“With this update, we reviewed hundreds of thousands of web pages linked to/from Facebook to identify those that contain little substantive content and have a large number of disruptive, shocking or malicious ads,” a Facebook blog post said.

“If we determine a post might link to these types of low-quality web pages, it may show up lower in people’s feeds and may not be eligible to be an ad,” the blog post from researchers Jiun-Ren Lin and Shengbo Guo said.“This way people can see fewer misleading posts and more informative posts.”

The social network with nearly two billion users worldwide also recently stepped up its security to counter efforts by governments and others to spread misinformation or manipulate discussions for political reasons.

It is becoming increasingly important that people will realize that content is king. That means to stay and be relevant in Facebook, one has to make a great content so that the social media company does not issue the hammer of a ban.