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Simple ways to take your small business global in 2017

By
Tekedia Editors
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0

In the ever-expanding holiday shopping season, expectations and demand of consumers have changed. Regardless of the size of your company, your customers expect that their shopping experience will be as seamless as those offered by big companies. To succeed and grow, your small company has to always look and behave like your competitors – large and small. Some of the unique challenges small businesses face today are online commerce and payments, branding and marketing, selling internationally, and customer service.

So how can your small business look like the big guys during the holidays? To look big, you have to act big. And to act big, you have to invest time and resources in the latest tools and practices to emulate what larger corporations are doing. Fortunately, there are a many things your business can execute on now to help overcome some of the inherent challenges of being a small business competing with big businesses during the holidays.

Here are a few key areas to ‘look big’:

Your Online Presence — If you are selling online, your e-commerce platform needs to look as good as the largest online retailer. Or at the very least, your website needs to look as if it was not launched yesterday.

These days you can create a modern, professional website and e-commerce platform that incorporates speed, design and mobile optimization – all for a fraction of what it used to cost just a few years ago. It is important to ensure thatall content is consistent everywhere, particularly on social media, for your customers during the holidays.

Invest in branding — If you look at any big company,the look and feel of all of their online and offline properties are consistent – from their website to their e-commerce platform to their social media assets down to their stationery, business cards, and paperwork. That’s what the big companies do. And that’s what small firms who want to compete with big companies should do.

If you don’t have a logo, get one. Or if your logo looks woefully out of date it may be time for an upgrade. Hire a marketing consultant or a designer from freelancing sites or sign up with companies who can provide you with a one-stop branding solution. Having your company represented strongly will have an impact during the busy holiday season.

Choose a scalable platform with a trusted payments partner – You will want to incorporate a secure and reliable payment and processing option to speed up your customers’ experience and complete transactions quickly. For the holidays, speed and trust is critical.

SEO – you must get found online– Big companies invest heavily to get their websites found online, and even more so during the holidays. Having a budget for SEO (search engine optimization) and Google AdWords is “a must” for anyone selling online. Start small and focused and see what gets you the most clicks. Increase your spending slowly and always watch your conversion cost (that’s the number of leads you get based on the money you’re spending).

Expand your market by selling overseas – tap these resources – including digital payment systems like Paypal, Stripe and Paystack. There are many resources at your disposal when looking to expand your business overseas, including in advance of the holidays. For example, you can find information about consumer purchasing trends, traditions, trade trends and many more on PayPal Passport about a variety of regions.

And lastly, customer service is critical — To compete against the big guys, customer service operations have to be top notch. It is important to invest in this critical area – well in advance of the festive season. There are a few ways you can help do this. You can create a toll-free number on a hosted, automated phone system which then prompts customers with choices and a dial by name directory – calls are immediately routed to the right person. You can ensure your website is up to date and mobile optimized with important and current information about your company.

Understanding Ransomware – The tricks, the technologies behind them and the mitigations

By
Tekedia Editors
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Ransomware has become a serious problem for organizations. Social engineering methods that persuade users to execute the fatal click on an infected link or an attachment has been getting more and more sophisticated, making defense especially difficult.

In our programs at Facyber, we discussed all elements of this challenge. We examined the user involvement in developing protection measures. We looked at the technology and then developed enterprise strategy on what firms can do to overcome the challenges.

In all the Certificate programs, ransomware was covered in the Core Module.

Enoll today and begin that journey.

 

The big opportunity for Nigerian students to earn income on campus

By
Tekedia Editors
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1

This is innovation and training. We are looking for Students Ambassadors  to cover all universities, colleges of education, and polytechnics across Nigeria. This is to assist the enrollment of students in our online cybersecurity business, First Atlantic Cybersecurity Institute (Facyber), which is U.S.based, but coordinated in Nigeria by Fasmicro.

About the Job
First Atlantic Cybersecurity Institute (Facyber) is a cybersecurity training, consulting and research company specializing in all areas of cybersecurity including Cybersecurity Policy, Management, Technology, Intelligence and Digital Forensics.  The clientele base covers universities, polytechnics, colleges of education, governments, government labs and agencies, businesses, civil organizations, and individuals. Specifically, the online courses are designed for the needs of students of any discipline or field (CS, Engineering, Law, Policy, Business, etc) with the components covering policy, management, and technology. Please see complete Facyber curricula here.

The programs are structured thus:

  • Certificate Program (Online 12 weeks)
  • Diploma Program (Online 12 weeks)
  • Nanodegree Program (Live 1 week)

The purpose of a Students Ambassador is to promote Facyber training programs in the respective campus. The incumbent will coordinate the enrollment of students in his/her campus. When necessary, the incumbent will help coordinate cybersecurity and digital forensics seminars/workshops in the campus in partnership with Fcyber local partner, Fasmicro.

Qualifications for Students Ambassador include:
•         Be an active student of the school to be represented
•         No sales experience needed
•         Tech-savvy with strong presence in social media
•         Relationship development skills a must. You must be self-driven . We want students with good networks in  their schools.

All the students will report remotely to our Director of Campus Initiatives who is based in Owerri, Nigeria.

Qualified applicants are encouraged to send an intent email (add a short CV please) to info@facyber.com. We plan to have 2-3 students per school and once we meet our targets, the opportunities will close.

This is an opportunity to earn extra naira while in school, so do not delay.

Cybersecurity career is booming in Nigeria

By
Tekedia Editors
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1

Be trained for the opportunities in cybersecurity and digital Forensics http://facyber.com/our-courses/. Save 50% off with coupon LEARN. Offers end Jan 31, 2017.

Tips on how to create striking PowerPoint presentation

By
Tekedia Editors
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0

PowerPoint skills are of great demand and those who excel at making presentations can win the audience, create impeccable reputation and boost a career.

 Why it is wiser using pre-designed PowerPoint templates?

You might be computer savvy and expert in creating PowerPoint presentations from the scratch, still there are cases when it is wiser to choose professionally designed PowerPoint templates – like lack of time or if you are facing an important meeting.

Basic tasks involved in making a presentation include slide setup that depends on content type, amount of images, diagrams, charts, statements and quotes. Those, who using pre-designed templates from Poweredtemplate has only to fill in the necessary data, add charts and images other relevant content and presentation is ready. Ready templates solve the problem of time, consistency and overall view of your presentation and create professional looking document.

 How to make a powerful impact with PowerPoint presentation?

PowerPoint presentations are used everywhere these days and everyone is expected to have those skills that guarantee creation of impeccable slides. Here are basic recommendations on how to make and prepare yourself for performing in front of the audience:

  1. Don’t improvise. Stick to your presentation plan. Carefully study all information that your PowerPoint presentation will includes – in this case you will visualize it and filling slides with data will be much easier. Make sure your performance has all basic parts: introduction, middle part and conclusion. Be consistent.
  2. Control the flow of information and outline one question at a time; make sure that corresponding slide is displayed and bullet points are used correctly as they will attract attention of the audience and outline the essential piece of information making it more memorable.
  3. Presentation design should be in order: avoid overusing flashing text, fades, swipes – anything annoying; only use fonts that are easy to read, such as Arial, Helvetica, Times New Roman or Calibri. Decorative font should be used only in headings – Georgia and Baskerville are best choices. The colour of the text should be chosen accordingly to the colour of the background – dark text on a lighter background. Don’t forget to align your text: centered text is harder for perception and reading so it is better to choose left or right alignment.
  4. Images should be used wisely and appropriately in order not to distract but to add visual interest as well as keep audience engaged in the process.
  5. Don’t forget that your slides are only the part of your presentation and try not to read from the screen but to add some additional information, make jokes.
  6. Communicate with your audience, ask questions and you will know whether they are following and you are in sync or explain something better before moving to the next slide.
  7. Don’t underestimate rehearsal. Before your big day ask friends to be your listeners and you can count on their honest opinion. They will indicate your strong and weak sides.

Mastering your PowerPoint skills must be part of your daily routine in order to keep up with the rest of the world.

 

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