the history of this country in this time frame. How exactly?

One great way to visualize Nigeria’s future as a populous but struggling and inefficient economy is to visualize what might have been the implication of a present day poor China, both for the Chinese, the Asia Pacific region and the globe; which is unthinkable, if that nation with 1.386 billion people was to be living in extreme poverty. In lifting hundreds of millions of people out of poverty in the last forty years – one of the greatest economic development feats in recent time – China has averted the greatest all time global economic and security crises and saved the world from tens of other very ugly situations that would have been the alternative.  What would have been the case, if the four decades of transformation that began in China in 1978 had been unsuccessful?

Nigeria is sure not as populous as China yet, but it is a nation with a disproportionate amount of poor people.  Nigeria’s 2019 general election is remarkable in several ways. It marks 20 years, since the democratic journey that began in 1999 and heralds the forward journey to our scary 400 million population by 2050. It’s unavoidable therefore, that the Nigerian electorate should ask for business and not politics in 2019. Modern infrastructure, production technology and human capital development, which are mostly undeveloped, are the business of the electorate. These three elements should form the core of the electioneering conversation, the bedrock of any meaningful step to create a desirable next 20 years for the country. Peer economies and even junior states in Africa (by all measure) are stealing the glory in the region, at Nigeria’s expense. While the needed competitive edge is not there, it can still be built, if only we will talk business in 2019 and not politics. Should the electorate ask for business (and they rarely do) in 2019, politicians will have no option but to give just that.  As the most populous country in Africa the rest of Africa should be our market; where Nigerian products and services from different sectors should be holding sway in a bullish manner. That’s still a far ambition today and that ambition requires but lacks the technology, infrastructure and human capacity needed to actualize it.

Thank you Nigeria
Nigerian flag

Relatedly, when Nigeria joins the Africa Continental Free Trade Area (AfCFTA) beyond 2019, the current inferior competitive state of the economy may deliver yet some surprises, unless meaningful business/entrepreneurial capacity midwifed through optimal infrastructure, technological capability and human capacity is guaranteed through better governance.

The scale of the challenges facing Nigeria is under reported for several reasons. Several communities and cities in Nigeria are largely outside the radius of any accurate economic monitoring radar, data gathering or reporting mechanism. This provides a superficial perspective to several problems. However, like all latent problems which pass through a seemingly harmless incubation period before bursting to reveal unanticipated levels of damage; this nation may have to deal with very serious unpleasant scenarios, if business continues as usual. In that scenario, those who are hoping to run for office in 2023 and 2027 may have one but one promise to make to the electorate; cubing migration!

Nigeria is one of three countries – along with India and China – projected to account for 35 percent of global growth in urban population between 2018 and 2050. Without a radically transformed economy, what presents today as a mild but rapidly growing exodus of people – through legal and illegal migration – may expand to colossal economic problems of previously unseen proportions. And from an economic and development point of view; we may create for ourselves and for the world– in the next 20 years – the problem that China averted for its people and the world, forty years ago.

More Wealth Will Be Created in Nigeria in Next 10 Years Than Was Created in Past Century

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Tomorrow (Monday), I would deliver a big talk on Nigeria; my fees remain unchanged. I think the Cambrian Moment is just around the corner in Nigeria despite the paralysis we encounter daily. My optimism is anchored on the fact that Nigeria’s visioning problem is quadratic while the technology which is changing the world is exponential. When the subtractions are done, the outcome will remain exponential. The power of the convergence of technologies will be so huge that even a nation on stasis cannot get away from the impacts.

From the lagoons of Lagos to the mangrove of Calabar, from the beautiful plains of Sokoto to the plateau of Jos, all the way to the rainforest of Owerri, there is an entrepreneurial explosion in Nigeria, and it is unprecedented. Powered by microprocessors, mathematics, the beautiful science of numbers, is being transmuted by software, eating everything on its path.

And in the process, it is making a better sense of the nation, as entrepreneurs pursue the grand mission – fixing market frictions. Unlike the golden decade (the 1990s) of Nigerian entrepreneurship when amalgams of new generation banks were born, seeding a new age in the nation’s financial system, this moment cuts across sectors. From energy to healthcare, agriculture to logistics and even financial services, Nigeria is being redesigned by the combinatorial powers of software to arrange, re-arrange and make sense of atoms and bytes.

I believe that more wealth will be created in Nigeria in the next ten years than was created in the last 100 years. I believe that Nigerian entrepreneurs are emerging with capacities to transform their nation, and the moment will come without consideration of whatever Abuja does. As I noted, Nigeria will have GREAT private sector before we can experience better public institutions. Anything less will not work; that has been the way nations develop.

In the last 100 years, Nigeria has created a value of around $540 billion. In the next ten years, Nigeria will do far better. Super AI, quantum computing, sensors & IoT, blockchain, mobile telephony, synthetic biology, and global immersive connectivity, all in convergence, will unlock massive economic boom in the land.

After the talk, I will write a summary of the talk.

Gokada’s On-Demand Bike Hailing Service is Riding Lagosians Over Traffic

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Lagos traffic congestion is legendary in its capacity to break people’s hearts. Few weeks ago, I had to ride a motorbike to avoid missing an important meeting in Victoria Island. A client had flown from Tokyo and I was to make a presentation. I had left Mainland on time but as usual, Lagos was trying to make me a non-dependable partner. But thank goodness, a bike saved the day. Interestingly, some young people in Nigeria have figured out that in the midst of the traffic paralysis, motorbikes could deliver value to Lagosians at scale: welcome Gokada.

Gokada is revolutionizing the way we move around in lagos making it possible to move safely without worries of traffic or exorbitant prices.

Gokada is an on-demand motorbike hailing service which makes it easy to move from one location in Lagos to another, cutting out traffic. It works with verified and trained professionals to provide repeatable and predictable customer experiences to riders. In other words, with Gokada, you know what you are getting unlike the okada bikers who are largely untrained and unpredictable on service delivery.

Gokada bike with a customer (source: Techcabal)

The Beginning

Okada is now a verb in Nigeria. With deteriorating transportation system, unable to cope with expanding population, okadas have mushroomed across many Nigerian cities. And Nigerians have joined the parties, as users, as they explore ways to fix transportation frictions in absence of any reliable public transportation system.

But as mobile telephony advances in Nigeria, with increasing penetration in the use of smartphones, opportunities are emerging to use technology to organize information more efficiently, reducing operational costs. That is where Gokada is playing a role: aggregating data to deliver superior experiences over what the unbranded okada riders could possibly offer. Yes, with a smartphone, one can use a phone to summon a modern okada for a journey. This is Uber-for-bike except here most of the bikes are wholly or partly owned, and maintained (or better controlled logistically) by one company. The business model in play here is aggregation construct.

Gokada Lite Cocktail Launch (source: Whazupnaija)

The trajectory of moving from cars (Uber) to bikes (Gokada) makes a lot of sense in major metropolis as technically it does not make sense to carry one person in a car, and move around town, few blocks away. Even in major American cities, companies like Uber are investing in scooters to avoid the traffic paralysis and cost of using cars. Gokada is a solid trajectory to deal with the inefficiencies of car-based hailing service especially over short distances in Nigeria. Nigerian roads are not made for scooters: our scooters are motorbikes.

Why Gokada Appeals

There are many reasons a service like Gokada will increasingly appeal to Lagosians. As it becomes obvious that Lagos will continue to entice graduates looking for greener pastures, and nothing drastic is currently on play to fix public transportation challenges, the traffic problem is expected to worsen in coming years. Gokada will have an opportunity to play a major role to manage the exacerbation of the traffic frictions. The company has the following as some reasons to use its services:

  • Beat Traffic – Spend more time doing the things you love and spend less time in traffic by requesting a Gokada ride to take you to your destination in minutes.

  • Awesome Drivers – Only a few drivers who apply make it through our world-class training programme and end up being Gokada drivers. 

  • Safety is our pride – Our drivers are verified, handpicked, tracked in real-time and specially trained to get you to your destination fast and safe. 

  • Move Around In Style – Request a ride, hop on our super cool Gokada motorbikes, put on your helmet and enjoy your ride. Pay easily with cash after your ride, no haggle.

  • Real Time Support – We are here for you, always. Our safety and support team is available to give you fast responses to your inquiries or complaints round the clock.

The Challenge Before Gokada

Gokada has a massive opportunity ahead of it but it would need to deal with building a platform business, to drive network effects. Yes, the more bikers it has in its platform, the more valuable the service would be. It is a positive continuum as the service it offers can only be useful if people do not need to wait for long to have access to a bike, to move them around. By having many bikes in the system, users will not have to wait for long.

But doing this would involve finding ways to scale on-boarding more bikes. The typical model of allowing unbranded bikes to join may be challenging since Gokada may want to control the quality of bikes in its platform at deeper level. Yes, opening it up to any biker like Uber does for drivers may be challenging.

To fix this problem, Gokada has essentially imposed a coverage area in order to manage its marginal cost (yes, that is accepted as this is a bike, not a car, and rides should be expected to be short). Sure, it does not make sense to send a bike from Oshodi to go to Lekki to pick someone and then bring that person to Jibowu. This constraint would not have been necessary if any bike, unbranded with Gokada logo, can be boarded into the platform. It then becomes possible to have many bikes across town instead of waiting for Gokada to organically grow the fleet internally.

Marginal cost is transaction and distribution cost combined. The more users and bikers the platform has, the better, as that will reduce the marginal cost for all partners in the platform. So, as this company expands, it needs to examine key enablers for its scalable advantage as it needs to have them to scale, not just in Lagos but other major towns like Abuja, Port Harcourt, Kaduna and Ibadan.

How To Install Gokada App

To use Gokada, you would need to download the app on Google Play Android or Apple iOS, and then follow the instructions.

  • – Simply open the app, enter your destination to see your fare estimate
  • – Reload the list of drivers closest to you and call the nearest driver to you.
  • – Your driver arrives in minutes and starts your trip.
  • – Your driver gets you to your destination safely and ends the trip.
  • – Pay cash to your driver. Happy riding!

They largely operate in Lagos at the moment.

Gokada continues to add areas in its coverage area

All Together

As Lagos remains the center of attraction for young graduates, the traffic problem is not going away anytime soon. Fixing that friction which affects any Lagosian is a business opportunity. At population in excess of 24 million people, Lagos has the numbers to test many business hypotheses before massive expansion to other locations in Nigeria. Deji Oduntan, the CEO of Gokada, understands that clearly when he spoke to newsmen recently, “In 5 years, Gokada will be the one-stop shop for the Nigerian consumer. Because we will be solving multiple problems once we have thousands of bikes on the road. With that kind of reach, we will be able to fix delivery and logistics, and of course transportation.” Making that happen would depend on how he manages the growth of the platform: allowing unbranded non-Gokada bikes may be challenging, but necessarily, for a big country like Nigeria, if he wants to scale.

Yet, if Gokada can access cheaper funds, from governments, financial institutions, and broad institutional investors, it can scale efficiently its present model. Focusing on the present branded model offers a huge advantage to guarantee repeatable and predictable experiences to users. To execute such a model would require capital. I am sure the company will go for any it can get.

New Business Model Powers Airtel Nigeria over Glo to Second Mobile Operator

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Glo

As expected, Airtel moves ahead of Glo, to become the second largest mobile operator in Nigeria, behind MTN. Besides its record margins, Airtel is also growing at the fastest rate. In the last quarter, Airtel Nigeria grew 3.55%, Glo 1.87% while MTN shrank by 3.50%, according to Nigerian Communications Commission (NCC) data.

About 2.34 million subscribers have been added to the telecommunications network, according to figures released yesterday by the Nigerian Communications Commission (NCC).

[…]

The statistics also showed an increase in Internet penetration from 104 million users in August to 105.9 million in September.Further analysis of the report showed a fierce battle between Globacom and Airtel. Globacom, which had maintained the number two spot after MTN, appeared to have been displaced.

Airtel, the statistics added, currently controls 25.6 per cent market share with 41.3 million subscribers, after MTN, which is still the biggest operator in Nigeria with 64.2 million users and 39.9 per cent market share.

Globacom within this period has 40.9 million users with 25.3 per cent market share. 9Mobile, formerly Etisalat trading as Emerging Markets Telecommunication Services Limited (EMTS) in Nigeria, which celebrates 10 years of operations in Nigeria has 15.4 million subscribers amounting to 9.5 per cent market share.

NCC data

Why Airtel Nigeria is Growing

In May 2018, I explained why Airtel Nigeria would continue to grow: asset-light business model where outsourced partners do the core infrastructure works while Airtel stays ahead running the customer experiences. Doing that means it can grow faster because it can deploy dozens of partners (who get paid only when they deliver services) working across Nigeria at the same time. It is a very risky business model as the weakest link is now the weakest delivery partner. But it has a solid positive: Airtel Nigeria can largely leave Nigeria with a briefcase, largely unhurt by any turmoil. The only thing it has is the mobile license and the logo: others carry the risks!

Many quarters ago, Airtel was seen as a company that would abandon Nigeria. In the depth of the recession, the company struggled: it had so many underperforming assets. As the nation exited recession, Airtel upgraded its business model. Today, Airtel is leaving the infrastructure business, outsourcing all to partners across Nigeria. Typically, such enables companies to conserve cash. The impact is now visible in the subscriber numbers. Provided Airtel continues to find partners, it would continue to grow at a faster rate than its peers.

[…]

The future of rural telephone and broadband services will move faster for Airtel in Nigeria since doing such will just require signing contracts with partners. The gestation period between investment and revenue is largely out because it does not have to worry about community negotiations, fees and other issues which make simple things hard in Nigeria. Airtel partners would have to deal with many of those issues.

Why Airtel Nigeria is Growing

Airtel is the most positioned brand for the 5G deployment in Nigeria. Yes, it will write the spec on what it wants; others will find money to join the party. Business model is as strategic as technology – Airtel is a real case study in Nigeria. The same company that nearly left during recession is now winning big!

Possibly, the Most Important Investment Opportunity in Northern Nigeria

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I have travelled extensively in Northern Nigeria, and have colleagues who are deep-rooted in the local communities. As the year comes to a close, we have one conclusion: the biggest investment opportunity in Northern Nigeria over the next decade would be water resources and water related projects.

I was in Jigawa State few weeks ago when flood took over communities. Simply, the northern part of Nigeria is going through a structural redesign. Climate change is real; communities are displaced because things happen. The biggest challenge is Lake Chad which is now just 10% of its initial size. With no water, cattle are ravaged and young men are running away from the lands to Europe.

Flood in Jigawa has killed many (source: Channels)

Special Adviser to the President on Media and Publicity, Mr. Femi Adesina, said the president listed countries which benefitted immensely from the lake in its productive years as Chad, Cameroon, Niger and Nigeria.

The president, according to the statement, also noted that Lake Chad  had now shrunk to 10 per cent of its initial size as a result of the huge impact of climate change.

He was quoted as saying, “People who depended on the Lake for fishing, farming, animal husbandry, and many others, have been thrown into dire straits.

“That is one of the reasons youths now dare the Sahara Desert and the Mediterranean Sea, to seek greener pastures in Europe. But helping to recharge Lake Chad will help a great deal in curbing irregular migration.”

The 2031 Presidential election in Nigeria will be won (in that region) by any contestant with vision to offer what can be done in that corridor. The migration from Sub-Saharan Africa to Europe across the Mediterranean Sea is just starting. And the herdsmen crisis cannot be talked out because before the native herdsmen near the Chad, there is only one option: move South and try to survive since staying in the North is extinction. I have provided some roadmaps (certainly not perfect) on how government can deal with the herdsmen-farmers classes here.

Fixing Nigeriaâ??s Herdsmen Crises

I believe that the only way to fix this problem would be to address the root cause. These are some of the suggestions I would offer publicly here [others are bolder but may be misinterpreted without context]:

Afforestation of Northern Nigeria: The government has to invest resources to fight the desertification that is happening in northern Nigeria. That way, herdsmen can stay in their ancestral lands and graze. As they look hopelessly watching grasslands become deserts, they would make choices. And without directions, they are coming southwards to battle for their trades. The failure here is government which has not planned for this day despite the signs.

Modernization: Farmers do not need to be nomadic in this age. Yet, for decades, Nigeria has failed to develop any policy to redesign the business. Of course, there is no industry government has done anything of value. With lack of formalization in the nomadic business, you do not expect them to transmute into modernized farms. Can government turn nomadic farming into settled farming in a modern way? There are many ways this can be handled with great results. Technically, make these farmers ranchers.

Lease Partnership: The federal government at the interim can map out a huge sum of money for a temporary fix. It can use that money to lease lands in some southern states from state governments mainly in areas farmers are not using. The goal here is to lease the land, compensate (and keep paying) the original owners of the lands and then work with the herdsmen to graze there. To do that, government would devise a structure in this enclave where all sold cows would be taxed and a part of the profits going to pay for the lease. Yes, the herdsmen would pay for the lease through the government. Government can use this model to manage the crises over the next fifteen years while it finds a permanent solution to handle the deforestation issue in the north. Once that is done, it can relocate the herdsmen back to their ancestral lands. This lease arrangement should be structured to be renewal every five years.

Yet, for the private sector, these challenges provide opportunities because a major dislocation is coming in the land. Conservation, water usage efficiency, precision agriculture, recycling, etc, are going to be impactful in coming years as these paralyses scale. Nigerian government can help by encouraging private sector participations in fixing these emerging huge market frictions. If they do not fix Lake Chad, Central Africa would experience huge problems in coming years.

All Together

The capacities of the governments of Nigeria, Chad, Cameroon and Niger to find solutions to Lake Chad would anchor the stability of the region. Lake Chad is now 10% of its initial size, and the natives who have depended on it have one option: move out as hanging around will lead to extinction! From migrating to Europe by crossing the Mediterranean Sea to moving South with cattle, triggering crises with farmers, what we are experiencing today cannot be compared when Lake Chad becomes pure grassland.

People, we like to talk of oil wells in Niger Delta. Watch out, we would be talking of water reservoir rights in 20 years in Northern Nigeria and those could be huge for holders!

To preserve, conserve, manage and renew water, government has to innovate. The present model where water is largely a free resource must evolve, and if government does not have resources to manage it, it is time to move it from government to private sector. Tough choices ahead!